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How COVID has driven at-home indulgence - consumer trends

14 Jul 2020

The coronavirus pandemic has had a seismic effect on the shaping of consumers' drinking habits. This month, Lucy Britner takes a closer look at the rise of at-home indulgence.

Diageo, Pepsico, Unilever ready plastic-free bottle for 2021

13 Jul 2020

Diageo has teamed up with PepsiCo and Unilever on a rival project to Carlsberg, The Coca-Cola Co and Pernod Ricard's to scale up the roll-out of paper-based bottles.

Cocktail Courier unveils 12-serve margarita 'Party Can'

9 Jul 2020

A US cocktail delivery service has launched a resealable 'Party Can' that contains 12 RTD cocktail serves.

Pernod Ricard adds reporting app to anti-hate speech activation

2 Jul 2020

Pernod Ricard has joined the raft of beverage companies in temporarily withdrawing its marketing spend from social media platforms in the US, bolstering the move with the creation of a crowdsourced app to highlight hate speech.

Diageo echoes Pernod Ricard with carbon-free distillery pledge

30 Jun 2020

Diageo has followed Pernod Ricard in pledging to open its first carbon-neutral distillery.

Pernod Ricard goes global with Beefeater marketing campaign - video

29 Jun 2020

Pernod Ricard is sticking with London cues in the latest marketing campaign for its Beefeater gin brand.

Pernod Ricard apes Diageo with office consolidation in Paris

25 Jun 2020

Pernod Ricard has lined up the consolidation of its offices in Paris, with the group's global headquarters set to move eastwards in the city.

Pernod Ricard gives Manchester United pitch-side ad to COVID charity

23 Jun 2020

Pernod Ricard is to use an advertising deal for its Chivas Regal brand with English Premier League side Manchester United to promote a COVID-impacted charity.

Corporate Social Responsibility activations around the world - The IARD Digest - June 2020

19 Jun 2020

Once a month, the drinks industry-funded International Alliance for Responsible Drinking, which covers alcohol policies worldwide, reviews some of the alcohol industry's recent CSR activities. Here's a look at what's been going on in recent weeks.

Pernod Ricard takes Beefeater Blood Orange to Canada - Gin in Canada data

17 Jun 2020

Pernod Ricard has expanded the availability of Beefeater Blood Orange to Canada.

Why everyone's crying out for a beer, why spirits is causing sleepless nights and why COVID could kill off conferences - The just-drinks Analyst

16 Jun 2020

Ian Shackleton may no longer be an investment analyst by profession, but it's the only way he can look at the drinks industry. This month, he returns to just-drinks with thoughts of yesterbeer, some cautionary words for spirits and a telling-off for conference organisers.

Pernod Ricard names ex-PepsiCo, Walt Disney VP as North America CMO

16 Jun 2020

The North America division of Pernod Ricard has appointed a former PepsiCo and Walt Disney executive as CMO in a senior staffing shake-up at the unit.

Diageo sets up black support fund in US

15 Jun 2020

The North American division of Diageo has pledged US$20m to support black communities and businesses in the US on-premise channel that have been affected by the coronavirus pandemic.

Why craft whisky/whiskey will never be the same again - comment

11 Jun 2020

The craft whisk(e)y industry is trapped in a vice, with pressure from the coronavirus pandemic and retaliatory tariffs deepening the cracks that have existed for some time. In her debut for just-drinks, dark spirits category commentator Amy Hopkins forecasts that the road to recovery will be long and hard, and only the strong will survive.

Former Jameson master distiller crosses Atlantic to join O’Shaughnessy Distilling Co

11 Jun 2020

The former master distiller for Pernod Ricard's Jameson brand, Brian Nation, is heading to the US to team up with newly-formed O’Shaughnessy Distilling Co.

Irish Distillers recruits internally for Jameson master distiller, appoints Kevin O'Gorman

10 Jun 2020

Pernod Ricard’s Irish Distillers unit has announced a change of master distiller at its Midleton Distillery.

Diageo's Haig Club RTD range - Product Launch

10 Jun 2020

Diageo has thrown the Haig Club Scotch whisky brand into the RTD category.

Campari Group enters e-commerce fray with Tannico stake purchase - comment

5 Jun 2020

Campari Group has made its first move into e-commerce, acquiring a stake in Italian online sales platform Tannico.

Zamora Co dives into RTDs with Cocktail 43 Fresco release

4 Jun 2020

Spanish spirits & liqueur group Zamora Co has entered the RTD category for the first time with the launch of a single-serve cocktail under its Licor 43 brand.

Pernod Ricard lends support to small-town cafes as France reopens on-premise

3 Jun 2020

Pernod Richard has partnered with an initiative to reopen cafes in rural French towns.

Pernod Ricard lines up Absolut Rainbow limited-edition bottle

2 Jun 2020

Pernod Ricard has partnered with an LGBT rights charity to create a new Absolut vodka bottle in Canada.

Corby Spirit & Wine offers on-premise support with takeout locator

1 Jun 2020

Pernod Ricard's Canadian affiliate, Corby Spirit & Wine, has lined-up a campaign to highlight local restaurants and bars that remain open for takeaway.

Brown-Forman's Jack Daniel's canned cocktails & hard seltzer - Product Launch

1 Jun 2020

Brown-Forman has launched a range of RTD cocktails under the Jack Daniel's brand, including a hard seltzer.

Pernod Ricard rolls out Absolut campaign to support UK artists

29 May 2020

Pernod Ricard has asked ten UK artists to create a new Absolut vodka bottle, and will document the process for a new social media marketing campaign.

Corporate Social Responsibility activations around the world - The IARD Digest - May 2020

27 May 2020

Once a month, the drinks industry-funded International Alliance for Responsible Drinking, which covers alcohol policies worldwide, reviews some of the alcohol industry's recent CSR activities. Here's a look at what's been going on in recent weeks.

Why a low abv and a botanical leaning is the ideal drinks mix this summer - analysis - FREE TO READ

22 May 2020

As the summer approaches in the Northern Hemisphere, many drinks brand owners are lining up their seasonal variants. For the alcohol industry, botanical flavours look set to continue to be all the rage in the coming months.

Pernod Ricard's Absolut Vodka Sodas, Absolut Cocktails - Product Launch

21 May 2020

Pernod Ricard has launched two new Absolut sparkling RTDs - a range of vodka sodas and a range of canned cocktails.

Why 'stuck at home' means 'goodbye premiumisation', how to strip out the stock market jargon and whither 'Environment, Social & Governance'? - The just-drinks Analyst

19 May 2020

just-drinks' resident analyst, Ian Shackleton is back with us to run his eye over the drinks industry from an investor's perspective. This month, he looks at why drinks brand owners are struggling to keep the premiumisation trend afloat. Ian also walks us through the relevant stock market definitions for drinks and mulls the current CSR calm.

Isle of Arran Distillers drops Castle Brands for Hotaling & Co in the US

19 May 2020

Isle of Arran Distillers has switched partners in the US, with Hotaling & Co moving into Castle Brands' seat as the Scotch whisky producer's importer to the country.

Pernod Ricard cuts four years off single-use plastic goal

19 May 2020

Pernod Ricard has said it is on track to eliminate single-use plastic from marketing materials by next year, four years ahead of target.





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