Molson Coors

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Molson Coors’ Keystone Light Keylightful - Product Launch

28 Jan 2020

Molson Coors has lined up the launch of a fruit-forward raspberry lime light beer, as it looks to recruit more younger, legal-age drinkers. Keystone Light’s Keylightful will roll out to 40 US states from 1 March.

What is the outlook for CBD beverages in Europe? - focus

27 Jan 2020

Recent comments from regulators in Europe have left some in the food and beverage industry worried about what's ahead for the region's nascent CBD food market. Simon Creasey explores further.

Molson Coors agrees Atwater Brewing acquisition

22 Jan 2020

Molson Coors is to buy Detroit brewer Atwater Brewing.

Molson Coors lines up Saint Archer Gold Super Bowl ad - video

14 Jan 2020

Molson Coors has announced plans to run TV ads for its low-carb Saint Archer Gold beer brand, during Super Bowl weekend.

Molson Coors teams up with Facebook for US Miller Lite offline campaign

7 Jan 2020

Molson Coors has launched new packaging for Miller Lite in the US as part of a collaboration with Facebook that offers consumers in the country free beer to go offline.

Molson Coors unveils plans to sell California brewery

7 Jan 2020

Molson Coors has confirmed it will halt production at its Irwindale brewery in California, setting up a potential sale of the site to Pabst Brewing Co.

Molson Coors highlights 2.8% abv Miller64 in "Dry-ish January" push - video

2 Jan 2020

Molson Coors has launched an activation in the US centred around its lower-abv beer, as it looks to tap into trends towards reduced alcohol intake in January.

Labatt Breweries replaces Molson Coors as NHL beer sponsor

18 Dec 2019

Anheuser-Busch InBev's Canadian unit, Labatt Breweries, has restored its sponsorship tie-up with the National Hockey League, eight years after losing out to Molson Coors.

The beer category in 2019 - just-drinks' Review of the Year, Part III - FREE TO ACCESS

17 Dec 2019

As the end of the year approaches, just-drinks takes a look at the stories that made the headlines in 2019 across the global drinks industry. In part III, deputy editor Andy Morton picks out the highs and the lows for the beer category.

Could Molson Coors Europe & International become the first big M&A deal of 2020? - analysis

17 Dec 2019

When Molson Coors announced the launch of a "revitalisation plan" earlier this year, much was made of the group's decision to change its name. The switch to Molson Coors Beverage Co suggested a "pivot away from beer", a suggestion that has plenty of evidence to back it up – hello, Vizzy hard seltzer! Less was made, however, about the prospects for the company's operations outside its North American heartland. Until now.

Molson Coors unveils Blue Moon brewery upgrade as taprooms flourish

12 Dec 2019

Molson Coors is to up capacity at its Blue Moon pilot brewery in Denver by 50% to meet growing demand at its taprooms.

The soft drinks category in 2019 - just-drinks' Review of the Year, Part II - FREE TO ACCESS

11 Dec 2019

As the year draws to a close, just-drinks takes a look back at the stories that have made the headlines across the global drinks industry over the last 12 months. Here, Lucy Britner picks out the highs and lows for the soft drinks category.

Growth for craft beer volumes in US static at 4% - figures

11 Dec 2019

US volumes growth for craft beer is set to remain in the low single digits next year, new figures have shown.

Molson Coors lines up Vizzy hard seltzer for 2020 launch

10 Dec 2019

Molson Coors is to launch a hard seltzer that contains anti-oxidants as part of a new strategy to expand beyond the beer category.

The wine category in 2019 - just-drinks' Review of the Year, Part I - FREE TO ACCESS

5 Dec 2019

As the year draws to a close, just-drinks takes a look back at the stories that have made the headlines across the global drinks industry over the last 12 months. Here, Ben Cooper picks out the highs and lows for the wine category.

Anheuser-Busch InBev unveils festive Bud Light ad for US - video

25 Nov 2019

Anheuser-Busch InBev has launched a US Christmas ad for its Bud Light ad that continues its 'Dilly Dilly' campaign.

Molson Coors shapes exit strategy, the changing shape of whistleblowers and how the drinks stock tips shape up - The just-drinks Analyst

21 Nov 2019

just-drinks' in-house analyst, Ian Shackleton, returns this month to consider what Molson Coors has in mind for the future. Ian also looks at the whistleblowers of today and reviews which drinks stocks have performed as he'd hoped.

US craft beer gangs up to battle Mad Max market - Comment

21 Nov 2019

When The Boston Beer Co agreed to combine with Dogfish Head Brewery in May, just-drinks wrote that it was the start of a new trend in US craft beer that will see independent brewers seek safety in numbers.

US craft beer sell-off continues as Kirin agrees New Belgium Brewing buy

20 Nov 2019

Japanese brewer Kirin is to buy New Belgium Brewing as another leading light of the US craft beer movement looks set to be snapped up by a multi-national.

Molson Coors eyes bigger soft drinks pipeline with LA Libations incubator stake

18 Nov 2019

Molson Coors has bought a minority stake in US soft drinks incubator LA Libations in a deal that gives the brewer first refusal on new beverage brands.

What does Anheuser-Busch InBev's Craft Brew Alliance buy mean for US beer? - Comment

12 Nov 2019

Everything comes to those who wait - especially if you have the deep pockets and corporate heft of Anheuser-Busch InBev.

Monster Beverage Corp chases vegan market with oat milk Java energy drink

1 Nov 2019

Monster Beverage Corp is to launch a vegan-friendly coffee energy drink made with oat milk in the US.

Is Molson Coors set to pivot away from beer? - Comment

31 Oct 2019

There was a lot to take in from yesterday's news that Molson Coors is to massively overhaul its global operations. Top-line are the jobs losses - 400-500 is a big number and an undoubted hit to staff morale. That many of the job cuts will be in Molson Coors' spiritual home, Denver, will only inflame the hurt.

Molson Coors to cut up to 500 jobs, close Denver office in major restructuring

30 Oct 2019

Molson Coors is to close its Denver headquarters as part of a wide-ranging restructure programme that will cull up to 500 jobs.

Anheuser-Busch InBev to use craft beer play book to dominate US hard seltzers - Carlos Brito

28 Oct 2019

CEO Carlos Brito has warned that Anheuser-Busch InBev is well-positioned to take control of the fast-growing US hard seltzer category in the same way it did with craft beer.

MillerCoors encourages Millennials to unfollow Miller Lite - video

23 Oct 2019

MillerCoors, the US unit of Molson Coors, is to give away its entire social media following in a new activation for Miller Lite.

Legal cannabis price too high for many Canadians - Molson Coors partner

18 Oct 2019

Molson Coors' cannabis partner, Hexo, has warned that two-fifths of Canadians continue to buy the drug from the black market because of high prices in the legal cannabis sector.

Molson Coors JV unveils CBD spring water Flow Glow

18 Oct 2019

Molson Coors' cannabis joint-venture, Truss, is to launch a CBD spring water in partnership with a Gwyneth Paltrow-supported alkaline water producer.

Why Canada will shape the rules for cannabis beverages - Comment

16 Oct 2019

Tomorrow is a big day for the cannabis beverage industry. After years of deliberations that eventually led to the federal legalisation of cannabis, edibles - as the digestible variants of cannabis products are known – will go on sale across Canada. This means that the cannabis beverage products companies have been working on in the lead up to October 17 will finally go on the shelves of dispensaries and other legal cannabis outlets in Canada.

The Boston Beer Co Truly seltzer "more drinkable" after recipe revamp

15 Oct 2019

The Boston Beer Co has overhauled the flavour profile of its Truly hard seltzer to give the range a "crisper" taste.

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