Johnnie Walker

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Diageo applies for 'Jane Walker' trademark

17 Jan 2018

Diageo has refused to be drawn on reports that the company, which makes the Johnnie Walker blended Scotch whisky brand, is planning a product under the 'Jane Walker' name. 

Diageo's Johnnie Walker Blenders' Batch Sherry Cask Finish - Product Launch

10 Jan 2018

Diageo has launched the next expression in the Blenders’ Batch range from Johnnie Walker.

Diageo turns to social media stars to deliver new angle on responsible drinking call

18 Dec 2017

Diageo has teamed up with vloggers and other social media personalities to push its global responsible drinking message of less but better.

Diageo updates consumer target for Johnnie Walker anti drink-drive programme

14 Dec 2017

Diageo has set a new goal for its Johnnie Walker #JoinThePact responsible drinking activation, as it looks to get 50m consumers to pledge never to drink and drive.

Diageo lines up Johnnie Walker 'Artist Series' packs

12 Dec 2017

Diageo has launched a range of special edition packs for its Johnnie Walker Scotch whisky brand, in collaboration street artist Tristan Eaton. 

Diageo GTR eyes personalisation trend with new Johnnie Walker store

12 Dec 2017

Diageo's Global Travel Retail division has opened a Johnnie Walker store at Miami International airport. 

Diageo’s Johnnie Walker Blue Label Ghost and Rare - Product Launch

30 Nov 2017

Diageo’s Reserve division has released details of a new range of blended Scotch whiskies under the Johnnie Walker umbrella, all of which will include liquid from at least one distillery each that is no longer in operation.

What can the spirits industry learn from Diageo? - Comment

8 Nov 2017

Following on from just-drinks' analysis of Diageo's performance over the last five years, spirits commentator Richard Woodard considers the takeaways for the wider spirits industry.

"To say that we're thrilled is an understatement" - Diageo's head of whisky outreach, Nick Morgan

9 Oct 2017

Earlier today, Diageo announced plans to invest GBP35m (US$46m) in reopening two of its Scotch whisky distilleries that have been closed for 34 years. Work is set to begin on the Port Ellen and Brora sites - Port Ellen still houses a maltings unit, while Brora is next to Diageo's Clynelish distillery - in the coming months, ahead of becoming operational by 2020. Shortly after the announcement, just-drinks spoke to the group's head of whisky outreach, Nick Morgan, about the news.

Diageo's Johnnie Walker Black Label The Director's Cut - Product Launch - video

26 Sep 2017

Diageo has lined up a limited edition iteration of its Johnnie Walker blended Scotch powerhouse, developed in a collaboration between Blade Runner 2049 director Denis Villeneuve and the brand's master blender, Jim Beveridge.

Diageo's Johnnie Walker Blenders' Batch Wine Cask Blend, Rum Cask Finish and Espresso Roast - Product Launch

23 Aug 2017

Diageo has added to its Blenders' Batch experimental Johnnie Walker range with three new expressions.

Diageo's Johnnie Walker partners Formula One drivers for anti-drink drive campaign - video

14 Jul 2017

Diageo has rolled out an anti-drink drive campaign for the ninth year, as it marks continued sponsorship of Formula One under the Johnnie Walker Scotch whisky brand.

What do the new IWSR figures tell us about global spirits trends? - Analysis

6 Jul 2017

Analysts at Exane BNP Paribas have dug deep into latest IWSR figures to uncover the emerging trends in global spirits. Here, just-drinks takes a look at some of the prevailing winds currently on show.

Diageo's Latin America & Caribbean president Alberto Gavazzi on primary Scotch, Cachaça's comeback and cocktail culture - Focus

13 Jun 2017

Late last week, Diageo's Latin America & Caribbean president Alberto Gavazzi hosted a conference call with analysts. Gavazzi offered some insight into the region's burgeoning Scotch market, as well as plans for Cachaça and the rise of cocktail culture. Here, just-drinks takes a closer look at some key points from the call. 

Why drinks companies should tap into happiness - Consumer Trends

5 Jun 2017

The pursuit of happiness may conjure up notions of carefree abandon, but it has become a serious business. Ben Cooper examines how positive psychology - a field of psychological study focused on happiness that has emerged over the past two decades - is in tune with key consumer trends and is proving an effective framework for new approaches to brand marketing.

Diageo to appeal US$140m UK diverted profits tax charge

11 May 2017

Diageo is challenging a near-US$140m demand from the UK tax authority relating to the alleged transferral of intellectual property away from the country.

Johnnie Walker keeps Keep Walking, dials down on joy - Diageo Capital Markets Day 2017

10 May 2017

Diageo has returned the focus of its global marketing for Johnnie Walker to the 'Keep Walking' slogan and has retired the brand's 'Joy Will Take You Further' message, less than two years after launching it.

Diageo’s Johnnie Walker Blenders' Batch Bourbon Cask & Rye Finish - Product Launch

25 Apr 2017

Diageo has readied the release of the second limited edition iteration of its Johnnie Walker Blenders' Batch portfolio.

Spirits leads the latest invasion of Africa - Comment

3 Apr 2017

Last month, Diageo handed the microphone to the head of its operations in Africa. Spirits commentator Ian Buxton was among those of us who listened in.

Diageo unveils Johnnie Walker Blender's Batch expression in the US

20 Mar 2017

Diageo has extended its Johnnie Walker Blender's Batch portfolio to the US with the launch of Triple Grain American Oak.

Are Millennials too young for brown spirits? - Comment

15 Mar 2017

This month, just-drinks' brown spirits commentator, Ian Buxton, considers the sector's efforts to entice the Millennial consumer into the fray.

Will China's Millennials open the door for new brands in Travel Retail? - Analysis

14 Mar 2017

At the TFWA China's Century Conference in Guangzhou last week, speaker after speaker lined up to talk about the changing face of Chinese luxury consumerism. Gone are the days when premiumisation in China meant sticking some red and gold glint on the packaging and raising the price by 30%. When it comes to brand awareness, China's Millennials are much more savvy in their brand awareness than their parents.

Diageo renames Johnnie Walker Platinum Label, Johnnie Walker Aged 18 Years - video

14 Mar 2017

Diageo has rebranded and repackaged its Johnnie Walker Platinum Label whisky as it looks to highlight the age of the iteration.

just-drinks Exclusive - Politicised marketing about "celebrating human spirit" - Diageo CEO

27 Jan 2017

The use of real events in marketing activations is more about "celebrating the human spirit" than "making a political statement", according to the head of Diageo.

Diageo readies Johnnie Walker Blue Label rooster bottle for Lunar New Year

24 Jan 2017

Diageo is set to release a limited edition pack for its Johnnie Walker Blue Label Scotch whisky in the US, to coincide with the Lunar New Year.

Diageo lines up 2017 Johnnie Walker expressions in Singapore

11 Jan 2017

Diageo has launched three new Johnnie Walker ranges through its brand house in Singapore, to celebrate the Lunar New Year 2017.

The spirits category in 2016 - just-drinks' Review of the Year, Part II

23 Dec 2016

With 2016 drawing to a close, just-drinks looks back at the stories that have made the headlines across the global drinks industry. Here, deputy editor Lucy Britner picks out the highs and lows for the spirits category.

Diageo signs up with Deliveroo in UK for spirits home delivery

14 Dec 2016

Diageo has become the latest alcohol company to team up with UK home delivery service Deliveroo.

Diageo's North America president on Donald Trump, Millennials and the rise of Bourbon - Focus

6 Dec 2016

Late last week, Diageo's North America president, Deirdre Mahlan, hosted a conference call with analysts. Having spent just over a year in the role, Mahlan offered some insight into the company's largest and most profitable region. Here, just-drinks picks out some key points from the call.

Diageo opens first permanent Johnnie Walker House in Middle East

11 Nov 2016

Diageo's Global Travel Retail unit has opened a Johnnie Walker House retail store in Bahrain Duty Free.

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