Sazerac Co

Sazerac, Luzhou Laojiao backing adds muscle to Ming River baijiu cocktail push

15 Oct 2020

A US-based baijiu maker funded by one of China's largest distilleries has signed distribution deals with Sazerac in a bid to put the Chinese white spirit on the global cocktail map.

Anheuser-Busch InBev signs tie-up with Sazerac Co for Fireball, Southern Comfort FMBs

1 Sep 2020

Anheuser-Busch InBev has signed a deal in the US to produce flavoured malt beverages under Sazerac Co's Fireball and Southern Comfort brands.

Brown-Forman closes Early Times, Canadian Mist and Collingwood sale to Sazerac

3 Aug 2020

Brown-Forman has completed a divestment of three North American brown spirits brands to Sazerac.

Brown-Forman Performance Trends 2016-2020 - results data

9 Jul 2020

In early-June, Brown-Forman posted a flat set of sales numbers for the 12 months to the end of April 2020. The top-line rise of 3% registered in the first nine months of fiscal-2020 was followed by a 10% dive in the final quarter of the year. Here, just-drinks considers the group's performance in fiscal-2020 and over the preceding four years.

Sazerac Co continues spirits spree, lines up Paul Masson Grande Amber Brandy purchase from Constellation Brands

25 Jun 2020

Constellation Brands has secured a buyer for Paul Masson Grande Amber Brandy, six months after removing the brand from the list of assets included in its proposed multi-brand divestment to E&J Gallo Winery.

Sazerac Co to buy three more Brown-Forman brands, Early Times, Canadian Mist and Collingwood

15 Jun 2020

Sazerac Co is to add three more Brown-Forman brands to its spirits stable with the former set to buy Early Times, Canadian Mist and Collingwood from the latter.

Sazerac Co's 375 Park Avenue Spirits to handle Novo Fogo cachaca in the US

31 Mar 2020

Novo Fogo is hoping to raise the profile of its namesake cachaça portfolio in the US through a partnership with Sazerac Co's 375 Park Avenue Spirits unit.

Hi-Spirits adds Carpano Botanic Bitter to Fratelli Branca's UK footprint

27 Jan 2020

Sazerac Co's Hi-Spirits unit is lining up the UK roll-out of Carpano Botanic Bitter to the country's on-premise channel.

Sazerac social media ads banned for featuring under 25s

8 Jan 2020

Sazerac has been told to rethink influencer ads for its Southern Comfort brand after the UK’s advertising watchdog upheld a complaint against two Instagram posts.

Can Brown-Forman ride Jack Daniel's brand equity with Tennessee Apple? - Editor's Viewpoint

2 Oct 2019

Four months after flagging the booming growth of flavoured whiskies in the US, Brown-Forman has lined up the addition of another expression of its flagship Jack Daniel's whiskey brand in the country. Tennessee Apple, announced this week, is the third flavoured variant in the Brown-Forman stable, joining Tennessee Fire and Tennessee Honey. Could the new iteration stretch Brown-Forman's flavoured whiskey stable too far?

Why rye whisky is set to go global - Comment

15 Aug 2019

With its distinctly peppery, spicy flavour profile, rye whisky presents a challenge to the average consumer's palate, thinks Neil Ridley, but one that a new breed of whisky consumers appears keen to explore in more detail. So, why is the UK craft distilling scene getting excited for such an innovative, yet relatively extreme, spirit?

Distil's RedLeg Caramelised Pineapple spiced rum - Product Launch

2 Apr 2019

UK drinks company Distil has released a new variant under its RedLeg spiced rum brand. RedLeg Caramelised Pineapple spiced rum joins the company's original RedLeg spiced rum.

Sazerac lines up St Patrick's Day push for Paddy Irish Whiskey

28 Feb 2019

Sazerac's UK unit has rolled out a St Patrick's Day campaign for its Irish whiskey, as it also looks to highlight the brand's rugby tie-up.

Sazerac takes Corazon Tequila to Australia - market data

4 Feb 2019

The Sazerac Co has lined up the Australian roll-out of the Corazon Tequila range, through its SouthTrade International import unit in the country.

"We've still got a job to do" - just-drinks speaks to Diageo CEO Ivan Menezes

1 Feb 2019

Earlier this week, Diageo released its results for the second half of 2018. The group posted a 7.5% increase in sales from the six months to the end of December. Late yesterday, just-drinks spoke to Diageo CEO Ivan Menezes as he travelled between media interviews in London.

How has Diageo performed in H1 fiscal-2019? - results data

31 Jan 2019

Diageo has reported a 7.5% rise in group sales for the six months to the end of December, but warned that beneficial phasings during the period would result in lower growth in the current six months.

Sazerac linked to additional John Distilleries stake purchase

3 Jan 2019

The Sazerac Co has increased its share in India's John Distilleries, according to multiple reports.

Sazerac acquires 19 brands from Star Industries

3 Jan 2019

The Sazerac Co has continued 2018's acquisition trail with the purchase of 19 more spirits brands, including vodka, rum and flavoured whisky.

The spirits category in 2018 - just-drinks' Review of the Year, Part III - FREE TO ACCESS

19 Dec 2018

As the year draws to a close, just-drinks takes a look back at the stories that have made the headlines across the global drinks industry over the last 12 months. Here, deputy editor Lucy Britner picks out the highs and lows for the spirits category.

FREE TO READ - just-drinks' Mergers & Acquisitions database - November 2018

3 Dec 2018

Here, just-drinks consolidates the M&A activity in the global drinks industry during November, a month that saw the Cutty Sark Scotch brand get a(nother) new owner and Diageo sell off a raft of spirits brands to Sazerac.

The end of the Anheuser-Busch InBev affair, the sale of Diageo's tail and the success of C&C Group in 2018 - The just-drinks Analyst

28 Nov 2018

Ian Shackleton is about to put the lid on his 2018, but not before, in his guise as just-drinks' resident analyst, he ponders the investor view of Anheuser-Busch InBev, Diageo and his tip at the start of this year, C&C Group.

Diageo has completed "non-core" brands clear-out - CFO

12 Nov 2018

Diageo's strategy to offload its smaller alcohol brands has reached an end with the company's latest divestment, according to the group's CFO.

Diageo offloads non-premium spirits roster to Sazerac in US$550m sale

12 Nov 2018

Diageo is to sell 19 of its lesser-known spirits brands to US firm Sazerac for US$550m.

Sazerac's Paddy Irish Whiskey partners with London Irish Rugby Club

24 Sep 2018

Sazerac's UK distribution unit has announced a sponsorship deal between its Paddy Irish Whiskey brand and London Irish Rugby Club.

Sazerac lines up UK launch for Corazón Tequila

17 Sep 2018

Sazerac is to launch its single estate Tequlia brand, Corazón Tequila, in the UK.

Sazerac Co appoints new CFO with 12-month handover period

3 Jul 2018

Sazerac Co has announced details of a CFO switch, with the new-appointee set to work alongside the outgoing incumbent for one year.

Sazerac CEO warns of white oak shortage threat to Bourbon

19 Jun 2018

The head of US spirits company Sazerac has called on the government to safeguard the white oak tree or risk harming the ongoing Bourbon boom.

Sazerac outlines US$1.2bn investment in Buffalo Trace

13 Jun 2018

Sazerac is ramping up its investment in expanding production at its Buffalo Trace Bourbon distillery, spending US$1.2bn over the next ten years.

Sazerac Co takes Southern Comfort Black to Ireland

11 Apr 2018

Sazerac Co has rolled out its premium Southern Comfort expression to the Irish market.

Sazerac's The Last Drop 1870 & 1970 Centenario "Old Colheita" Tawny Port Duo - Product Launch

9 Apr 2018

Sazerac's UK spirits bottler The Last Drop has lined up the release of its first fortified wine. The company, which specialises in old and rare spirits, has launched The Last Drop 1870 & 1970 Centenario "Old Colheita" Tawny Port Duo.