Smirnoff

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Hard seltzer drives a new wave of innovation in flavoured alcoholic beverages - NPD round-up

30 Sep 2016

In the US, carbonated water has become a non-alcoholic beverage star, as consumers choose sparkling waters and seltzers instead of carbonated soft drinks to cut calorie and sugar consumption. The same trend is now crossing over into flavoured alcoholic beverages (FABs), as so-called 'hard seltzers' have emerged as a promising new niche.

Kenya Breweries' Smirnoff Ice Electric Ginseng - Product Launch

22 Sep 2016

Kenya Breweries has released a new RTD variant under the Smirnoff vodka brand.

Johnnie Walker leads Global Travel Retail pack in 2015, but Absolut slumps - figures

21 Sep 2016

Diageo's Johnnie Walker brand has consolidated its dominance of Global Travel Retail's spirits shelves, although Pernod Ricard's Absolut has been overtaken by Chivas Regal and Brown-Forman's Jack Daniel's, according to figures from The IWSR.

Soju dominates global spirits league as Diageo's Smirnoff surges into fifth spot - research

13 Jul 2016

Diageo's Smirnoff brand has moved up one place in a list of the world's biggest-selling spirits brands after posting record volumes and strong growth in 2015.

Diageo’s Smirnoff Cider - Product Launch

13 Jun 2016

Diageo has released two variants of Smirnoff Cider, a blend of carbonated cider, fruit flavours and Smirnoff vodka.

How RTDs are stealing share from all other categories - Research in Focus

1 Jun 2016

Looking for a single reason why the ready-to-drink (RTD) category is set for such strong progress during the coming five years will be a fruitless task. Yet, it is for that exact reason why the segment's future is so rosy.

Is the drinks industry just following the pack to the patriotism party? - Comment

27 May 2016

Samuel Johnson once said: "Patriotism is the last refuge of a scoundrel." What does that say about Diageo, Anheuser-Busch InBev and The Coca-Cola Co?

Smirnoff Ice Electric flavours - Product Launch

25 Apr 2016

Diageo has confirmed details of its latest Smirnoff Ice NPD, with two new flavours being released under the Electric mark.

Diageo's Smirnoff Sourced - Product Launch

15 Apr 2016

Diageo has confirmed details of three recently-released Smirnoff vodka brand extensions in the US under the name Smirnoff Sourced.

Spirits in the US - How are the big players performing? - Analysis

12 Apr 2016

For the multinational spirits companies, the US is a market of vital importance. As well as being the world's largest market for spirits in value terms, the country also offers relative reliability, in terms of its economy, its regulatory environment and its consumption trends. Most importantly, the US offers growth.

Is Pernod Ricard's Absolut dying in the US? - Comment

22 Mar 2016

This month, white spirits commentator Richard Woodard considers the present health - or lack thereof - of Pernod Ricard's flagship vodka brand, Absolut.

Diageo extends Johnnie Walker McLaren-Honda F1 tie-up

14 Mar 2016

Diageo has again extended its sponsorship of the McLaren-Honda Formula One team for its Johnnie Walker Scotch whisky brand.

Exclusive - Diageo upbeat on Smirnoff's future

29 Jan 2016

The Smirnoff vodka brand is still "very early" in its growth journey, Diageo's CEO has told just-drinks, although that growth is more likely to come from newer markets than existing ones.

H1 sales dip as Diageo battles FX headwinds

28 Jan 2016

Diageo's sales dropped 5% in the first half of its financial year but underlying performance stayed solid as Smirnoff returned to growth in the US.

Time for US to deliver for Diageo CEO is nigh - Analysis

25 Jan 2016

There is an air of uncertainty ahead of the release of Diageo's half-year results, due on Thursday.

United Breweries' Kingfisher Buzz - Product Launch

22 Jan 2016

United Breweries has launched Kingfisher Buzz as it targets Bacardi's dominance in India's RTD market.

The spirits category in 2015 - just-drinks' Review of the Year, Part III

14 Dec 2015

With 2015 drawing to a close, just-drinks looks back at the stories that have made the headlines across the global drinks industry. Here, deputy editor Lucy Britner picks out the highs and lows for the spirits category.

United Spirits takes stock of Smirnoff Ice in India

14 Dec 2015

Diageo's Indian spirits unit, United Spirits, has said it is reviewing its Smirnoff Ice strategy amid media reports it has halted production.

This week in spirits & wine, featuring Gruppo Campari, Diageo and Concha y Toro

13 Nov 2015

Here's a round-up of this week's top stories in the spirits & wine categories. We also have similar round-ups for beer & cider and soft drinks & water.

Diageo targets Millennials for Smirnoff growth

12 Nov 2015

Diageo is looking to re-invigorate its Smirnoff vodka brand to appeal more directly to Millennial consumers in all markets.

Destocking, decentralising and innovating - Diageo in Asia Pacific - Analysis

28 Oct 2015

Destocking in South East Asia is on schedule to end in the first half of Diageo's current fiscal year, according to the company's president for Greater China and Asia, Sam Fischer. 

Product Launch - Diageo's Smirnoff Electric range

16 Oct 2015

Diageo has unveiled a new Smirnoff range in conjunction with a global music collaboration. 

Are we kidding ourselves over craft spirits? - Comment

1 Oct 2015

This month, Richard Woodard drills down into the perceived threat of craft spirits and finds more than just a load of small-scale brand names to worry about.

Moet Hennessy launches James Bond ad for Belvedere vodka - video

10 Sep 2015

Moët Hennessy has unveiled the first TV ad for its Belvedere vodka partnership with Spectre, the next James Bond movie.

Diageo announces recall of selected Smirnoff Ice variants in Canada

7 Sep 2015

The Canadian division of Diageo has issued details of a voluntary product recall of several Smirnoff Ice SKUs in the country.

Why consumers don't care about vodka's provenance - Comment

25 Aug 2015

This month, Richard Woodard considers the marketing opportunity - or lack thereof - of provenance when it comes to marketing in the vodka segment.

Will craft consume spirits after snacking on beer? - Analysis

14 Aug 2015

A question mark hangs over the success of Tito's Handmade Vodka - how can a product that shifts more than 2.3m cases a year call itself 'handmade'?

just the week in - Spirits and Wine

14 Aug 2015

Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.

Allied Blenders & Distillers Officer's Choice overtakes Diageo's Smirnoff - figures

10 Aug 2015

Allied Blenders & Distillers Officer's Choice has remained the world's fastest-growing spirits brand in terms of volumes added, beating four other whiskies to the title, according to recent figures.

just a While Ago - On 15 July in...

15 Jul 2015

Here's a look at what was happening on this day in...

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