Pernod Ricard

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Latest Insights

How will the coming years treat the gin segment?

As the global gin bandwagon rolls on, growth is set to continue in the vast majority of markets around the world – although the US is yet to...

The just-drinks Analyst returns

In his latest missive from the investor coal-face, former analyst Ian Shackleton shares his thoughts on how the second quarter is shaping up...


Neil Ridley | 19 Jun 2018

Is the renaissance of Irish whiskey about to hit its first major bump along the emerald pathway? Neil Ridley looks at what can be learnt as the segment's popularity continues to rise.


Lucy Britner | 12 Jun 2018

Last week, Pernod Ricard hosted analysts, journalists and investors at its latest Capital Market Day, in China. The company outlined its ambition to double the size of the imported spirits sector in the country by 2025.


Lucy Britner | 11 Jun 2018

Last week, analysts, journalists and investors from around the world travelled to Shenzhen in China for Pernod Ricard's Capital Market Day. The group's management was keen to show why Asia is a "key engine" for growth and why China, in particular, remains an exciting prospect.


Richard Woodard | 1 Jun 2018

Monday this week was Memorial Day in the US, a federal holiday in honour of those killed while serving in the country's armed forces. Thanks to a recent product launch from Diageo, consumers were also encouraged to raise a patriotic glass of vodka in their memory. But, can American Anthem make vodka great again? Richard Woodard is sceptical.

Latest Interviews

Lucy Britner | 17 Jul 2018

Earlier this month, Pernod Ricard's former MD of finance, Gilles Bogaert, moved to head up the group's Europe, Middle East & Africa and Latin America division. just-drinks sat down with Bogaert at the company's Capital Markets Day in China to talk about the job transition, the future of M&A and how data has changed the business.


Andy Morton | 12 Jul 2018

It has been 25 years since Pernod Ricard created a joint-venture with the Cuban Government to bring the Havana Club rum brand to international markets. Last month, just-drinks visited Havana to speak to the two men who currently spearhead the JV,  Havana Club International CEO Christian Barré and Juan Gonzalez, the head of Pernod's partner, Cuba's Cuba Ron Corp. In the first of a two-part series, news & insights editor Andy Morton sat down with Barré, a former Spain and Mexico CEO for Pernod, to discuss the African rum market, the potential opportunity in the US  and why negotiating with the Cuban Government is like dealing with European supermarkets.

Latest News

Andy Morton | 18 Sep 2018

Pernod Ricard is to turn a London house into a tribute to the Porn Star Martini cocktail as part of an upcoming activation for the Absolut vodka brand.


Richard Woodard | 11 Sep 2018

Pernod Ricard has launched a nation-wide marketing activation for the Canadian whisky brand JP Wiser's in its home market.


Andy Morton | 10 Sep 2018

Pernod Ricard is adding another new product to its coffee-driven spirits stable, this time through its Irish whiskey Jameson brand.


Olly Wehring | 4 Sep 2018

Pernod Ricard's Scotch whisky division has released what it claims is a "challenger whisky" from its Allt-A-Bhainne distillery on Speyside.


Olly Wehring | 30 Aug 2018

The head of Pernod Ricard has called for greater clarity on the future business environment as the UK prepares to exit the European Union.


Olly Wehring | 30 Aug 2018

The UK division of Pernod Ricard is set to release the first television advert for Jameson in the country for seven years.


Olly Wehring | 30 Aug 2018

Pernod Ricard’s has lined up the roll-out of a pre-mixed espresso Martini that features its Kahlua coffee-based liqueur.


Olly Wehring | 29 Aug 2018

A slight slowing in growth during the fourth quarter has failed to stop Pernod Ricard posting a 6% rise in organic sales from its latest fiscal full-year.


Olly Wehring | 28 Aug 2018

Pernod Ricard's New Zealand wine brand, Brancott Estate, has teamed up with the country's America's Cup sailing team for a worldwide sponsorship deal.


Andy Morton | 15 Aug 2018

Pernod Ricard has said it wants to "revitalise the shot" with a 50th anniversary campaign for its Olmeca Tequila.


Richard Woodard | 31 Jul 2018

Pernod Ricard-owned Speyside single malt Aberlour has launched Aberlour Casg Annamh - billed as "the ideal introduction to Sherry cask-matured whiskies".


Andy Morton | 19 Jul 2018

Pernod Ricard is testing a new glass for its Havana Club rum brand that allows time-poor consumers to purchase cocktails from their seats.


Olly Wehring | 19 Jul 2018

The former head of Pernod Ricard's Poland & Central European operations has been promoted to become the group's global marketing & commercial director.


Lucy Britner | 17 Jul 2018

The new head of Pernod Ricard's EMEA & LatAm reporting region has forecast that gin has the potential to become a globally-successful category.


Richard Woodard | 17 Jul 2018

Pernod Ricard’s UK business will be under new leadership next year, with the appointment of David Haworth as managing director with effect from 1 January.


Richard Woodard | 17 Jul 2018

Pernod Ricard Winemakers has appointed Darryn Hakof as its global marketing director, replacing Anne Tremsal, who becomes marketing director at Ricard and Pernod in Marseilles.


Richard Woodard | 16 Jul 2018

France-based Cider Supply Co has agreed distribution in mainland China for its Galipette cider brand with Shanghai-based beverage importer Craft Republic.


Andy Morton | 16 Jul 2018

Pernod Ricard has opened a rooftop cocktail bar in Cognac, on the site of its Martell distillery.


Andy Morton | 12 Jul 2018

Bacardi has reaffirmed its claim to the rights for Havana Club, after the head of Cuba's rum operations attacked the company's long-standing claim on the brand.


Andy Morton | 12 Jul 2018

Pernod Ricard is to raise the price of its Havana Club portfolio in Cuba by as much as 15%, the rum brand's first increase in the country in years.


Andy Morton | 6 Jul 2018

The owners of Irish whiskey company The Wild Geese are seeking damages from Pernod Ricard's Irish Distillers division for allegedly refusing to supply it with stock.


Richard Woodard | 5 Jul 2018

Pernod Ricard has unveiled plans to distribute 300,000 connected Malibu bottles across Europe this Summer as it ramps up the brand’s Internet of Things activation.

Latest blogs

Andy Morton | 17 Feb 2016

At a media breakfast in London, Pernod Ricard CEO Alex Ricard gave an interesting response to a question he's no doubt asked a lot.


Andy Morton | 22 Oct 2015

just-drinks is in Cannes this week at the Tax Free World Association show. Here's the second part of Andy Morton's blog, which will keep you up-to-date at one of the most important dates in the Travel Retail calendar.

Company research

Country Profile: Spirits in Malaysia

Country Profile: Spirits in Malaysia

The Malaysian spirits sector is led by the whiskey category in value terms, while the gin & genever category is expected to register the fastest value growth during 2017-2022. Hypermarkets & supermark...

Read more >


Country Profile: Spirits in Spain

Country Profile: Spirits in Spain

The Spanish spirits sector is led by the whiskey category, while the tequila & mezcal category is expected to register the fastest growth in both value and volume terms during 2017-2022. Hypermarkets...

Read more >


Country Profile: Spirits in the UAE

Country Profile: Spirits in the UAE

The UAE spirits sector is led by the ‘whiskey' category in both value and volume terms, and the category is also expected to register the fastest value and volume growth during 2017-2022. ‘On-trade tr...

Read more >



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