Red Bull beverage business news, company profile, analysis, comment and interviews

HUNWines’ HUN canned wine - Product Launch

4 May 2020

HUNWines has launched a three-strong line of wine expressions in cans for the UK market.

Team Tenzing’s Tenzing Blackberry & Acai - Product Launch

27 Apr 2020

Team Tenzing, the UK natural energy drink company founded by a former Red Bull executive, has added a new flavour to its namesake range.

Soft drinks fight to stay relevant in COVID-19 world - comment

14 Apr 2020

From Corporate Social Responsibility to e-sports, soft drinks brand owners are moving their marketing budgets to reach changing consumer priorities that have been emphasised by the coronavirus pandemic. How successful will they be? Lucy Britner investigates.

PepsiCo's Rockstar buy takes energy drinks fight global - comment

12 Mar 2020

The Wall Street Journal got early wind yesterday of PepsiCo's swoop for Rockstar Energy Beverages, publishing an unconfirmed report on the deal hours before PepsiCo released an official statement. In hindsight, however, the signs that the soft drinks and snacks producer was set for a major play in the energy category were all there.

Lucozade Ribena Suntory's Lucozade Revive - Product Launch

19 Feb 2020

Lucozade Ribena Suntory, the UK soft drinks unit of Japanese conglomerate Suntory, has launched a "better-for-you" Lucozade targetting "lapsed" energy drinks consumers.

The Coca-Cola Co "doesn't share energy drink plans with us" - Monster Beverage Corp CEO

13 Jan 2020

Monster Beverage Corp has said it must "protect its own space" when competing against The Coca-Cola Co's new energy drink, Coca-Cola Energy.

Grenade steps into UK energy drinks market with Grenade Energy

29 Nov 2019

Protein products maker Grenade has expanded into the increasingly-competitive UK energy drinks category with the launch of Grenade Energy.

Coca-Cola European Partners lines up UK launch for Monster Beverage Corp's Reign

24 Oct 2019

Coca-Cola European Partners (CCEP) is to launch Monster Beverage Corp's gym-focussed US energy drink, Reign, in the UK.

BrewDog beer CEO exits after five months - report

26 Jul 2019

A former Red Bull regional head brought in as BrewDog's beer CEO has left the Scottish craft brewer after just five months, according to a report.

Monster Beverage Corp eyes move into spirits, hard seltzers - CEO

10 Jun 2019

Monster Beverage Corp is looking at acquisitions outside of energy drinks, including in spirits, its CEO has said.

BrewDog creates beer CEO role, names former Red Bull executive

6 Feb 2019

BrewDog has appointed a former Red Bull MD to the newly-created role of CEO beer, as the craft brewer prepares for what it believes will be a period of "accelerated growth".

Sober Up detox shot gets US release through Amazon

17 Jan 2019

A former senior executive at Red Bull has launched a soft drink targeted at US consumers looking to detox after drinking alcohol.

What's coming up in soft drinks in 2019? - Predictions for the Year Ahead - Comment

8 Jan 2019

Over the coming weeks, just-drinks' category commentators will share with us their thoughts on how 2019 will shape their respective sectors. First up, Richard Corbett looks at the soft drinks and bottled water categories.

Six of the biggest trends in online shopping - Focus

22 Oct 2018

Last week, research group IGD held a digital retail conference in London, with some of the biggest etailer and online companies presenting on the channel's top trends. just-drinks brings you the low-down on the six biggest talking points from the event and what you need to know to be ready for the digital future.

Beverage industry scores below average in "brand intimacy" ranking

23 Aug 2018

Beverages have been placed ninth out of 15 in a list of industries ranked by their "brand intimacy".

How prepared are soft drinks companies for UK sugar tax? - Focus

28 Mar 2018

On 6 April, the UK will bring into effect the Soft Drinks Industry Levy. The so-called sugar tax comprises: GBP0.18 per litre if the drink has 5g of sugar or more per 10cl GBP0.24 per litre if the drink has 8g of sugar or more per 10cl

Red Bull expands sugar-free portfolio to cover UK range

21 Mar 2018

Red Bull is to have a sugar-free option for its entire range of energy drinks as it ups investment in the low-calorie category.

UK ad watchdog dismisses Red Bull complaint - video

21 Feb 2018

Complaints against two Red Bull adverts have been turned down by the UK's Advertising Standards Authority.

Red Bull caught in China wrangle as businessman backs ownership - report

9 Jun 2017

The Thai tycoon who lays claim to the Chinese rights to Red Bull has restated his ownership amid reports of new contract talks.

The Coca-Cola Co stabilises brand value as Moutai soars - study

7 Jun 2017

The Coca-Cola Co's namesake product has arrested its slide down a list of the world's most valuable brands after dropping out of the top ten last year.

Red Bull Summer Edition Grapefruit Twist - Product Launch

9 May 2017

Red Bull has created a grapefruit variant for its 2017 Summer Edition release. Red Bull Summer Edition Grapefruit Twist will roll out across the US from now until Labour Day on 4 September. The drink is described as having a "light, summery taste profile".

Red Bull's latest Editions - Product Launch

31 Jan 2017

Red Bull's US unit has added three products to its Red Bull Editions line.

Red Bull invests in GoPro, signs global partnership

25 May 2016

Red Bull has taken a stake in mobile video camera maker GoPro as part of a marketing tie-up.

This week in soft drinks & bottled water, featuring Coca-Cola's Africa venture, growth in the iced coffee category and golfer Jordan Spieth

15 Jan 2016

Here's a round-up of this week's top stories in the global soft drinks & bottled water categories. We also have similar round-ups for beer & cider and spirits & wine.

Red Bull rolls out Can You Make It campaign

12 Jan 2016

Energy drink brand Red Bull has launched its 2016 global competition in which consumers travel across Europe using only cans of Red Bull as currency.

This week in soft drinks & bottled water, featuring Fever-Tree, Q3s from across the Coca-Cola system and the battle in the energy drinks sector

6 Nov 2015

Here's a round-up of this week's top stories in the soft drinks & bottled water categories. We also have similar round-ups for beer & cider and spirits & wine.

Will McDonalds' tie-up help Monster catch Red Bull in energy drinks race? - Comment

3 Nov 2015

This month, Ray Rowlands turns his attention to the recently-reported link-up in the US between Monster Beverage Corp and the McDonald’s fast-food chain.

Does your brand speak to Generation Z? How to inspire loyalty in the new ‘me’ generation - Analysis

17 Sep 2015

There was a time when bars served beer in any old pint glass, fathers had their one brand of whisk(e)y and consumer feedback was received by post. Now, branded glassware is a given, no one wants to drink what their parents did and social media posts can go viral in minutes. In today's crowded market place, how do you get consumers to be loyal to your brand?