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American whiskey does a vodka - Analysis

American whiskey is following in vodka's footsteps, according to analysts....

Brown-Forman's Q1 Performance by Region, Brand

Earlier today, Brown-Forman posted its first-quarter results. Here, just-drinks takes a closer look at the company's performance by region a...


Brown-Forman's Q1 - Preview

Olly Wehring | 24 Aug 2015

On Wednesday, Brown-Forman will report its first-quarter results. Here, just-drinks takes a look at the company's performance in the three months to the end of July:


Comment - What on Earth is a Liqueur?

Richard Woodard | 23 Jun 2015

When you look at the way the various spirits categories are defined, you'd be forgiven for concluding that the liqueurs segment comprises 'everything else'. Evenso, argues Richard Woodard, the sector is still worth operating in, thanks in part to consumers' perceptions of liqueurs.


just the Facts – The Power 100 2015

Olly Wehring | 10 Jun 2015

Earlier today (10 June), brand valuation consultancy Intangible Business released the results of its latest survey of the world's wine and spirits brands. Here's a look at 'The Power 100', along with the methodology used to draw up the list.


Analysis - Brown-Forman starts the Fire

Andy Morton | 5 Jun 2015

In what was a strong set of full-year results overall for Brown-Forman this week, one factor stood out - the continuing success of Jack Daniel's Tennessee Honey.

Latest Interviews

just the Answer - Southern Comfort

just-drinks.com editorial team | 15 Jul 2010

Southern Comfort, which is inextricably linked with New Orleans, has sat in Brown-Forman's stable for over 30 years now, and has been the recent subject of a makeover. In this month's just the Answer, Olly Wehring talks to the brand's global marketing director about past performance, future opportunities and the danger of over-extending.


The just-drinks Interview – Brown-Forman's CEO

just-drinks.com editorial team | 3 Sep 2009

Yesterday (2 September), Brown-Forman posted a better-than-expected set of first quarter results. Company CEO, Paul Varga spoke exclusively to just-drinks yesterday afternoon, to explain the secret behind the wine and spirit firm's success, and his hopes for the next fiscal year.

Latest News

just a While Ago - On 16 July in...

Olly Wehring | 16 Jul 2015

Here's a look at what was happening on this day in...


just a While Ago - On 29 May in...

Olly Wehring | 29 May 2015

Here's a look at what was happening on this day in...


Brown-Forman readies Southern Comfort update

Olly Wehring | 5 Feb 2015

Brown-Forman has announced details behind a packaging revamp for its Southern Comfort flavoured spirit brand.


Brown-Forman's Southern Comfort Caramel Comfort

Olly Wehring | 5 Feb 2015

Brown-Forman has added a caramel variant to its Southern Comfort flavoured spirit stable.


just a While Ago - On 11 December in...

Olly Wehring | 11 Dec 2014

Here's a look at what was happening on this day in...


Brown-Forman unveils Southern Comfort website

Andy Morton | 3 Apr 2014

Brown-Forman has launched a new website for its Southern Comfort brand that gives consumers the chance to win a mug with their face on it.


Brown-Forman unveils new Southern Comfort ad

Andy Morton | 6 Sep 2013

Brown-Forman has launched the latest online spot behind its ongoing Southern Comfort marketing campaign.


Southern Comfort continues revival with new ad

Andy Morton | 22 Aug 2013

Brown-Forman has released the latest chapter in a Southern Comfort marketing campaign that has helped reverse declines in the brand's US sales.


Brown-Forman extends Southern Comfort push

Andy Morton | 8 Jul 2013

Brown-Forman has rolled out its latest Southern Comfort ad to Australia as part of an on-going campaign to boost international sales.


Brown-Forman unveils Tennessee Honey ad

Andy Morton | 2 Jul 2013

Brown-Forman has launched a new TV advert in the US for its Jack Daniel's Tennessee Honey brand.


Brown-Forman lines up new Southern Comfort ad

Andy Morton | 10 Jun 2013

Brown-Forman has unveiled “the next chapter” in a Southern Comfort TV ad campaign that has returned the brand to growth in the US.


Brown-Forman's Southern Comfort Lime & Soda

Andy Morton | 29 May 2013

Brown-Forman has lined up an RTD extension for its Southern Comfort portfolio.


just the Round-Up - The week in drinks

Olly Wehring | 14 Dec 2012

The top ten stories published on just-drinks last week:


Southern Comfort seeing "dramatic" recovery

James Wilmore | 13 Dec 2012

Southern Comfort is bouncing back for Brown-Forman with a “dramatic improvement” in US sales, the company has said.


Brown-Forman posts healthy H1 as margins improve

Andy Morton | 5 Dec 2012

Brown-Forman has posted a double-digit increase in H1 net profits as volumes gains and price increases saw it raise its full-year outlook.


Brown-Forman makes extra dividend payment

Olly Wehring | 27 Nov 2012

Brown-Forman has lined up a special dividend payment to the tune of around US$850m, but maintains it still has enough capital to make “strategic acquisitions”.


Brown-Forman expands Southern Comfort push

Andy Morton | 9 Nov 2012

Brown-Forman has launched its first Southern Comfort TV campaign in Australia for nine years, ramping up the brand's 'Whatever's Comfortable' global marketing push.


Brown-Forman extends Southern Comfort push to UK

Andy Morton | 26 Sep 2012

Brown-Forman has extended the ‘Whatever’s Comfortable’ TV campaign for its Southern Comfort brand to the UK.


Brown-Forman welcomes strong Q1 performance

James Wilmore | 29 Aug 2012

Brown-Forman has hailed a "great start" to its fiscal year, with rising profits helped by price increases in Q1.


Brown-Forman unveils Southern Comfort ad

Andy Morton | 1 Aug 2012

Brown-Forman has unveiled the latest marketing push for its Southern Comfort liqueur brand in the US.


Brown-Forman's Southern Comfort Bold Black Cherry

Olly Wehring | 19 Mar 2012

Brown-Forman's Southern Comfort Bold Black Cherry


Brown-Forman gives Southern Comfort digital push

Olly Wehring | 20 Feb 2012

Brown-Forman has created a character to front its latest digital campaign for Southern Comfort in the UK.

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