The Macallan

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Edrington to launch The Macallan Boutique in Dubai airport

23 Apr 2019

Edrington is to open a dedicated store for its The Macallan Scotch whisky brand in Dubai airport.

Why being careful is not careful enough for spirits marketers - Comment

11 Apr 2019

As Edrington's The Macallan is forced to withdraw its major advertising campaign in the UK following a handful of complaints, Neil Ridley wonders if the rules surrounding the above-the-line promotion of spirits are turning us into a nation of naysayers and killjoys, or is there a deeper message here for the drinks industry as a whole?

UK's Advertising Standards Authority bans The Macallan ad - video

10 Apr 2019

Edrington has been told to rethink an ad for its The Macallan Scotch whisky brand after complaints against it were upheld by the UK's advertising watchdog.

Why white spirits should follow brown and play the 'brand home' card - Comment

26 Mar 2019

While many brown spirits brand owners have made hay from creating 'homes' for their brands, the white spirits category may be missing a trick. Richard Woodard explains.

How to win the marketing war in spirits - Comment

15 Feb 2019

Our brown spirits commentator, Neil Ridley, has had his passion for whisky reignited, thanks to a recent trip to the Scottish island of Islay. He's also concluded that a 'sense of place' is the most important weapon in a spirits' marketer's armoury.

Where are all the female CEOs? Ask again in 2029 - Comment

29 Jan 2019

Last year saw a raft of CEOs from global drinks firms announce their intentions to either move on or retire. As the stories unfolded, it became clear that those of us hoping for more female leaders in the industry would potentially have to wait another ten years.

Why consumers are demanding more experiential marketing activations - Consumer Trends

17 Jan 2019

Flicking through a magazine over the festive break, I happened across an article that was simultaneously fascinating and depressing. Instagram-worthy museums, where people go to take selfies in front of eye-popping exhibits, or whilst floating in ball pools, are apparently taking off in America. What this highlights is how consumers want to place themselves in the centre of the story whilst having fun.

The spirits category in 2018 - just-drinks' Review of the Year, Part III - FREE TO ACCESS

19 Dec 2018

As the year draws to a close, just-drinks takes a look back at the stories that have made the headlines across the global drinks industry over the last 12 months. Here, deputy editor Lucy Britner picks out the highs and lows for the spirits category.

Edrington CEO Ian Curle to step down next year

7 Dec 2018

Edrington CEO Ian Curle is to retire next year after 15 years in the post.

Why spirits marketing risks losing sight of the actual spirit - Comment

22 Nov 2018

As marketing activity becomes more digitally-focussed, visually-orientated and 'Instagrammable', are spirits companies losing sight of the importance of simply delivering a tasting experience? Neil Ridley warns that some brand owners run the risk of losing the plot.

The Macallan makes global ad debut for Edrington - video

19 Nov 2018

Edrington has released the first global advertising campaign for its single malt Scotch whisky, The Macallan.

Edrington names Igor Boyadjian as Asia-Pacific chief

25 Sep 2018

Edrington has appointed the head of its Global Travel Retail operations to the role of Asia-Pacific MD, in an executive shake-up at the spirits group.

Edrington to run The Macallan Manor tour for US consumers

29 Aug 2018

Edrington has announced a US tour of a consumer-facing "immersive event" for its single malt Scotch whisky brand, The Macallan.

Edrington's The Macallan Masters of Photography: Magnum Edition - Product Launch

17 Aug 2018

Edrington has released the seventh iteration in The Macallan's 'Master of Photography' series, partnering with multiple photographers this time rather than just one.

Who will buy Cutty Sark and Glenturret from Edrington? - Comment

17 Jul 2018

The opportunity to acquire an established, well-known Scotch whisky brand doesn't come along very often. So, you'll forgive our brown spirits commentator, Neil Ridley for being a bit excited right now.

Edrington unveils virtual tour to drum up distillery interest

11 Jul 2018

Edrington-owned single malt whisky The Macallan is aiming to spread awareness about its new GBP140m (US$186m) distillery with a new "virtual tour" of the plant.

Edrington fiscal-2018 sales rise despite "challenging" blended Scotch market - results

22 Jun 2018

Edrington has reported a 7% lift in sales from its latest fiscal full-year, driven by the group's premium spirits portfolio including single malt Scotch The Macallan.

Edrington puts Cutty Sark, Glenturret Scotch whiskies up for sale

22 Jun 2018

Edrington is looking to offload its Cutty Sark and Glenturret Scotch whiskies, as the group looks to focus on its core premium spirits range.

Edrington’s The Macallan 72 Year Old in Lalique The Genesis Decanter - Product Launch

1 Jun 2018

Edrington-owned single malt Scotch whisky The Macallan has unveiled its oldest release to date.

Why The Macallan 2.0 is the ultimate challenge to its Scotch whisky rivals - Comment

22 May 2018

The opening this week of The Macallan's newly-"reimagined" Scotch whisky distillery by Edrington is a defining moment in the category, believes Neil Ridley. So, what is the knock-on effect for the rest of the Scotch industry?

Edrington raises curtain on The Macallan distillery - video

22 May 2018

Edrington has officially opened the new distillery for its The Macallan single malt Scotch whisky brand, with the project costing GBP40m (US$54m) more than initially stated.

Edrington rationalises The Macallan stable as full range gets packaging refresh

26 Mar 2018

Edrington is set to update the packaging across its The Macallan portfolio, with the single malt Scotch whisky's full range also getting a revamp.

"You could argue that we are stupid to sell in Travel Retail; for us it is the right environment" - Interview, Edrington MD for Global Travel Retail, Igor Boyadjian

10 Oct 2017

In early-October, Edrington officially unveiled its new Global Travel Retail range for its The Macallan single malt Scotch whisky brand. The Macallan Quest Collection differs from its predecessor, the 1824 range, by having four SKUs instead of three. At the Tax Free World Association exhibition in Cannes, just-drinks sat down with Edrington's MD for GTR, Igor Boyadjian to discuss the reasons for the four tiers, why Edrington could exit the GTR channel and how digital is expected to transform transactions.

"You could argue that we are stupid to sell in Travel Retail; for us it is the right environment" - Interview, Edrington MD for Global Travel Retail, Igor Boyadjian

10 Oct 2017

In early-October, Edrington officially unveiled its new Global Travel Retail range for its The Macallan single malt Scotch whisky brand. The Macallan Quest Collection differs from its predecessor, the 1824 range, by having four SKUs instead of three. At the Tax Free World Association exhibition in Cannes, just-drinks sat down with Edrington's MD for GTR, Igor Boyadjian to discuss the reasons for the four tiers, why Edrington could exit the GTR channel and how digital is expected to transform transactions.

"To say that we're thrilled is an understatement" - Diageo's head of whisky outreach, Nick Morgan

9 Oct 2017

Earlier today, Diageo announced plans to invest GBP35m (US$46m) in reopening two of its Scotch whisky distilleries that have been closed for 34 years. Work is set to begin on the Port Ellen and Brora sites - Port Ellen still houses a maltings unit, while Brora is next to Diageo's Clynelish distillery - in the coming months, ahead of becoming operational by 2020. Shortly after the announcement, just-drinks spoke to the group's head of whisky outreach, Nick Morgan, about the news.

Has the race to premiumise made spirits forget the mainstream? - Comment

25 Apr 2017

It's the last thing the English language needs, but could a companion term to the verbally-ugly 'premiumisation' pass into everyday use in the years to come? Is 'mainstreamisation' – a neologism arguably even more hideous than the p-word – here to stay? Richard Woodard thinks so.

Will China's Millennials open the door for new brands in Travel Retail? - Analysis

14 Mar 2017

At the TFWA China's Century Conference in Guangzhou last week, speaker after speaker lined up to talk about the changing face of Chinese luxury consumerism. Gone are the days when premiumisation in China meant sticking some red and gold glint on the packaging and raising the price by 30%. When it comes to brand awareness, China's Millennials are much more savvy in their brand awareness than their parents.

New whisky distillery set for Edinburgh

27 Aug 2015

Former The Macallan master distiller David Robertson is to open the first single malt whisky distillery in Edinburgh for 90 years.

Product Launch – Edrington's The Macallan Rare Cask

24 Jul 2015

Edrington is set to release an extension of its The Macallan single malt Scotch whisky.

Focus - Edrington's FY Performance by Brand

29 Jun 2015

Edrington today reported a drop in FY sales and profits. Here, just-drinks takes a closer look at the company's performance by brand in the 12 months to the end of March.

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