Johnnie Walker

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Diageo's Johnnie Walker partners Formula One drivers for anti-drink drive campaign - video

14 Jul 2017

Diageo has rolled out an anti-drink drive campaign for the ninth year, as it marks continued sponsorship of Formula One under the Johnnie Walker Scotch whisky brand.

What do the new IWSR figures tell us about global spirits trends? - Analysis

6 Jul 2017

Analysts at Exane BNP Paribas have dug deep into latest IWSR figures to uncover the emerging trends in global spirits. Here, just-drinks takes a look at some of the prevailing winds currently on show.

Diageo's Latin America & Caribbean president Alberto Gavazzi on primary Scotch, Cachaça's comeback and cocktail culture - Focus

13 Jun 2017

Late last week, Diageo's Latin America & Caribbean president Alberto Gavazzi hosted a conference call with analysts. Gavazzi offered some insight into the region's burgeoning Scotch market, as well as plans for Cachaça and the rise of cocktail culture. Here, just-drinks takes a closer look at some key points from the call. 

Why drinks companies should tap into happiness - Consumer Trends

5 Jun 2017

The pursuit of happiness may conjure up notions of carefree abandon, but it has become a serious business. Ben Cooper examines how positive psychology - a field of psychological study focused on happiness that has emerged over the past two decades - is in tune with key consumer trends and is proving an effective framework for new approaches to brand marketing.

Diageo to appeal US$140m UK diverted profits tax charge

11 May 2017

Diageo is challenging a near-US$140m demand from the UK tax authority relating to the alleged transferral of intellectual property away from the country.

Johnnie Walker keeps Keep Walking, dials down on joy - Diageo Capital Markets Day 2017

10 May 2017

Diageo has returned the focus of its global marketing for Johnnie Walker to the 'Keep Walking' slogan and has retired the brand's 'Joy Will Take You Further' message, less than two years after launching it.

Diageo’s Johnnie Walker Blenders' Batch Bourbon Cask & Rye Finish - Product Launch

25 Apr 2017

Diageo has readied the release of the second limited edition iteration of its Johnnie Walker Blenders' Batch portfolio.

Spirits leads the latest invasion of Africa - Comment

3 Apr 2017

Last month, Diageo handed the microphone to the head of its operations in Africa. Spirits commentator Ian Buxton was among those of us who listened in.

Diageo unveils Johnnie Walker Blender's Batch expression in the US

20 Mar 2017

Diageo has extended its Johnnie Walker Blender's Batch portfolio to the US with the launch of Triple Grain American Oak.

Are Millennials too young for brown spirits? - Comment

15 Mar 2017

This month, just-drinks' brown spirits commentator, Ian Buxton, considers the sector's efforts to entice the Millennial consumer into the fray.

Will China's Millennials open the door for new brands in Travel Retail? - Analysis

14 Mar 2017

At the TFWA China's Century Conference in Guangzhou last week, speaker after speaker lined up to talk about the changing face of Chinese luxury consumerism. Gone are the days when premiumisation in China meant sticking some red and gold glint on the packaging and raising the price by 30%. When it comes to brand awareness, China's Millennials are much more savvy in their brand awareness than their parents.

Diageo renames Johnnie Walker Platinum Label, Johnnie Walker Aged 18 Years - video

14 Mar 2017

Diageo has rebranded and repackaged its Johnnie Walker Platinum Label whisky as it looks to highlight the age of the iteration.

just-drinks Exclusive - Politicised marketing about "celebrating human spirit" - Diageo CEO

27 Jan 2017

The use of real events in marketing activations is more about "celebrating the human spirit" than "making a political statement", according to the head of Diageo.

Diageo readies Johnnie Walker Blue Label rooster bottle for Lunar New Year

24 Jan 2017

Diageo is set to release a limited edition pack for its Johnnie Walker Blue Label Scotch whisky in the US, to coincide with the Lunar New Year.

Diageo lines up 2017 Johnnie Walker expressions in Singapore

11 Jan 2017

Diageo has launched three new Johnnie Walker ranges through its brand house in Singapore, to celebrate the Lunar New Year 2017.

The spirits category in 2016 - just-drinks' Review of the Year, Part II

23 Dec 2016

With 2016 drawing to a close, just-drinks looks back at the stories that have made the headlines across the global drinks industry. Here, deputy editor Lucy Britner picks out the highs and lows for the spirits category.

Diageo signs up with Deliveroo in UK for spirits home delivery

14 Dec 2016

Diageo has become the latest alcohol company to team up with UK home delivery service Deliveroo.

Diageo's North America president on Donald Trump, Millennials and the rise of Bourbon - Focus

6 Dec 2016

Late last week, Diageo's North America president, Deirdre Mahlan, hosted a conference call with analysts. Having spent just over a year in the role, Mahlan offered some insight into the company's largest and most profitable region. Here, just-drinks picks out some key points from the call.

Diageo opens first permanent Johnnie Walker House in Middle East

11 Nov 2016

Diageo's Global Travel Retail unit has opened a Johnnie Walker House retail store in Bahrain Duty Free.

"All in all, I think the model needs to adjust" - Interview, Diageo MD for Travel Retail Dayalan Nayager

1 Nov 2016

In July, Diageo turned its previously-combined Middle East & Global Travel Retail division into a standalone GTR unit. At the same time, TR head Doug Bagley stood down and was replaced by Dayalan Nayager, Bagley's European TR regional leader. Last month, at the Tax Free World Association exhibition in Cannes, just-drinks caught up with Nayager to find out how the new structure was working, as well as his thoughts on the overall state of the GTR channel.

Diageo spirits lose out in top 100 brands list

7 Oct 2016

Diageo's Johnnie Walker and Smirnoff have continued their slide down a list of the world's most valuable brands.

Global Travel Retail exclusives under threat, warns TFWA head - TFWA 2016

5 Oct 2016

New European Union regulations on nutritional labelling could put an end to alcohol exclusives in the Global Travel Retail channel, the head of the Tax Free World Association has warned.

Baileys sales surge sees Diageo get personal - TFWA 2016

4 Oct 2016

A "personalised" bottle has helped drive up sales of Baileys by 60% in Dublin airport, Diageo has said, as the company embarks on a personalisation push for the brand in Global Travel Retail.

Diageo reveals regeneration plan for former Johnnie Walker factory

28 Sep 2016

Diageo has unveiled plans for a regeneration project on the former site of its Johnnie Walker plant in the west of Scotland.

Diageo's Johnnie Walker prepares gifting push in face of gloomy Travel Retail outlook

21 Sep 2016

Diageo's Johnnie Walker is to shrug off gloomy forecasts for Travel Retail and invest in the channel over the upcoming gifting period, the brand's head has said.

Johnnie Walker's Bourbon leanings "coincidental" - Diageo global brand director

21 Sep 2016

A new Johnnie Walker range is not intended to emulate Bourbon, the brand's global director has said, after initial expressions all featured a North American style.

Johnnie Walker leads Global Travel Retail pack in 2015, but Absolut slumps - figures

21 Sep 2016

Diageo's Johnnie Walker brand has consolidated its dominance of Global Travel Retail's spirits shelves, although Pernod Ricard's Absolut has been overtaken by Chivas Regal and Brown-Forman's Jack Daniel's, according to figures from The IWSR.

Diageo's Johnnie Walker Blenders’ Batch Red Rye Finish - Product Launch

13 Sep 2016

Diageo has launched a limited-edition Johnnie Walker that is the first release from an experimental new range called Blenders' Batch.

Diageo adds Shuijingfang to new Beijing Johnnie Walker House

7 Sep 2016

Diageo's latest Johnnie Walker House in China is to share space with the company's baijiu brand, Shuijingfang.

Seedlip - A smart move by Diageo in more ways than one - Sustainability Spotlight

30 Aug 2016

In this month's Sustainability Spotlight, Ben Cooper examines how Diageo's investment in a UK drinks start-up represents a commercial and sustainability win-win.

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