Pernod Ricard

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The just-drinks analyst writes...

This month, former beverage analyst Ian Shackleton takes a long, hard look at marketing spend in the digital world, a better-than-expected r...

Sustainability and the on-premise - trends

Sustainability in the on-premise started with outlawing the plastic straw. Now, it is evolving into a much bigger concept, thanks to industr...


Cameron Worth | 10 Aug 2017

In June, Pernod Ricard announced SharpEnd, a UK agency that helps brands benefit from Internet of Things technology, as its global partner. In an exclusive comment for just-drinks, SharpEnd founder & CEO Cameron Worth reveals some of the work his company is doing for Pernod and why the drinks industry needs to embrace this creative new tool.


Richard Woodard | 27 Jul 2017

This month, spirits columnist Richard Woodard takes a closer look at why the world's largest spirits firms are investing in relatively small brands. 


Ian Shackleton | 12 Jul 2017

This month, our former beverage analyst Ian Shackleton considers how best to grow your top-line, considers that the next round of results will throw up and looks at how his stock picks have performed so far.


Andy Morton | 6 Jul 2017

Analysts at Exane BNP Paribas have dug deep into latest IWSR figures to uncover the emerging trends in global spirits. Here, just-drinks takes a look at some of the prevailing winds currently on show.

Latest Interviews

Olly Wehring | 16 Mar 2017

Last month, just-drinks spoke at length with Alex Ricard, the CEO of Pernod Ricard. In the first part of our exclusive interview, Ricard considered the group's recent performances in India and China. He also discussed the use of price both to grow sales and to drive premiumisation. Here, in part two, he looks at some of the group's more important brands, the strategy behind acquiring craft spirits companies, and the changes he has introduced to Pernod since becoming CEO two years ago.


Olly Wehring | 14 Mar 2017

Last month, the CEO of Pernod Ricard, Alex Ricard, was in London to discuss the group's half-year results. just-drinks sat down with Ricard following the press conference to look at both the numbers for the first six months of fiscal-2017 and Ricard's tenure so far, since assuming the leadership in early-2015. In the first part of our exclusive two-part interview, Alex considers Pernod's positions in India and China and shares his thoughts on pricing and the role it plays in a company's approach to premiumisation.

Latest News

Andy Morton | 22 Aug 2017

Pernod Ricard has launched a Floyd Mayweather Jr edition of its Tequila Avión brand in the US as it joins the marketing buzz around this weekend's so-called 'Fight of the Century'.


Andy Morton | 18 Aug 2017

Pernod Ricard has resolved strike action at one of its Scottish distilleries after agreeing to improved pay conditions.


Andy Morton | 14 Aug 2017

Pernod Ricard has averted further industrial action at one of its distilleries in Scotland after agreeing to more talks.


Lucy Britner | 7 Aug 2017

Pernod Ricard's Chivas Brothers unit has expressed disappointment over a decision by employees at one of its distilleries in Scotland to take strike action.


Lucy Britner | 3 Aug 2017

Pernod Ricard's US unit has expanded the distribution of its Smithworks vodka brand in the country. 


Lucy Britner | 2 Aug 2017

Pernod Ricard has completed the acquisition of a majority stake in Del Maguey Single Village Mezcal.


Andy Morton | 24 Jul 2017

Pernod Ricard has teamed up with middleweight boxing champion Gennady Golovkin to launch a social media campaign for Chivas Regal blended Scotch.


Lucy Britner | 24 Jul 2017

Pernod Ricard has released a Prosecco Spritz in Australia as it looks to capitalise on the popularity of 'aperitivo' drinks.


Olly Wehring | 13 Jul 2017

Moët Hennessy has made a craft spirits move, acquiring Woodinville Whiskey Co in the US.


Olly Wehring | 12 Jul 2017

Pernod Ricard has sold off Glenallachie Distillery to a private consortium for an undisclosed sum.


Olly Wehring | 11 Jul 2017

Pernod Ricard has announced an executive switch in the UK that sees the marketing director for the country move to a global role within Chivas Brothers.


Olly Wehring | 7 Jul 2017

Pernod Ricard's Canadian affiliate, Corby Spirit & Wine, has appointed Anne Martin to the role of VP marketing, following Maxime Kouchnir's recent departure.


Andy Morton | 22 Jun 2017

Pernod Ricard has put London at the centre of a new global marketing campaign for its Beefeater gin brand.


Andy Morton | 13 Jun 2017

Pernod Ricard is to up its focus on Internet of Things products after appointing a specialist agency.


Lucy Britner | 8 Jun 2017

Pernod Ricard has rolled out Spanish wine brand Campo Viejo to India.


Andy Morton | 7 Jun 2017

Pernod Ricard has made its first move into mezcal with a majority stake in Mexico's Del Maguey Single Village Mezcal.


Andy Morton | 7 Jun 2017

Pernod Ricard is taking its Absolut vodka brand into the UK ready-to-drink market with the launch of Absolut Mixt.


Lucy Britner | 5 Jun 2017

Pernod Ricard's Chivas Brothers unit has launched a "more delicate-flavoured" expression under its Royal Salute blended Scotch whisky brand.


Andy Morton | 1 Jun 2017

Pernod Ricard has unveiled its first UK TV ad for Malibu in four years.


Lucy Britner | 19 May 2017

Pernod Ricard has rolled out a limited-edition Absolut for the Canadian market. 


Andy Morton | 16 May 2017

Pernod Ricard has appointed one of its top on-premise executives as its UK business development director.


Lucy Britner | 5 May 2017

Pernod Ricard has launched its latest Absolut vodka flavour in Canada, through Corby Spirit and Wine. 

Latest blogs

Andy Morton | 17 Feb 2016

At a media breakfast in London, Pernod Ricard CEO Alex Ricard gave an interesting response to a question he's no doubt asked a lot.


Andy Morton | 22 Oct 2015

just-drinks is in Cannes this week at the Tax Free World Association show. Here's the second part of Andy Morton's blog, which will keep you up-to-date at one of the most important dates in the Travel Retail calendar.

Company research

Pernod Ricard SA - Mergers & Acquisitions (M&A), Partnerships & Alliances and Investment Report

Pernod Ricard SA - Mergers & Acquisitions (M&A), Partnership

Marketline's Pernod Ricard SA Mergers & Acquisitions (M&A), Partnerships & Alliances and Investments report includes business description, detailed reports on mergers and acquisitions (M&A), divestmen...

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Pernod Ricard Deutschland GmbH in Alcoholic Drinks (Germany)

Pernod Ricard Deutschland GmbH in Alcoholic Drinks (Germany)

The leading spirits player in Germany, Pernod Ricard will continue to focus on premiumisation, innovation and extension of its broad product portfolio in order to generate added value. Given German co...

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Pernod Ricard Denmark A/S in Alcoholic Drinks (Denmark)

Pernod Ricard Denmark A/S in Alcoholic Drinks (Denmark)

Pernod Ricard Denmark will seek growth through premiumisation. The company stated the positive performance it posted in 2016 was due to heavy investment and successful leveraging of its brand portfoli...

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