Southern Comfort

Product Launch - Brown-Forman's Southern Comfort Caramel Comfort

5 Feb 2015

Brown-Forman has added a caramel variant to its Southern Comfort flavoured spirit stable.

just a While Ago - On 11 December in...

11 Dec 2014

Here's a look at what was happening on this day in...

just The Preview - Brown-Forman Q2 & H1

1 Dec 2014

On Wednesday, Brown-Forman will report its second-quarter and first-half results. Here, just-drinks takes a look at the company's performance in the three months to the end of October:

just the Facts – The Power 100 2014

2 Jun 2014

Earlier today (2 June), brand valuation consultancy Intangible Business released the results of its latest survey of the world's wine and spirits brands. Here's a look at 'The Power 100', along with the methodology used to draw up the list.

US: Brown-Forman unveils Southern Comfort website

3 Apr 2014

Brown-Forman has launched a new website for its Southern Comfort brand that gives consumers the chance to win a mug with their face on it.

Focus - Brown-Forman's YTD Performance by Region, Brand

5 Mar 2014

Earlier today (5 March), Brown-Forman posted its Q3 and YTD results. Here, just-drinks takes a closer look at the company's performance by region and brand in the nine months to the end of January.

Comment - Brown-Forman's Southern Comfort Faces Uncomfortable Dip

6 Dec 2013

Southern Comfort's marketers like to take their branding cues from the brand's spiritual homeland, New Orleans.

Focus - Brown-Forman's H1 Performance by Region, Brand

4 Dec 2013

Today, Brown-Forman posted a rise in sales and profits in its first-half results, helped by the performance of its whiskey brands. Here just-drinks takes a closer look at the company's performance by region and brand in the six months to the end of October.

GLOBAL: Brown-Forman unveils new Southern Comfort ad

6 Sep 2013

Brown-Forman has launched the latest online spot behind its ongoing Southern Comfort marketing campaign.

Focus - Brown-Forman's Q1 Performance by Region, Brand

28 Aug 2013

Brown-Forman reported a slight dip in first-quarter profits today (28 August). Here, just-drinks takes a look at the company's performance by brand and region:

just The Preview - Brown-Forman Q1

27 Aug 2013

Brown-Forman will report its first-quarter results tomorrow (28 August). Here, just-drinks takes a look at the highs and lows for the company in the three months to the end of July.

US: Brown-Forman continues Southern Comfort revival with new ad

22 Aug 2013

Brown-Forman has released the latest chapter in a Southern Comfort marketing campaign that has helped reverse declines in the brand's US sales.

AUS: Brown-Forman extends Southern Comfort push

8 Jul 2013

Brown-Forman has rolled out its latest Southern Comfort ad to Australia as part of an on-going campaign to boost international sales.

US: Brown-Forman unveils Jack Daniel's Tennessee Honey ad

2 Jul 2013

Brown-Forman has launched a new TV advert in the US for its Jack Daniel's Tennessee Honey brand.

US: Brown-Forman lines up new Southern Comfort "secret weapon" ad

10 Jun 2013

Brown-Forman has unveiled “the next chapter” in a Southern Comfort TV ad campaign that has returned the brand to growth in the US.

Analysis - Brown-Forman fails to revive Southern Comfort

6 Jun 2013

Brown-Forman's Southern Comfort “remains challenged”, an analyst has warned, reversing hopes that a global ad campaign had halted its slide.

Focus - Brown-Forman's FY Performance by Region, Brand

5 Jun 2013

Brown-Forman posted a rise in profits for its fiscal full year today (5 June), with sales in the nine-month period also growing. Here, just-drinks takes a closer look at the company's performance in the period by region and brand.

Product Launch - S AFRICA: Brown-Forman's Southern Comfort Lime & Soda

29 May 2013

Brown-Forman has lined up an RTD extension for its Southern Comfort portfolio.

just the Facts – The Power 100 2013

24 May 2013

Earlier this week, brand valuation consultancy Intangible Business released the results of its latest survey of the world's spirits brands. Here's a look at the top ten, along with the methodology used to draw up 'The Power 100'.

just On Call - Brown-Forman price hikes protect Jack Daniel's status - CFO

6 Mar 2013

An “explosion” in the premium spirits sector forced Brown-Forman to up the price of Jack Daniel's before consumers considered it run-of-the-mill, the company's CFO has said.

Focus - Brown-Forman's YTD Performance by Region, Brand

6 Mar 2013

Today (6 March), Brown-Forman posted a rise in profits for its fiscal year-to-date, with sales in the nine-month period growing by 4%. Here, just-drinks takes a closer look at the company's performance in the period by region and brand.

just The Preview - Brown-Forman YTD & Q3

4 Mar 2013

Brown-Forman will report its year-to-date and third-quarter results on Wednesday (6 March). Here, just-drinks takes a look at the highs and lows for the company in the nine months to the end of January and its performance in recent quarters.

just the Round-Up - The week in drinks

14 Dec 2012

The top ten stories published on just-drinks last week:

just On Call - Southern Comfort seeing "dramatic" recovery - Brown-Forman

13 Dec 2012

Southern Comfort is bouncing back for Brown-Forman with a “dramatic improvement” in US sales, the company has said.

Comment - Brown-Forman brands that have hit the mark

7 Dec 2012

It has been a strong first-half for Brown-Forman's portfolio of brands, but not all of them have hit the mark. Here, just-drinks takes a look at three that have done the company proud, and one that has blotted the copybook. Or has it?

US: Brown-Forman posts healthy H1 as margins improve

5 Dec 2012

Brown-Forman has posted a double-digit increase in H1 net profits as volumes gains and price increases saw it raise its full-year outlook.

US: Brown-Forman still keen to buy despite US$850m dividend pay-out

27 Nov 2012

Brown-Forman has lined up a special dividend payment to the tune of around US$850m, but maintains it still has enough capital to make “strategic acquisitions”.

AUS: Brown-Forman expands Southern Comfort TV campaign

9 Nov 2012

Brown-Forman has launched its first Southern Comfort TV campaign in Australia for nine years, ramping up the brand's 'Whatever's Comfortable' global marketing push.

UK: Brown-Forman extends Southern Comfort push to UK

26 Sep 2012

Brown-Forman has extended the ‘Whatever’s Comfortable’ TV campaign for its Southern Comfort brand to the UK.

US: Brown-Forman welcomes strong Q1 performance

29 Aug 2012

Brown-Forman has hailed a "great start" to its fiscal year, with rising profits helped by price increases in Q1.