Sazerac Co

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Sazerac Co’s Abraham Bowman Gingerbread Cocoa Finished Bourbon - Product Launch

5 Oct 2016

Sazerac Co’s A Smith Bowman Distillery has released the latest limited iteration of its Abraham Bowman whiskey brand.

Sazerac Co buys Pernod Ricard's Fris Vodka

30 Sep 2016

The Sazerac Co has continued its spending spree with the acquisition of Pernod Ricard's Fris Vodka brand for an undisclosed sum.

The Sazerac Co continues buying with SouthTrade International purchase

16 Sep 2016

The Sazerac Co has acquired control of Australian spirits distributor SouthTrade International.

The Sazerac Co's Granny’s Gingerbread Cream - Product Launch

15 Sep 2016

The Sazerac Co has launched a seasonal winter liqueur, Granny’s Gingerbread Cream.

The Sazerac Co revamps Weller Bourbon bottles

14 Sep 2016

The Sazerac Co's Buffalo Trace Distillery has said its Weller Bourbon will be given a packaging upgrade from the end of the year.

What goes around, comes around - the US and its thirst for spirits - Trends

7 Sep 2016

While each of the BRIC markets continue to throw up their own set of hurdles to sustained, long-term growth, the major spirits companies are becoming ever-more-thankful to the US for its safe bet positioning.

The Sazerac Co buys The Last Drop Distillers

6 Sep 2016

The Sazerac Co has acquired UK-based spirits bottler The Last Drop Distillers.

Category Challenges & Innovations - Rum Essentials, Part VI

2 Aug 2016

just-drinks, in association with The IWSR, presents this six-part review of the global rum category. In the final part, we look at the challenges facing the segment and the opportunities that innovation will offer in the months and years ahead.

"Transformational" spirits M&A remains out of sight - analyst

29 Jun 2016

The global spirits category is unlikely to see a major M&A deal in the near future, an analyst has said.

Key Brands Performance - Non-Scotch Whisky Essentials, Part IV

22 Jun 2016

just-drinks, in association with The IWSR, presents this six-part review of the non-Scotch whisky category. In part four, we turn our attention to the major whisk(e)y brands.

Sazerac selects Marie Brizard in France, adds to Hi-Spirits distribution in UK

17 Jun 2016

Sazerac has announced the appointment of Marie Brizard Wine & Spirits as distributor for three of its brands in France, including recent purchase Southern Comfort.

Is Brown-Forman putting too many eggs in one basket? - Comment

14 Jun 2016

Brown-Forman's recent strategic moves represent a narrowing of the company's focus on its core strengths: Whisk(e)y in all its forms, with Tequila playing a supporting role. The big question now is whether that process should continue to its logical conclusion with the disposal of Finlandia vodka, a brand that has hardly been a star performer in recent times.

ForEx wobbles add caution to solid Brown-Forman FY

8 Jun 2016

Brown Forman has posted a solid full-year underlying performance but currency weakness hit sales in core developed markets including Australia and Travel Retail.

Brown-Forman completes single malt Scotch re-entry with BenRiach purchase

1 Jun 2016

Brown-Forman has completed its purchase of The BenRiach Distillery Co, spending US$5.8m less than originally announced.

This week in spirits & wine, featuring new Scotch distillery InchDairnie, Diageo's ex-Bacardi chairman and Patron Tequila's rise to glory

20 May 2016

Here's a round-up of this week's top stories in the spirits & wine categories. We also have similar round-ups for beer & cider and soft drinks & water.

Kentucky Bourbon production reaches 48-year high - figures

20 May 2016

Kentucky Bourbon distillers filled almost 1.9m barrels in 2015, the highest number since 1967, as producers look to meet growing demand.

Sazerac ploughs US$200m into Buffalo Trace distillery

19 May 2016

Sazerac is to invest US$200m in expanding its Buffalo Trace distillery as it looks to meet demand for Bourbon. 

Pernod Ricard, Sazerac complete Paddy Irish whiskey transaction

18 May 2016

Pernod Ricard has confirmed the completion of the divestment of its Paddy Irish whiskey brand to Sazerac.

This week in spirits & wine, featuring confusion among wine consumers, Pernod Ricard's plans to offload Paddy and single malt's growing importance in Scotch

6 May 2016

Here's a round-up of this week's top stories in the spirits & wine categories. We also have similar round-ups for beer & cider and soft drinks & water.

Teeling Whiskey Co's Spirit of Dublin Premium Irish Poitin - Product Launch

5 May 2016

Teeling Whiskey Co has released the first spirit to be made at its distillery in Dublin.

Paddy Irish whiskey - What is Pernod Ricard selling to Sazerac? - The Facts

4 May 2016

Late yesterday, Pernod Ricard confirmed that it has opened discussions with Sazerac with a view to selling its Paddy Irish whiskey brand. Here's a look at Paddy and its position in the Irish whiskey category and Pernod's portfolio.

Pernod Ricard in talks to sell Paddy Irish Whiskey to Sazerac

3 May 2016

Pernod Ricard is in exclusive talks with Sazerac over the sale of its Paddy Irish whiskey brand.

Brown-Forman's march on premium whisk(e)y - Comment

28 Apr 2016

Yesterday's acquisition of single malt Scotch whisky producer The BenRiach Distillery Co is the latest signpost on Brown-Forman's path into premium spirits territory. 

Brown-Forman appoints new GTR marketing head

28 Apr 2016

Brown-Forman has named its global brand director for Jack Daniel's as its new global Travel Retail marketing director.

Brown-Forman returns to single malt Scotch with BenRiach Distillery Co acquisition

27 Apr 2016

Brown-Forman is set to re-enter the single malt Scotch whisky segment through the purchase of The BenRiach Distillery Co.

Brown-Forman creates new Bourbon brand Coopers' Craft

12 Apr 2016

Jack Daniel's owner Brown-Forman has launched its first new Bourbon brand in 20 years.

San Francisco World Spirits Competition 2016, Best in Show - Part II

6 Apr 2016

Late last month, the 16th annual San Francisco World Spirits Competition took place. Earlier this week, the list of Best in Show awards was released. Here is part one of the full list of winners.

San Francisco World Spirits Competition 2016, Best in Show - Part I

6 Apr 2016

Late last month, the 16th annual San Francisco World Spirits Competition took place. Earlier this week, the list of Best in Show awards was released. Here is part one of the full list of winners.

Brown-Forman vice chairman to retire

4 Apr 2016

Brown-Forman's vice chairman & executive director of corporate and civic affairs is to stand down at the end of May. 

US whiskey profiting from flavourable conditions – Research in Focus

30 Mar 2016

Scotch whisky producers may be agonising over whether flavoured variants offer an effective means of recruiting new consumers and driving growth, but their counterparts on the other side of the Atlantic have no such qualms. Indeed, it is the success that flavoured US whiskey brands and spiced rums have had that has prompted Scotch companies to try the flavoured route, even though they are not permitted to call such products 'Scotch whisky'.

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