Smirnoff

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US: Diageo lifts Smirnoff capacity with plant upgrade

7 Aug 2013

Diageo has completed a US$120m upgrade at one of its US bottling plants.

UK: Diageo moves to clarify bottling switch report

5 Aug 2013

Diageo has dismissed a media report suggesting that it is moving the bottling of the Johnnie Walker Scotch whisky brand from Scotland to England.

Focus - Diageo's FY Performance by Region, Brands

31 Jul 2013

Earlier today (31 July), Diageo posted rising sales and profits for the 12 months to the end of June. Here, just-drinks takes a closer look at the company's performance in the period by region and by brand.

Research in Focus - Challenges Facing Diageo in Spirits

1 Jul 2013

In a recently-published global briefing 'Diageo in Spirits', Euromonitor International’s senior alcoholic drinks analyst Jeremy Cunnington takes a look at what are the challenges facing Diageo in spirits as the new CEO Ivan Menezes takes charge.

Comment - Spirits - Cognac/Brandy: East is East

21 Jun 2013

A recent bout of activity in the Cognac region - from investment to divestment - suggests lively times ahead for the brandy and Cognac category. Ian Buxton looks at the headlines, and sees his eye being drawn east, not only for future growth, but also for future Cognac players.

Comment - Tariko Looks to Raise the Standard with CEDC Takeover

11 Jun 2013

Russian Standard is now the world's second largest vodka producer after finally getting full control of Central European Distribution Corp (CEDC). But how will it handle the troubled group and where will in benefit? Chris Mercer investigates.

just the Facts - World's Top 20 Most Valuable Drinks Brands

11 Jun 2013

A study, conducted by brand valuation agency Brand Finance, has ranked the world's biggest drinks brands by their value. We've compiled the top 20 into a table below:

just the Round-Up - The week in drinks

7 Jun 2013

The top ten stories published on just-drinks last week:

just The Facts - Russian Standard's CEDC takeover

7 Jun 2013

On Wednesday, Russian Standard announced it had taken sole control of Central European Distribution Corporation (CEDC). Here we take a look at some of the facts and figures as a result of the deal:

Product Launch - AUS: Diageo's Smirnoff Honey

3 Jun 2013

Diageo has launched a new honey flavoured offshoot of its Smirnoff vodka brand in Australia.

just the Facts – The Power 100 2013

24 May 2013

Earlier this week, brand valuation consultancy Intangible Business released the results of its latest survey of the world's spirits brands. Here's a look at the top ten, along with the methodology used to draw up 'The Power 100'.

Focus - Fighting Alcohol Harm: The European Union's Strategy Under Review - Part III

11 Apr 2013

The third and final part of EurActiv's analysis of the European Union's alcohol harm reduction strategy focuses on the different positions being taken on different issues in different regions.

UK: Diageo gears up for US$3.8m Smirnoff push

5 Apr 2013

Diageo's new GBP2.5m (US$3.8m) UK marketing campaign for its Smirnoff vodka brand will include a TV ad set to launch this month.

UK: Diageo rolls-out Smirnoff Espresso to UK

19 Mar 2013

Diageo is rolling out its coffee-flavoured version of its Smirnoff vodka to the UK.

Product Launch - US: Diageo's Smirnoff Sorbet Light range

5 Mar 2013

Diageo's Smirnoff Sorbet Light range

EUROPE: Diageo to roll out Parrot Bay across Europe

26 Feb 2013

Diageo has announced the roll-out of its RTD cocktail range Parrot Bay across eight European countries.

Focus - Diageo's H1 Performance by Category

31 Jan 2013

Diageo reported healthy first-half numbers earlier today. Here just-drinks takes a look at how each category is performing for the drinks giant:

Comment - Spirits - Vodka Can Go Far

22 Jan 2013

A new year, a new commentator. Taking the baton for white spirits, we welcome back just-drinks' former deputy editor, Chris Mercer, to cast his watchful eye over all things white. This month: Vodka.

GLOBAL: Diageo leads Pernod Ricard in top-end vodka fight - analyst

16 Jan 2013

Pernod Ricard's super-premium vodkas lack the depth to compete with Diageo's as vodka continues its value boom, an analyst has said.

AFRICA: Diageo appoints new marketing and innovation boss

11 Jan 2013

Diageo has appointed a new marketing and innovation director for its Africa division.

Product Launch - US: Good Time Beverage's Bob & Stacy's Ultra Premium Vodka

10 Jan 2013

Good Time Beverage's Bob & Stacy's Ultra Premium Vodka

INDIA: Diageo avoids 30 years of work with United Spirits deal - report

7 Jan 2013

Diageo has circumnavigated many years of work building up a spirits distribution network in India by buying a majority stake in United Spirits, according to a senior executive from one of the Indian group’s sister companies.

just On Call - Southern Comfort seeing "dramatic" recovery - Brown-Forman

13 Dec 2012

Southern Comfort is bouncing back for Brown-Forman with a “dramatic improvement” in US sales, the company has said.

just the Facts - Diageo and the Global Vodka Category

5 Dec 2012

Earlier today (5 December), Diageo hosted a briefing on its position in the vodka category. Here, just-drinks looks at the numbers for the sector as a whole, and Diageo's three global vodka brands.

UK/CHINA: Diageo targets vodka growth in China, despite baijiu buy

5 Dec 2012

Diageo has said it believes its vodka stable is well-placed to grow in China, despite its recent entry into the country's domestic white spirits category.

US: Diageo looks to up distribution footprint in Brazil

6 Nov 2012

The head of Diageo's operations in Brazil has said that the company is set to expand its distribution coverage, to exploit the burgeoning middle class in the country.

just the Facts - Diageo in Latin America and the Caribbean

31 Oct 2012

Next week, Diageo will host its latest investor conference, this time covering Latin America & the Caribbean. Here is an overview of the company's presence in the region.

Round-Up - NPD: 2012 - The Year of Oddball Liquor Flavors

31 Oct 2012

Starting this month, Tom Vierhile from Datamonitor takes a look at the world of new product development. First up, Tom casts an eye at the more outre spirits launches of the last few months.

Product Launch - US: Diageo's Smirnoff Iced Cake, Kissed Caramel vodkas

16 Oct 2012

Diageo's Smirnoff Iced Cake, Kissed Caramel vodkas

just The Preview - Diageo Q1

15 Oct 2012

Diageo releases a Q1 trading statement on Wednesday (17 October). Below, we take a look at the highs and lows for the company in the three months to the end of September.

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