The Coca-Cola Company

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Self-serve - Driving a sea-change in soft drinks

Soft drinks commentator Richard Corbett has seen the future. Again. This time, it happened when he popped out for a burger....

What can soft drinks learn from The Coca-Cola Co?

With the FIFA World Cup tournament in Russia just around the corner, the most suitable analogy when considering The Coca-Cola Co's recent pe...


The organic movement started at a grassroots level, led by consumers. It has never been a core business for multinationals.


Richard Corbett | 24 May 2018

Our soft drinks commentator returns! This month, Richard Corbett considers the Deposit Return Scheme concept and flags why the soft drinks industry should welcome it with open arms.


Nigel Huddleston | 15 May 2018

In mid-February, The Coca-Cola Co released its full-year results for 2017. The soft drinks group posted a 3% lift in sales from the year in organic terms, although sales on a reported basis were down by 15%. Here, just-drinks considers Coca-Cola's performance over the last five years.


Ben Cooper | 14 May 2018

A new report from US-based sustainability non-profit Ceres, which assesses the performance of 613 US-based publicly-traded corporations on a comprehensive range of sustainability criteria, reveals food and drinks to be among the most progressive and highest-achieving sectors. However, the research does not reflect well on the drinks sector specifically.

Latest Interviews

Ben Cooper | 30 Sep 2016

In achieving its goal to replenish water equivalent to its 2015 sales volumes "back to nature and communities", Coca-Cola gave itself a compelling sustainability story to tell consumers. Greg Koch, senior director of Global Water Stewardship at Coca-Cola, spoke with Ben Cooper about what "replenishment" means, and why getting the minutiae of the methodology right is so important.


Olly Wehring | 10 Jul 2014

Late last month, editor Olly Wehring spoke with Dr Mehmood Khan, chief scientific officer at PepsiCo. In part one of this interview, Khan discusses the changing role of Research & Development in recent years, and where R&D sits in the company's armoury for growth.

Latest News

Andy Morton | 18 Jul 2018

Coca-Cola Australia has confirmed it is to phase out Coke Zero from the start of next month.


Andy Morton | 16 Jul 2018

The Coca-Cola Co has released a blueprint for a UK deposit return scheme that looks to put control in the hands of producers and retailers.


Andy Morton | 10 Jul 2018

The Coca-Cola Co is among the first to use new technology that allows four different thermochromatic inks to colour can designs.


Andy Morton | 4 Jul 2018

The Coca-Cola Co has added a muscovado flavour to its Schweppes 1783 portfolio that targets growing demand for dark spirits.


Lucy Britner | 2 Jul 2018

Coca-Cola FEMSA has purchased a Uruguay-based bottler from The Coca-Cola Co.


Andy Morton | 28 Jun 2018

The Coca-Cola Co has recruited Honest Tea founder Seth Goldman for two adverts, as the group looks to promote what it calls the brand's authenticity.


Andy Morton | 27 Jun 2018

The Coca-Cola Co has signed up nearly 20 'social media influencers' in a US campaign for its RTD tea brand Peace Tea.


Andy Morton | 22 Jun 2018

Dr Pepper Snapple Group has welcomed a US court's decision that backs its opposition to The Coca-Cola Co's attempts to trademark the word "zero".


Dean Best | 18 Jun 2018

The Coca-Cola Co, Nestle and Kraft Heinz are reportedly among the companies to have held early talks on a possible move to buy the food and drinks brand Horlicks, owned by UK-based pharmaceutical group GlaxoSmithKline.


Andy Morton | 15 Jun 2018

The Coca-Cola Co has opened a new production plant in southern China.


Andy Morton | 14 Jun 2018

The Coca-Cola Co has partnered with convenience-store chain 7-Eleven to launch a record-setting campaign for this summer's FIFA World Cup in Russia..


Richard Woodard | 7 Jun 2018

The Coca-Cola Co has joined forces with US airline Delta to offer middle-seat air travellers VIP treatment at Boston Logan International Airport.


Andy Morton | 6 Jun 2018

The Coca-Cola Co is to build a CAD85m (US$66m) Canadian dairy plant to produce the company's milk brand Fairlife outside of the US for the first time.


Andy Morton | 5 Jun 2018

The Coca-Cola Co has launched a clear, calorie-free version of its namesake soft drinks brand in Japan.


Richard Woodard | 31 May 2018

Arca Continental has lined up a US$250m investment in a new production and distribution facility in Texas.


Lucy Britner | 30 May 2018

The Coca-Cola Co has announced further investment in Argentina, as it looks to improve operations in the country. 


Olly Wehring | 25 May 2018

Swire Coca-Cola USA has created the position of chief operating officer, with long-serving employee Paul Lukanowski taking the role.


Andy Morton | 23 May 2018

The Coca-Cola Co has launched its new McDonald's-exclusive Sprite nation-wide in the US.


Lucy Britner | 23 May 2018

Jersey sponsorship has helped push sponsor revenues for the National Basketball Association in the US over the US$1bn mark, according to new figures, with several drinks companies contributing to the pot.


Andy Morton | 22 May 2018

The Coca-Cola Co has launched its Russia World Cup campaign in Australia as it continues to roll out marketing for the tournament across its global markets.


Andy Morton | 21 May 2018

The Coca-Cola Co has upgraded its Coca-Cola Freestyle beverage dispenser so that future consumers will be able to order by voice commands, and choose from the company's expanding range of non-CSD options, such as RTD tea and coffee.


Andy Morton | 21 May 2018

The Coca-Cola Co has added a range of lower-sugar orange and lemonade juices to its Simply Beverages portfolio.

Latest blogs

Andy Morton | 8 Jun 2016

In yet one more sign that The Coca-Cola Co is losing its lustre, the soft drinks maker has, for the first time, fallen out of the top ten of a 'world's biggest brands' ranking.


Andy Morton | 25 Feb 2016

The Coca-Cola Co is smarting after an EU court setback in its attempt to trademark a new bottle design.

Company research

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