Whyte and Mackay

Whyte & Mackay Scotch whisky gets bottle upgrade

3 Jul 2019

Whyte & Mackay has lined up a pack refresh for its namesake Scotch whisky brand.

Whyte & Mackay seeks Jura brand manager for Scottish island post - video

20 Jun 2019

Whyte & Mackay, the Scotch whisky arm of Emperador, has opened applications for a brand-home manager to move to the remote Scottish island of Jura.

Whyte & Mackay teams Wildcat Gin with The Crystal Maze in UK - UK gin data

19 Jun 2019

Whyte & Mackay has secured a marketing partnership for its recently-launched Wildcat gin brand with UK TV show The Crystal Maze.

Why brown spirits is behind the low- & no-alcohol curve - Comment

11 Jun 2019

With the booming trend of no-abv white 'spirits', Neil Ridley wonders whether the dark spirits sector will follow suit and who will be the first to really crack the potentially flavoursome formula.

Whyte & Mackay Light spirit drink - Product Launch

28 May 2019

Whyte & Mackay has released details of a lower-abv version of its namesake Scotch whisky brand in the UK, under the name Whyte & Mackay Light.

Whyte & Mackay lines up UK Jura push – video

14 May 2019

Whyte & Mackay, the Scotch whisky arm of Emperador, has rolled out a new campaign in the UK for its Jura single malt.

Whyte & Mackay's Jura Time and Tide 21-year-old whiskies - Product Launch

8 May 2019

Whyte & Mackay, the Scotch whisky arm of Emperador, has launched a pair of single malt Jura whiskies.

Whyte & Mackay's Tamnavulin Sherry Cask Scotch whisky - Product Launch

7 May 2019

Whyte & Mackay has launched a Sherry-cask-finished expression of its Tamnavulin Speyside single malt.

Whyte & Mackay's The Whisky Works Scotch whisky range - Product Launch

26 Mar 2019

Whyte & Mackay has lined up two Scotch whisky iterations from its The Whisky Works project. The concept, run independently by Whyte & Mackay blender and whisky maker Gregg Glass, kicks off with a pair of "experimental whiskies" later this month.

Whyte & Mackay gin Wildcat to go on UK tour with LGBT club night

22 Mar 2019

Whyte & Mackay has partnered with an LGBT entertainment group for a new marketing push in the UK for the Wildcat gin brand.

Whyte & Mackay's Jura Prestige Range - Product Launch

11 Dec 2018

Whyte & Mackay has introduced a new range of "old and rare" whiskies from its Jura distillery.

International Beverage appoints ex-Whyte & Mackay marketing director for Inver House Distillers

9 Oct 2018

International Beverage has confirmed a change of marketing director, with a former Heineken and Whyte & Mackay executive assuming the role.

Whyte & Mackay's Wildcat Gin - Product Launch

3 Oct 2018

Whyte & Mackay has added a gin to its owned spirits portfolio in the UK. The Scotch whisky specialist, which owns the Jura and The Dalmore single malts, as well as its namesake blended Scotch, is launching Wildcat Gin in the country this week.

Whyte & Mackay urges UK consumers to rethink Sherry with new Harveys The Bristol Cream bottle

1 Oct 2018

Whyte & Mackay has relaunched its Harveys sherry brand in the UK market as it looks to encourage consumers to serve the product chilled.

Whyte & Mackay partners with Proximo in UK on-premise

11 Sep 2018

Spirits companies Whyte & Mackay and Proximo Spirits have teamed up to create a joint sales force targeting the UK on-premise channel.

Whyte & Mackay lines up GTR releases for Tamnavulin and Fettercairn - TFWA Cannes 2018

11 Sep 2018

Whyte & Mackay will showcase a brace of single malt Scotch whisky collections for the Global Travel Retail channel at this year's TFWA Exhibition in Cannes.

Whyte & Mackay’s The Woodsman blended Scotch - Product Launch

9 Aug 2018

Whyte & Mackay has launched a new blended Scotch whisky brand, designed to target younger consumers who have yet to try Scotch.

 Whyte & Mackay's Jura One For You - Product Launch

27 Jun 2018

Emperador's Whyte & Mackay unit has released the final instalment in a limited-edition range of its Jura brand.

Whyte & Mackay launches smaller whisky packs following introduction of minimum unit pricing in Scotland

4 Jun 2018

Emperador's Scotch whisky unit Whyte & Mackay has released a smaller bottle of its namesake blended whisky brand, as it looks to offer consumers a "value-friendly" option, following the introduction of a minimum unit price for alcohol in Scotland.

Whyte & Mackay lines up Emirates listing for The Dalmore and Jura single malts

13 Apr 2018

Emperador's Scotch whisky unit Whyte & Mackay has secured listings for two single malt brands with Emirates airline.

Whyte & Mackay's The Dalmore 45 - Product Launch

21 Mar 2018

Whyte & Mackay is poised to release a limited edition, 45-year-old iteration of The Dalmore.

Whyte & Mackay gives The Dalmore GTR push with new brand positioning 

14 Mar 2018

Emperador's Whyte & Mackay unit has lined up permanent merchandising for The Dalmore in Global Travel Retail, as it looks to underline the single malt Scotch whisky brand's presence in the sector.

Emperador’s Jura Signature Series single malt range - Product Launch

5 Mar 2018

Emperador has released details of a new, permanent range of single malt Scotch whiskies.

Emperador’s Jura Tastival 2017 single malt Scotch whisky - Product Launch

12 May 2017

Emperador’s Whyte & Mackay Scotch whisky unit has lined up a limited edition, no-age-statement expression of its Jura single malt brand.

Emperador’s Whyte & Mackay Shackleton blended Scotch whisky - Product Launch

5 May 2017

Emperador is set to release a new blended Scotch whisky through its Whyte & Mackay division.

Emperador’s Jura 10 single malt Scotch whisky - Product Launch

5 May 2017

Emperador has released a new permanent extension of its Jura Scotch whisky brand in the US.

What role will Asia play in the future of beer, spirits and soft drinks? - The just-drinks Analyst

11 Apr 2017

Having focused (virtually) on Brazil in his last piece, this month our correspondent Ian Shackleton travels to Asia. Here, the former analyst shares a few thoughts on how the region might take on the West when it comes to beverages.

Emperador full-year 2016 sales climb 11% ahead of US brandy entry - results

28 Mar 2017

Philippine-based spirits group Emperador has posted an 11% jump in full-year sales as it launches its brandies in the US.

Whyte & Mackay joins Accolade Wines' Mud House as Lions rugby sponsor

21 Mar 2017

Emperador has lined up a sponsorship deal for its Whyte & Mackay blended Scotch brand with the British & Irish Lions rugby team.

Emperador's The Dalmore 50-year-old - Product Launch

12 Jan 2017

Emperador's Scotch whisky unit, Whyte & Mackay, has released a 50-year-old expression of The Dalmore to mark master distiller Richard Paterson's 50th year in the Scotch industry.