Red Bull

BrewDog beer CEO exits after five months - report

26 Jul 2019

A former Red Bull regional head brought in as BrewDog's beer CEO has left the Scottish craft brewer after just five months, according to a report.

Monster Beverage Corp eyes move into spirits, hard seltzers - CEO

10 Jun 2019

Monster Beverage Corp is looking at acquisitions outside of energy drinks, including in spirits, its CEO has said.

BrewDog creates beer CEO role, names former Red Bull executive

6 Feb 2019

BrewDog has appointed a former Red Bull MD to the newly-created role of CEO beer, as the craft brewer prepares for what it believes will be a period of "accelerated growth".

Sober Up detox shot gets US release through Amazon

17 Jan 2019

A former senior executive at Red Bull has launched a soft drink targeted at US consumers looking to detox after drinking alcohol.

What's coming up in soft drinks in 2019? - Predictions for the Year Ahead - Comment

8 Jan 2019

Over the coming weeks, just-drinks' category commentators will share with us their thoughts on how 2019 will shape their respective sectors. First up, Richard Corbett looks at the soft drinks and bottled water categories.

Six of the biggest trends in online shopping - Focus

22 Oct 2018

Last week, research group IGD held a digital retail conference in London, with some of the biggest etailer and online companies presenting on the channel's top trends. just-drinks brings you the low-down on the six biggest talking points from the event and what you need to know to be ready for the digital future.

Beverage industry scores below average in "brand intimacy" ranking

23 Aug 2018

Beverages have been placed ninth out of 15 in a list of industries ranked by their "brand intimacy".

How prepared are soft drinks companies for UK sugar tax? - Focus

28 Mar 2018

On 6 April, the UK will bring into effect the Soft Drinks Industry Levy. The so-called sugar tax comprises: GBP0.18 per litre if the drink has 5g of sugar or more per 10cl GBP0.24 per litre if the drink has 8g of sugar or more per 10cl

Red Bull expands sugar-free portfolio to cover UK range

21 Mar 2018

Red Bull is to have a sugar-free option for its entire range of energy drinks as it ups investment in the low-calorie category.

UK ad watchdog dismisses Red Bull complaint - video

21 Feb 2018

Complaints against two Red Bull adverts have been turned down by the UK's Advertising Standards Authority.

Red Bull caught in China wrangle as businessman backs ownership - report

9 Jun 2017

The Thai tycoon who lays claim to the Chinese rights to Red Bull has restated his ownership amid reports of new contract talks.

The Coca-Cola Co stabilises brand value as Moutai soars - study

7 Jun 2017

The Coca-Cola Co's namesake product has arrested its slide down a list of the world's most valuable brands after dropping out of the top ten last year.

Red Bull Summer Edition Grapefruit Twist - Product Launch

9 May 2017

Red Bull has created a grapefruit variant for its 2017 Summer Edition release. Red Bull Summer Edition Grapefruit Twist will roll out across the US from now until Labour Day on 4 September. The drink is described as having a "light, summery taste profile". 

Red Bull's latest Editions  - Product Launch

31 Jan 2017

Red Bull's US unit has added three products to its Red Bull Editions line. 

Red Bull invests in GoPro, signs global partnership

25 May 2016

Red Bull has taken a stake in mobile video camera maker GoPro as part of a marketing tie-up.

This week in soft drinks & bottled water, featuring Coca-Cola's Africa venture, growth in the iced coffee category and golfer Jordan Spieth

15 Jan 2016

Here's a round-up of this week's top stories in the global soft drinks & bottled water categories. We also have similar round-ups for beer & cider and spirits & wine.

Red Bull rolls out Can You Make It campaign

12 Jan 2016

Energy drink brand Red Bull has launched its 2016 global competition in which consumers travel across Europe using only cans of Red Bull as currency.

This week in soft drinks & bottled water, featuring Fever-Tree, Q3s from across the Coca-Cola system and the battle in the energy drinks sector

6 Nov 2015

Here's a round-up of this week's top stories in the soft drinks & bottled water categories. We also have similar round-ups for beer & cider and spirits & wine.

Will McDonalds' tie-up help Monster catch Red Bull in energy drinks race? - Comment

3 Nov 2015

This month, Ray Rowlands turns his attention to the recently-reported link-up in the US between Monster Beverage Corp and the McDonald’s fast-food chain.

Does your brand speak to Generation Z? How to inspire loyalty in the new ‘me’ generation - Analysis

17 Sep 2015

There was a time when bars served beer in any old pint glass, fathers had their one brand of whisk(e)y and consumer feedback was received by post. Now, branded glassware is a given, no one wants to drink what their parents did and social media posts can go viral in minutes. In today's crowded market place, how do you get consumers to be loyal to your brand?

Vita Coco names former PepsiCo exec as global CFO

10 Sep 2015

Coconut water maker Vita Coco has appointed a former PepsiCo manager as global CFO.

Why are Energy Drinks Failing in South Korea? - Research in Focus

13 Aug 2015

South Korean consumers are not engaging with energy drinks at the same level as the country's neighbours in South-East Asia.

On this day in drinks history - featuring Anheuser-Busch InBev, Red Bull, Whyte & Mackay

13 Aug 2015

Here's a look at what was happening on this day in...

Comment - Soft Drinks & Water - Energy Drinks Get Safety Boost

9 Jun 2015

The concept of a drink that can give you an instant hit of energy was always going to be a winning formula.

Comment - Soft Drinks & Water - Kraft, Heinz and the Merger Landscape

7 Apr 2015

Following the announcement that Kraft Foods and Heinz are to merge, Ray Rowlands looks at some other actual - and would-be - company unions and asks, who might be next?

Product Launch - Red Bull's Orange, Cherry, Yellow Editions

5 Mar 2015

The North American division of Red Bull is releasing two flavour extensions of its namesake energy drink brand in the US, while changing the name of a limited edition variant and making it a permanent SKU.

Analysis - Monster Beverage Corp ready to storm global stage

3 Mar 2015

A central tenet of the Coca-Cola Co's forthcoming minority stake in Monster Beverage Corp is the certainty that the partnership will boost the energy drinks firm's international footprint.

just On Call - Australia slowdown blots strong Q4 for Monster Beverage Corp

2 Mar 2015

Monster Beverage Corp's CEO has blamed a weaker Australia for a Q4 sales slowdown in Asia but said Japan continues to grow.

just the week in - Soft Drinks & Bottled Water

13 Feb 2015

Here's a round-up of this week's highlights in the global soft drinks & bottled water category. We are also running similar round-ups for beer and spirits & wine.

Red Bull speaks out after craft brewer accuses firm of "bullying"

11 Feb 2015

Red Bull has said it hopes for a “fair settlement” in a trademark dispute with a US craft brewer that has accused the energy drinks firm of “bullying”.