Sazerac Co

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Sazerac Co moves Southern Comfort, Tuaca distribution in UK

7 Mar 2016

The Sazerac Co has moved the UK distribution of its newly-acquired Southern Comfort and Tuaca brands from Bacardi Brown-Forman Brands to Hi-Spirits.

This week in spirits & wine, featuring Gruppo Campari's turnaround, Treasury's CEO's pay rise and Fireball's continued popularity in the US

4 Mar 2016

Here's a round-up of this week's top stories in the spirits & wine categories. We also have similar round-ups for beer & cider and soft drinks & water.

Brown-Forman lowers FY growth forecasts as sales dip continues in YTD

2 Mar 2016

Brown-Forman has reduced growth forecasts for its fiscal-2016 as sales in the first nine months of the year remained in the red.

Brown-Forman Q3 results - Preview

1 Mar 2016

On Wednesday, Brown-Forman will report its third-quarter results. Here, just-drinks takes a look at the company's performance in the three months to the end of January:

Buffalo Trace Distillery's Colonel EH Taylor Jr Seasoned Wood whiskey - Product Launch

1 Mar 2016

Buffalo Trace is to release the next whiskey in its Colonel E H Taylor Jr collection.

Sazerac's Fireball most recommended spirits brand by US bartenders - survey

29 Feb 2016

Sazerac Co's cinnamon-flavoured whiskey, Fireball, has topped a US poll that measures bartender recommendations.

Sazerac's Barton 1792 Distillery Single Barrel Bourbon - Product Launch

26 Feb 2016

Sazerac has launched a single-barrel Bourbon from its Barton 1792 Distillery.

This week in spirits & wine, featuring Prosecco's branded problem, Pernod Ricard's Cognac tune and Sazerac's link with Hi-Spirits

19 Feb 2016

Here's a round-up of this week's top stories in the spirits & wine categories. We also have similar round-ups for beer & cider and soft drinks & water.

Sazerac's Peychaud’s Aperitivo - Product Launch

18 Feb 2016

Sazerac has launched a new alcoholic cocktail mixer under its Peychaud brand.

Sazerac silent on move for Hi-Spirits

17 Feb 2016

Sazerac has refused to be drawn on reports that it has purchased UK distribution company Hi-Spirits. 

Spirits in 2016 - All M&A eyes on Africa and India - Focus

16 Feb 2016

Having shared their thoughts on what trends will shape the spirits category in 2016, Euromonitor considers the corporate side of the segment, Senior alcoholic drinks analyst Jeremy Cunnington forecasts little movement.

Brown-Forman readies further US$1bn stock buyback

29 Jan 2016

Brown-Forman is set to follow the sale of the Southern Comfort and Tuaca spirits brands with a new US$1bn share repurchase programme.

Brown-Forman unveils Jack Daniel's Indian motorcycle

28 Jan 2016

Brown-Forman has teamed up with US motorcycle manufacturer Indian in a new marketing campaign for Jack Daniel's whiskey.

Brown-Forman's Woodford Reserve Frosty Four Wood - Product Launch

28 Jan 2016

Brown-Forman has launched a Bourbon matured in four types of wood, under its Woodford Reserve brand.

Sazerac secures US import rights for ArcusGruppen's Lysholm Linie

22 Jan 2016

Sazerac is to take over US import rights for ArcusGruppen's Lysholm Linie, an aquavit that is part-matured as it sails around the world on a boat.

Southern Comfort sale sets Brown-Forman on US whiskey course

15 Jan 2016

Many saw it coming almost four months ago, but yesterday's announcement of Brown-Forman's decision to divest Southern Comfort is part of a strategy that started to take shape as long as five years ago.

This week in spirits & wine, featuring Southern Comfort, Mila Kunis and Constellation Brands

15 Jan 2016

Here's a round-up of this week's top stories in the spirits & wine categories. We also have similar round-ups for beer & cider and soft drinks & water.

Brown-Forman to sell Southern Comfort, Tuaca to Sazerac for US$544m

14 Jan 2016

Brown-Forman has agreed to sell its Southern Comfort and Tuaca spirits brands to Sazerac in a deal worth US$543.5m.

Could 2016 be the year of vodka's comeback tour? - Analysis

13 Jan 2016

Vodka might not make the headlines as much as the likes of whisk(e)y and gin these days, but it's still the largest global spirit category. Not only that, but the potential for long-term growth - especially in the US - is alive and kicking, according to Bernstein analysts.

Sazerac Co launches interactive Buffalo Trace website

15 Dec 2015

Buffalo Trace Distillery has launched a website which allows consumers to design their own Bourbon.  

The spirits category in 2015 - just-drinks' Review of the Year, Part III

14 Dec 2015

With 2015 drawing to a close, just-drinks looks back at the stories that have made the headlines across the global drinks industry. Here, deputy editor Lucy Britner picks out the highs and lows for the spirits category.

International Wine & Spirit Competition 2015 - The Trophies - just the Winners

1 Dec 2015

Last week, the International Wine & Spirit Competition rounded off its 2015 awards. Here are the competition's trophy winners for this year.

Sazerac sues Brown-Forman over Tennessee Fire

25 Nov 2015

Brown-Forman has said it will "vigorously" contest a lawsuit issued by Sazerac over advertising practices for Jack Daniel's Tennessee Fire.

Sazerac goes toe-to-toe with Jack Daniel's in UK Fireball push

16 Nov 2015

Sazerac is taking on Brown-Forman in the battle for Friday night as the Fireball maker launches a UK marketing campaign for its cinnamon-flavoured whiskey.

Beam Suntory, Brown-Forman lock horns over trademark claim

27 Oct 2015

Beam Suntory and Brown-Forman are holding talks after the two American whiskey rivals clashed over the alleged trademarking of an industry-standard term.

Buffalo Trace Distillery warns against price increase after Van Winkle yields fall

14 Oct 2015

The Sazerac Co's Buffalo Trace Distillery has asked US retailers not to increase prices on this year's Van Winkle Bourbon releases after yields were down by as much as half.

Sazerac Co makes Irish whiskey play with Michael Collins purchase

9 Oct 2015

The Sazerac Co has added another Irish whiskey to its stable, through the purchase of the Michael Collins brand.

This week in spirits & wine, featuring Treasury Wine Estates, Southern Comfort and Stoli Group

9 Oct 2015

Here's a round-up of this week's top stories in the spirits & wine categories. We also have similar round-ups for beer and soft drinks & water.

Product Launch - Sazerac Co's Buffalo Trace Old Fashioned Sour Mash

23 Sep 2015

The Sazerac Co has confirmed details of its latest addition to the Buffalo Trace Experimental Collection in the US.

Product Launch - The Sazerac Co's Expresiones del Corazon 2015

11 Sep 2015

The Sazerac Co has lined up the release next month of this year's Expresiones del Corazon Tequila whiskey barrel-aged range.






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