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Diageo to appeal Smirnoff ad ban

8 Jul 2015

Diageo has said it will appeal a decision to ban its Smirnoff vodka television advert in the UK.

just the week in - Spirits & Wine

12 Jun 2015

Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.

Focus - The Power 100: Top Wine & Spirits Trends in the Last Ten Years

10 Jun 2015

Earlier today, brand valuation consultancy Intangible Business released the results of its latest survey of the world's wine and spirits brands. In this excerpt from the full report, which can be downloaded here, the company considers the consumer trends that have shaped the wine and spirits categories in the last ten years.

just the Facts – The Power 100 2015

10 Jun 2015

Earlier today (10 June), brand valuation consultancy Intangible Business released the results of its latest survey of the world's wine and spirits brands. Here's a look at 'The Power 100', along with the methodology used to draw up the list.

Diageo buys US$10m Plainfield plot

8 Jun 2015

Diageo has purchased a 37-acre plot of land adjacent to its existing manufacturing facility in Plainfield, Illinois for US$10m.

Diageo overhauls Smirnoff bottle

8 Jun 2015

Diageo is rolling out a new bottle design for its core vodka expression, Smirnoff No. 21.

Analysis - Will Brown-Forman prosper as US whiskey claws back vodka gains?

8 Apr 2015

If the spirits story of the last 40 years has been vodka's ascent to domination, are we now witnessing a whiskey fightback?

Comment - Brewers versus Distillers in Battle for Nutrition Control

26 Mar 2015

Today, the Brewers of Europe announced that its members, which include all of the leading European brewers, are to voluntarily list ingredients and nutrition for all its beers in Europe. Last week, Diageo said it would do the same with its global brands such as Smirnoff and Johnnie Walker.

Research in Focus - Good Times Ahead for the Rum Sector

24 Mar 2015

For a long time seen as something of a poor relation in the spirits world, the rum category is identified as the "next big thing" in the global spirits market in a new IWSR/just-drinks report.

just a While Ago - On 16 March in...

16 Mar 2015

Here's a look at what was happening on this day in...

Comment - Spirits - Don Julio: Diageo's Mexican Trojan Horse

12 Mar 2015

Last week, Diageo announced plans to invest US$400m on its operations in Mexico. While the headlines centred on the company's Don Julio Tequila operations, the country itself is ripe for growth. Richard Woodard investigates.

Diageo secures Smirnoff global music festivals deal

12 Mar 2015

Diageo has signed a “multi-year” deal with Live Nation Entertainment to make its Smirnoff brand the official vodka of 26 music festivals across the world.

Focus - The Battle Against the Counterfeiters

4 Mar 2015

News emerged in the UK late last month that 2,500 litres of fake wine and spirits were seized by police in the country as part of the worldwide Operation OPSON, run by Interpol. The counterfeit drinks industry is very much alive and kicking, even in developed markets like the UK, and drinks companies need to be more vigilant if they wish to protect their brands.

just a While Ago - On 23 February in...

23 Feb 2015

Here's a look at what was happening on this day in...

just on Call - Diageo still banks on wider gifting culture in China

18 Feb 2015

Gifting is still an “integral” part of wider Chinese culture, but the country's anti-extravagance campaign has been “incredibly disruptive”, Diageo's Asia head has told analysts.

Comment - Spirits - The Branded Bar Call and the Competition It Brings

17 Feb 2015

In spirits, the Holy Grail has long been for the brand to become the bar call. History shows, however, that achieving such a feat is not the end of the story and, as Richard Woodard suggests, brings into play a brand new challenge.

Research in Focus - Drinks market's 'fast fashion' sector continues to grow through smart innovation

14 Jan 2015

If adaptability and versatility are key strengths in today's fast-moving drinks market, there is arguably one category which carries all before it. Indeed, a new just-drinks/The IWSR report describes pre-mixes as the "fast fashion" sector of the alcoholic drinks market.

Review of the Year 2014 - Part IV: Spirits

16 Dec 2014

It's that time of year when just-drinks takes a look back at the past 12 months. Here, in part three of our final management briefing of the year, Andy Morton, reviews the major spirits stories of 2014.

Moët Hennessy agrees Belvedere vodka tie-up over new James Bond film

16 Dec 2014

Belvedere will be the latest vodka to be linked with James Bond after brand owner Moët Hennessy signed a tie-up with the makers of 'Spectre', the next film in the franchise.

just the Week in - Spirits & Wine

28 Nov 2014

Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.

just a While Ago - On 27 November in...

27 Nov 2014

Here's a look at what was happening on this day in...

Smirnoff tops UK shopping list - figures

25 Nov 2014

The one-litre size of Diageo's Smirnoff vodka has topped a list of the UK's top-selling brands, with the 70cl bottle coming third, according to new figures.

Diageo confirms Australia abv drops

25 Nov 2014

Diageo has lowered the alcohol content on three of its RTD lines in Australia, including a reduction of its flavoured Smirnoff range from 37.5% to 30%.

just the Week in - Spirits & Wine

24 Oct 2014

Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.

Smirnoff Ice gets India launch as Diageo eyes RTD market

22 Oct 2014

Diageo is looking to crack India's RTD market with the launch of Smirnoff Ice and its stronger variant, Smirnoff Black, in the country.

Product Launch - Diageo's Smirnoff Sours

24 Sep 2014

Diageo has extended the flavour offering from its Smirnoff vodka brand with the release of three sour variants.

Analysis - Will Diageo seize the day as "nadir" reached?

1 Aug 2014

Last year, it was Diageo's emerging markets that propped up the company's full-year results.

just On Call - Diageo chief admits "tougher than expected" year as China bites

31 Jul 2014

Diageo's CEO has admitted the year has been “tougher than expected” and defended the company's stake in baijiu brand Shuijingfang.

Product Launch – US: Diageo's Smirnoff Sorbet Light Summer Strawberry, White Peach

30 Jul 2014

Diageo has released two further additions to its Smirnoff Sorbet Light lower-calorie portfolio in the US.

GLOBAL: Emperador Inc rises up spirits volumes chart - figures

30 Jun 2014

Emperador Inc's namesake brandy became the second-largest spirits brand in the world last year, but still trails far behind HiteJinro's South Korean soju Jinro, new figures show.

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