Southern Comfort

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Sazerac Co lines up Southern Comfort campaign in UK

6 Dec 2017

Sazerac Co's UK distributor has announced a seasonal campaign for Southern Comfort as the company looks to further highlight the brand's heritage. 

What can the spirits industry learn from Brown-Forman? - Comment

24 Oct 2017

Following on from just-drinks' analysis of Brown-Forman's performance over the last five years, spirits commentator Richard Woodard considers the takeaways for the wider spirits industry.

Sazerac Co details Southern Comfort repositioning

31 May 2017

Sazerac Co has unveiled new packaging and a new recipe for Southern Comfort, as it looks to reemphasise the brand's New Orleans provenance cues.

The spirits category in 2016 - just-drinks' Review of the Year, Part II

23 Dec 2016

With 2016 drawing to a close, just-drinks looks back at the stories that have made the headlines across the global drinks industry. Here, deputy editor Lucy Britner picks out the highs and lows for the spirits category.

Brown-Forman Q3 results - Preview

1 Mar 2016

On Wednesday, Brown-Forman will report its third-quarter results. Here, just-drinks takes a look at the company's performance in the three months to the end of January:

Southern Comfort sale sets Brown-Forman on US whiskey course

15 Jan 2016

Many saw it coming almost four months ago, but yesterday's announcement of Brown-Forman's decision to divest Southern Comfort is part of a strategy that started to take shape as long as five years ago.

Brown-Forman to sell Southern Comfort, Tuaca to Sazerac for US$544m

14 Jan 2016

Brown-Forman has agreed to sell its Southern Comfort and Tuaca spirits brands to Sazerac in a deal worth US$543.5m.

The spirits category in 2015 - just-drinks' Review of the Year, Part III

14 Dec 2015

With 2015 drawing to a close, just-drinks looks back at the stories that have made the headlines across the global drinks industry. Here, deputy editor Lucy Britner picks out the highs and lows for the spirits category.

Will Brown-Forman overhaul its portfolio in 2016? - Analysis

3 Dec 2015

It has been a strong year for Brown-Forman as it continues to successfully leverage growing global demand for North American whiskey into quarterly profits and sales jumps.

Brown-Forman targets non-US growth for Jack Daniel's range - CEO

3 Dec 2015

Brown-Forman's CEO has cooled talk of introducing new flavours to the Jack Daniel's whiskey range, saying the existing extensions "still have a lot of gold to be mined" outside of the US.

Danny McBride takes a shot of Brown-Forman's Southern Comfort

18 Nov 2015

Brown-Forman has enlisted a comedian to push a new serve for its ailing Southern Comfort brand. 

Is Brown-Forman at the end of the Southern Comfort road? - Editor's Viewpoint

5 Oct 2015

Much as Brown-Forman would not be drawn on reports last week that its Southern Comfort whiskey liqueur has been put up for sale, the brand's performances of late suggest that the end is, if not already upon it, then just around the corner.

Brown-Forman silent on Southern Comfort sale report

30 Sep 2015

Brown-Forman has declined to comment on a report it is looking to sell its struggling Southern Comfort brand along with other liqueurs in its portfolio.

American whiskey does a vodka - Analysis

28 Aug 2015

American whiskey is following in vodka's footsteps, according to analysts.

Focus - Brown-Forman's Q1 Performance by Region, Brand

26 Aug 2015

Earlier today, Brown-Forman posted its first-quarter results. Here, just-drinks takes a closer look at the company's performance by region and brand in the three months to the end of July.

Brown-Forman's Q1 - just the Preview

24 Aug 2015

On Wednesday, Brown-Forman will report its first-quarter results. Here, just-drinks takes a look at the company's performance in the three months to the end of July:

just a While Ago - On 16 July in...

16 Jul 2015

Here's a look at what was happening on this day in...

Comment - Spirits - What on Earth is a Liqueur?

23 Jun 2015

When you look at the way the various spirits categories are defined, you'd be forgiven for concluding that the liqueurs segment comprises 'everything else'. Evenso, argues Richard Woodard, the sector is still worth operating in, thanks in part to consumers' perceptions of liqueurs.

just the Facts – The Power 100 2015

10 Jun 2015

Earlier today (10 June), brand valuation consultancy Intangible Business released the results of its latest survey of the world's wine and spirits brands. Here's a look at 'The Power 100', along with the methodology used to draw up the list.

Analysis - Brown-Forman starts the (Tennessee) Fire as flavoured spirits burn bright

5 Jun 2015

In what was a strong set of full-year results overall for Brown-Forman this week, one factor stood out - the continuing success of Jack Daniel's Tennessee Honey.

just On Call - Southern Comfort struggles could be worse - Brown-Forman CEO

3 Jun 2015

Brown-Forman's CEO has said sales of the Southern Comfort brand would have declined even faster if not for efforts by the company to shore them up.

just a While Ago - On 29 May in...

29 May 2015

Here's a look at what was happening on this day in...

Brown-Forman gives Southern Comfort packaging spring clean

5 Feb 2015

Brown-Forman has announced details behind a packaging revamp for its Southern Comfort flavoured spirit brand.

just a While Ago - On 11 December in...

11 Dec 2014

Here's a look at what was happening on this day in...

just The Preview - Brown-Forman Q2 & H1

1 Dec 2014

On Wednesday, Brown-Forman will report its second-quarter and first-half results. Here, just-drinks takes a look at the company's performance in the three months to the end of October:

just the Facts – The Power 100 2014

2 Jun 2014

Earlier today (2 June), brand valuation consultancy Intangible Business released the results of its latest survey of the world's wine and spirits brands. Here's a look at 'The Power 100', along with the methodology used to draw up the list.

GLOBAL: Brown-Forman unveils new Southern Comfort ad

6 Sep 2013

Brown-Forman has launched the latest online spot behind its ongoing Southern Comfort marketing campaign.

US: Brown-Forman continues Southern Comfort revival with new ad

22 Aug 2013

Brown-Forman has released the latest chapter in a Southern Comfort marketing campaign that has helped reverse declines in the brand's US sales.

US: Brown-Forman unveils Jack Daniel's Tennessee Honey ad

2 Jul 2013

Brown-Forman has launched a new TV advert in the US for its Jack Daniel's Tennessee Honey brand.

US: Brown-Forman lines up new Southern Comfort "secret weapon" ad

10 Jun 2013

Brown-Forman has unveiled “the next chapter” in a Southern Comfort TV ad campaign that has returned the brand to growth in the US.

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