Johnnie Walker

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Latest Insights

Preview - Tax Free World Association Asia Pacific

Ahead of next week's TFWA Asia Pacific Exhibition & Conference in Singapore, which starts on Sunday, Joe Bates surveys the Travel Retail lan...

Will Brown-Forman prosper from vodka decline?

If the spirits story of the last 40 years has been vodka's ascent to domination, are we now witnessing a whiskey fightback?...

Don Julio: Diageo's Mexican Trojan Horse

Last week, Diageo announced plans to invest US$400m on its operations in Mexico. While the headlines centred on the company's Don Julio Tequ...

Diageo banks on China's wider gifting culture

Gifting is still an “integral” part of wider Chinese culture, but the country's anti-extravagance campaign has been “incredibly disruptive”,...

Latest Interviews

Interview - CEO of Brown-Forman 13 Dec 2012

Ben Cooper

Earlier this year, Ben Cooper met the CEO of Brown-Forman, Paul Varga, in the company's heartland, the US. In the first instalment of this two-part interview, the two look at Brown-Forman's position in the drinks industry, its portfolio of spirits brands and its prospects and ambitions in the emerging markets.


Interview - Diageo president of LatAm & Caribbean 28 May 2012

Olly Wehring

Earlier today (28 May), Diageo announced that it will buy the Ypióca cachaça brand in Brazil from Ypióca Agroindustrial Limitada for BRL900m (US$453.9m). As part of its press material, the company issued a short interview with the president of its Latin America and Caribbean operations, Randy Millian, in which he discussed the purchase.

Latest News

Diageo adds to Entourage tie-up - video 22 May 2015

Andy Morton

Diageo has harnessed the star power of its link-up with upcoming Hollywood movie Entourage to launch a new responsible drinking ad.


just a While Ago - On 18 May in... 18 May 2015

Olly Wehring

Here's a look at what was happening on this day in...


Diageo opens Johnnie Walker House in Singapore 18 May 2015

Lucy Britner

Diageo and DFS Group have opened the latest Johnnie Walker-dedicated retail outlet, in Singapore Changi Terminal 3.


Diageo teams Johnnie Walker up with Entourage 28 Apr 2015

Andy Morton

Diageo has launched a Johnnie Walker Scotch whisky ad in partnership with a new movie based on the US TV show Entourage.


just a While Ago - On 24 April in... 24 Apr 2015

Olly Wehring

Here's a look at what was happening on this day in...

Company research

Spirits in the Philippines

Spirits in the Philippines

In 2013, total volume sales decreased by 6% to reach 758 million litres. This drop is mainly attributed to tax reform, with additional taxes raising prices of spirits. Various responses to higher pric...

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Beer in the Philippines

Beer in the Philippines

Beer has been greatly affected by the implementation of the revised excise tax, registering a 12% decline in total volume sales in 2013. Middle-class beer drinkers have reduced their consumption. As t...

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Rtds/High-Strength Premixes in the Philippines

Rtds/High-Strength Premixes in the Philippines

Excise tax restructuring in the Philippines hit RTDs/high-strength premixes hardest in 2013. Total volume sales decreased by 40% to reach 3.7 million litres. As this category is relatively new and les...

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