Futures is a new service, starting with a digital report, designed to help drinks firms plan for the future. From consumer trends to new tech, each issue will examine a key trend, helping drinks companies prepare for tomorrow, today.

LATEST ISSUE

MARCH EDITION

What Do Food and Drinks Companies Really Know About Gen Z Consumers?

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iCloud, iPlayer, iPad. Gen Z are the iGeneration. It’s no surprise these digital-native, politically aware and ‘like to feel in control’ consumers are backing ‘i’ by iNvesting in their own choices.

In this sixth edition of Futures, we examine how food and beverage companies will need to keep up with the endless list of food and drink ‘i wants’ in order to connect with consumers who want to express themselves through what they buy.

In this edition we reveal:

How brands should try to resonate with Gen Z
What this always-online generation wants from food and drinks companies
The pressures brands face as Gen Z consumers start spending

Join just-drinks as we investigate how Gen Z consumers are using their spending power and unprecedented access to information, to buy products that play a part in their world.