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The Coca-Cola Co dives into mood-aid category with Smartwater+ launch

24 Feb 2021

The Coca-Cola Co has launched a new Smartwater range in the US containing ingredients that claim to either boost mental focus or bring "emotional calmness".

The Coca Cola Co unveils new look Zero Sugar for Europe - video

22 Feb 2021

The Coca-Cola Co is lining up the launch of updated packaging for Coke Zero Sugar in Europe.

The Coca-Cola Co outlines intent to buy majority stake in Bodyarmor

19 Feb 2021

The Coca-Cola Co has moved to take majority control of sports beverage brand Bodyarmor.

The Coca-Cola Co hands Hungary trial to AdeZ paper bottle - video

19 Feb 2021

An inter-industry battle to develop a paper beverage bottle has taken a major turn with the commencement of a consumer test-run by The Coca-Cola Co in Hungary.

European beverage firms headed for commodity price squeeze in 2022 - Moody's

16 Feb 2021

The threat of rising commodity costs next year is just one of a spate of challenges facing European beverage companies post-coronavirus, a new report has warned.

Brighter Q4 adds limited gloss to The Coca-Cola Co full-year woes - results data

10 Feb 2021

The Coca-Cola Co has delivered an improved final three months of 2020 but full-year sales still plunged as the soft drinks giant took a heavy hit from COVID-19.

The Coca-Cola Co in 2020 - results preview

9 Feb 2021

On Wednesday, The Coca-Cola Co will announce its results for the final three months and the full 12 months of 2020. In July, the group posted a 14% drop in sales from the six months to the end of June as the soft drinks giant's out-of-home channels took a coronavirus hit. In the months since, the company has announced a major restructuring including job cuts across the global business and a major brand cull.

The Coca-Cola Co rolls out 100% rPET bottles in US

9 Feb 2021

The Coca-Cola Co is to launch Coke bottles in the US made from 100% recycled plastic.

Super Bowl LV - The drinks ads as they're announced - update

8 Feb 2021

The teams for Super Bowl LV are set. But, what can we expect from the ads and marketing campaigns due to launch around the NFL's final game of the season? just-drinks counts down to the big game on 7 February and rounds up the drinks adverts as they're released.

BTS takes part in new Asia ad for The Coca-Cola Co - video

4 Feb 2021

The Coca-Cola Co has hired South Korean pop group BTS to front a Coca-Cola activation in Asia.

Soft drinks looks outside for expert health & wellness help - comment

2 Feb 2021

In the wake of PepsiCo's tie-up with meat alternatives company Beyond Meat last week, soft drinks commentator Lucy Britner looks at the category's underlying trends in health & wellness and assesses the benefits of tapping up the experts to create the next wave of functional fixes.

Pernod Ricard rolls out recycled glass Absolut bottle

2 Feb 2021

Pernod Ricard has launched a bottle made from 60% recycled glass for its Absolut vodka brand.

PepsiCo names new general counsel

29 Jan 2021

PepsiCo has appointed a new lead lawyer in the same week that rival The Coca-Cola Co called for more diversity in the legal profession.

The Coca-Cola Co overhauls law firm guidelines to combat US diversity "crisis"

28 Jan 2021

The Coca-Cola Co's head lawyer has criticised the legal profession for its lack of inclusion, as the soft drinks company rolls out new diversity rules for the US law firms it works with.

Monster Beverage Corp appoints joint-CEO, reveals 2021 line-up

20 Jan 2021

Monster Beverage Corp has named CFO & COO Hilton Schlosberg as co-CEO as the company unveiled a range of new products for 2021.

"Was Coca-Cola the right company to buy Zico? In hindsight, probably not" - just-drinks speaks to Zico founder Mark Rampolla

19 Jan 2021

Mark Rampolla founded Zico Coconut Water in 2004, building the brand into a major force in soft drinks and introducing a generation of consumers to low-sugar, functional waters. The strength of the brand was underlined in 2013 when The Coca-Cola Co bought Zico for an undisclosed fee. Last year, in a sharp reversal of fortunes for the brand, Coca-Cola announced Zico was one of about 200 brands earmarked to be discontinued as the group implemented a major cost-cutting programme. Last week, in yet another twist for Zico, Rampolla's investment company, Powerplant Ventures. acquired the coconut water from Coca-Cola, returning Rampolla to the brand he created. Yesterday, just-drinks spoke to him about his journey back to Zico, what changes he has seen in the beverage industry while away and why Coca-Cola is not the best company to build emerging categories.

Zico founder casts doubt on The Coca-Cola Co's emerging brand "muscle"

19 Jan 2021

Zico Coconut Water founder Mark Rampolla has questioned The Coca-Cola Co's ability to build challenger brands as it offloads a slate of beverages.

The Coca-Cola Co leaves International Life Sciences Institute policy group

18 Jan 2021

The Coca-Cola Co has ended its membership of food lobby group the International Life Sciences Institute (ILSI).

LeBron James parts ways with The Coca-Cola Co

18 Jan 2021

The Coca-Cola Co has ended an 18-year sponsorship deal with basketball player LeBron James amid reports the NBA star will join PepsiCo's Mtn Dew brand.

Zico coconut water founder takes back brand from The Coca-Cola Co

14 Jan 2021

The man who sold Zico to The Coca-Cola Co has re-acquired the coconut water brand after it was deemed surplus to requirements at the world's biggest soft drinks company.

The Coca-Cola Co unveils 2021 "hope" pledges on UK packaging

8 Jan 2021

The Coca-Cola Co has launched packaging for its flagship cola in the UK featuring messages of "hope and optimism".

What's coming up in soft drinks in 2021? - Predictions for the Year Ahead - comment

5 Jan 2021

As 2021 kicks off, soft drinks commentator Lucy Britner offers her views on the key trends that are set to shape the category during the next 12 months.

The Coca-Cola Co to cut 2,200 jobs

18 Dec 2020

The Coca-Cola Co has confirmed the reduction of just under 3% of its global workforce as the soft drinks group releases more details of a business overhaul.

The Coca-Cola Co puts global advertising spend under review

11 Dec 2020

The Coca-Cola Co has launched a review of its global media buying as part of an ongoing businesses overhaul.

The soft drinks category in 2020 - just-drinks' Review of the Year, Part II - FREE TO ACCESS

10 Dec 2020

As 2020 draws to a close, just-drinks looks back at the stories that made the headlines across the global drinks industry over the last 12 months. Here, Lucy Britner picks out the highs and lows for the soft drinks category.

just-drinks' analysis articles of the year - The review of 2020 - FREE TO ACCESS

10 Dec 2020

As the end of the year approaches, we take a look back at the ten biggest analysis articles on just-drinks over the last 12 months.

The beer category in 2020 - just-drinks' Review of the Year, Part I - FREE TO ACCESS

8 Dec 2020

As the end of the year approaches, just-drinks takes an in-depth look at the stories that made the headlines in 2020 across the global drinks industry. In part I, editor Olly Wehring picks out the highs and the lows for the global beer category.

The Coca-Cola Co launches personalised Christmas cans in UK

8 Dec 2020

The Coca-Cola Co is giving UK consumers a chance to personalise festive packaging as it brings the long-standing 'Share-a-Coke' activation to Christmas.

The Coca-Cola Co names Priya Raman as chief data officer

4 Dec 2020

The Coca-Cola Co has appointed a chief data officer as the group looks to overhaul its global analytics structure.

The Coca-Cola Co had "too many hands at the till" - CFO

4 Dec 2020

The Coca-Cola Co CFO John Murphy has blamed an overweight staffing "bureaucracy" for a company restructure that aims to funnel funds to front-line staff.





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