Pernod Ricard

Beverage industry company news

Subscribe via RSSWhat is RSS?

Latest Insights

What can the spirits industry learn from Pernod?

Following on from just-drinks' analysis of Pernod Ricard's performance over the last five years, spirits commentator Richard Woodard conside...

"US not all about Jameson and Absolut" for Pernod

Much has been written over the past year, and beyond, about Pernod Ricard's Jameson and Absolut brands in the US market....


Richard Woodard | 15 Jan 2018

At the end of August, Pernod Ricard released results from its most recent fiscal year, the 12 months to the end of June. Sales in the period were up by almost 4% on the corresponding period a year earlier, breaking the EUR9bn barrier for the first time. Here, industry commentator Richard Woodard considers Pernod Ricard's performance over the past five years and looks at what lessons the wider wine and spirits industries can learn from the group's recent history.


Ben Cooper | 12 Dec 2017

As the year draws to a close, just-drinks takes a look back at the stories that have made the headlines across the global drinks industry over the last 12 months. In this, the third in our four-part category review, Ben Cooper considers how 2017 has treated the wine sector.


Andy Morton | 12 Dec 2017

Research this week has brought into stark relief the potential threat that plain packaging laws could have on the global drinks industry.


Andy Morton | 8 Nov 2017

It takes three years and a day for a whiskey in Ireland to mature long enough to be officially categorised as an Irish whiskey.

Latest Interviews

Olly Wehring | 7 Dec 2017

In November, just-drinks grabbed some time with the CEO of the drinks industry-funded International Alliance for Responsible Drinking, Henry Ashworth. The first part of our resultant interview, which can be found here, saw Ashworth explain what the organisation does and how it defines success. Here, in part two, we discuss IARD's relationship with the World Health Organisation and tackle the thorny issue of pricing as a tool in responsible drinking's arsenal.


Lucy Britner | 28 Sep 2017

In part one of this interview, the VP of Pernod Ricard's House of Tequila unit, Pierre-Aymeric du Cray, explained the importance of 'The Tahona Society' bartender programme to the group's business, as well as brand Altos' place in the company's Tequila portfolio. In part two, we turn our attention to Pernod's Olmeca and Avión Tequila brands, as well as the effect of agave price fluctuations and the company's recently-acquired Del Maguey Mezcal.

Latest News

Lucy Britner | 15 Jan 2018

Pernod Ricard's Absolut Elyx boss will take on marketing responsibility for spirits in the US, while also retaining responsibility for Elyx in the country. 


Lucy Britner | 12 Jan 2018

The UK's Prime Minister has outlined plans to crack down on plastics and introduce more water fountains, as part of the Government's pledge to eliminate avoidable plastic waste.


Olly Wehring | 10 Jan 2018

Bacardi has accused Pernod Ricard of "perpetuating a lie" in the latest round of the pair's spat over the Havana Club rum brand.


Andy Morton | 2 Jan 2018

Pernod Ricard's Beefeater Gin master distiller Desmond Payne has received an MBE as two UK alcohol industry veterans were included in the New Year’s Honours List.


Lucy Britner | 22 Dec 2017

Earlier this year, just-drinks deputy editor Lucy Britner visited Pernod Ricard's Tequila facility in Arandas, which is in the Los Altos region of Jalisco, Mexico. 


Lucy Britner | 18 Dec 2017

Pernod Ricard has announced several changes to the management committee at its Cognac and Champagne unit. 


Lucy Britner | 13 Dec 2017

Pernod Ricard's Global Travel Retail unit has launched limited edition packs for its Absolut vodka brand as it looks to capitalise on the festive season. 


Lucy Britner | 11 Dec 2017

Pernod Ricard's Ghana unit has launched a one-hour alcohol delivery service in the country's capital, Accra.


Lucy Britner | 11 Dec 2017

Pernod Ricard has launched a new Ballantine's range, exclusive to Asia Travel Retail.


Olly Wehring | 30 Nov 2017

Diageo has quelled speculation that it has moved to slow its production of Scotch whisky, in light of the UK's vote to leave the European Union last year.


Andy Morton | 30 Nov 2017

Irish whiskey innovation is showing no sign of slowing down, as Pernod Ricard unveils a new Jameson expression aged in beer barrels.


Andy Morton | 23 Nov 2017

Pernod Ricard has expanded its Malibu Internet of Things activation to the Netherlands, adding an interactive game for consumers.


Lucy Britner | 22 Nov 2017

Pernod Ricard has been told to avoid using actors who look under 25, after complaints were made against an Absolut advert in the UK.


Lucy Britner | 17 Nov 2017

Pernod Ricard's Irish Distillers unit has added a new expression to its virgin Irish oak collection of single pot still whiskeys.


Lucy Britner | 16 Nov 2017

Pernod Ricard has rolled out a new bottle design for its Mumm Grand Cordon Champagne to the Japanese market. 


Olly Wehring | 3 Nov 2017

Pernod Ricard’s Irish Distillers division has released details of the second in the three-strong US-exclusive ‘Whiskey Makers Series’ from its Jameson Irish whiskey brand.


Lucy Britner | 2 Nov 2017

Pernod Ricard has launched a new video instalment as part of its Champagne brand GH Mumm's association with nine-time Olympic gold medalist Usain Bolt. 


Lucy Britner | 30 Oct 2017

Pernod Ricard has added a 2011 vintage to its Perrier-Jouët Belle Epoque Champagne brand.


Andy Morton | 25 Oct 2017

Pernod Ricard has signed Thor star Chris Hemsworth to lead its new global TV ad for Australian wine brand Jacob's Creek.


Olly Wehring | 19 Oct 2017

A strong start to the fiscal year has given Pernod Ricard a spring in its step, with sales in the first quarter rising by almost 6%.


Lucy Britner | 19 Oct 2017

An increase in the status of - and remuneration for - the bartender has helped propel the growth of cocktails, according to a new report.


Lucy Britner | 18 Oct 2017

Pernod Ricard has launched a new campaign for its Absolut vodka brand in New York City. 

Latest blogs

Andy Morton | 17 Feb 2016

At a media breakfast in London, Pernod Ricard CEO Alex Ricard gave an interesting response to a question he's no doubt asked a lot.


Andy Morton | 22 Oct 2015

just-drinks is in Cannes this week at the Tax Free World Association show. Here's the second part of Andy Morton's blog, which will keep you up-to-date at one of the most important dates in the Travel Retail calendar.

Company research

Pernod Ricard SA - Mergers & Acquisitions (M&A), Partnerships & Alliances and Investment Report

Pernod Ricard SA - Mergers & Acquisitions (M&A), Partnership

Marketline's Pernod Ricard SA Mergers & Acquisitions (M&A), Partnerships & Alliances and Investments report includes business description, detailed reports on mergers and acquisitions (M&A), divestmen...

Read more >


Pernod Ricard Deutschland GmbH in Alcoholic Drinks (Germany)

Pernod Ricard Deutschland GmbH in Alcoholic Drinks (Germany)

The leading spirits player in Germany, Pernod Ricard will continue to focus on premiumisation, innovation and extension of its broad product portfolio in order to generate added value. Given German co...

Read more >


Pernod Ricard Denmark A/S in Alcoholic Drinks (Denmark)

Pernod Ricard Denmark A/S in Alcoholic Drinks (Denmark)

Pernod Ricard Denmark will seek growth through premiumisation. The company stated the positive performance it posted in 2016 was due to heavy investment and successful leveraging of its brand portfoli...

Read more >

just-drinks homepage



Forgot your password?