Marie Brizard et Roger International

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Where has Marie Brizard Wine & Spirits gone wrong?

Earlier this week, Marie Brizard Wine & Spirits confirmed it is considering selling off some brands in a bid to reduce costs. At the same ti...

Have spirits companies forgotten the mainstream?

It's the last thing the English language needs, but could a companion term to the verbally-ugly 'premiumisation' pass into everyday use in t...


Ian Buxton | 4 Oct 2016

This month, spirits commentator Ian Buxton ponders the conclusions bandied about following the publication of Scotch whisky export numbers for the first six months of 2016.


Stuart Todd | 1 Jul 2015

Earlier this week, to general surprise, French spirits group La Martiniquaise Bardinet revealed that it has been a long-standing shareholder in Belvedere - since yesterday (30 June) re-named as Marie Brizard Wine & Spirits (MBWS) - and now controls 6.8% of the latter's capital.


Richard Woodard | 13 May 2015

Earlier today (13 May), French wine and spirits group Belvédère announced that its first-quarter sales were up 4.4% on a comparable basis. Here, we take a look at the figures for the first three months of 2015 by region:


James Wilmore | 23 Dec 2014

Five years ago this week, French wine and spirits group Belvédère was embroiled in legal proceedings with creditors over the amount of debt it owed. Since then, the firm - which has Bruce Willis as a minority shareholder - has endured a roller coaster of fortunes in its bid to stay afloat.

Latest Interviews

Andy Morton | 5 Apr 2017

In 2013, Belvedere entered administration after falling into debt thanks to its purchase of the Marie Brizard liqueurs brand. Four years later, the French spirits company - renamed Marie Brizard Wine & Spirits - is debt free. What's more, its William Peel Scotch whisky has just become the top-selling spirits brand in France. Couple that with an entry into China and you have a company back on the up. just-drinks spoke to Marie Brizard's CEO since 2014, Jean-Noël Reynaud, about how he has turned the firm around by shunning premiumisation, as well as the benefits of Brexit. We also asked: Whatever happened to Bruce Willis?

Latest News

Olly Wehring | 8 Nov 2018

Marie Brizard Wine & Spirits remains intent on offloading some brands from its portfolio, despite more upbeat noises from the group's latest results.


Richard Woodard | 5 Sep 2018

Marie Brizard Wine & Spirits is considering a sell-off of brands in a bid to reduce costs as it struggles with challenges in its main markets, including France, the US and Poland.


Olly Wehring | 5 Mar 2018

The CEO of Marie Brizard Wine & Spirits, Jean-Noël Reynaud, has had his tenure with the group "ended".


Olly Wehring | 6 Feb 2018

The head of Marie Brizard Wine & Spirits has bemoaned "deficient internal processes" in its operations in Poland for a sharp fall in group sales in the fourth quarter.


Olly Wehring | 7 Nov 2017

A healthy turnout by private label operations has given Marie Brizard Wine & Spirits' year-to-date a healthy sheen, although the group bemoaned a poor set of numbers from its higher-profile spirits brands in the third quarter.


Olly Wehring | 20 Sep 2017

Marie Brizard Wine & Spirits has a one-off property divestment to thank for bringing its half-year profits into the black.


Lucy Britner | 28 Jul 2017

Marie Brizard Wine & Spirits has posted a rise in first-half underlying net sales, boosted by a strong second quarter.


Lucy Britner | 27 Jun 2017

Marie Brizard Wine & Spirits is to distribute Champagne brand Duval-Leroy in the French modern trade. 


Olly Wehring | 22 May 2017

Marie Brizard Wine & Spirits has confirmed the departure of one of its directors, with Castel’s representative on the board stepping down.


Olly Wehring | 27 Apr 2017

Marie Brizard Wine & Spirits has posted a double-digit leap in net profits from 2016, but has seen its first quarter this year hampered by destocking.


Andy Morton | 5 Apr 2017

Marie Brizard Wines & Spirits has said it is ready to step back into the M&A arena to purchase a rum brand.


Andy Morton | 9 Feb 2017

A final-quarter decline for Sobieski vodka has dragged down Marie Brizard Wine & Spirits' full-year sales.


Olly Wehring | 8 Dec 2016

Marie Brizard Wine & Spirits has confirmed to just-drinks that its distribution configuration, announced earlier this week, will also see the group enter China for the first time.


Olly Wehring | 7 Dec 2016

Marie Brizard has provided further details on its plans to consolidate route-to market in several of its key countries.


Lucy Britner | 28 Nov 2016

Coca-Cola HBC's Polish unit has appointed Marie Brizard Wine & Spirits' (MBWS) Polish subsidiary to handle its products in the country. 


Olly Wehring | 17 Jun 2016

Sazerac has announced the appointment of Marie Brizard Wine & Spirits as distributor for three of its brands in France, including recent purchase Southern Comfort.


Olly Wehring | 11 May 2016

Marie Brizard Wine & Spirits has seen its sales fall in the first three months of this year, although the group maintains its target of "significant" profit growth in 2016.


Olly Wehring | 22 Apr 2016

Marie Brizard Wine & Spirits has returned to profit in its latest fiscal full-year, despite a slight dip in sales.


Olly Wehring | 18 Apr 2016

The French unit of Marie Brizard Wine & Spirits has exited its 'continuation plan' in the country, following the clearance of an unspecified amount of debt.


Lucy Britner | 29 Mar 2016

French drinks group Marie Brizard Wine & Spirits will no longer import Kerrygold's Irish Cream Liqueur into the US market as it looks to recover from going into administration. 


Olly Wehring | 21 Mar 2016

Marie Brizard Wine & Spirits' Moncigale wine subsidiary has reached agreement in its legal disagreement with the liquidators of French wine group Chamarré.


Lucy Britner | 9 Feb 2016

Marie Brizard Wine & Spirits has reported growth in its fourth quarter, but a tough Q3 dragged down performance in the full year. 


Olly Wehring | 22 Dec 2015

Two property sales, one in France the other in Poland will net EUR28m (US$30.5) for Marie Brizard Wine & Spirits.

Company research

Country Profile: Spirits in Poland

Country Profile: Spirits in Poland

The Polish spirits sector is led by the vodka category in value terms, while the whiskey category is expected to register the fastest growth in value terms during 2017-2022. Hypermarkets & supermarket...

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Opportunities in the Eastern Europe Spirits Sector: Analysis of Opportunities Offered by High Growth Economies

Opportunities in the Eastern Europe Spirits Sector: Analysis

This report brings together multiple data sources to provide a comprehensive overview of the region's spirits sector. It includes market overview, high growth country analysis, top brands, key distrib...

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Rtds/High-Strength Premixes in Poland

Rtds/High-Strength Premixes in Poland

RTDs/high-strength premixes in Poland continued to experience a strong decline in 2017. At least four brands including Gate and Jack Daniel’s were discontinued and are no longer available in Poland. A...

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