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How ready are soft drinks co's for UK sugar tax?

On 6 April, the UK will bring into effect the Soft Drinks Industry Levy. The so-called sugar tax comprises: GBP0.18 per litre if the drink...

Will McDonalds' tie-up help Monster catch Red Bull

This month, Ray Rowlands turns his attention to the recently-reported link-up in the US between Monster Beverage Corp and the McDonald’s fas...


Lucy Britner | 17 Sep 2015

There was a time when bars served beer in any old pint glass, fathers had their one brand of whisk(e)y and consumer feedback was received by post. Now, branded glassware is a given, no one wants to drink what their parents did and social media posts can go viral in minutes. In today's crowded market place, how do you get consumers to be loyal to your brand?


South Korean consumers are not engaging with energy drinks at the same level as the country's neighbours in South-East Asia.


Richard Corbett | 9 Jun 2015

The concept of a drink that can give you an instant hit of energy was always going to be a winning formula.


Ray Rowlands | 7 Apr 2015

Following the announcement that Kraft Foods and Heinz are to merge, Ray Rowlands looks at some other actual - and would-be - company unions and asks, who might be next?

Latest News

Andy Morton | 21 Mar 2018

Red Bull is to have a sugar-free option for its entire range of energy drinks as it ups investment in the low-calorie category.


Lucy Britner | 21 Feb 2018

Complaints against two Red Bull adverts have been turned down by the UK's Advertising Standards Authority.


Andy Morton | 9 Jun 2017

The Thai tycoon who lays claim to the Chinese rights to Red Bull has restated his ownership amid reports of new contract talks.


Andy Morton | 7 Jun 2017

The Coca-Cola Co's namesake product has arrested its slide down a list of the world's most valuable brands after dropping out of the top ten last year.


Lucy Britner | 9 May 2017

Red Bull has created a grapefruit variant for its 2017 Summer Edition release. Red Bull Summer Edition Grapefruit Twist will roll out across the US from now until Labour Day on 4 September. The drink is described as having a "light, summery taste profile". 


Lucy Britner | 31 Jan 2017

Red Bull's US unit has added three products to its Red Bull Editions line. 


Andy Morton | 25 May 2016

Red Bull has taken a stake in mobile video camera maker GoPro as part of a marketing tie-up.


Andy Morton | 15 Jan 2016

Here's a round-up of this week's top stories in the global soft drinks & bottled water categories. We also have similar round-ups for beer & cider and spirits & wine.


Lucy Britner | 12 Jan 2016

Energy drink brand Red Bull has launched its 2016 global competition in which consumers travel across Europe using only cans of Red Bull as currency.


Olly Wehring | 6 Nov 2015

Here's a round-up of this week's top stories in the soft drinks & bottled water categories. We also have similar round-ups for beer & cider and spirits & wine.


Andy Morton | 10 Sep 2015

Coconut water maker Vita Coco has appointed a former PepsiCo manager as global CFO.


Olly Wehring | 13 Aug 2015

Here's a look at what was happening on this day in...


Olly Wehring | 5 Mar 2015

The North American division of Red Bull is releasing two flavour extensions of its namesake energy drink brand in the US, while changing the name of a limited edition variant and making it a permanent SKU.


Olly Wehring | 13 Feb 2015

Here's a round-up of this week's highlights in the global soft drinks & bottled water category. We are also running similar round-ups for beer and spirits & wine.


James Wilmore | 11 Feb 2015

Red Bull has said it hopes for a “fair settlement” in a trademark dispute with a US craft brewer that has accused the energy drinks firm of “bullying”.


Olly Wehring | 28 Jan 2015

Here's a look at what was happening on this day in...


Olly Wehring | 18 Dec 2014

Here's a look at what was happening on this day in...


Olly Wehring | 5 Nov 2014

Here's a look at what was happening on this day in...


Olly Wehring | 10 Oct 2014

Here's a round-up of this week's highlights in the global soft drinks & bottled water category. We are also running similar round-ups for beer and spirits & wine.


James Wilmore | 10 Oct 2014

Red Bull has kicked off a process to reimburse its US consumers after agreeing to pay out US$13m to settle a lawsuit accusing the company of false advertising.


Stuart Todd | 22 Sep 2014

A tax on energy drinks in France has fallen foul of the country's Constitutional Council for a second time, but could be introduced in another form.


Olly Wehring | 10 Sep 2014

The namesake brands from The Coca-Cola Co and PepsiCo maintained their one-two positions in the global soft drinks market last year, but brands from China are beginning to make their presence felt, according to recent figures.


Andy Morton | 15 Jul 2014

All Market Inc has sold a 25% stake of Vita Coco to a Chinese distributor for about US$166m, as the coconut water brand prepares to launch in the country.


James Wilmore | 2 Jun 2014

The Marley Beverage Company (MBC) has appointed a former Red Bull, Diageo and PepsiCo executive as its new president and CEO.

Company research

Red Bull GmbH - Strategy, SWOT and Corporate Finance Report

Red Bull GmbH - Strategy, SWOT and Corporate Finance Report

Red Bull GmbH - Strategy, SWOT and Corporate Finance Report....

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Global Gluten-free Beverages Market 2018-2022

Global Gluten-free Beverages Market 2018-2022

About Gluten-free Beverages...

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Energy Drinks in China

Energy Drinks in China

Red Bull, representing over half of total retail volume sales of energy drinks in China, suffered decline in 2017, due to the shut-down of some production plants following a trademark dispute stemming...

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