The Macallan

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Rebranding in the Drinks Industry - Part III - Rebranding Case Studies

14 Mar 2012

It's case study time in this month's management briefing. In this, the penultimate part of Richard Woodard's look at rebranding, we see the right - and the wrong - way to do it.

Comment - Spirits - Taiwan: The Future for Whiskey?

13 Mar 2012

There’s a large and very prominently displayed sign at the entrance of Kavalan’s visitor centre in their distillery at Yi-Lan, Taiwan. “The New Homeland of Whisky”, it reads. Now, it would be easy to dismiss that as marketing hyperbole or simple self-aggrandisement, were it not that around 1m people a year see the sign.

Comment - Spirits - What Will (Not) Happen in 2012

17 Jan 2012

This week is prediction week on just-drinks. On Thursday, Chris Losh will give us his annual, tongue-in-cheek forecasts for the coming year. Today, however, Ian Buxton, consider what might happen in brown spirits in 2012.

ONLINE: Edrington Group launches The Macallan Facebook app

30 Nov 2011

The Edrington Group has upped the social media presence of its The Macallan Scotch whisky brand, with the launch of a Facebook application.

GLOBAL: Edrington Group upbeat on gathering storm

25 Nov 2011

The Edrington Group has reported higher sales in the first half of its fiscal year and said that it remains upbeat about the second-half and will continue to invest in its premium brands.

Comment - Spirits - Russian Vodka Needs its Own Red October

15 Nov 2011

A new generation of Russian vodka brands is struggling to get its voice heard, the moneyed Russian Standard aside. Richard Woodard thinks some collective bargaining might do the trick.

TFWA: Edrington Group lines up next Lalique decanter

20 Sep 2011

The Edrington Group has launched an addition to its 'The Macallan in Lalique Six Pillars' collection.

Comment - Spirits - "And, the Winner iszzzzz..."

8 Sep 2011

Every season appears to be awards season in our industry. And, while Ian Buxton bemoans the number of awards up for grabs in brown spirits, his comments could also be applied to beer, soft drinks, water and wine.

UK: Edrington Group plots Asia, US push on strong full-year

4 Jul 2011

The Edrington Group is looking to consumers in Asia and the Americas to help it build on rises in both sales and profits in its most recent fiscal year.

UK: Ian Macleod Distillers buys Tamdhu distillery

29 Jun 2011

Ian Macleod Distillers has significantly increased its size after acquiring the Tamdhu distillery from The Edrington Group.

Product Launch - UK: Edrington Group's The Macallan 1824 Collection Limited Release MMXI

2 Jun 2011

Edrington Group's The Macallan 1824 Collection Limited Release MMXI

US: Edrington Group moves Cutty Sark distribution from Skyy Spirits to Remy Cointreau

19 May 2011

The Edrington Group has switched distributors in the US for its recently-purchased Cutty Sark Scotch whisky brand, from Skyy Spirits to Rémy Cointreau USA.

GLOBAL: Edrington Group creates Americas Duty Free, UK & Ireland area head post

11 May 2011

A reshuffle of area responsibilities at The Edrington Group has led to the creation of the role of area director for Americas Duty Free and UK & Ireland.

UK: Edrington Group readies royal wedding Macallan

14 Apr 2011

The Edrington Group has lined up a commemorative bottling of its The Macallan Scotch whisky brand for the royal wedding in the UK later this month.

TRAVEL RETAIL: Edrington Group gets travel retail personnel boost

3 Feb 2011

The Edrington Group and Rémy Cointreau Travel Retail Americas (RCTRA) have created the position of trade marketing manager & brand ambassador in their Americas travel retail division.

UK: Edrington Group launches Macallan photo comp

14 Dec 2010

The Edrington Group has launched a photography competition for consumers based on its The Macallan single malt Scotch whisky brand.

US: Edrington Group adds Brugal to Remy Cointreau distribution deal

6 Dec 2010

The US unit of Rémy Cointreau has extended its distribution partnership with The Edrington Group in the country.

GLOBAL: Edrington Group targets US$100,000 with The Macallan Lalique auction

15 Nov 2010

The Edrington Group is gearing up for the final charity auction for its The Macallan single malt Scotch whisky brand this evening (15 November).

TRAVEL RETAIL: International spirits strengthen hold in travel retail - research

12 Oct 2010

International spirits brands upped their dominance of the travel retail channel last, according to recent research.

TRAVEL RETAIL: Edrington Group gives The Macallan travel retail boost

12 Oct 2010

The Edrington Group is upping the profile of its The Macallan single malt Scotch whisky in the travel retail channel in Asia Pacific.

UK: Edrington Group to invest GBP10m in whisky site

27 Sep 2010

The Edrington Group plans to invest GBP10m (US$15.8m) on a high-speed bottling line and new storage facilities for its Scotch whisky in a move that will result in 23 job losses.

UK: Edrington Group posts strong FY sales, profits

14 Sep 2010

The Edrington Group has reported double digit rises in sales and profits before tax for its full year on the back of strong performances from its leading brands.

just the Round-Up - The week in drinks

23 Jul 2010

The top ten stories published on just-drinks this week:

GLOBAL: Edrington Group appoints Macallan, Highland Park PR head

19 Jul 2010

The Edrington Group has appointed a global PR manager for its The Macallan and Highland Park single malt Scotch whisky brands.

Comment - Spirits - The Glenlivet and the Art of Timing

29 Jun 2010

Some journalistic questions are not so much serious enquiries as a ticking of the boxes – you ask because you have to, but you already know what the answer’s going to be.

UK: Edrington Group appoints travel retail head

12 May 2010

Scotch whisky producer The Edrington Group has appointed Steven Sleigh as its new head of global travel retail.

Product launch - GLOBAL: The Edrington Group's The Macallan 'Cire Perdue'

10 May 2010

Edrington Group's The Macallan 'Cire Perdue'

Comment - A Word with Woodard - Premium without the premium

29 Apr 2010

Following our discussion of premiumisation in the spirits industry with Diageo's CMO earlier this week, Richard Woodard queries a new, Scotch whisky addition to the price bracket. Is premiumisation a victory of style over substance? Or does it satisfy a genuine consumer desire? The answer, of course, is both.

UK: Maxxium to distribute Cutty Sark

26 Apr 2010

The Edrington Group has confirmed that its newly-acquired Cutty Sark Scotch whisky brand will be distributed by in the UK by Maxxium.

UK: Edrington Group to close Scottish site

20 Nov 2009

The Edrington Group has announced the closure of one of its facilities in Scotland.




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