On Wednesday, Brown-Forman will report its second-quarter and first-half results. Here, just-drinks takes a look at the company's performanc...
Earlier today (5 March), Brown-Forman posted its Q3 and YTD results. Here, just-drinks takes a closer look at the company's performance by r...
Southern Comfort's marketers like to take their branding cues from the brand's spiritual homeland, New Orleans....
Today, Brown-Forman posted a rise in sales and profits in its first-half results, helped by the performance of its whiskey brands. Here ju...
Southern Comfort, which is inextricably linked with New Orleans, has sat in Brown-Forman's stable for over 30 years now, and has been the recent subject of a makeover. In this month's just the Answer, Olly Wehring talks to the brand's global marketing director about past performance, future opportunities and the danger of over-extending.
Yesterday (2 September), Brown-Forman posted a better-than-expected set of first quarter results. Company CEO, Paul Varga spoke exclusively to just-drinks yesterday afternoon, to explain the secret behind the wine and spirit firm's success, and his hopes for the next fiscal year.
Brown-Forman has announced details behind a packaging revamp for its Southern Comfort flavoured spirit brand.
Brown-Forman has added a caramel variant to its Southern Comfort flavoured spirit stable.
Here's a look at what was happening on this day in...
Brown-Forman has launched a new website for its Southern Comfort brand that gives consumers the chance to win a mug with their face on it.
Brown-Forman has launched the latest online spot behind its ongoing Southern Comfort marketing campaign.
The IWSR Company Profile 2014 – Brown Forman
Analyses of the leading companies in the alcohol industry...
Brown-Forman Corporation (BFB) - Financial and Strategic SWO
Brown-Forman Corporation (BFB) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled...
- Will Tequila Learn from Scotch Whisky's Mistakes?
- Comment - Beer - Does 'Craft' Work?
- Solving the diet drinks dilemma in the US
- Comment - How to Target Cognac's Mok Generation?
- Is Marketing Twisting the Meanings of Words?
- Whyte & Mackay takes on Flor de Caña in UK
- Diageo opens Johnnie Walker House in Singapore
- Emperador overhauls Whyte & Mackay labels
- SPI Group US, Canada sales chief departs
- Soaring Prosecco sales good for Champagne
- Global Tequila insights - market forecasts, product innovation and consumer trends research
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- Global rum insights - market forecasts, product innovation and consumer trends research
- Diageo plc (DGE) - Financial and Strategic SWOT Analysis Review
- Africa: The Final Frontier for Beer