Smirnoff

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US: Diageo silent on "vodka water" launch

5 Sep 2006

Diageo has refused to comment on reports that it is testing a Smirnoff-branded alcoholic sparkling water in the US.

UK: US growth drives Diageo full-year profits

31 Aug 2006

Diageo has pointed to strong sales growth in the US and more cost-effective operations in Europe for a robust set of full-year results.

US: Smirnoff ad agency changed amid InBev link

31 Aug 2006

Diageo has changed the advertising strategy surrounding its global Smirnoff RTD stable after deciding there was a conflict of interest at the agency handling the brands.

KENYA: EABL posts rising FY profits

30 Aug 2006

Kenya-based brewer East African Breweries (EABL) has posted a 6% rise in profits for the year to 30 June.

INDIA: Radico reveals Diageo venture

21 Aug 2006

Indian spirits group Radico Khaitan has announced a joint venture with Diageo to develop Indian Made Foreign Liquor (IMFL) brands. The deal marks Diageo’s latest attempt to develop Indian spirits brands after selling its IMFL business four years ago.

UK: Hennessy and Moët crash global top brands chart

28 Jul 2006

Hennessy and Moët & Chandon have both climbed up a list of the world's top 100 brands.

US: Smirnoff and James Bond – they’re back

25 Jul 2006

Smirnoff is set to launch a tie-in campaign with the new James Bond film.

UK: Bacardi rum launches global ad push

21 Jul 2006

A fresh global advertising push for Bacardi will begin in two weeks as the rum brand looks to lure consumers from spirits rivals including Smirnoff and Jack Daniel’s.

UK: Smirnoff to play party host

3 Jul 2006

Diageo’s flagship vodka brand Smirnoff is backing “an eclectic mix of original entertainment” in the UK.

UK: Diageo issues buoyant trading update

29 Jun 2006

Diageo has today (29 June) said it expects annual profits to be up 7% after seeing its global flagship brands drive sales during the second half of the year.

US: Phoenix named as Trump Vodka NY distributor

22 Jun 2006

Drinks Americas Holdings has appointed Phoenix Beverages as the distributor for the self-styled super-premium Trump Vodka in New York.

UK: Diageo silent on Indian JV talk

13 Jun 2006

Diageo has refused to comment on press speculation linking the drinks giant with Radico Khaitan in India.

GLOBAL: Spirits sector polarisation grows - research

6 Jun 2006

The global spirits industry continued to polarise last year, according to a new report.

RUSSIA: Diageo may pull Smirnoff from market

2 Jun 2006

Diageo is considering whether to pull Smirnoff vodka from the Russian market in favour of Smirnov. The UK drinks giant said yesterday (1 June) that it might only sell Smirnov in Russia once it receives regulatory clearance for its joint venture with Russian firm A1.

UK: New look for Smirnoff Black in UK

22 May 2006

Diageo has unveiled a new style bottle for its Smirnoff Black No. 55 vodka. The newly-designed bottle will give target consumers - men aged 25 to 35-years-old - an increased perception of quality, Diageo said today (22 May).

US: Smirnoff - a "no-nonsense, truly global vodka" says Diageo marketing chief

9 May 2006

The success of Smirnoff is due to it being a “no-nonsense vodka” and a “truly global brand”, according to the man in charge of marketing it worldwide.

UPDATE: UK: Smirnoff named "world's most powerful" spirits brand

8 May 2006

Diageo’s Smirnoff vodka topped a poll of the world’s most powerful wine and spirits brand because of its global distribution and its appeal to consumers of all ages, a leading brand consultant has said.

UK: Smirnoff named "world's most powerful" spirits brand

8 May 2006

Smirnoff has today (8 May) been named the world’s most powerful spirit brand, in a survey outlining the top 100 wine and spirits on the planet.

Diageo's world - the view from the top

8 Nov 2005

As the largest drinks company in the world and owner of many of the best known and biggest selling spirits brands on the planet, Diageo has an unmatched international profile. In an exclusive interview, Diageo's chief executive, Paul Walsh, talks to Olly Wehring about the company's current performance across a range of markets and his outlook for the future.

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