Johnnie Walker

International Women's Day in the drinks industry - Focus

8 Mar 2019

Today, 8 March, is International Women's Day. Here, just-drinks takes a look at what drinks companies are doing to mark the occasion and champion women in our industry.

From cannabis to carbs - Ten innovation trends for 2019 - focus

21 Feb 2019

Earlier this month, GlobalData presented on what it believes will be the 'Ten Innovation Trends to Watch in 2019'. Here, just-drinks outlines the trends to watch for the drinks industry.

Diageo secures Edinburgh location for Johnnie Walker tourist site

12 Feb 2019

Diageo has confirmed further details on the proposed visitor centre for Johnnie Walker in Scotland.

Game of Thrones "biggest cultural collaboration" in Johnnie Walker history - Diageo CEO

5 Feb 2019

The head of Diageo has hailed the success of the ongoing partnership between the group's Johnnie Walker blended Scotch whisky brand and HBO series Game of Thrones.

How has Diageo performed in H1 fiscal-2019? - results data

31 Jan 2019

Diageo has reported a 7.5% rise in group sales for the six months to the end of December, but warned that beneficial phasings during the period would result in lower growth in the current six months.

Johnnie Walker, Smirnoff, M&A plans and seltzer success – Diageo in North America - Focus

18 Dec 2018

Last week, the head of Diageo's operations in North America, Deirdre Mahlan, hosted a conference call with analysts to update them on the company's performance in the region. Here, just-drinks picks out the top topics from the call.

Why spirits marketing risks losing sight of the actual spirit - Comment

22 Nov 2018

As marketing activity becomes more digitally-focussed, visually-orientated and 'Instagrammable', are spirits companies losing sight of the importance of simply delivering a tasting experience? Neil Ridley warns that some brand owners run the risk of losing the plot.

Diageo Performance Trends 2014-2018 - results data

19 Nov 2018

In late-July, Diageo released its full-year results for fiscal-2018. The group saw its sales in the 12 months to the end of June rise by 5% in organic terms on the year-prior. Here, just-drinks picks through Diageo's performance over the past five years for the trends set to affect the group, specifically, and the global spirits category, more broadly.

What will be Diageo's priorities for the years ahead? - Analysis

19 Nov 2018

As part of just-drinks' deep-dive into the trends that have driven Diageo's performance over the last five years, Richard Woodard considers the areas that will be priorities for the group in the coming years.

Why spirits brands lists warn that the Chinese are coming - Comment

6 Nov 2018

This month, our white spirits commentator has been looking at lists. Lots and lots of lists. His findings, from a spirits perspective, suggest we should keep one eye on China's baijiu producers - and not merely for competitive purposes.

Diageo's John Walker & Sons Private Collection - 28 Year Old Midnight Blend - Product Launch

1 Nov 2018

Diageo has released the fifth and final edition in the John Walker & Sons Private Collection - 28 Year Old Midnight Blend.

Diageo builds "immersive" Johnnie Walker store in Madrid

10 Oct 2018

Diageo-owned Scotch whisky brand Johnnie Walker is opening a new retail store in central Madrid next month, offering whisky sales and a range of "immersive" experiences.

Are spirits brand owners driving Global Travel Retail customers to distraction? - Comment

23 Aug 2018

With the Global Travel Retail channel becoming such an important testing ground for new innovative expressions, have brown spirits brand owners found the perfect launch pad for NPD, or are they slowly but surely confusing consumers with mixed messages? Neil Ridley checks in for a nose around.

Diageo ramps up Johnnie Walker heritage focus with short film - video

11 Jul 2018

Diageo has launched a new promotional video designed to offer people a behind-the-scenes look at the heritage and making of its leading blended Scotch whisky brand, Johnnie Walker.

Diageo readies Game of Thrones 'White Walker by Johnnie Walker' whisky

11 May 2018

Diageo has confirmed plans to launch a special edition Johnnie Walker whisky in a tie up with HBO series Game of Thrones.

Diageo readies tourism spend, new Johnnie Walker visitor hub despite lack of location

16 Apr 2018

Diageo has lined up a sizeable investment in the Scotch whisky tourism sector, but has admitted it is yet to find a location for a new visitor centre for Johnnie Walker.

Maintaining consumer trust in the social media age - Comment

10 Apr 2018

Consumers are suffering a "crisis of trust" when it comes to corporate entities, according to recent research. Spirits commentator Richard Woodard looks at how Diageo is faring with consumers, at a time when social media makes it all too easy to offend them.

The story of NFC - How near-field communication technology is changing alcohol marketing - Focus

27 Mar 2018

In 2014, Diageo, the world’s biggest multi-category spirits producer, sent out a call to the world's growing pool of start-up tech companies. The Johnnie Waker and Smirnoff owner was offering a US$100,000 prize for disruptive innovations that could, as Diageo said at the time, solve no less than "our biggest business challenges".

Diageo unveils new GTR store concept for Johnnie Walker

26 Mar 2018

Diageo is to revamp its Johnnie Walker presence in the Global Travel Retail channel with a new store design.

Diageo to rebrand Johnnie Walker Black Label in Australia amid US$12m marketing push - video

26 Mar 2018

Diageo is to overhaul Johnnie Walker Black Label in Australia as it rolls out a AUD15m (US$11.6m) campaign for the blended Scotch brand.

What's the best way to market spirits brands to female consumers? - Comment

20 Mar 2018

Is gender becoming an all-consuming issue in whisky? just-drinks' brown spirits commentator, Neil Ridley, certainly hopes not.

Diageo readies The Jane Walker edition of Johnnie Walker

26 Feb 2018

Diageo has released details of a limited edition run of Johnnie Walker Black Label in the US under the name The Jane Walker.

Diageo's Half Year fiscal-2018 - results data

25 Jan 2018

In late-January, Diageo announced results for the first half of its fiscal-2018. Here, just-drinks takes a closer look at the group's sales performance by region in the six months to the end of December. All figures are on an organic basis.

Diageo applies for 'Jane Walker' trademark

17 Jan 2018

Diageo has refused to be drawn on reports that the company, which makes the Johnnie Walker blended Scotch whisky brand, is planning a product under the 'Jane Walker' name. 

Diageo turns to social media stars to deliver new angle on responsible drinking call

18 Dec 2017

Diageo has teamed up with vloggers and other social media personalities to push its global responsible drinking message of less but better.

Diageo updates consumer target for Johnnie Walker anti drink-drive programme

14 Dec 2017

Diageo has set a new goal for its Johnnie Walker #JoinThePact responsible drinking activation, as it looks to get 50m consumers to pledge never to drink and drive.

Diageo lines up Johnnie Walker 'Artist Series' packs

12 Dec 2017

Diageo has launched a range of special edition packs for its Johnnie Walker Scotch whisky brand, in collaboration street artist Tristan Eaton. 

Diageo GTR eyes personalisation trend with new Johnnie Walker store

12 Dec 2017

Diageo's Global Travel Retail division has opened a Johnnie Walker store at Miami International airport. 

What can the spirits industry learn from Diageo? - Comment

8 Nov 2017

Following on from just-drinks' analysis of Diageo's performance over the last five years, spirits commentator Richard Woodard considers the takeaways for the wider spirits industry.

"To say that we're thrilled is an understatement" - Diageo's head of whisky outreach, Nick Morgan

9 Oct 2017

Earlier today, Diageo announced plans to invest GBP35m (US$46m) in reopening two of its Scotch whisky distilleries that have been closed for 34 years. Work is set to begin on the Port Ellen and Brora sites - Port Ellen still houses a maltings unit, while Brora is next to Diageo's Clynelish distillery - in the coming months, ahead of becoming operational by 2020. Shortly after the announcement, just-drinks spoke to the group's head of whisky outreach, Nick Morgan, about the news.