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Sazerac Co

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While each of the BRIC markets continue to throw up their own set of hurdles to sustained, long-term growth, the major spirits companies are becoming ever-more-thankful to the US for its safe bet positioning.

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just-drinks, in association with The IWSR, presents this six-part review of the global rum category. In the final part, we look at the challenges facing the segment and the opportunities that innovation will offer in the months and years ahead.

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just-drinks, in association with The IWSR, presents this six-part review of the non-Scotch whisky category. In part four, we turn our attention to the major whisk(e)y brands.

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Brown-Forman's recent strategic moves represent a narrowing of the company's focus on its core strengths: Whisk(e)y in all its forms, with Tequila playing a supporting role. The big question now is whether that process should continue to its logical conclusion with the disposal of Finlandia vodka, a brand that has hardly been a star performer in recent times.

The Sazerac Co has released an update on its Buffalo Trace distillery expansion project, as it works to keep up with demand for Bourbon. 

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The Sazerac Co's 375 Park Avenue Spirits unit has agreed to import Colombian brand Dictador's aged rum portfolio into the US market.

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Sazaerac Co has followed up the recent repositioning of Southern Comfort with a global packaging update for its other recently-purchased spirits brand, Italy's Tuaca.

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Sazerac Co has unveiled new packaging and a new recipe for Southern Comfort, as it looks to reemphasise the brand's New Orleans provenance cues.

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Sazerac has announced the latest release in its Abraham Bowman line of experimental whiskey.

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The Sazerac Co's Buffalo Trace Distillery has released a four-grain Bourbon, named after former distillery owner Colonel E H Taylor, Jr.

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The Sazerac Co has continued its recent buying spree with the purchase of a stake in San Francisco-based bitters producer Bittermens.

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Sazerac-controlled importer 375 Park Avenue Spirits has appointed a former Bacardi executive to the role of president & COO. 

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The Sazerac Co's Buffalo Trace has outscored Diageo's Bulleit in a new IWSR report that tracks how many times Bourbon brands are listed in craft bars.

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The Sazerac Co has book-ended a year that started with the purchase of Southern Comfort and Tuaca with the acquisition of Cognac producer Domaine Breuil de Segonzac.

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The Sazerac Co is to start producing Tennessee whiskey after buying a distillery in the US state.

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Diageo has confirmed to just-drinks that it has filed a "trade dress" lawsuit in the US against Sazerac regarding alleged similarities between its Bulleit and the US company’s Dr McGillicuddy’s brands.

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The Sazerac Co is to turn two 200-year-old New Orleans buildings into an office, visitor centre and museum.

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New Orleans-based Sazerac Co has released four Tequilas as part of its Expresiones del Corazón range for 2016.

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The Sazerac Co has opened its first office in Washington, DC with the appointment of Diageo's former US government lobbyist. 

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Sazerac's Barton 1792 distillery has released a Bourbon with a high percentage of rye. 

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Sazerac Co’s A Smith Bowman Distillery has released the latest limited iteration of its Abraham Bowman whiskey brand.

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The Sazerac Co has continued its spending spree with the acquisition of Pernod Ricard's Fris Vodka brand for an undisclosed sum.

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The Sazerac Co has acquired control of Australian spirits distributor SouthTrade International.

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The Sazerac Co has launched a seasonal winter liqueur, Granny’s Gingerbread Cream.

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The Sazerac Co's Buffalo Trace Distillery has said its Weller Bourbon will be given a packaging upgrade from the end of the year.

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The Sazerac Co has acquired UK-based spirits bottler The Last Drop Distillers.

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The global spirits category is unlikely to see a major M&A deal in the near future, an analyst has said.

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Sazerac has announced the appointment of Marie Brizard Wine & Spirits as distributor for three of its brands in France, including recent purchase Southern Comfort.