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Pimm's

As owner of some of the world’s most successful alcohol brands, Diageo clearly recognises the importance of innovation. Olly Wehring spoke with Syl Saller, global innovations director at Diageo, about its brand innovation strategy and the role innovation can play in battling the recession.

A trial campaign from Diageo is to use digital posters at London bus stops to direct consumers to the best local bar for drinking Pimm's.

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Diageo is to launch an advertising campaign for its Pimm's Cider Cup brand, starting in July.

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Diageo has today unveiled new variants for six of its products in the UK, including a white rum version of its Captain Morgan brand.

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Diageo has announced plans to reinstate its Pimm's variant 'No. 6 Vodka Cup' in the UK after public complaints over its delisting.

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Diageo has launched Pimm's in Greece, the first European country to host the liqueur brand outside its home UK market.

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Diageo has launched a flavoured extension to its Pimm's range in time for the summer.

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Beam Global Spirits & Wine's distributor in the UK, Maxxium, is to maintain its marketing spend on Courvoisier Cognac in 2011, buoyed by success from increasing its investment last year.

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Soft drinks group AG Barr this week bowed to pressure from regulatory authorities and agreed to remove two colourings from its flagship Irn-Bru drink.

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The top ten stories published on just-drinks this week:

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The top ten stories published on just-drinks this week:

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Diageo and Sainsbury's have come to an agreement over the UK supermarket's Pimm's-like beverage, Pitchers.

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Diageo and Sainsbury's have come to an agreement over the UK supermarket's Pimm's-like beverage, Pitchers.

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The top ten stories published on just-drinks this week:

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The top ten stories published on just-drinks this week:

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Diageo has launched legal action against UK supermarket chain Sainsbury's, accusing the retailer of breaching copyright on the Pimm's brand.

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Coca-Cola Enterprises (CCE) has teamed up with Diageo UK to launch a “multi-million pound” marketing campaign to drive spirit-mixer sales in the off-trade.

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Diageo has announced a category-wide campaign in a bid to maximise spirit sales in the UK this Autumn.

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Diageo Great Britain is to launch a GBP5.1m (US$9.93m) nationwide marketing campaign for its Pimm’s brand this summer.

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Diageo Great Britain plans to launch a heavyweight marketing and advertising campaign to push sales of Pimm's over the summer in the UK.

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Diageo Great Britain plans to launch a heavyweight marketing and advertising campaign to push sales of Pimm's over the summer in the UK.

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Barbados-based firm Mount Gay Rum has more than doubled UK sales in the past five years and anticipates growing more than 10% ahead of the dark and golden rum market there during 2006.