Sazerac Co

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Why spirits firms are willing to pay for potential

This month, spirits columnist Richard Woodard takes a closer look at why the world's largest spirits firms are investing in relatively small...

Opportunities remain for flavoured spirits

The global flavoured spirits market remains in the midst of a slow, long-term decline, according to research released this week, but the div...

Lucy Britner | 7 Sep 2016

While each of the BRIC markets continue to throw up their own set of hurdles to sustained, long-term growth, the major spirits companies are becoming ever-more-thankful to the US for its safe bet positioning.

Richard Woodard | 2 Aug 2016

just-drinks, in association with The IWSR, presents this six-part review of the global rum category. In the final part, we look at the challenges facing the segment and the opportunities that innovation will offer in the months and years ahead.

Richard Woodard | 22 Jun 2016

just-drinks, in association with The IWSR, presents this six-part review of the non-Scotch whisky category. In part four, we turn our attention to the major whisk(e)y brands.

Richard Woodard | 14 Jun 2016

Brown-Forman's recent strategic moves represent a narrowing of the company's focus on its core strengths: Whisk(e)y in all its forms, with Tequila playing a supporting role. The big question now is whether that process should continue to its logical conclusion with the disposal of Finlandia vodka, a brand that has hardly been a star performer in recent times.

Latest News

Lucy Britner | 16 Feb 2018

Sazerac Co has started distilling whisky at its Old Montreal Distillery in Canada. 

Lucy Britner | 5 Feb 2018

Sazerac Co's Hi-Spirits Ireland unit will distribute a range of Fratelli Branca Distillerie's products in the country, including the Italian digestif Fernet-Branca. 

Lucy Britner | 6 Dec 2017

Sazerac Co's UK distributor has announced a seasonal campaign for Southern Comfort as the company looks to further highlight the brand's heritage. 

Lucy Britner | 27 Oct 2017

The Sazerac Co and Old Rip Van Winkle have lined up the 2017 release of the Van Winkle Bourbon series, which this year will not include a rye. 

Lucy Britner | 19 Oct 2017

The Sazerac Co has announced the purchase of a stake in India spirits producer John Distilleries. 

Olly Wehring | 28 Sep 2017

The Sazerac Co is set to release two pre-mixed cocktails in the US, under the Handy & Schiller Barreled Cocktails brand name.

Lucy Britner | 20 Sep 2017

The Sazerac Co's Buffalo Trace Distillery has lined up the release of its 2017 Antique Collection.

Lucy Britner | 12 Jul 2017

The Sazerac Co has released an update on its Buffalo Trace distillery expansion project, as it works to keep up with demand for Bourbon. 

Lucy Britner | 6 Jul 2017

The Sazerac Co's 375 Park Avenue Spirits unit has agreed to import Colombian brand Dictador's aged rum portfolio into the US market.

Olly Wehring | 26 Jun 2017

Sazaerac Co has followed up the recent repositioning of Southern Comfort with a global packaging update for its other recently-purchased spirits brand, Italy's Tuaca.

Lucy Britner | 31 May 2017

Sazerac Co has unveiled new packaging and a new recipe for Southern Comfort, as it looks to reemphasise the brand's New Orleans provenance cues.

Lucy Britner | 26 May 2017

Sazerac has announced the latest release in its Abraham Bowman line of experimental whiskey.

Lucy Britner | 16 Mar 2017

The Sazerac Co's Buffalo Trace Distillery has released a four-grain Bourbon, named after former distillery owner Colonel E H Taylor, Jr.

Andy Morton | 6 Mar 2017

The Sazerac Co has continued its recent buying spree with the purchase of a stake in San Francisco-based bitters producer Bittermens.

Lucy Britner | 9 Jan 2017

Sazerac-controlled importer 375 Park Avenue Spirits has appointed a former Bacardi executive to the role of president & COO. 

Andy Morton | 5 Jan 2017

The Sazerac Co's Buffalo Trace has outscored Diageo's Bulleit in a new IWSR report that tracks how many times Bourbon brands are listed in craft bars.

Olly Wehring | 23 Dec 2016

The Sazerac Co has book-ended a year that started with the purchase of Southern Comfort and Tuaca with the acquisition of Cognac producer Domaine Breuil de Segonzac.

Andy Morton | 22 Dec 2016

The Sazerac Co is to start producing Tennessee whiskey after buying a distillery in the US state.

Olly Wehring | 20 Dec 2016

Diageo has confirmed to just-drinks that it has filed a "trade dress" lawsuit in the US against Sazerac regarding alleged similarities between its Bulleit and the US company’s Dr McGillicuddy’s brands.

Andy Morton | 16 Dec 2016

The Sazerac Co is to turn two 200-year-old New Orleans buildings into an office, visitor centre and museum.

Lucy Britner | 8 Dec 2016

New Orleans-based Sazerac Co has released four Tequilas as part of its Expresiones del Corazón range for 2016.

Andy Morton | 1 Dec 2016

The Sazerac Co has opened its first office in Washington, DC with the appointment of Diageo's former US government lobbyist. 

Lucy Britner | 7 Oct 2016

Sazerac's Barton 1792 distillery has released a Bourbon with a high percentage of rye. 

Olly Wehring | 5 Oct 2016

Sazerac Co’s A Smith Bowman Distillery has released the latest limited iteration of its Abraham Bowman whiskey brand.

Company research

Global Liqueurs Market 2017-2021

Global Liqueurs Market 2017-2021

Liqueur is made of neutral spirits and is flavored with cream, fruits, herbs, and other materials and then sweetened. In the US, liqueur is any liquor containing at least 2.5% sugar syrup by weight. W...

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International whiskies insights - market forecasts, product innovation and consumer trends

International whiskies insights - market forecasts, product

The international (non-Scotch) whiskey category is a vast, high-growth part of the global alcoholic drinks marketplace, totalling some 307m nine-litre cases in 2016. Of this figure, the Indian whisky...

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