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just the answer – Diageo 30 Apr 2009
As owner of some of the world’s most successful alcohol brands, Diageo clearly recognises the importance of innovation. Olly Wehring spoke with Syl Saller, global innovations director at Diageo, about its brand innovation strategy and the role innovation can play in battling the recession.
Latest News
Diageo brings Pimm's to Greece 20 May 2013
Diageo has launched Pimm's in Greece, the first European country to host the liqueur brand outside its home UK market.
Diageo's Pimm's Blackberry and Elderflower 19 Apr 2013
Diageo has launched a flavoured extension to its Pimm's range in time for the summer.
Beam Global, Maxxium UK upbeat on Courvoisier 9 Mar 2011
just-drinks.com editorial team 
Beam Global Spirits & Wine's distributor in the UK, Maxxium, is to maintain its marketing spend on Courvoisier Cognac in 2011, buoyed by success from increasing its investment last year.
just the facts - Secret recipes 28 Jan 2010
just-drinks.com editorial team 
Soft drinks group AG Barr this week bowed to pressure from regulatory authorities and agreed to remove two colourings from its flagship Irn-Bru drink.
just the round-up - The week in drinks 2 Oct 2009
The top ten stories published on just-drinks this week:
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