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Tanqueray

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just-drinks, in association with The IWSR, presents this seven-part review of the global gin category. In part two, we consider the sector's performance on a by-market basis.

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just-drinks, in association with The IWSR, presents this seven-part review of the global gin category. In part four, we turn our attention to the major gin brands and their owners.

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Earlier this week, the UK government set out some grand plans for gin. Environment Secretary Elizabeth Truss said her ambition is to see the UK's gin industry match whisky exports, which topped GBP4bn (US$6.2bn) in 2014.

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Fever-Tree’s pre-close trading statement will no doubt be cause for a gin & tonic or two among shareholders: sales in the first half of 2015 will be about GBP24m (US$37m), 61% ahead of the prior year period. But the threat of competition looms as other premium mixer producers up their game.

In our first Just the Answer interview of 2007, Dean Best spoke with Nick Blacknell, brand director for Beefeater at Pernod Ricard subsidiary Chivas Brothers, about the company’s ambitious re-launch of the established gin brand it acquired as part of the Allied takeover in 2005.

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As the largest drinks company in the world and owner of many of the best known and biggest selling spirits brands on the planet, Diageo has an unmatched international profile. In an exclusive interview, Diageo's chief executive, Paul Walsh, talks to Olly Wehring about the company's current performance across a range of markets and his outlook for the future.

Diageo has secured the services of rapper and actor Snoop Dogg for a US marketing campaign for its Tanqueray gin brand.

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Here's a look at what was happening on this day in...

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Tanqueray Bloomsbury gin was inspired by a recipe created by Charles Tanqueray's son, Charles Waugh Tanqueray.

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Diageo has unveiled an updated bottle design for the No. Ten extension of its Tanqueray gin brand.

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Diageo's commercial director for Global Travel and Middle East (GTME) is to retire after 36 years with the company.

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Diageo has dismissed a media report suggesting that it is moving the bottling of the Johnnie Walker Scotch whisky brand from Scotland to England.

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Diageo has highlighted slowing growth in two important emerging markets in its third quarter, but sales in the year-to-date remain in line with expectations.

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Diageo has clarified claims by UK trade union Unite that the drinks giant is not “paying what it is due” in tax in the country.

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Diageo has launched an online shopping portal, allowing it to sell direct to UK customers for the first time.

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Diageo's Gordon's Crisp Cucumber gin

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Diageo’s Tanqueray Malacca

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Diageo has confirmed that its vodka marketing director for Western Europe, Simon Breckon, has left the company, after less than year in the role.

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UK microdistiller Sipsmith is seeking to develop and capitalise on the niche market for super-premium gin in China.

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The top ten stories published on just-drinks this week:

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Diageo has launched a global promotional campaign for its Tanqueray London Dry gin brand.

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Diageo aims to double the size of its business in the Middle East within the next five years by selling more premium drinks in travel retail at the region's key airports.

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Diageo is to group marketing for its global spirits brands into two new categories as it looks to adapt faster to demand from customers and consumers.

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Drinks giant Diageo has launched a blog for its Tanqueray gin brand that will include musings from celebrities in the film, fashion, music and art world.

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Diageo is set to release a trading statement on its first fiscal quarter at the group's Annual General Meeting on Wednesday (14 October).

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Diageo has warned of a tough 2010 after cost savings helped the drinks giant to hit guidance in its fiscal full-year, despite flat like-for-like sales and a fall in pre-tax profits.

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Diageo has followed its formation of a joint venture in Japan with a realignment of its distribution in the country.

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Tanqueray gin is in a similar position to Johnnie Walker Scotch whisky ten years ago, according to Diageo's global gin director, who is overseeing a relaunch of the Tanqueray brand.