V&S Group

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EU: EFRD stalled on sponsorship guidelines

10 Nov 2006

The European Forum for Responsible Drinking (EFRD), the industry-sponsored social aspects organisation, has been forced to postpone plans to set out specific guidelines on sponsorship after the member companies failed to reach agreement on the proposed self-regulatory rules.

SWEDEN: Absolut breaks 1m-case barrier

8 Nov 2006

Absolut Vodka has broken the one-million case barrier for a month.

SWEDEN: Cruzan, Beam stakes hit V&S earnings

31 Oct 2006

The acquisition of rum producer Cruzan and the purchase of a stake in Beam Global Spirits & Wine has hit nine-month earnings at V&S Group.

UK: Maxxium adds to Sourz offering

11 Oct 2006

Maxxium UK is set to roll out an addition to its Sourz shooter range.

US: Absolut adds pear to flavour line-up

11 Oct 2006

International vodka brand Absolut is further expanding its range of flavoured vodkas with the addition of Absolut Pears.

US: Fortune ups board membership

2 Oct 2006

Fortune Brands has added to its board of directors.

SWEDEN: V&S sells Heering cherry liqueur

29 Sep 2006

V&S Group has offloaded cherry liqueur brand Heering to the investors behind Xanté pear and Cognac liqueur.

Just the Answer – Alan Butler

25 Sep 2006

The European Forum for Responsible Drinking (EFRD) has a key role to play in articulating the industry view on EU alcohol policy, particularly as it awaits publication of the Commission’s Communication on alcohol. In this month’s Just the Answer interview, Alan Butler, EU corporate relations director at Diageo and EFRD chairman, outlines the EFRD’s primary concerns regarding current and future EU policy.

SWEDEN: V&S silent on Anheuser "interest"

21 Sep 2006

V&S Group has refused to be drawn on reports linking US brewing giant Anheuser-Busch with a possible bid for the company.

US: Absolut goes 'bling' for gift pack

20 Sep 2006

Absolut is launching a new gift pack in the US. The Vin & Sprit-owned brand will be ‘pimped up’ as part of its Absolut Bling-Bling gift pack, the company said today (20 September).

SWEDEN: Business as usual, says V&S

19 Sep 2006

V&S Group has insisted it remains business as usual at the company despite questions surrounding its future following the Swedish election result on Sunday (17 September). The future of the state-owned distiller, the producer of Absolut vodka, has become less clear after Sweden’s centre-right alliance won the country’s latest elections.

SWEDEN: Fortune touted as V&S front-runner

18 Sep 2006

US consumer goods group Fortune Brands has been touted as a potential front-runner in any auction for Swedish state-owned distiller V&S Group.

SWEDEN: V&S thanks Cruzan and Danzka for H1 increases

18 Aug 2006

V&S Group has seen H1 sales and profit rise impressively on the back of its Cruzan rum purchase. The owner of Absolut vodka said today (18 August) that group net sales increased by 13% year-on-year to SEK5bn (US$695m) while operating profit leapt by 32% to SEK1.08bn.

UK: Plymouth Gin begins first consumer ad push

14 Aug 2006

Plymouth Gin is set to begin its first consumer advertising campaign in the UK.

SWEDEN: V&S embroiled in Systembolaget scandal

5 Jul 2006

V&S Group has seen nine present and former employees charged with bribery in the latest episode in the Systembolaget bribery scandal, according to reports in Sweden.

SWEDEN: V&S to sell off US distiller

7 Jun 2006

V&S Group is mulling the sale of Florida Distillers. The subsidiary of the Absolut Spirits Company confirmed today (7 June) that it is “exploring strategic alternatives including a possible sale” for the company, which is a division of Cruzan International, the US-based rum, brandy and wine supplier.

The just-drinks Interview - V&S Group's President

14 Feb 2006

Combining genuine brand chic with selling millions of cases is to dream the impossible dream for most spirits executives, but for Bengt Baron, president and CEO of Absolut owners V&S Group, it is a reality. Dean Best met Baron to discuss Absolut, the spirits business and some of V&S’s other brands.

SWEDEN: V&S Group appoints new CEO

28 May 2004

The Board of V&S Group (Vin & Sprit) today appointed Bengt Baron the new president and CEO of the company. He succeeds Peter Lagerblad who is retiring this summer. The changeover will take place on July 1.

COMMENT: V&S Group - cutting through the clutter

27 Apr 2004

The V&S Group is reportedly planning a UK launch of its new RTD variant Absolut Cut.

US: Todhunter and V&S strike alliance

21 Oct 2003

Todhunter International, the US alcoholic drinks importer and marketer, has entered into a strategic alliance with the V&S Group, which will see the Swedish company market Cruzan Rum in select countries in Europe and global duty-free markets.

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