Southern Comfort

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UK: Bacardi Brown-Forman Brands unveils Southern Comfort variant

21 Jul 2009

Bacardi Brown-Forman Brands has launched a new Southern Comfort cocktail to the UK market for the summer.

US: Brown-Forman launches Southern Comfort pre-mixed cocktails

11 Jun 2009

Brown-Forman is launching is launching two premium pre-mixed, ready-to-serve cocktails using its Southern Comfort brand, as it looks to capture more share of the retail drinks market.

IRELAND: C&C gives Irish Mist a make-over

29 May 2009

C&C International has given its Irish Mist liqueur a make-over in a bid to more than double its volume over the next five years.

US: Brown-Forman to cut 250 jobs

20 Apr 2009

Brown-Forman is to cut 6% of its global workforce as part of a US$25m cost savings programme made necessary by the economic downturn, the US spirits firm has said.

US: Diageo silent on Brown-Forman purchase claim

14 Apr 2009

Diageo has declined to comment on speculation linking the drinks giant to a possible move for Brown-Forman.

In the Spotlight - Brown-Forman

13 Mar 2009

A consumer shift to lower-price Bourbon has begun to eat into Brown-Forman's flagship Jack Daniel's and Southern Comfort brands, but several analysts believe the US drinks group remains in decent shape for the longer term, writes Michelle Russell.

US: Nine-month profit creeps up at "cautious" Brown-Forman

10 Mar 2009

Brown-Forman has posted a slight lift in net profit for the first nine months of its fiscal year, despite slowing sales in its third quarter.

UK: Brown-Forman gives SoCo another Mardi Gras push in UK

11 Feb 2009

Brown-Forman has lined up a repeat promotional push for its Southern Comfort spirits brand in the UK this month.

US: Brown-Forman declares dividend

23 Jan 2009

Brown-Forman has declared a quarterly cash dividend of $0.29 per share on Class A and Class B common stock.

US: Strong Q2, with share purchase due, for Brown-Forman

5 Dec 2008

Brown-Forman has posted a healthy lift in sales and profit for its second quarter, although the rises failed to bring operating profit for the year so far into the black.

US: Brown-Forman offloads Italian wines

2 Dec 2008

Brown-Forman has signed a deal to sell its Italian wine brands to Gruppo Italiano Vini, as part of a strategy to offload peripheral sections of its portfolio.

US: Brown-Forman outlines Q1 dividend payout details

21 Nov 2008

Brown-Forman has confirmed details of its latest quarterly dividend.

US: Jim Beam launches limited edition

14 Nov 2008

Jim Beam has launched a limited edition Bourbon depicting the seven Beam family generations who have overseen the brand.

just the round-up - The week in drinks

31 Oct 2008

The top ten stories published on just-drinks this week:

UK: Watchdog bans Brown-Forman Southern Comfort ad

31 Oct 2008

A television advert for Southern Comfort has been banned by the UK's advertising watchdog for linking alcohol consumption to a successful evening.

US: Tequila troubles hit Brown-Forman profit

28 Aug 2008

Brown-Forman, the US drinks group, has blamed a lack of fit and healthy agave plants for a 7% fall in its first quarter profit.

US: Southern Comfort brings “music experience” to web

15 Jul 2008

Southern Comfort is partnering with a number of music and lifestyle sites to bring the “SoCo Music Experience” to the web in the form of custom episodic content.

UK: Southern Comfort unveils new ATL push

23 Jun 2008

Southern Comfort has launched an above-the-line advertising campaign as part of the brand’s GBP1.2m (US$2.3m) investment package in the UK this summer.

US: Brown-Forman toasts record FY sales, growth expected in 08/09

5 Jun 2008

Brown-Forman has posted record sales for its fiscal year, driven by a strong performance in its international markets.

US: Slowing SoCo tempers Brown-Forman FY forecast

3 Mar 2008

Brown-Forman has narrowed its full-year forecast, following the release of its third quarter results.

US: Casa Herradura helps offset costs for Brown-Forman Q2

29 Nov 2007

Brown-Forman has reported a healthy lift in operatng profit for its third quarter, thanks in part to its purchase of Casa Herrdura.

US: Brown-Forman upbeat on strong Q1 results

30 Aug 2007

Brown-Forman has posted a lift in its first quarter results, thanks to a healthy performance internationally.

Just the Answer – Phil Cusimano

28 Aug 2007

Brown-Forman’s Southern Comfort brand takes its New Orleans heritage very seriously, and in Phil Cusimano, appointed as global brand ambassador six months ago, now has a native New Orleaner as its prime champion. In this month’s Just the Answer interview, Cusimano spoke with Jessica Harvey about the brand’s strong links with the city and how its promotional platforms build on its New Orleans roots.

GLOBAL: Brown Forman launches SoCo nightlife curriculum

28 Aug 2007

Brown Forman has launched a website for Southern Comfort consumers to gain and share nightlife experiences with friends and encourage a responsible drinking message.

UK: Southern Comfort stakes claim to February

6 Aug 2007

Brown-Forman is launching a UK television push for Southern Comfort as part of its pre-Christmas campaign and is looking to “own February”.

US: Brown-Forman reports record earnings

6 Jun 2007

Double digit growth of the company’s leading spirits brands helped Brown-Forman Corporation report record earnings for its full year.

US: B-F earnings slip, but Jack Daniel's still firing

7 Mar 2007

Jack Daniel’s owner Brown-Forman Corporation has reported a slip in its earnings per share for the third quarter, down 8% compared to the same period last year to US$0.90.

US: Brown-Forman chairman to retire

2 Mar 2007

Wine and spirits group Brown-Forman has unveiled its new board line-up.

UK: Southern Comfort runs latest TV ad

5 Dec 2006

Brown-Forman is launching its latest UK television push for Southern Comfort as part of a GBP1.25m (US$2.47m) marketing campaign leading up to Christmas.

US: Top brands lead Brown-Forman Q2

1 Dec 2006

Brown-Forman has reported double-digit growth in earnings per share in its second quarter, as the company continued to reap the rewards of strong growth from both its leading brands, particularly Jack Daniel’s.





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