Carlsberg is in a strong position to take advantage of future disruptions in the alcoholic beverages sector, according to GlobalData.
The Denmark-headquartered group comes top in a ranking of overall leadership in the themes that matter most for alcohol brand owners. Carlsberg received scores of four for ‘Virtual’ and ‘Augmented Reality’, ‘e-commerce’, ‘Health & Wellness’, ‘ESG’, ‘Future of Work’ and ‘Easy & Affordable’, and three for ‘Direct-to-Consumer’, ‘COVID-19’, ‘Cybersecurity’ and ‘Artificial Intelligence’ performances.
These scores represent GlobalData’s assessment of the competitiveness of each company on a particular theme. They are then weighted based on their importance and used to create an overall ranking.
The range of themes, be defined as issues that keep CEOs awake at night, describes technological, macroeconomic and industry-specific challenges that companies are currently facing, as well as the opportunities they create. GlobalData’s ‘Thematic Research’ platform identifies and tracks these challenges to evaluate the long-term winners and losers of each individual industry.
Carlsberg is followed in the ranking by Suntory, Diageo and Asahi Group.
GlobalData’s analysis indicates that companies based in Japan are some of the best-prepared in alcoholic beverages. Companies from China and UK also performed well.
The scores are based on overall technology, macroeconomic and sector-specific leadership in ten of the key themes that matter most to businesses and are generated by GlobalData analysts' assessments.
This article is based on GlobalData research figures as of 3 November. For more up to date figures, check the company's website.