The Famous Grouse

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GLOBAL: Edrington Group creates Americas Duty Free, UK & Ireland area head post

11 May 2011

A reshuffle of area responsibilities at The Edrington Group has led to the creation of the role of area director for Americas Duty Free and UK & Ireland.

Comment - Spirits - Scotch: Hoist by its Own Petard?

17 Mar 2011

A recent product extension in the Scotch whisky category has caught Richard Woodard's eye this month. While the move is certainly a positive in its use of innovation, it also shows how difficult it is for such innovation to make a breakthrough in the category. It's also got a rubbish name, says natural brunette - albeit with silver flecks - Woodard.

UK: Maxxium trials The Famous Grouse pre-mix in on-trade

4 Mar 2011

The UK arm of Maxxium has lined up a trial for a pre-mix of The Edrington Group's The Famous Grouse Scotch whisky with ginger beer in the on-trade in Scotland.

UK: Maxxium ties Famous Grouse to Six Nations rugby

17 Feb 2011

Maxxium UK has launched a range of promotional activities for The Famous Grouse Scotch whisky as part of its affiliation with the Scottish national rugby union team.

TRAVEL RETAIL: Edrington Group gets travel retail personnel boost

3 Feb 2011

The Edrington Group and Rémy Cointreau Travel Retail Americas (RCTRA) have created the position of trade marketing manager & brand ambassador in their Americas travel retail division.

US: Edrington Group adds Brugal to Remy Cointreau distribution deal

6 Dec 2010

The US unit of Rémy Cointreau has extended its distribution partnership with The Edrington Group in the country.

UK: Edrington Group targets Hogmanay with Famous Grouse edition

2 Dec 2010

The Edrington Group has lined up a gift-pack offering of its The Famous Grouse Scotch whisky brand for Hogmanay.

UK: Edrington Group sees The Famous Grouse back on UK TVs

25 Nov 2010

The Edrington Group will see its The Famous Grouse Scotch whisky brand benefit from yet another television push in the UK in the run-up to Christmas.

UK: Bacardi upbeat on Dewar's Scotch whisky prospects

5 Oct 2010

Bacardi has reported strong consumer demand for its Dewar's Scotch whisky after completing the first phase of a ten-year, US$250m project to increase distilling and storage capacity.

UK: Edrington Group to invest GBP10m in whisky site

27 Sep 2010

The Edrington Group plans to invest GBP10m (US$15.8m) on a high-speed bottling line and new storage facilities for its Scotch whisky in a move that will result in 23 job losses.

UK: Edrington Group posts strong FY sales, profits

14 Sep 2010

The Edrington Group has reported double digit rises in sales and profits before tax for its full year on the back of strong performances from its leading brands.

UK: The Famous Grouse asks for famous pubs in UK

10 Sep 2010

Maxxium UK has lined up an on-trade campaign for the Edrington Group's Famous Grouse Scotch whisky brand in the UK.

Product Launch - UK: The Edrington Group’s Famous Grouse and Cola

18 Aug 2010

The Edrington Group’s Famous Grouse and Cola

GLOBAL: Edrington Group appoints Macallan, Highland Park PR head

19 Jul 2010

The Edrington Group has appointed a global PR manager for its The Macallan and Highland Park single malt Scotch whisky brands.

Comment - Brand makeovers signal a rise in spirits?

1 Jul 2010

Could a flurry of recent makeovers in the alcoholic drinks sector, particularly for spirits, signal renewed optimism among producers?

UK: Edrington Group updates The Famous Grouse packaging

18 Jun 2010

The Edrington Group has lined up a packaging revamp for its The Famous Grouse blended Scotch whisky brand in the UK.

UK: Edrington Group appoints travel retail head

12 May 2010

Scotch whisky producer The Edrington Group has appointed Steven Sleigh as its new head of global travel retail.

UK: Maxxium to distribute Cutty Sark

26 Apr 2010

The Edrington Group has confirmed that its newly-acquired Cutty Sark Scotch whisky brand will be distributed by in the UK by Maxxium.

UK: Black Grouse to sponsor London Scottish rugby

18 Mar 2010

The Black Grouse, a Famous Grouse brand extension launched by The Edrington Group in 2008, is to become sponsor of the London Scottish FC rugby team.

UK: Minimum pricing will decimate Whyte & Mackay - CEO

12 Mar 2010

The CEO of Whyte & Mackay has warned that the Scotch whisky group may "cease to exist" if Scotland's Government pushes ahead with plans to introduce a minimum price on alcoholic drinks.

UK: Edrington Group to close Scottish site

20 Nov 2009

The Edrington Group has announced the closure of one of its facilities in Scotland.

UK: Edrington previews Famous Grouse ad

18 Nov 2009

The Edrington Group has released its latest Christmas advert for The Famous Grouse in the UK.

GLOBAL: The Famous Grouse gets limited edition packaging

5 Nov 2009

The Edrington Group has lined up new packaging for its The Famous Grouse Scotch whisky brand in four markets, including the UK.

UK: Maxxium launches Famous Grouse campaign

5 Nov 2009

The Black Grouse Scotch whisky, owned by Edrington Group and distributed by Maxxium UK, is to be the subject of a marketing campaign in the UK.

INDIA: Edrington launches Black Grouse in India

8 Oct 2009

The Edrington Group has launched its Black Grouse whisky in India.

UK: Edrington Group trials technology to cut carbon emissions

6 Oct 2009

New technology that uses algae to capture and recycle carbon dioxide emissions is being trialled at The Edrington Group's Glenturret distillery, home of the Famous Grouse Scotch whisky.

UK: Edrington Group revamps Famous Grouse carton

1 Sep 2009

The Edrington Group is to launch a limited edition carton for its Famous Grouse Scotch whisky brand in the run-up to Christmas.

UK: Edrington Group master blender retires

15 Jul 2009

The Edrington Group's master blender, John Ramsay, is to retire, the Scotch whisky group has announced.

UK: Maxxium gives Black Grouse packaging revamp

10 Jul 2009

The Black Grouse Scotch whisky, owned by Edrington Group and distributed by Maxxium UK, has received a packaging revamp following its launch last year.

UK: Edrington Group extends Famous Grouse rugby backing

30 Jun 2009

The Edrington Group has extended the sponsorship by its The Famous Grouse Scotch whisky brand for Scottish Rugby.

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