The Famous Grouse

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GLOBAL: Maxxium breaks EUR2bn barrier for FY

10 May 2007

Maxxium Worldwide has broken through the EUR2bn (US$2.7bn) barrier for the first time in full-year turnover.

UPDATE: UK: The Famous Grouse drops Scottish rugby shirt sponsorship

3 May 2007

The Edrington Group is set to focus its efforts on “international markets” for its The Famous Grouse whisky brand. The Scotch whisky distiller confirmed today (3 May) that it is dropping its shirt sponsorship of the Scottish rugby team, in preference for a more international approach to marketing the brand.

UK: The Famous Grouse drops Scottish rugby shirt sponsorship

3 May 2007

The Edrington Group is pulling its shirt sponsorship deal with the Scottish national rugby team.

FRANCE: Rémy Cointreau sees FY turnover rise - just

17 Apr 2007

Rémy Cointreau has posted a slight lift in full-year turnover.

UK: The Edrington Group appoints non-exec to board

10 Apr 2007

The Edrington Group has appointed Callum Barton, former president and CEO of Richemont North America, as a non-executive director.

Indian budget blow should not dampen Scotch spirits

27 Mar 2007

In spite of the news that the Indian government has once again eschewed tariff reform, Richard Woodard sees plenty of export growth potential for Scotch whisky, both in emerging and established markets. However, worries remain over the decline in the blended whisky category and the spread of cut-throat discounting from the blended sector to malts.

Blending in: the malt with dual personality

18 Jan 2007

Blended malt is often regarded as the ‘mongrel’ of the Scotch category, but it is clearly a growth area. Some consider the combination of the kudos of malt with the brand-friendly flexibility of blends to be a winning formula. Richard Woodard is not so sure.

FRANCE: Rémy set fair for full-year growth

18 Jan 2007

Rémy Cointreau has posted its figures for the first nine months of its financial year.

UK: Famous Grouse set for festive push

17 Oct 2006

Maxxium UK is to launch a GBP1.5m (US$2.8m) advertising campaign this Christmas for Scotch whisky brand The Famous Grouse.

UK: Single malts boost Edrington

4 Jul 2006

Growing demand for single malts, particularly in North America and Asia-Pacific, has led to rising full-year profits at The Edrington Group.

UK: New website for Famous Grouse

20 Jun 2006

Scotch whisky The Famous Grouse has unveiled a new website.

UK: Edrington appoints travel retail manager

6 Jun 2006

Scotch whisky group Edrington has appointed Keith Bonnington as travel retail manager to boost sales in European markets.

Malts prepare for new phase of development

9 May 2006

The malt whisky sector has grown from being a niche to being a category in its own right. In addition to providing an overview of the malt market, along with brand and country forecasts to 2011, a new report from also examines how malt whisky marketing is changing as the category expands.





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