Johnnie Walker

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Diageo Performance Trends 2014-2018 - results data

19 Nov 2018

In late-July, Diageo released its full-year results for fiscal-2018. The group saw its sales in the 12 months to the end of June rise by 5% in organic terms on the year-prior. Here, just-drinks picks through Diageo's performance over the past five years for the trends set to affect the group, specifically, and the global spirits category, more broadly.

What will be Diageo's priorities for the years ahead? - Analysis

19 Nov 2018

As part of just-drinks' deep-dive into the trends that have driven Diageo's performance over the last five years, Richard Woodard considers the areas that will be priorities for the group in the coming years.

Why spirits brands lists warn that the Chinese are coming - Comment

6 Nov 2018

This month, our white spirits commentator has been looking at lists. Lots and lots of lists. His findings, from a spirits perspective, suggest we should keep one eye on China's baijiu producers - and not merely for competitive purposes.

Diageo's John Walker & Sons Private Collection - 28 Year Old Midnight Blend - Product Launch

1 Nov 2018

Diageo has released the fifth and final edition in the John Walker & Sons Private Collection - 28 Year Old Midnight Blend.

Diageo builds "immersive" Johnnie Walker store in Madrid

10 Oct 2018

Diageo-owned Scotch whisky brand Johnnie Walker is opening a new retail store in central Madrid next month, offering whisky sales and a range of "immersive" experiences.

Are spirits brand owners driving Global Travel Retail customers to distraction? - Comment

23 Aug 2018

With the Global Travel Retail channel becoming such an important testing ground for new innovative expressions, have brown spirits brand owners found the perfect launch pad for NPD, or are they slowly but surely confusing consumers with mixed messages? Neil Ridley checks in for a nose around.

Diageo's Johnnie Walker Blue Label Ghost and Rare Port Ellen - Product Launch

30 Jul 2018

Diageo has released the second in a series of special edition Johnnie Walker Blue Label whiskies.

Diageo ramps up Johnnie Walker heritage focus with short film - video

11 Jul 2018

Diageo has launched a new promotional video designed to offer people a behind-the-scenes look at the heritage and making of its leading blended Scotch whisky brand, Johnnie Walker.

Diageo's Johnnie Walker Black Label Triple Cask Edition - Product Launch

12 Jun 2018

Diageo is adding a limited-edition expression of Johnnie Walker to its Global Travel Retail operations.

Diageo tests Johnnie Walker personalisation delivery service

14 May 2018

Diageo is piloting a new whisky website for its Johnnie Walker brand that allows consumers to buy a personalised bottle to match their own flavour preferences.

Diageo readies Game of Thrones 'White Walker by Johnnie Walker' whisky

11 May 2018

Diageo has confirmed plans to launch a special edition Johnnie Walker whisky in a tie up with HBO series Game of Thrones.

Diageo readies tourism spend, new Johnnie Walker visitor hub despite lack of location

16 Apr 2018

Diageo has lined up a sizeable investment in the Scotch whisky tourism sector, but has admitted it is yet to find a location for a new visitor centre for Johnnie Walker.

Maintaining consumer trust in the social media age - Comment

10 Apr 2018

Consumers are suffering a "crisis of trust" when it comes to corporate entities, according to recent research. Spirits commentator Richard Woodard looks at how Diageo is faring with consumers, at a time when social media makes it all too easy to offend them.

The story of NFC - How near-field communication technology is changing alcohol marketing - Focus

27 Mar 2018

In 2014, Diageo, the world’s biggest multi-category spirits producer, sent out a call to the world's growing pool of start-up tech companies. The Johnnie Waker and Smirnoff owner was offering a US$100,000 prize for disruptive innovations that could, as Diageo said at the time, solve no less than "our biggest business challenges".

Diageo to rebrand Johnnie Walker Black Label in Australia amid US$12m marketing push - video

26 Mar 2018

Diageo is to overhaul Johnnie Walker Black Label in Australia as it rolls out a AUD15m (US$11.6m) campaign for the blended Scotch brand.

Diageo unveils new GTR store concept for Johnnie Walker

26 Mar 2018

Diageo is to revamp its Johnnie Walker presence in the Global Travel Retail channel with a new store design.

What's the best way to market spirits brands to female consumers? - Comment

20 Mar 2018

Is gender becoming an all-consuming issue in whisky? just-drinks' brown spirits commentator, Neil Ridley, certainly hopes not.

Diageo readies The Jane Walker edition of Johnnie Walker

26 Feb 2018

Diageo has released details of a limited edition run of Johnnie Walker Black Label in the US under the name The Jane Walker.

Diageo's Half Year fiscal-2018 - results data

25 Jan 2018

In late-January, Diageo announced results for the first half of its fiscal-2018. Here, just-drinks takes a closer look at the group's sales performance by region in the six months to the end of December. All figures are on an organic basis.

Diageo applies for 'Jane Walker' trademark

17 Jan 2018

Diageo has refused to be drawn on reports that the company, which makes the Johnnie Walker blended Scotch whisky brand, is planning a product under the 'Jane Walker' name. 

Diageo's Johnnie Walker Blenders' Batch Sherry Cask Finish - Product Launch

10 Jan 2018

Diageo has launched the next expression in the Blenders’ Batch range from Johnnie Walker.

Diageo turns to social media stars to deliver new angle on responsible drinking call

18 Dec 2017

Diageo has teamed up with vloggers and other social media personalities to push its global responsible drinking message of less but better.

Diageo updates consumer target for Johnnie Walker anti drink-drive programme

14 Dec 2017

Diageo has set a new goal for its Johnnie Walker #JoinThePact responsible drinking activation, as it looks to get 50m consumers to pledge never to drink and drive.

Diageo lines up Johnnie Walker 'Artist Series' packs

12 Dec 2017

Diageo has launched a range of special edition packs for its Johnnie Walker Scotch whisky brand, in collaboration street artist Tristan Eaton. 

Diageo GTR eyes personalisation trend with new Johnnie Walker store

12 Dec 2017

Diageo's Global Travel Retail division has opened a Johnnie Walker store at Miami International airport. 

Diageo’s Johnnie Walker Blue Label Ghost and Rare - Product Launch

30 Nov 2017

Diageo’s Reserve division has released details of a new range of blended Scotch whiskies under the Johnnie Walker umbrella, all of which will include liquid from at least one distillery each that is no longer in operation.

What can the spirits industry learn from Diageo? - Comment

8 Nov 2017

Following on from just-drinks' analysis of Diageo's performance over the last five years, spirits commentator Richard Woodard considers the takeaways for the wider spirits industry.

"To say that we're thrilled is an understatement" - Diageo's head of whisky outreach, Nick Morgan

9 Oct 2017

Earlier today, Diageo announced plans to invest GBP35m (US$46m) in reopening two of its Scotch whisky distilleries that have been closed for 34 years. Work is set to begin on the Port Ellen and Brora sites - Port Ellen still houses a maltings unit, while Brora is next to Diageo's Clynelish distillery - in the coming months, ahead of becoming operational by 2020. Shortly after the announcement, just-drinks spoke to the group's head of whisky outreach, Nick Morgan, about the news.

Diageo's Johnnie Walker Black Label The Director's Cut - Product Launch - video

26 Sep 2017

Diageo has lined up a limited edition iteration of its Johnnie Walker blended Scotch powerhouse, developed in a collaboration between Blade Runner 2049 director Denis Villeneuve and the brand's master blender, Jim Beveridge.

Diageo's Johnnie Walker Blenders' Batch Wine Cask Blend, Rum Cask Finish and Espresso Roast - Product Launch

23 Aug 2017

Diageo has added to its Blenders' Batch experimental Johnnie Walker range with three new expressions.

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