Pernod Ricard

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Latest Insights

Why craft owes much to multinational brands

In wanting to trumpet their credentials, craft spirits brands still owe much to the bigger, more-established brands in the segments. Richard...

Have spirits companies forgotten the mainstream?

It's the last thing the English language needs, but could a companion term to the verbally-ugly 'premiumisation' pass into everyday use in t...


Olly Wehring | 27 Apr 2017

On 9 May, Diageo is hosting its latest Capital Markets Day for analysts and investors, in London. Ahead of the group's presentations, Anthony Bucalo, global beverages analyst at HSBC, has prepared a list of questions for the senior executive team, for what he describes as a "crucial" day for Diageo.


Andy Morton | 21 Apr 2017

If it's not one thing then it's another. Such is the way of the global drinks market.


Richard Woodard | 4 Apr 2017

The saga of Absolut's travails in the US continues, with the mooted recovery in the Pernod Ricard-owned vodka brand's fortunes proving more elusive than the company had hoped. Are Millennials to blame? Richard Woodard reports.


Ian Buxton | 3 Apr 2017

Last month, Diageo handed the microphone to the head of its operations in Africa. Spirits commentator Ian Buxton was among those of us who listened in.

Latest Interviews

Olly Wehring | 16 Mar 2017

Last month, just-drinks spoke at length with Alex Ricard, the CEO of Pernod Ricard. In the first part of our exclusive interview, Ricard considered the group's recent performances in India and China. He also discussed the use of price both to grow sales and to drive premiumisation. Here, in part two, he looks at some of the group's more important brands, the strategy behind acquiring craft spirits companies, and the changes he has introduced to Pernod since becoming CEO two years ago.


Olly Wehring | 14 Mar 2017

Last month, the CEO of Pernod Ricard, Alex Ricard, was in London to discuss the group's half-year results. just-drinks sat down with Ricard following the press conference to look at both the numbers for the first six months of fiscal-2017 and Ricard's tenure so far, since assuming the leadership in early-2015. In the first part of our exclusive two-part interview, Alex considers Pernod's positions in India and China and shares his thoughts on pricing and the role it plays in a company's approach to premiumisation.

Latest News

Andy Morton | 22 Jun 2017

Pernod Ricard has put London at the centre of a new global marketing campaign for its Beefeater gin brand.


Andy Morton | 13 Jun 2017

Pernod Ricard is to up its focus on Internet of Things products after appointing a specialist agency.


Lucy Britner | 8 Jun 2017

Pernod Ricard has rolled out Spanish wine brand Campo Viejo to India.


Andy Morton | 7 Jun 2017

Pernod Ricard has made its first move into mezcal with a majority stake in Mexico's Del Maguey Single Village Mezcal.


Andy Morton | 7 Jun 2017

Pernod Ricard is taking its Absolut vodka brand into the UK ready-to-drink market with the launch of Absolut Mixt.


Lucy Britner | 5 Jun 2017

Pernod Ricard's Chivas Brothers unit has launched a "more delicate-flavoured" expression under its Royal Salute blended Scotch whisky brand.


Andy Morton | 1 Jun 2017

Pernod Ricard has unveiled its first UK TV ad for Malibu in four years.


Lucy Britner | 19 May 2017

Pernod Ricard has rolled out a limited-edition Absolut for the Canadian market. 


Andy Morton | 16 May 2017

Pernod Ricard has appointed one of its top on-premise executives as its UK business development director.


Lucy Britner | 5 May 2017

Pernod Ricard has launched its latest Absolut vodka flavour in Canada, through Corby Spirit and Wine. 


Lucy Britner | 3 May 2017

Pernod Ricard has rolled out a Blanc de Blancs Champagne under its Perrier-Jouët brand.


Olly Wehring | 25 Apr 2017

The Portman Group has recruited the head of EU & international government relations at Tesco to become its next CEO.


Lucy Britner | 25 Apr 2017

Maison Ferrand has released its first Cognac to be aged in two different casks. Pierre Ferrand Reserve Double Cask Cognac was aged in traditional French oak Cognac casks and in casks that once held Banyuls, a fortified wine produced and aged in the south of France.


Lucy Britner | 21 Apr 2017

The head of marketing for dark spirits at Pernod Ricard's UK unit has called for more innovation around entry-level Cognac. 


Andy Morton | 21 Apr 2017

Pernod Ricard yesterday announced a 4% rise in organic sales in the nine months to the end of March. Here's a rundown of the top-line figures by region:


Andy Morton | 20 Apr 2017

Strong growth in the US has helped drive solid nine-month sales for Pernod Ricard despite continued weakness for Absolut vodka.


Lucy Britner | 19 Apr 2017

Pernod Ricard's Travel Retail unit has lined up a second expression as part of its Chivas Regal 18 Ultimate Cask Collection range.


Andy Morton | 6 Apr 2017

Pernod Ricard is to combine its three Travel Retail regions into one as part of a shake-up in the challenged channel. 


Lucy Britner | 5 Apr 2017

United States Beverage has lined up a coconut-flavoured beer, which it will produce and distribute as part of a licence arrangement with Pernod Ricard's Malibu brand.


Andy Morton | 3 Apr 2017

Pernod Ricard has completed the divestment of its Domecq brandies and wines for EUR81m (US$86.3m).


Olly Wehring | 3 Apr 2017

Corby Spirit & Wine and parent Pernod Ricard have secured an extension to their distribution agreement in the US.


Olly Wehring | 22 Mar 2017

Pernod Ricard is set to roll out a new VS expression of its Martell Cognac brand in the US.

Latest blogs

Andy Morton | 17 Feb 2016

At a media breakfast in London, Pernod Ricard CEO Alex Ricard gave an interesting response to a question he's no doubt asked a lot.


Andy Morton | 22 Oct 2015

just-drinks is in Cannes this week at the Tax Free World Association show. Here's the second part of Andy Morton's blog, which will keep you up-to-date at one of the most important dates in the Travel Retail calendar.

Company research

Pernod Ricard SA - Mergers & Acquisitions (M&A), Partnerships & Alliances and Investment Report

Pernod Ricard SA - Mergers & Acquisitions (M&A), Partnership

Marketline's Pernod Ricard SA Mergers & Acquisitions (M&A), Partnerships & Alliances and Investments report includes business description, detailed reports on mergers and acquisitions (M&A), divestmen...

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Pernod Ricard Denmark A/S in Alcoholic Drinks (Denmark)

Pernod Ricard Denmark A/S in Alcoholic Drinks (Denmark)

Pernod Ricard Denmark will seek growth through premiumisation. The company stated the positive performance it posted in 2016 was due to heavy investment and successful leveraging of its brand portfoli...

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Pernod Ricard Mexico in Alcoholic Drinks (Mexico)

Pernod Ricard Mexico in Alcoholic Drinks (Mexico)

Pernod Ricard’s strategy is focused on remaining one of the leading players in spirits in Mexico. As a result, the company announced the sale of its Domecq wine business in December 2016. It also anno...

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