Sazerac Co

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Sazerac Co's 375 Park Avenue Spirits to handle Novo Fogo cachaca in the US

31 Mar 2020

Novo Fogo is hoping to raise the profile of its namesake cachaça portfolio in the US through a partnership with Sazerac Co's 375 Park Avenue Spirits unit.

Hi-Spirits adds Carpano Botanic Bitter to Fratelli Branca's UK footprint

27 Jan 2020

Sazerac Co's Hi-Spirits unit is lining up the UK roll-out of Carpano Botanic Bitter to the country's on-premise channel.

Sazerac social media ads banned for featuring under 25s

8 Jan 2020

Sazerac has been told to rethink influencer ads for its Southern Comfort brand after the UK’s advertising watchdog upheld a complaint against two Instagram posts.

Can Brown-Forman ride Jack Daniel's brand equity with Tennessee Apple? - Editor's Viewpoint

2 Oct 2019

Four months after flagging the booming growth of flavoured whiskies in the US, Brown-Forman has lined up the addition of another expression of its flagship Jack Daniel's whiskey brand in the country. Tennessee Apple, announced this week, is the third flavoured variant in the Brown-Forman stable, joining Tennessee Fire and Tennessee Honey. Could the new iteration stretch Brown-Forman's flavoured whiskey stable too far?

Why rye whisky is set to go global - Comment

15 Aug 2019

With its distinctly peppery, spicy flavour profile, rye whisky presents a challenge to the average consumer's palate, thinks Neil Ridley, but one that a new breed of whisky consumers appears keen to explore in more detail. So, why is the UK craft distilling scene getting excited for such an innovative, yet relatively extreme, spirit?

Distil's RedLeg Caramelised Pineapple spiced rum - Product Launch

2 Apr 2019

UK drinks company Distil has released a new variant under its RedLeg spiced rum brand. RedLeg Caramelised Pineapple spiced rum joins the company's original RedLeg spiced rum.

Sazerac lines up St Patrick's Day push for Paddy Irish Whiskey

28 Feb 2019

Sazerac's UK unit has rolled out a St Patrick's Day campaign for its Irish whiskey, as it also looks to highlight the brand's rugby tie-up.

Sazerac takes Corazon Tequila to Australia - market data

4 Feb 2019

The Sazerac Co has lined up the Australian roll-out of the Corazon Tequila range, through its SouthTrade International import unit in the country.

"We've still got a job to do" - just-drinks speaks to Diageo CEO Ivan Menezes

1 Feb 2019

Earlier this week, Diageo released its results for the second half of 2018. The group posted a 7.5% increase in sales from the six months to the end of December. Late yesterday, just-drinks spoke to Diageo CEO Ivan Menezes as he travelled between media interviews in London.

How has Diageo performed in H1 fiscal-2019? - results data

31 Jan 2019

Diageo has reported a 7.5% rise in group sales for the six months to the end of December, but warned that beneficial phasings during the period would result in lower growth in the current six months.

Sazerac linked to additional John Distilleries stake purchase

3 Jan 2019

The Sazerac Co has increased its share in India's John Distilleries, according to multiple reports.

Sazerac acquires 19 brands from Star Industries

3 Jan 2019

The Sazerac Co has continued 2018's acquisition trail with the purchase of 19 more spirits brands, including vodka, rum and flavoured whisky.

The spirits category in 2018 - just-drinks' Review of the Year, Part III - FREE TO ACCESS

19 Dec 2018

As the year draws to a close, just-drinks takes a look back at the stories that have made the headlines across the global drinks industry over the last 12 months. Here, deputy editor Lucy Britner picks out the highs and lows for the spirits category.

FREE TO READ - just-drinks' Mergers & Acquisitions database - November 2018

3 Dec 2018

Here, just-drinks consolidates the M&A activity in the global drinks industry during November, a month that saw the Cutty Sark Scotch brand get a(nother) new owner and Diageo sell off a raft of spirits brands to Sazerac.

The end of the Anheuser-Busch InBev affair, the sale of Diageo's tail and the success of C&C Group in 2018 - The just-drinks Analyst

28 Nov 2018

Ian Shackleton is about to put the lid on his 2018, but not before, in his guise as just-drinks' resident analyst, he ponders the investor view of Anheuser-Busch InBev, Diageo and his tip at the start of this year, C&C Group.

Diageo has completed "non-core" brands clear-out - CFO

12 Nov 2018

Diageo's strategy to offload its smaller alcohol brands has reached an end with the company's latest divestment, according to the group's CFO.

Diageo offloads non-premium spirits roster to Sazerac in US$550m sale

12 Nov 2018

Diageo is to sell 19 of its lesser-known spirits brands to US firm Sazerac for US$550m.

Sazerac's Paddy Irish Whiskey partners with London Irish Rugby Club

24 Sep 2018

Sazerac's UK distribution unit has announced a sponsorship deal between its Paddy Irish Whiskey brand and London Irish Rugby Club.

Sazerac lines up UK launch for Corazón Tequila

17 Sep 2018

Sazerac is to launch its single estate Tequlia brand, Corazón Tequila, in the UK.

Sazerac Co appoints new CFO with 12-month handover period

3 Jul 2018

Sazerac Co has announced details of a CFO switch, with the new-appointee set to work alongside the outgoing incumbent for one year.

Sazerac CEO warns of white oak shortage threat to Bourbon

19 Jun 2018

The head of US spirits company Sazerac has called on the government to safeguard the white oak tree or risk harming the ongoing Bourbon boom.

Sazerac outlines US$1.2bn investment in Buffalo Trace

13 Jun 2018

Sazerac is ramping up its investment in expanding production at its Buffalo Trace Bourbon distillery, spending US$1.2bn over the next ten years.

Sazerac Co takes Southern Comfort Black to Ireland

11 Apr 2018

Sazerac Co has rolled out its premium Southern Comfort expression to the Irish market.

Sazerac's The Last Drop 1870 & 1970 Centenario "Old Colheita" Tawny Port Duo - Product Launch

9 Apr 2018

Sazerac's UK spirits bottler The Last Drop has lined up the release of its first fortified wine. The company, which specialises in old and rare spirits, has launched The Last Drop 1870 & 1970 Centenario "Old Colheita" Tawny Port Duo.

Sazerac brings Paddy Irish whiskey distribution in-house in Ireland

6 Apr 2018

US-headquartered Sazerac is to switch the distribution of its Irish whiskey brand to its own subsidiary in the Irish market.

Sazerac Co begins whisky production in Montreal

16 Feb 2018

Sazerac Co has started distilling whisky at its Old Montreal Distillery in Canada. 

Sazerac Co's Hi-Spirits to handle Fratelli Branca Distillerie brands in Ireland

5 Feb 2018

Sazerac Co's Hi-Spirits Ireland unit will distribute a range of Fratelli Branca Distillerie's products in the country, including the Italian digestif Fernet-Branca. 

Sazerac Co lines up Southern Comfort campaign in UK

6 Dec 2017

Sazerac Co's UK distributor has announced a seasonal campaign for Southern Comfort as the company looks to further highlight the brand's heritage. 

No rye for 2017 Van Winkle Bourbon series

27 Oct 2017

The Sazerac Co and Old Rip Van Winkle have lined up the 2017 release of the Van Winkle Bourbon series, which this year will not include a rye. 

The Sazerac Co enters India with John Distilleries stake purchase

19 Oct 2017

The Sazerac Co has announced the purchase of a stake in India spirits producer John Distilleries. 







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