Maxxium

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Analysis - Potential bidders weigh up benefits of V&S move

13 Jun 2007

The Swedish spirits producer V&S Group is up for sale and, with the global premium vodka brand Absolut as its prime asset, has attracted much attention from major international players. Jeremy Cunnington of Euromonitor International weighs up the pros and cons of a move for V&S facing the likely bidders.

CHINA: V&S enters China's baiju sector

30 May 2007

V&S Group has set up a joint venture in the Chinese domestic spirits market.

SCANDINAVIA: Maxxium to distribute Xanté and Heering

29 May 2007

Maxxium Nordic has taken over the distribution of Xanté pear & Cognac liqueur and Heering cherry liqueur in the region.

GLOBAL: Maxxium breaks EUR2bn barrier for FY

10 May 2007

Maxxium Worldwide has broken through the EUR2bn (US$2.7bn) barrier for the first time in full-year turnover.

UK: Piper-Heidsieck gets Magners treatment

23 Apr 2007

Maxxium UK has lined up an innovative approach to the Piper-Heidsieck Champagne brand in the UK.

FRANCE: Rémy Cointreau sees FY turnover rise - just

17 Apr 2007

Rémy Cointreau has posted a slight lift in full-year turnover.

Just the Answer – Adrian McKeon

27 Feb 2007

In this month's Just the Answer interview, managing director of Beam UK Adrian McKeon spoke with Olly Wehring about the future of the Maxxium partnership, Beam’s relationship with the notoriously hard-nosed UK supermarkets and possible future acquisitions.

AUS: Company secretary retires at CCA

14 Feb 2007

Coca-Cola Amatil has confirmed a change of company secretary. The Australia-based bottler, in which The Coca-Cola Co. owns a 32% stake, said today (14 February) that George Foster will assume the position with immediate effect.

SWEDEN: V&S bullish on future as speculation mounts

2 Feb 2007

V&S Group has insisted it can do more to drive profits and boost the value of the business. The comments came after V&S chief executive Bengt Baron said the Swedish state-owned company is not yet “at its peak”.

UK: New Rémy brand ambassador for Maxxium UK

25 Jan 2007

Maxxium UK has appointed a new brand ambassador for Rémy Martin Fine Champagne Cognac.

UK/FRANCE: Diageo, LVMH silent on split talk

18 Jan 2007

Diageo has remained tight-lipped on continued speculation that it may pull out of its joint venture with LVMH.

FRANCE: Rémy set fair for full-year growth

18 Jan 2007

Rémy Cointreau has posted its figures for the first nine months of its financial year.

UK/AUS: Wm Grant strikes Suntory deal

15 Jan 2007

William Grant has struck a deal with Suntory that will see the Japanese drinks group distribute the UK distiller’s products in Australia.

Pot of Gould – Premium possibilities beckon for gin

9 Jan 2007

In her first monthly column for just-drinks, renowned spirits journalist Patience Gould looks ahead to what 2007 has in store for the major international spirits producers.

UK: Analyst cuts Rémy Cointreau rating

20 Dec 2006

French Champagne and spirits group Rémy Cointreau has had its rating downgraded.

FRANCE: Rémy chief plays down takeover talk

13 Dec 2006

The chairman of Rémy Cointreau has insisted the French Champagne and spirits group is “not a takeover target”.

FRANCE: Rémy reveals cost of Maxxium exit

12 Dec 2006

Rémy Cointreau’s departure from Maxxium will cost the French drinks group around EUR240m (US$318m), the company said today (12 December).

FRANCE: Rémy Cointreau rating upgraded

28 Nov 2006

Remy Cointreau has been upgraded to ‘hold’ from ‘sell’ by SG Securities as part of the broker’s review of the spirits sector.

UK: LIWSF adds to advisory board

24 Nov 2006

The advisory board of the London International Wine & Spirits Fair has added to its numbers.

FRANCE: Rémy Cointreau to leave Maxxium

23 Nov 2006

French spirits and Champagne group Rémy Cointreau is quitting the Maxxium distribution network.

ANALYSIS: Rémy Cointreau's Maxxium departure

23 Nov 2006

The announcement that Rémy Cointreau has today (23 November) served notice on its position in global distribution network Maxxium Worldwide is a little puzzling. If we take the announcement at face value, that is.

UK: Piper-Heidsieck gets advertising makeover

15 Nov 2006

Maxxium is set to launch an advertising campaign for Piper-Heidsieck Champagne in the UK.

AUS: Coke Amatil teams up with Maxxium

8 Nov 2006

Coca-Cola Amatil has secured a deal to sell and distribute Maxxium Worldwide’s spirits portfolio in Australia.

AUS: Coke Amatil coy on brewery project talk

6 Nov 2006

Coca-Cola Amatil has refused to be drawn on reports that it is mulling plans to develop a greenfields brewery in Sydney with SABMiller.

UK: Highland Park, Loganair deal takes flight

3 Nov 2006

Maxxium UK has joined forces with Scottish airline Loganair in a marketing deal that will see livery for Highland Park single malt Scotch whisky emblazoned across aircraft.

FRANCE: Champagne bubbles at Rémy

19 Oct 2006

Buoyant Champagne sales have added some fizz to its first-half results from Rémy Cointreau.

CANADA: Beam and Starbucks roll out liqueurs

17 Oct 2006

Beam Global Spirits & Wine coffee venture Starbucks Liqueurs is releasing Starbucks Coffee Liqueur and Starbucks Cream Liqueur in Canada.

UK: Famous Grouse set for festive push

17 Oct 2006

Maxxium UK is to launch a GBP1.5m (US$2.8m) advertising campaign this Christmas for Scotch whisky brand The Famous Grouse.

UK: Maxxium adds to Sourz offering

11 Oct 2006

Maxxium UK is set to roll out an addition to its Sourz shooter range.

UK: Maxxium releases Bols gift pack

11 Oct 2006

Maxxium UK’s Bols Liqueur will be launched in a cocktail gift pack targeted specifically at the off–trade.

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