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Spirits in the US - How are the big players performing? - Analysis

12 Apr 2016

For the multinational spirits companies, the US is a market of vital importance. As well as being the world's largest market for spirits in value terms, the country also offers relative reliability, in terms of its economy, its regulatory environment and its consumption trends. Most importantly, the US offers growth.

Is Pernod Ricard's Absolut dying in the US? - Comment

22 Mar 2016

This month, white spirits commentator Richard Woodard considers the present health - or lack thereof - of Pernod Ricard's flagship vodka brand, Absolut.

Diageo extends Johnnie Walker McLaren-Honda F1 tie-up

14 Mar 2016

Diageo has again extended its sponsorship of the McLaren-Honda Formula One team for its Johnnie Walker Scotch whisky brand.

Exclusive - Diageo upbeat on Smirnoff's future

29 Jan 2016

The Smirnoff vodka brand is still "very early" in its growth journey, Diageo's CEO has told just-drinks, although that growth is more likely to come from newer markets than existing ones.

H1 sales dip as Diageo battles FX headwinds

28 Jan 2016

Diageo's sales dropped 5% in the first half of its financial year but underlying performance stayed solid as Smirnoff returned to growth in the US.

Time for US to deliver for Diageo CEO is nigh - Analysis

25 Jan 2016

There is an air of uncertainty ahead of the release of Diageo's half-year results, due on Thursday.

United Breweries' Kingfisher Buzz - Product Launch

22 Jan 2016

United Breweries has launched Kingfisher Buzz as it targets Bacardi's dominance in India's RTD market.

The spirits category in 2015 - just-drinks' Review of the Year, Part III

14 Dec 2015

With 2015 drawing to a close, just-drinks looks back at the stories that have made the headlines across the global drinks industry. Here, deputy editor Lucy Britner picks out the highs and lows for the spirits category.

United Spirits takes stock of Smirnoff Ice in India

14 Dec 2015

Diageo's Indian spirits unit, United Spirits, has said it is reviewing its Smirnoff Ice strategy amid media reports it has halted production.

This week in spirits & wine, featuring Gruppo Campari, Diageo and Concha y Toro

13 Nov 2015

Here's a round-up of this week's top stories in the spirits & wine categories. We also have similar round-ups for beer & cider and soft drinks & water.

Diageo targets Millennials for Smirnoff growth

12 Nov 2015

Diageo is looking to re-invigorate its Smirnoff vodka brand to appeal more directly to Millennial consumers in all markets.

Destocking, decentralising and innovating - Diageo in Asia Pacific - Analysis

28 Oct 2015

Destocking in South East Asia is on schedule to end in the first half of Diageo's current fiscal year, according to the company's president for Greater China and Asia, Sam Fischer. 

Product Launch - Diageo's Smirnoff Electric range

16 Oct 2015

Diageo has unveiled a new Smirnoff range in conjunction with a global music collaboration. 

Are we kidding ourselves over craft spirits? - Comment

1 Oct 2015

This month, Richard Woodard drills down into the perceived threat of craft spirits and finds more than just a load of small-scale brand names to worry about.

Moet Hennessy launches James Bond ad for Belvedere vodka - video

10 Sep 2015

Moët Hennessy has unveiled the first TV ad for its Belvedere vodka partnership with Spectre, the next James Bond movie.

Diageo announces recall of selected Smirnoff Ice variants in Canada

7 Sep 2015

The Canadian division of Diageo has issued details of a voluntary product recall of several Smirnoff Ice SKUs in the country.

Why consumers don't care about vodka's provenance - Comment

25 Aug 2015

This month, Richard Woodard considers the marketing opportunity - or lack thereof - of provenance when it comes to marketing in the vodka segment.

Will craft consume spirits after snacking on beer? - Analysis

14 Aug 2015

A question mark hangs over the success of Tito's Handmade Vodka - how can a product that shifts more than 2.3m cases a year call itself 'handmade'?

just the week in - Spirits and Wine

14 Aug 2015

Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.

Allied Blenders & Distillers Officer's Choice overtakes Diageo's Smirnoff - figures

10 Aug 2015

Allied Blenders & Distillers Officer's Choice has remained the world's fastest-growing spirits brand in terms of volumes added, beating four other whiskies to the title, according to recent figures.

just a While Ago - On 15 July in...

15 Jul 2015

Here's a look at what was happening on this day in...

Diageo to appeal Smirnoff ad ban

8 Jul 2015

Diageo has said it will appeal a decision to ban its Smirnoff vodka television advert in the UK.

just the week in - Spirits & Wine

12 Jun 2015

Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.

Focus - The Power 100: Top Wine & Spirits Trends in the Last Ten Years

10 Jun 2015

Earlier today, brand valuation consultancy Intangible Business released the results of its latest survey of the world's wine and spirits brands. In this excerpt from the full report, which can be downloaded here, the company considers the consumer trends that have shaped the wine and spirits categories in the last ten years.

just the Facts – The Power 100 2015

10 Jun 2015

Earlier today (10 June), brand valuation consultancy Intangible Business released the results of its latest survey of the world's wine and spirits brands. Here's a look at 'The Power 100', along with the methodology used to draw up the list.

Diageo buys US$10m Plainfield plot

8 Jun 2015

Diageo has purchased a 37-acre plot of land adjacent to its existing manufacturing facility in Plainfield, Illinois for US$10m.

Diageo overhauls Smirnoff bottle

8 Jun 2015

Diageo is rolling out a new bottle design for its core vodka expression, Smirnoff No. 21.

Analysis - Will Brown-Forman prosper as US whiskey claws back vodka gains?

8 Apr 2015

If the spirits story of the last 40 years has been vodka's ascent to domination, are we now witnessing a whiskey fightback?

Comment - Brewers versus Distillers in Battle for Nutrition Control

26 Mar 2015

Today, the Brewers of Europe announced that its members, which include all of the leading European brewers, are to voluntarily list ingredients and nutrition for all its beers in Europe. Last week, Diageo said it would do the same with its global brands such as Smirnoff and Johnnie Walker.

Research in Focus - Good Times Ahead for the Rum Sector

24 Mar 2015

For a long time seen as something of a poor relation in the spirits world, the rum category is identified as the "next big thing" in the global spirits market in a new IWSR/just-drinks report.

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