Southern Comfort

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US: Brown-Forman hits the beach with Southern Comfort ad

1 Aug 2012

Brown-Forman has unveiled the latest marketing push for its Southern Comfort liqueur brand in the US.

Product Launch - UK: Brown-Forman's Southern Comfort Bold Black Cherry

19 Mar 2012

Brown-Forman's Southern Comfort Bold Black Cherry

UK: Brown-Forman gives Southern Comfort digital push with Baron Jazz

20 Feb 2012

Brown-Forman has created a character to front its latest digital campaign for Southern Comfort in the UK.

just On Call - Brown-Forman toasts US whisk(e)y boom

9 Dec 2011

Brown-Forman's CEO has voiced his excitement at a resurgent whisk(e)y market in the US, driven by consumers' taste for luxury and innovations around flavour.

US: Jack Daniel's drives Brown-Forman as H1 figures rise

8 Dec 2011

Jack Daniel's has helped to drive Brown-Forman to rises in sales and profits for the first half of its fiscal year, but could not prevent the group from trimming its full-year guidance.

Product Launch - US: Brown-Forman's Southern Comfort Fiery Pepper

22 Sep 2011

Brown-Forman's Southern Comfort Fiery Pepper

US: Brown-Forman toasts strong Q1

31 Aug 2011

Brown-Forman has reaffirmed its full-year profits and sales guidance after making a strong start to its fiscal year.

just On Call - Brown-Forman on the prowl for acquisitions

10 Jun 2011

Brown-Forman is on the lookout for acquisitions that would boost the drinks maker's business outside of the US.

Product Launch - UK: Brown-Forman's Southern Comfort & Cola

14 Mar 2011

Brown-Forman's Southern Comfort & Cola

just On Call - Brown-Forman salutes Jack Daniel's, open to acquisitions

9 Mar 2011

Brown-Forman has said it sees more strong growth for Jack Daniel's outside of the US, after a strong showing from the whiskey brand in the group's year so far.

US: Brown-Forman elects director

24 Sep 2010

Jack Daniel's whiskey distiller Brown-Forman has elected Bruce Byrnes to its board of directors.

US: Brown-Forman takes Southern Comfort Lime to US TV

13 Sep 2010

Brown-Forman has lined up a television advertising push in the US for the lime-flavoured RTD variant of its Southern Comfort brand.

just On Call - Brown-Forman in cautious spirits

1 Sep 2010

Brown-Forman has said that the US spirits market proved more sluggish than expected in its first fiscal quarter, as the Jack Daniel whiskey distiller's share price fell on its cautious outlook.

US: Brown-Forman confident despite Q1 profits slip

1 Sep 2010

Jack Daniel whiskey distiller Brown-Forman has held its full-year profits guidance, despite a slip in earnings in the first quarter of its fiscal year.

just the Answer - Mike Isaac, global marketing director Southern Comfort

15 Jul 2010

Southern Comfort, which is inextricably linked with New Orleans, has sat in Brown-Forman's stable for over 30 years now, and has been the recent subject of a makeover. In this month's just the Answer, Olly Wehring talks to the brand's global marketing director about past performance, future opportunities and the danger of over-extending.

Focus - Brown-Forman targets Brazil in export drive

10 Jun 2010

Jack Daniel whiskey distiller Brown-Forman is investing heavily in Brazil as part of its strategy to expand drinks sales in emerging markets.

US: Brown-Forman to repurchase shares

9 Jun 2010

Jack Daniel whiskey distiller Brown-Forman is to repurchase US$250m of shares.

ITALY/NETHERLANDS: Luxardo plumps for A Brand New Day in Netherlands

8 Jun 2010

Italian liqueurs group Luxardo has confirmed a switch of distributor in the Netherlands.

Product Launch - US: Brown-Forman's Southern Comfort Lime, Lemonade

6 May 2010

Brown-Forman's Southern Comfort Lime, Lemonade

GLOBAL: Brown-Forman gives Southern Comfort new look

12 Apr 2010

Brown-Forman has lined up a packaging revamp for its Southern Comfort spirits brand.

EUROPE: Bacardi, Brown-Forman split in Russia, Netherlands

31 Mar 2010

Brown-Forman and Bacardi will go their separate ways in Russia and the Netherlands, but will continue working together in several Western European countries.

Focus - Brown-Forman in distribution rethink

10 Mar 2010

Brown-Forman is reassessing distribution arrangements for its wine and spirits brands in key markets.

US: Brown-Forman narrows FY guidance as sales slip

10 Mar 2010

Brown-Forman has said that full-year earnings remain on-track to meet the firm's guidance range, despite a dip in sales for the first nine months of its fiscal year.

GERMANY: Bacardi, Brown-Forman split

1 Feb 2010

Bacardi and Brown-Forman have agreed to end their distribution partnership in Germany.

In the Spotlight - Brown-Forman

11 Dec 2009

Jack Daniel’s whiskey owner Brown-Forman lifted its full-year profits guidance on Tuesday (8 December), exceeding expectations and moving analysts to raise their fair value estimate on the firm. Michelle Russell examines the results and market reaction.

US: Brown-Forman raises guidance on H1 profits rise

8 Dec 2009

Jack Daniel's whiskey owner Brown-Forman has lifted its full-year profits guidance after reporting a rise in earnings for the first half of its fiscal year.

UK: Bacardi Brown-Forman rolls-out Southern Comfort campaign

21 Oct 2009

Bacardi Brown-Forman has launched what it claims is its biggest marketing campaign for Southern Comfort in the UK in the run up to Christmas.

The just-drinks Interview – Brown-Forman's CEO

3 Sep 2009

Yesterday (2 September), Brown-Forman posted a better-than-expected set of first quarter results. Company CEO, Paul Varga spoke exclusively to just-drinks yesterday afternoon, to explain the secret behind the wine and spirit firm's success, and his hopes for the next fiscal year.

Insight - Brown-Forman hails RTDs for helping Q1 profits rise

2 Sep 2009

Brown-Forman has said that it is “generally pleased” with its performance in the first three months of its fiscal year.

UK: Bacardi Brown-Forman Brands launches Mojito Classic to off-trade

21 Jul 2009

Bacardi Brown-Forman Brands has launched Bacardi Mojito Classic in the UK off-trade in a bid to capitalise on the growth of cocktail consumption at home.

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