Radeberger Gruppe KG in Alcoholic Drinks (Germany)
Radeberger Gruppe KG continues to work on maintaining and securing its leading position in the German beer category by generating continuous growth. Its guiding principle is thus “value before volume”...
Beer in Germany
Due to socio-demographic changes and changing consumer behaviour, beer consumption in Germany continued to decline steadily. In 2013 retail volume sales declined more strongly than the decline faced o...
Alcoholic Drinks in Germany
Alcoholic drinks continued to see declining demand in 2013 as consumers displayed a growing preference for more moderate alcohol consumption levels. Germany’s population is rapidly ageing, and health...
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