• just-drinks home
• Companies

Red Bull

---

There was a time when bars served beer in any old pint glass, fathers had their one brand of whisk(e)y and consumer feedback was received by post. Now, branded glassware is a given, no one wants to drink what their parents did and social media posts can go viral in minutes. In today's crowded market place, how do you get consumers to be loyal to your brand?

---

South Korean consumers are not engaging with energy drinks at the same level as the country's neighbours in South-East Asia.

---

The concept of a drink that can give you an instant hit of energy was always going to be a winning formula.

---

Following the announcement that Kraft Foods and Heinz are to merge, Ray Rowlands looks at some other actual - and would-be - company unions and asks, who might be next?

Red Bull is to have a sugar-free option for its entire range of energy drinks as it ups investment in the low-calorie category.

---

Complaints against two Red Bull adverts have been turned down by the UK's Advertising Standards Authority.

---

The Thai tycoon who lays claim to the Chinese rights to Red Bull has restated his ownership amid reports of new contract talks.

---

The Coca-Cola Co's namesake product has arrested its slide down a list of the world's most valuable brands after dropping out of the top ten last year.

---

Red Bull has created a grapefruit variant for its 2017 Summer Edition release. Red Bull Summer Edition Grapefruit Twist will roll out across the US from now until Labour Day on 4 September. The drink is described as having a "light, summery taste profile". 

---

Red Bull's US unit has added three products to its Red Bull Editions line. 

---

Red Bull has taken a stake in mobile video camera maker GoPro as part of a marketing tie-up.

---

Here's a round-up of this week's top stories in the global soft drinks & bottled water categories. We also have similar round-ups for beer & cider and spirits & wine.

---

Energy drink brand Red Bull has launched its 2016 global competition in which consumers travel across Europe using only cans of Red Bull as currency.

---

Here's a round-up of this week's top stories in the soft drinks & bottled water categories. We also have similar round-ups for beer & cider and spirits & wine.

---

Coconut water maker Vita Coco has appointed a former PepsiCo manager as global CFO.

---

Here's a look at what was happening on this day in...

---

The North American division of Red Bull is releasing two flavour extensions of its namesake energy drink brand in the US, while changing the name of a limited edition variant and making it a permanent SKU.

---

Here's a round-up of this week's highlights in the global soft drinks & bottled water category. We are also running similar round-ups for beer and spirits & wine.

---

Red Bull has said it hopes for a “fair settlement” in a trademark dispute with a US craft brewer that has accused the energy drinks firm of “bullying”.

---

Here's a look at what was happening on this day in...

---

Here's a look at what was happening on this day in...

---

Here's a look at what was happening on this day in...

---

Here's a round-up of this week's highlights in the global soft drinks & bottled water category. We are also running similar round-ups for beer and spirits & wine.

---

Red Bull has kicked off a process to reimburse its US consumers after agreeing to pay out US$13m to settle a lawsuit accusing the company of false advertising.

---

A tax on energy drinks in France has fallen foul of the country's Constitutional Council for a second time, but could be introduced in another form.

---

The namesake brands from The Coca-Cola Co and PepsiCo maintained their one-two positions in the global soft drinks market last year, but brands from China are beginning to make their presence felt, according to recent figures.

---

All Market Inc has sold a 25% stake of Vita Coco to a Chinese distributor for about US$166m, as the coconut water brand prepares to launch in the country.

---

The Marley Beverage Company (MBC) has appointed a former Red Bull, Diageo and PepsiCo executive as its new president and CEO.