The Coca-Cola Company

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Revamp offers Diet Coke new meaning - Comment

Diet Coke is having a revamp - and not a moment too soon. The old war-horse of the low-sugar CSD market is nigh on 36 years old and looking...

Plain packaging - A clear and future danger?

Research this week has brought into stark relief the potential threat that plain packaging laws could have on the global drinks industry....


Richard Corbett | 1 Dec 2017

Hot on the heels of the start of Coke Life's demise, The Coca-Cola Co has lined up a stevia-only version. But, how can the company ensure success this time around? Category commentator Richard Corbett has some suggestions.


Andy Morton | 7 Nov 2017

The Coca-Cola Co has said a new strategy in Western Europe to reduce packaging waste will act as a template for a global initiative, due to be unveiled next year.


Lucy Britner | 25 Oct 2017

Earlier today, the Coca-Cola Co hailed a "solid third quarter", with organic sales up 4%. Here, just-drinks takes a closer look at the company's regional performance in the three months to the end of September:


Ian Shackleton | 10 Oct 2017

just-drinks' resident analyst returns. This month, Ian Shackleton believes he has picked out a gem in the US spirits category. He also looks at one possible root to growth for Coca-Cola Hellenic, while bemoaning the sad demise of the Annual General Meeting.

Latest Interviews

Ben Cooper | 30 Sep 2016

In achieving its goal to replenish water equivalent to its 2015 sales volumes "back to nature and communities", Coca-Cola gave itself a compelling sustainability story to tell consumers. Greg Koch, senior director of Global Water Stewardship at Coca-Cola, spoke with Ben Cooper about what "replenishment" means, and why getting the minutiae of the methodology right is so important.


Olly Wehring | 10 Jul 2014

Late last month, editor Olly Wehring spoke with Dr Mehmood Khan, chief scientific officer at PepsiCo. In part one of this interview, Khan discusses the changing role of Research & Development in recent years, and where R&D sits in the company's armoury for growth.

Latest News

Lucy Britner | 19 Jan 2018

The Coca-Cola Co has announced global plans to help collect and recycle the equivalent of 100% of its packaging by 2030. 


Lucy Britner | 11 Jan 2018

The Coca-Cola Co has repackaged its Diet Coke brand and added four flavours as it looks to appeal to the next generation of consumers.


Andy Morton | 11 Jan 2018

The Coca-Cola Co is reaching out to teenagers in a new TV ad that kickstarts its Summer activation in Australia.


Andy Morton | 10 Jan 2018

The Coca-Cola Co has teamed up with local bottlers to purchase Chile's Comercializadora Novaverde, the owner of juice brand Guallarauco.


Andy Morton | 2 Jan 2018

The Coca-Cola Co is to launch Fuze Tea, one of its fastest-growing brands, in Europe.


Lucy Britner | 13 Dec 2017

The Coca-Cola Co's India unit has launched a premium extension under its Maaza mango juice brand. Maaza Gold is described by the firm as "thicker and smoother". 


Andy Morton | 11 Dec 2017

The Coca-Cola Co has unveiled new releases for next year, including two craft-style Coke flavours and a green apple flavoured Fanta.


Andy Morton | 8 Dec 2017

The Coca-Cola Co has appointed a new head of its in-house bottling operations, BIG, after long-standing incumbent Irial Finan announced his retirement.


Lucy Britner | 8 Dec 2017

The Coca-Cola Co will once again release Sprite Cranberry as it looks to capitalise on the popularity of the flavour during the festive season. 


Andy Morton | 7 Dec 2017

The Coca-Cola Co has unveiled its new Star Wars-themed Coca-Cola Zero Sugar bottles for the European market ahead of this month's release of the eighth film in the movie saga.


Andy Morton | 6 Dec 2017

The Coca-Cola Co is to give a global roll out to its new asymmetric Fanta PET bottle.


Andy Morton | 4 Dec 2017

The Coca-Cola Co has opened its latest bottling plant in China, the soft drinks company's 45th in the country.


Andy Morton | 30 Nov 2017

The Coca-Cola Co has appointed Roberto Mercadé as the new president of its Latin Centre business unit.


Lucy Britner | 28 Nov 2017

The Coca-Cola Co's largest bottling partner in India has announced plans to reorganise its business, as it looks to cater to changing consumer demands in the country.


Olly Wehring | 28 Nov 2017

The UK arm of The Coca-Cola Co has partnered with LateRooms.com for a marketing activation in the country in the run-up to Christmas.


Andy Morton | 24 Nov 2017

Technology that measures emotions by tracking facial expressions has adjudged The Coca-Cola Co's latest UK Christmas ad to be the most effective of the season.


The Coca-Cola Co has confirmed it will start testing a new 100% stevia-sweetened Coke product outside of the US next year. 


Andy Morton | 17 Nov 2017

The CEO of The Coca-Cola Co has called a halt to large-scale product launches, saying the company will instead take a "test-and-learn" approach to innovation.


Andy Morton | 13 Nov 2017

A marketing initiative from The Coca-Cola Co offers hotel guests in the US the chance to send a personalised message on a glass Coke bottle to loved ones left behind at home.


Andy Morton | 8 Nov 2017

The Coca-Cola Co has launched new packaging in the US to commemorate the Houston Astros' 2017 World Series win.


Lucy Britner | 30 Oct 2017

The Coca-Cola Co has completed the refranchising of company-owned bottling operations in the US market.


Lucy Britner | 26 Oct 2017

The CEO of the Coca-Cola Co has identified premium adult soft drinks and mixers an an area for growth opportunity for the company. 

Latest blogs

Andy Morton | 8 Jun 2016

In yet one more sign that The Coca-Cola Co is losing its lustre, the soft drinks maker has, for the first time, fallen out of the top ten of a 'world's biggest brands' ranking.


Andy Morton | 25 Feb 2016

The Coca-Cola Co is smarting after an EU court setback in its attempt to trademark a new bottle design.

Company research

The Coca-Cola Company - Mergers & Acquisitions (M&A), Partnerships & Alliances and Investment Report

The Coca-Cola Company - Mergers & Acquisitions (M&A), Partne

Marketline's The Coca-Cola Company Mergers & Acquisitions (M&A), Partnerships & Alliances and Investments report includes business description, detailed reports on mergers and acquisitions (M&A), dive...

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Coca-Cola Co, The in Soft Drinks (USA)

Coca-Cola Co, The in Soft Drinks (USA)

The Coca-Cola Co plans to speed up its refranchising efforts in order to have 100% of company-owned bottlers refranchised in the US by the end of 2017. In doing so, the company will be able to return...

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Sports Drinks in the US

Sports Drinks in the US

PepsiCo Inc and The Coca-Cola Co have long dominated sports drinks with their respective Gatorade and Powerade brands and their low-calorie versions, although signs of change were evident in 2015 and...

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