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Comment - Kraft, Heinz and the Merger Landscape

Following the announcement that Kraft Foods and Heinz are to merge, Ray Rowlands looks at some other actual - and would-be - company unions...

Analysis - Monster ready to storm global stage

A central tenet of the Coca-Cola Co's forthcoming minority stake in Monster Beverage Corp is the certainty that the partnership will boost t...

Australia slowdown blots Monster's strong Q4

Monster Beverage Corp's CEO has blamed a weaker Australia for a Q4 sales slowdown in Asia but said Japan continues to grow....

Monster Beverage Corp ups focus on China entry

Monster Beverage Corp has identified China as one of its long-term priority markets as it continues to step up efforts to enter the country....

Latest News

Red Bull's Orange, Cherry, Yellow Editions 5 Mar 2015

Olly Wehring

The North American division of Red Bull is releasing two flavour extensions of its namesake energy drink brand in the US, while changing the name of a limited edition variant and making it a permanent SKU.


just the week in - Soft Drinks & Bottled Water 13 Feb 2015

Olly Wehring

Here's a round-up of this week's highlights in the global soft drinks & bottled water category. We are also running similar round-ups for beer and spirits & wine.


Red Bull speaks out over bullying claims 11 Feb 2015

James Wilmore

Red Bull has said it hopes for a “fair settlement” in a trademark dispute with a US craft brewer that has accused the energy drinks firm of “bullying”.


just a While Ago - On 28 January in... 28 Jan 2015

Olly Wehring

Here's a look at what was happening on this day in...


just a While Ago - On 18 December in... 18 Dec 2014

Olly Wehring

Here's a look at what was happening on this day in...

Company research

Red Bull Deutschland GmbH in Soft Drinks (Germany)

Red Bull Deutschland GmbH in Soft Drinks (Germany)

Red Bull Deutschland has a strong marketing strategy, similar to that of its parent company. Sponsorship of sports events and using all possible channels (except for print) to capture the maximum youn...

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Red Bull do Brasil Ltda in Soft Drinks (Brazil)

Red Bull do Brasil Ltda in Soft Drinks (Brazil)

Red Bull is the absolute leader in energy drinks, whose main strategy is to invest in advertising campaigns under the slogan “Dê asas a sua imaginação” (Unleash your imagination). In order to keep com...

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Red Bull North America Inc in Soft Drinks (USA)

Red Bull North America Inc in Soft Drinks (USA)

According to the global company website, Red Bull is focusing on the core markets of Western Europe and the US, as well as the growth markets of Brazil, Japan, India and China. The company is also con...

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