Budweiser Black Crown - Anheuser-Busch InBev's New Launch

Budweiser Black Crown - Anheuser-Busch InBev

This month sees the brewer launch a new 6% dark variant of its flagship beer in the US. It's a further attempt to get a foothold in the craft beer market. But how will it fare?

Comment - Will Black Crown Help Anheuser-Busch InBev Stay King?

11 January 2013

Could a mass-produced 6% abv dark lager prosper in the US market? We’re about to find out.

US: Anheuser-Busch InBev's Budweiser Black Crown to get Super Bowl exposure

8 January 2013

Budweiser Black Crown – a stronger version of Anheuser-Busch's flagship beer – will go on sale in the US on 21 January and will be advertised during TV coverage of the Super Bowl.

US: Craft brewers urge "transparency" from global beer firms

14 December 2012

The Brewers Association has accused global beer companies of trying to “blur the lines” between their products and "genuine" craft beers.

Comment - Big Beer and the Republican Party - Together Alone

22 November 2012

Big beer in the US resembles the Republican Party. Unfashionable, waning in popularity and needing to appeal to a new demographic.

US: Anheuser-Busch InBev sets-up craft beer board as Goose Island chief steps aside

19 November 2012

Goose Island founder & CEO John Hall is stepping down at the brewer to help establish a craft beer advisory board at parent company Anheuser-Busch InBev (A-B InBev).

US: Anheuser-Busch InBev confirms plans for 'dark' Budweiser - Black Crown

7 November 2012

Anheuser-Busch InBev has confirmed that it will launch a new stronger “dark” version of Budweiser, called Black Crown, early next year.

US: Anheuser-Busch InBev gets green light for dark lager variants

23 October 2012

Anheuser-Busch InBev looks set to launch new stronger 'black' variants of five of its established lager brands.

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Budweiser Black Crown - Anheuser-Busch InBev's New Launch

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