The Macallan

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Edrington’s The Macallan Concept Number 2 single malt Scotch whisky - Product Launch

8 Oct 2019

Edrington is set to release a Global Travel Retail-exclusive bottling of single malt Scotch whisky brand The Macallan.

Edrington's The Macallan Edition No 5 single malt Scotch whisky - Product Launch

17 Sep 2019

Edrington has teamed up with the Pantone Color Institute to create a new shade of purple as part of its latest release in The Macallan's 'Edition' series of bottlings.

Edrington's The Macallan Fine & Rare 1979 single malt - Product Launch

13 Sep 2019

Edrington has added a 40-year-old iteration of The Macallan to the single malt brand's Fine & Rare line of bottlings.

Edrington appoints Francois Saurel as Asia-Pacific head

17 Jul 2019

Edrington has named a former executive from beauty company Coty to lead its Asia-Pacific operations.

Edrington top-line climbs in fiscal-2019, despite Famous Grouse headache

20 Jun 2019

Edrington has reported a high single-digit increase in sales from its latest financial year, with premiumisation leading the way.

Edrington’s The Macallan Estate single malt Scotch whisky - Product Launch

31 May 2019

Edrington has lined up a permanent extension of its The Macallan single malt Scotch whisky brand.

Why pink is the biggest thing in spirits in 2019 - Comment

30 May 2019

Our white spirits commentator has spied a trend! Richard Woodard walks us through what everyone else is doing, so you can too.

Edrington to launch The Macallan Boutique in Dubai airport

23 Apr 2019

Edrington is to open a dedicated store for its The Macallan Scotch whisky brand in Dubai airport.

Why being careful is not careful enough for spirits marketers - Comment

11 Apr 2019

As Edrington's The Macallan is forced to withdraw its major advertising campaign in the UK following a handful of complaints, Neil Ridley wonders if the rules surrounding the above-the-line promotion of spirits are turning us into a nation of naysayers and killjoys, or is there a deeper message here for the drinks industry as a whole?

UK's Advertising Standards Authority bans The Macallan ad - video

10 Apr 2019

Edrington has been told to rethink an ad for its The Macallan Scotch whisky brand after complaints against it were upheld by the UK's advertising watchdog.

Why white spirits should follow brown and play the 'brand home' card - Comment

26 Mar 2019

While many brown spirits brand owners have made hay from creating 'homes' for their brands, the white spirits category may be missing a trick. Richard Woodard explains.

How to win the marketing war in spirits - Comment

15 Feb 2019

Our brown spirits commentator, Neil Ridley, has had his passion for whisky reignited, thanks to a recent trip to the Scottish island of Islay. He's also concluded that a 'sense of place' is the most important weapon in a spirits' marketer's armoury.

Where are all the female CEOs? Ask again in 2029 - Comment

29 Jan 2019

Last year saw a raft of CEOs from global drinks firms announce their intentions to either move on or retire. As the stories unfolded, it became clear that those of us hoping for more female leaders in the industry would potentially have to wait another ten years.

Why consumers are demanding more experiential marketing activations - Consumer Trends

17 Jan 2019

Flicking through a magazine over the festive break, I happened across an article that was simultaneously fascinating and depressing. Instagram-worthy museums, where people go to take selfies in front of eye-popping exhibits, or whilst floating in ball pools, are apparently taking off in America. What this highlights is how consumers want to place themselves in the centre of the story whilst having fun.

The spirits category in 2018 - just-drinks' Review of the Year, Part III - FREE TO ACCESS

19 Dec 2018

As the year draws to a close, just-drinks takes a look back at the stories that have made the headlines across the global drinks industry over the last 12 months. Here, deputy editor Lucy Britner picks out the highs and lows for the spirits category.

Edrington CEO Ian Curle to step down next year

7 Dec 2018

Edrington CEO Ian Curle is to retire next year after 15 years in the post.

Why spirits marketing risks losing sight of the actual spirit - Comment

22 Nov 2018

As marketing activity becomes more digitally-focussed, visually-orientated and 'Instagrammable', are spirits companies losing sight of the importance of simply delivering a tasting experience? Neil Ridley warns that some brand owners run the risk of losing the plot.

The Macallan makes global ad debut for Edrington - video

19 Nov 2018

Edrington has released the first global advertising campaign for its single malt Scotch whisky, The Macallan.

Edrington names Igor Boyadjian as Asia-Pacific chief

25 Sep 2018

Edrington has appointed the head of its Global Travel Retail operations to the role of Asia-Pacific MD, in an executive shake-up at the spirits group.

Edrington's The Macallan Rare Cask Batch No 1, 2018 - Product Launch

19 Sep 2018

Edrington is upping the frequency of releases for the Rare Cask Scotch whisky iteration from The Macallan. The first of three versions of this year's expression is set to be rolled out this week, with four batches lined up from 2019.

Edrington to run The Macallan Manor tour for US consumers

29 Aug 2018

Edrington has announced a US tour of a consumer-facing "immersive event" for its single malt Scotch whisky brand, The Macallan.

Edrington's The Macallan Masters of Photography: Magnum Edition - Product Launch

17 Aug 2018

Edrington has released the seventh iteration in The Macallan's 'Master of Photography' series, partnering with multiple photographers this time rather than just one.

Who will buy Cutty Sark and Glenturret from Edrington? - Comment

17 Jul 2018

The opportunity to acquire an established, well-known Scotch whisky brand doesn't come along very often. So, you'll forgive our brown spirits commentator, Neil Ridley for being a bit excited right now.

Edrington's The Macallan Edition No 4 - Product Launch

12 Jul 2018

Edrington has rolled out the fourth release in the Edition series of its The Macallan single malt Scotch brand.

Edrington unveils virtual tour to drum up distillery interest

11 Jul 2018

Edrington-owned single malt whisky The Macallan is aiming to spread awareness about its new GBP140m (US$186m) distillery with a new "virtual tour" of the plant.

Edrington puts Cutty Sark, Glenturret Scotch whiskies up for sale

22 Jun 2018

Edrington is looking to offload its Cutty Sark and Glenturret Scotch whiskies, as the group looks to focus on its core premium spirits range.

Edrington fiscal-2018 sales rise despite "challenging" blended Scotch market - results

22 Jun 2018

Edrington has reported a 7% lift in sales from its latest fiscal full-year, driven by the group's premium spirits portfolio including single malt Scotch The Macallan.

Edrington’s The Macallan 72 Year Old in Lalique The Genesis Decanter - Product Launch

1 Jun 2018

Edrington-owned single malt Scotch whisky The Macallan has unveiled its oldest release to date.

Why The Macallan 2.0 is the ultimate challenge to its Scotch whisky rivals - Comment

22 May 2018

The opening this week of The Macallan's newly-"reimagined" Scotch whisky distillery by Edrington is a defining moment in the category, believes Neil Ridley. So, what is the knock-on effect for the rest of the Scotch industry?

Edrington raises curtain on The Macallan distillery - video

22 May 2018

Edrington has officially opened the new distillery for its The Macallan single malt Scotch whisky brand, with the project costing GBP40m (US$54m) more than initially stated.

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