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just the answer – Diageo

just-drinks.com editorial team | 30 Apr 2009

As owner of some of the world’s most successful alcohol brands, Diageo clearly recognises the importance of innovation. Olly Wehring spoke with Syl Saller, global innovations director at Diageo, about its brand innovation strategy and the role innovation can play in battling the recession.

Latest News

Diageo tests digital directions for Pimm's push

Andy Morton | 23 Jun 2015

A trial campaign from Diageo is to use digital posters at London bus stops to direct consumers to the best local bar for drinking Pimm's.


Diageo launches UK Pimm's Cider Cup campaign

Lucy Britner | 18 Jun 2015

Diageo is to launch an advertising campaign for its Pimm's Cider Cup brand, starting in July.


Diageo lines up UK innovations push

James Wilmore | 23 Mar 2015

Diageo has today unveiled new variants for six of its products in the UK, including a white rum version of its Captain Morgan brand.


Pimm's No. 6 Vodka Cup to return

James Wilmore | 30 Oct 2014

Diageo has announced plans to reinstate its Pimm's variant 'No. 6 Vodka Cup' in the UK after public complaints over its delisting.


Diageo brings Pimm's to Greece

Andy Morton | 20 May 2013

Diageo has launched Pimm's in Greece, the first European country to host the liqueur brand outside its home UK market.


Diageo's Pimm's Blackberry and Elderflower

Andy Morton | 19 Apr 2013

Diageo has launched a flavoured extension to its Pimm's range in time for the summer.


Beam Global, Maxxium UK upbeat on Courvoisier

just-drinks.com editorial team | 9 Mar 2011

Beam Global Spirits & Wine's distributor in the UK, Maxxium, is to maintain its marketing spend on Courvoisier Cognac in 2011, buoyed by success from increasing its investment last year.


just the facts - Secret recipes

just-drinks.com editorial team | 28 Jan 2010

Soft drinks group AG Barr this week bowed to pressure from regulatory authorities and agreed to remove two colourings from its flagship Irn-Bru drink.


just the round-up - The week in drinks

just-drinks.com editorial team | 2 Oct 2009

The top ten stories published on just-drinks this week:


Diageo, Sainsbury's settle Pimm's row in UK

just-drinks.com editorial team | 1 Oct 2009

Diageo and Sainsbury's have come to an agreement over the UK supermarket's Pimm's-like beverage, Pitchers.


just the round-up - The week in drinks

just-drinks.com editorial team | 21 Aug 2009

The top ten stories published on just-drinks this week:


Diageo sues Sainsbury's over Pimm's 'copycat'

just-drinks.com editorial team | 17 Aug 2009

Diageo has launched legal action against UK supermarket chain Sainsbury's, accusing the retailer of breaching copyright on the Pimm's brand.


CCE and Diageo team up for off-trade drive

just-drinks.com editorial team | 18 Jun 2009

Coca-Cola Enterprises (CCE) has teamed up with Diageo UK to launch a “multi-million pound” marketing campaign to drive spirit-mixer sales in the off-trade.


Diageo rolls out autumn spirits campaign

just-drinks.com editorial team | 18 Aug 2008

Diageo has announced a category-wide campaign in a bid to maximise spirit sales in the UK this Autumn.


Diageo goes nationwide with Pimm’s

just-drinks.com editorial team | 15 May 2008

Diageo Great Britain is to launch a GBP5.1m (US$9.93m) nationwide marketing campaign for its Pimm’s brand this summer.


Diageo lines up Pimm's summer push in UK

just-drinks.com editorial team | 27 Apr 2007

Diageo Great Britain plans to launch a heavyweight marketing and advertising campaign to push sales of Pimm's over the summer in the UK.


Mount Gay sailing fast

Joe Ayling | 4 Aug 2006

Barbados-based firm Mount Gay Rum has more than doubled UK sales in the past five years and anticipates growing more than 10% ahead of the dark and golden rum market there during 2006.

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