Wyborowa

Pernod Ricard promotes Eric Benoist to global marketing role

19 Jul 2018

The former head of Pernod Ricard's Poland & Central European operations has been promoted to become the group's global marketing & commercial director.

The Vodka Category - Everything you need to know - just-drinks Spirits Essentials

7 Feb 2017

As part of our Spirits Essentials series, just-drinks and The IWSR present a comprehensive guide to the vodka category. Sourced from the joint Global Vodka Insights report, published in December, we look at both market and category trends for vodka globally, the performance of the key brands, as well as the challenges facing the category going forward.

just the Facts – The Power 100 2015

10 Jun 2015

Earlier today (10 June), brand valuation consultancy Intangible Business released the results of its latest survey of the world's wine and spirits brands. Here's a look at 'The Power 100', along with the methodology used to draw up the list.

just the Facts – The Power 100 2014

2 Jun 2014

Earlier today (2 June), brand valuation consultancy Intangible Business released the results of its latest survey of the world's wine and spirits brands. Here's a look at 'The Power 100', along with the methodology used to draw up the list.

just the Facts – The Power 100 2013

24 May 2013

Earlier this week, brand valuation consultancy Intangible Business released the results of its latest survey of the world's spirits brands. Here's a look at the top ten, along with the methodology used to draw up 'The Power 100'.

US: Pernod Ricard recruits WJ Deutsch for Luksusowa vodka push

26 Jan 2010

Pernod Ricard is looking to boost sales of potato vodka brand Luksusowa in the US after signing a distribution deal with WJ Deutsch & Sons.

GLOBAL: Pernod Ricard announces exec reshuffle

29 Jun 2009

Pernod Ricard has announced a series of executive management changes across its business, all effective from 1 July.

GLOBAL: Exec run-around at Pernod Ricard

7 Apr 2009

Pernod Ricard has confirmed a raft of executive appointments, following changes announced last month at its China business.

Preview - Looking ahead but not looking forward to 2009

22 Jan 2009

January may be the time to look forward to the coming year but few in the drinks industry will be eyeing the coming year with relish. However, given the pessimistic tone of virtually every market and economic forecast, it is hard to imagine 2009 being any worse than is being predicted. Olly Wehring offers his view of what’s in store for the drinks market.

The Losh Cause – Vodka must shift out of neutral

28 Aug 2008

Vodka is soon to take over from Scotch whisky as the most consumed spirit in the UK. But Chris Losh sees its success as a triumph of marketing over substance, and wonders whether consumer interest can be sustained if drinkers, like bartenders, begin looking to spirits with more flavour, product heritage and variety to offer, like gin and rum.

The Losh Cause – Fair question

7 May 2008

In anticipation of the London International Wine Fair, Chris Losh has put together a few questions, touching on some of the imponderable puzzlements of the drinks industry, for visitors to mull over, or perhaps fume over, on their way to the show. True to form, Chris has his own answers, which are likely to be as thought-provoking as the questions.

Pot of Gould – The (brand) name game

27 Nov 2007

There may be many facets to a winning marketing mix, but a strong brand name that captures the consumer’s imagination is clearly fundamental. Patience Gould looks at some notable hits and misses to get to the bottom of what defines successful branding.

Analysis - Potential bidders weigh up benefits of V&S move

13 Jun 2007

The Swedish spirits producer V&S Group is up for sale and, with the global premium vodka brand Absolut as its prime asset, has attracted much attention from major international players. Jeremy Cunnington of Euromonitor International weighs up the pros and cons of a move for V&S facing the likely bidders.

UK: UK launch for Wyborowa Exquisite

9 Nov 2006

Global drinks force Pernod Ricard has announced the UK launch of its super-premium vodka brand Wyborowa Exquisite.