Tanqueray

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How can gin stem the slide in the US? - Comment

Much as all looks rosy in the UK, the gin sector has struggled in the US in recent years. What is the segment doing wrong, in a spirits mark...

How to market UK gin to the rest of the world

Earlier this week, the UK government set out some grand plans for gin. Environment Secretary Elizabeth Truss said her ambition is to see the...


Lucy Britner | 8 Jul 2015

Fever-Tree’s pre-close trading statement will no doubt be cause for a gin & tonic or two among shareholders: sales in the first half of 2015 will be about GBP24m (US$37m), 61% ahead of the prior year period. But the threat of competition looms as other premium mixer producers up their game.


Olly Wehring | 10 Jun 2015

Earlier today (10 June), brand valuation consultancy Intangible Business released the results of its latest survey of the world's wine and spirits brands. Here's a look at 'The Power 100', along with the methodology used to draw up the list.


Ian Buxton | 26 Mar 2015

A storm appears to be brewing in the spirits category and it's a storm borne out of marketing. Can spirits companies settle the terminology tiff before things get out of hand, or is it too late? Ian Buxton investigates.


Richard Woodard | 12 Mar 2015

Last week, Diageo announced plans to invest US$400m on its operations in Mexico. While the headlines centred on the company's Don Julio Tequila operations, the country itself is ripe for growth. Richard Woodard investigates.

Latest Interviews

Dean Best | 31 Jan 2007

In our first Just the Answer interview of 2007, Dean Best spoke with Nick Blacknell, brand director for Beefeater at Pernod Ricard subsidiary Chivas Brothers, about the company’s ambitious re-launch of the established gin brand it acquired as part of the Allied takeover in 2005.


As the largest drinks company in the world and owner of many of the best known and biggest selling spirits brands on the planet, Diageo has an unmatched international profile. In an exclusive interview, Diageo's chief executive, Paul Walsh, talks to Olly Wehring about the company's current performance across a range of markets and his outlook for the future.

Latest News

Olly Wehring | 20 Jul 2015

Here's a look at what was happening on this day in...


Lucy Britner | 10 Jun 2015

Tanqueray Bloomsbury gin was inspired by a recipe created by Charles Tanqueray's son, Charles Waugh Tanqueray.


Olly Wehring | 19 Feb 2014

Diageo has unveiled an updated bottle design for the No. Ten extension of its Tanqueray gin brand.


Andy Morton | 28 Nov 2013

Diageo's commercial director for Global Travel and Middle East (GTME) is to retire after 36 years with the company.


James Wilmore | 5 Aug 2013

Diageo has dismissed a media report suggesting that it is moving the bottling of the Johnnie Walker Scotch whisky brand from Scotland to England.


Olly Wehring | 18 Apr 2013

Diageo has highlighted slowing growth in two important emerging markets in its third quarter, but sales in the year-to-date remain in line with expectations.


Olly Wehring | 13 Mar 2013

Diageo has clarified claims by UK trade union Unite that the drinks giant is not “paying what it is due” in tax in the country.


Andy Morton | 18 Feb 2013

Diageo has launched an online shopping portal, allowing it to sell direct to UK customers for the first time.


Olly Wehring | 11 Feb 2013

Diageo's Gordon's Crisp Cucumber gin


Olly Wehring | 17 Jan 2013

Diageo’s Tanqueray Malacca


James Wilmore | 10 Jul 2012

Diageo has confirmed that its vodka marketing director for Western Europe, Simon Breckon, has left the company, after less than year in the role.


Chris Mercer | 5 Mar 2012

UK microdistiller Sipsmith is seeking to develop and capitalise on the niche market for super-premium gin in China.


The top ten stories published on just-drinks this week:


Diageo has launched a global promotional campaign for its Tanqueray London Dry gin brand.


Chris Mercer | 15 Dec 2010

Diageo aims to double the size of its business in the Middle East within the next five years by selling more premium drinks in travel retail at the region's key airports.


Diageo is to group marketing for its global spirits brands into two new categories as it looks to adapt faster to demand from customers and consumers.


Drinks giant Diageo has launched a blog for its Tanqueray gin brand that will include musings from celebrities in the film, fashion, music and art world.


Diageo is set to release a trading statement on its first fiscal quarter at the group's Annual General Meeting on Wednesday (14 October).


Diageo has warned of a tough 2010 after cost savings helped the drinks giant to hit guidance in its fiscal full-year, despite flat like-for-like sales and a fall in pre-tax profits.


Diageo has followed its formation of a joint venture in Japan with a realignment of its distribution in the country.


Chris Mercer | 9 Jul 2009

Tanqueray gin is in a similar position to Johnnie Walker Scotch whisky ten years ago, according to Diageo's global gin director, who is overseeing a relaunch of the Tanqueray brand.


Chris Mercer | 1 Jul 2009

Diageo is launching its first global advertising campaign for Tanqueray gin, together with a new-look bottle design, as the drinks giant looks to drive a resurgence in the gin market.

Company research

Diageo plc : Consumer Packaged Goods - Company Profile, SWOT & Financial Analysis

Diageo plc : Consumer Packaged Goods - Company Profile, SWOT

Canadean's "Diageo plc : Consumer Packaged Goods - Company Profile, SWOT & Financial Analysis" contains in depth information and data about the company and its operations....

Read more >


The IWSR Company Profile 2014 – Diageo

The IWSR Company Profile 2014 – Diageo

Analyses of the leading companies in the alcohol industry...

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