Maxxium

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UK: Pernod Ricard details UK strategy makeover

6 Nov 2013

The UK arm of Pernod Ricard is looking to re-focus its strategy, as it aims to cement its position as the second-largest premium spirits company in the country.

EUROPE: Jim Beam still house unveiled at Frankfurt airport

5 Nov 2013

Beam Inc's Travel Retail distributor, Maxxium, has opened a replica Jim Beam still house in Frankfurt airport ahead of the Christmas season.

TFWA Review: Heineken craft plans, Stolichnaya changes, Hine happy to be home

24 Oct 2013

There's usually a surprise or two at the Tax Free World Association (TFWA) World Exhibition in Cannes.

UK: Maxxium unveils Courvoisier push to attract 'young and restless'

3 Oct 2013

The UK unit of Maxxium has revealed details of a major new campaign for Courvoisier in a bid to attract younger drinkers from other spirit categories.

UK: Beam Inc's Maxxium unit readies Sourz TV push

1 Oct 2013

The UK division of Beam Inc is set to launch the biggest “through the line” campaign for its Sourz liqueur brand in the country, centred around a TV advert.

Product Launch - TRAVEL RETAIL: Beam Inc's Laphroaig An Cuan Mór

27 Sep 2013

Beam Inc's Laphroaig An Cuan Mór

Product Launch - GLOBAL: Lucas Bols' Bols Honey Liqueur

4 Sep 2013

Lucas Bols' Bols Honey Liqueur

UK: SPI extends Stoli Chocolat Kokonut launch

29 Aug 2013

SPI Group has extended the rollout of Stolichnaya extension Stoli Chocolat Kokonut to the UK.

Product Launch – GLOBAL: Edrington Group's The Famous Grouse 40 Year Old

19 Jul 2013

The Famous Grouse 40 Year Old is the oldest variant ever to be released by the brand's owners, The Edrington Group.

just the Answer - Quintessential Brands' international brands & marketing director Mike Salmon

9 Jul 2013

Quintessential Brands may not be a name familiar to many. But the burgeoning spirits group, owner of G&J Greenall, and backed by former Grupo Campari CEO Enzo Visone, has ambitious global plans. Here, just-drinks talks to Quintessential's international brands & marketing director, Mike Salmon, about those plans and where it is looking to capitalise.

SPAIN: Diego Zamora Group doubles capacity as FY sales stay strong

9 Jul 2013

Diego Zamora Group has completed construction of a new production facility that will see the Spanish spirits company increase capacity by 50%.

UK: Maxxium to give Snow Leopard vodka distribution boost

4 Jul 2013

Maxxium is taking on the UK distribution of Edrington's luxury vodka brand Snow Leopard, the company announced today (4 July).

Product Launch - UK: Beam Inc's Sourz Spirited Toffee Apple

27 Jun 2013

Beam Inc's UK distributor Maxxium has launched a limited-edition new Sourz flavour sourced from a consumer feedback campaign.

GLOBAL: Edrington to revamp Brugal Extra Viejo with flavour change

26 Jun 2013

Edrington is to change the aging process of its Brugal Extra Viejo to differentiate it from the rest of the Caribbean rum's portfolio.

Product Launch - GLOBAL: Berry Bros & Rudd Spirits’ The Glenrothes Vintage 2001

17 Jun 2013

Berry Bros & Rudd Spirits’ The Glenrothes Vintage 2001

UK: Maxxium unveils Harveys Bristol Cream coronation bottle

29 May 2013

Maxxium is aiming to drive summer sales of Beam's Harveys Bristol Cream brand with a limited-edition bottle.

Product Launch - TRAVEL RETAIL: Berry Bros & Rudd Spirits' The Glenrothes Manse Brae range

22 May 2013

Berry Bros & Rudd Spirits' The Glenrothes Manse Brae range

Product Launch - UK: Beam Inc's Jim Beam Lime Splash

30 Apr 2013

Beam Inc's Jim Beam Lime Splash

just Five Years Ago: Beam keeps powder dry after losing race for Absolut

17 Apr 2013

It was five years ago this week that Beam Global Spirits & Wine – as Beam Inc was then known – started to come to terms with Pernod Ricard's last-minute grab of takeover target Vin & Sprit and the Absolut vodka brand at the end of March, 2008.

Product Launch – TRAVEL RETAIL: Beam Inc's Laphroaig QA Cask

2 Apr 2013

Beam Inc's Laphroaig QA Cask

UK: Beam Inc readies TV push for Jim Beam in UK

25 Mar 2013

Beam Inc is lining up the first national television advert in the UK for its Jim Beam Bourbon brand.

US: Beam Inc hits back at Sidney Frank lawsuit

4 Mar 2013

Beam Inc is “confident” of victory in a legal battle with Sidney Frank after the US importer filed a lawsuit against the global group and a subsidiary for US$100m.

Product Launch - TRAVEL RETAIL: Edrington's Highland Park The Warrior Series

22 Feb 2013

Edrington is to release the first three bottles in its six-part Warrior Series, initially exclusive to European travel retail.

UK: Maxxium renews Famous Grouse's rugby ties

17 Jan 2013

The Famous Grouse's links to Scottish rugby will continue after a new three-year sponsorship deal was signed, its UK distributor Maxxium has said.

UK: Maxxium puts 223-year-old Courvoisier on show

6 Dec 2012

Maxxium has unveiled the world's oldest Courvoisier vintage in London.

TRAVEL RETAIL: William Grant poaches Maxxium UK exec for GTR

5 Oct 2012

William Grant & Sons has boosted its travel retail team with the appointment of a former member of Maxxium UK.

UK: Beam Inc expands Devil's Cut release

28 Sep 2012

Beam Inc has expanded the release of its Jim Beam Devil's Cut to the UK, the company's UK distributor has announced.

Product Launch - TRAVEL RETAIL: Edrington Group's Brugal Siglo de Oro

26 Sep 2012

Edrington Group's Brugal Siglo de Oro

Product Launch - UK: Beam Inc's Sourz Apple & Cranberry

26 Sep 2012

Beam Inc's Sourz Apple & Cranberry

Product Launch - UK/GLOBAL: Edrington's The Macallan Gold 1824 Series

14 Sep 2012

Edrington has unveiled the first expression in its four-strong 1824 Scotch series.

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