Sazerac Co

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Sazerac outlines US$1.2bn investment in Buffalo Trace

13 Jun 2018

Sazerac is ramping up its investment in expanding production at its Buffalo Trace Bourbon distillery, spending US$1.2bn over the next ten years.

Sazerac Co takes Southern Comfort Black to Ireland

11 Apr 2018

Sazerac Co has rolled out its premium Southern Comfort expression to the Irish market.

Sazerac's The Last Drop 1870 & 1970 Centenario "Old Colheita" Tawny Port Duo - Product Launch

9 Apr 2018

Sazerac's UK spirits bottler The Last Drop has lined up the release of its first fortified wine. The company, which specialises in old and rare spirits, has launched The Last Drop 1870 & 1970 Centenario "Old Colheita" Tawny Port Duo.

Sazerac brings Paddy Irish whiskey distribution in-house in Ireland

6 Apr 2018

US-headquartered Sazerac is to switch the distribution of its Irish whiskey brand to its own subsidiary in the Irish market.

Sazerac Co begins whisky production in Montreal

16 Feb 2018

Sazerac Co has started distilling whisky at its Old Montreal Distillery in Canada. 

Sazerac Co's Hi-Spirits to handle Fratelli Branca Distillerie brands in Ireland

5 Feb 2018

Sazerac Co's Hi-Spirits Ireland unit will distribute a range of Fratelli Branca Distillerie's products in the country, including the Italian digestif Fernet-Branca. 

Sazerac Co lines up Southern Comfort campaign in UK

6 Dec 2017

Sazerac Co's UK distributor has announced a seasonal campaign for Southern Comfort as the company looks to further highlight the brand's heritage. 

No rye for 2017 Van Winkle Bourbon series

27 Oct 2017

The Sazerac Co and Old Rip Van Winkle have lined up the 2017 release of the Van Winkle Bourbon series, which this year will not include a rye. 

The Sazerac Co enters India with John Distilleries stake purchase

19 Oct 2017

The Sazerac Co has announced the purchase of a stake in India spirits producer John Distilleries. 

The Sazerac Co’s Handy & Schiller Barreled Cocktails - Product Launch

28 Sep 2017

The Sazerac Co is set to release two pre-mixed cocktails in the US, under the Handy & Schiller Barreled Cocktails brand name.

The Sazerac Co's Buffalo Trace Distillery 2017 Antique Collection - Product Launch

20 Sep 2017

The Sazerac Co's Buffalo Trace Distillery has lined up the release of its 2017 Antique Collection.

Why big spirits firms are willing to pay for potential - Comment

27 Jul 2017

This month, spirits columnist Richard Woodard takes a closer look at why the world's largest spirits firms are investing in relatively small brands. 

The Sazerac Co presses ahead with Buffalo Trace expansion

12 Jul 2017

The Sazerac Co has released an update on its Buffalo Trace distillery expansion project, as it works to keep up with demand for Bourbon. 

The Sazerac Co's 375 Park Avenue Spirits to handle Dictador rum in US

6 Jul 2017

The Sazerac Co's 375 Park Avenue Spirits unit has agreed to import Colombian brand Dictador's aged rum portfolio into the US market.

Sazerac highlights Tuaca's provenance with global pack revamp

26 Jun 2017

Sazaerac Co has followed up the recent repositioning of Southern Comfort with a global packaging update for its other recently-purchased spirits brand, Italy's Tuaca.

Slide goes on for flavoured spirits, but opportunities remain - Research in Focus

6 Jun 2017

The global flavoured spirits market remains in the midst of a slow, long-term decline, according to research released this week, but the diversity of the 150m-case-plus category creates a complex picture that defies easy generalisations.

Sazerac Co details Southern Comfort repositioning

31 May 2017

Sazerac Co has unveiled new packaging and a new recipe for Southern Comfort, as it looks to reemphasise the brand's New Orleans provenance cues.

Sazerac Co's Abraham Bowman Sequential Series Bourbon - Product Launch

26 May 2017

Sazerac has announced the latest release in its Abraham Bowman line of experimental whiskey.

 The Sazerac Co's Colonel EH Taylor Jr Four Grain Bourbon Whiskey - Product Launch

16 Mar 2017

The Sazerac Co's Buffalo Trace Distillery has released a four-grain Bourbon, named after former distillery owner Colonel E H Taylor, Jr.

The Sazerac Co buys "strategic interest" in Bittermens

6 Mar 2017

The Sazerac Co has continued its recent buying spree with the purchase of a stake in San Francisco-based bitters producer Bittermens.

Sazerac Co's 375 Park Avenue Spirits names Bacardi's Schladenhauffen as COO

9 Jan 2017

Sazerac-controlled importer 375 Park Avenue Spirits has appointed a former Bacardi executive to the role of president & COO. 

The Sazerac Co wins Bourbon battle as Buffalo Trace outshines Diageo's Bulleit on US cocktail menus - IWSR

5 Jan 2017

The Sazerac Co's Buffalo Trace has outscored Diageo's Bulleit in a new IWSR report that tracks how many times Bourbon brands are listed in craft bars.

The spirits category in 2016 - just-drinks' Review of the Year, Part II

23 Dec 2016

With 2016 drawing to a close, just-drinks looks back at the stories that have made the headlines across the global drinks industry. Here, deputy editor Lucy Britner picks out the highs and lows for the spirits category.

Sazerac Co ends 2016 shopping spree with Domaine Breuil de Segonzac Cognac buy

23 Dec 2016

The Sazerac Co has book-ended a year that started with the purchase of Southern Comfort and Tuaca with the acquisition of Cognac producer Domaine Breuil de Segonzac.

The Sazerac Co prepares for "significant" Tennessee whiskey production with distillery purchase

22 Dec 2016

The Sazerac Co is to start producing Tennessee whiskey after buying a distillery in the US state.

Diageo hits Sazerac with Bulleit, Dr McGillicuddy's lawsuit

20 Dec 2016

Diageo has confirmed to just-drinks that it has filed a "trade dress" lawsuit in the US against Sazerac regarding alleged similarities between its Bulleit and the US company’s Dr McGillicuddy’s brands.

The Sazerac Co to turn New Orleans buildings into new "homeplace"

16 Dec 2016

The Sazerac Co is to turn two 200-year-old New Orleans buildings into an office, visitor centre and museum.

Sazerac Co's Corazón Tequila Expresiones del Corazón 2016 - Product Launch

8 Dec 2016

New Orleans-based Sazerac Co has released four Tequilas as part of its Expresiones del Corazón range for 2016.

The Sazerac Co appoints ex-Diageo government relations head to US capital post

1 Dec 2016

The Sazerac Co has opened its first office in Washington, DC with the appointment of Diageo's former US government lobbyist. 

Sazerac Co's 1792 High Rye Bourbon - Product Launch

7 Oct 2016

Sazerac's Barton 1792 distillery has released a Bourbon with a high percentage of rye. 






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