The Patrón Spirits Company

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Spirits review 2008

Olly Wehring | 19 Dec 2008

Pernod Ricard’s unexpected move for Absolut in March set the tone for a year in which Diageo eschewed any significant acquisitions in favour of joint deals with existing brand owners. Olly Wehring reviews the major events in the spirits arena during 2008.


In the spotlight - Bacardi & Patrón

Michelle Russell | 4 Aug 2008

In its elegant decanter, Patrón is a symbol of the maturing Tequila market. Its traditional 'shooter and slammer' image is long gone and in its place is a much more sophisticated drink now sipped by suits in nightclubs and trendy bars. Yet there's nothing genteel or sophisticated about the legal bar-room brawl that broke out over the US$1bn brand last year.

Latest Interviews

Just the Answer - Patrón Spirits Company

Dean Best | 20 Mar 2007

Riding the twin waves of a booming premium spirits market and growth in Tequila, The Patrón Spirits Company has made great strides in a short space of time. In this month's Just the Answer interview, Dean Best speaks with the company’s COO John McDonnell, and Mike Hill, vice president, Europe, Africa and the Middle East, about the company’s rapid progress and premium ethos.

Latest News

Patron teams with Khalil Fattal & Fils in Lebanon

just-drinks.com editorial team | 21 Apr 2009

The Patrón Spirits Company has secured distribution for its spirits portfolio in Lebanon.


Patrón continues to grow in duty-free

Joe Bates | 3 Mar 2009

The Patrón Spirits Company has said that duty-free sales of Patrón Tequila are showing double-digit growth this year, despite falling passenger traffic at many international airports.


US: Patrón Spirits Company signs up to DISCUS

just-drinks.com editorial team | 7 Nov 2008

Patrón Spirits Company has joined the Distilled Spirits Council (DISCUS), in the US.


Patrón Tequila signs Aer Rianta airport deal

just-drinks.com editorial team | 27 Oct 2008

The Patrón Spirits Company has finalised a partnership with Aer Rianta to list Patrón at Moscow airports Domodedovo, Sheremetyevo, and Vnukovo, and St Petersburg’s Pulkovo airport.


Bacardi reviews global advertising

just-drinks.com editorial team | 11 Aug 2008

Bacardi Global Brands has launched a wide-ranging review of its advertising strategy.


just the round-up - The week in drinks

just-drinks.com editorial team | 1 Aug 2008

The top ten most visited stories on just-drinks this week:


Bacardi buys into Patron Spirits Company

just-drinks.com editorial team | 29 Jul 2008

Bacardi has acquired a “significant” - albeit unspecified – minority stake in The Patrón Spirits Company.


Patrón boards Hurricane Katrina campaign

just-drinks.com editorial team | 17 Jul 2008

Patrón Tequila has partnered with New Orleans’ St Bernard Project and Preservation Hall to create a national fundraising initiative in the US.


Patrón appoints distributors for Russia, Spain

Joe Bates | 22 Apr 2008

The Patrón Spirits Company has appointed distributors to represent it in the Spanish and Russian domestic markets.


Patron Spirits acquires Ultimat vodka

just-drinks.com editorial team | 22 Oct 2007

The Patrón Spirits Company has acquired the global distribution rights of the Ultimat vodka portfolio from Adamba Imports International.


Patrón Spirits ups presence in UK

just-drinks.com editorial team | 16 Jul 2007

Patrón Spirits Company has increased its distribution for its portfolio in the UK.


Admiral Imports signs Voodoo Tiki Tequila deal

just-drinks.com editorial team | 4 Apr 2007

Yet another premium Tequila is set to hit the US after Admiral Imports secured a deal to distribute Voodoo Tiki Tequila.


Patrón strikes key duty-free Tequila deal

just-drinks.com editorial team | 16 Feb 2007

The Patrón Spirits Company has struck a key duty-free deal with a listing at World Duty Free stores at the UK’s largest airports.


Patrón strikes Korea deal

just-drinks.com editorial team | 7 Dec 2006

The Patrón Spirits Company has struck another distribution deal in Asia with an agreement covering the South Korean market.


Tequila to explode in Russia, says Patrón

just-drinks.com editorial team | 22 Nov 2006

Russia is set to become a key export market for Tequila producers, according to the company leading the booming super-premium Tequila segment in the US.


Acquisitive Patrón to move into vodka, gin

just-drinks.com editorial team | 21 Nov 2006

The Patrón Spirits Company, best known for its namesake premium Tequila, looks set to move into the wider white spirits category with the acquisition of a vodka and a gin brand.


Patrón Tequila eyes Europe, Asia

just-drinks.com editorial team | 5 Oct 2006

The Patrón Spirits Company has secured distribution deals in Europe and Asia as it looks to grow its namesake premium Tequila outside the US.

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