Johnnie Walker

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What can the spirits industry learn from Diageo?

Following on from just-drinks' analysis of Diageo's performance over the last five years, spirits commentator Richard Woodard considers the...

What are the new global spirits trends? - Analysis

Analysts at Exane BNP Paribas have dug deep into latest IWSR figures to uncover the emerging trends in global spirits. Here, just-drinks tak...


Lucy Britner | 13 Jun 2017

Late last week, Diageo's Latin America & Caribbean president Alberto Gavazzi hosted a conference call with analysts. Gavazzi offered some insight into the region's burgeoning Scotch market, as well as plans for Cachaça and the rise of cocktail culture. Here, just-drinks takes a closer look at some key points from the call. 


Ben Cooper | 5 Jun 2017

The pursuit of happiness may conjure up notions of carefree abandon, but it has become a serious business. Ben Cooper examines how positive psychology - a field of psychological study focused on happiness that has emerged over the past two decades - is in tune with key consumer trends and is proving an effective framework for new approaches to brand marketing.


Ian Buxton | 3 Apr 2017

Last month, Diageo handed the microphone to the head of its operations in Africa. Spirits commentator Ian Buxton was among those of us who listened in.


Ian Buxton | 15 Mar 2017

This month, just-drinks' brown spirits commentator, Ian Buxton, considers the sector's efforts to entice the Millennial consumer into the fray.

Latest Interviews

Olly Wehring | 9 Oct 2017

Earlier today, Diageo announced plans to invest GBP35m (US$46m) in reopening two of its Scotch whisky distilleries that have been closed for 34 years. Work is set to begin on the Port Ellen and Brora sites - Port Ellen still houses a maltings unit, while Brora is next to Diageo's Clynelish distillery - in the coming months, ahead of becoming operational by 2020. Shortly after the announcement, just-drinks spoke to the group's head of whisky outreach, Nick Morgan, about the news.


Andy Morton | 1 Nov 2016

In July, Diageo turned its previously-combined Middle East & Global Travel Retail division into a standalone GTR unit. At the same time, TR head Doug Bagley stood down and was replaced by Dayalan Nayager, Bagley's European TR regional leader. Last month, at the Tax Free World Association exhibition in Cannes, just-drinks caught up with Nayager to find out how the new structure was working, as well as his thoughts on the overall state of the GTR channel.

Latest News

Lucy Britner | 17 Jan 2018

Diageo has refused to be drawn on reports that the company, which makes the Johnnie Walker blended Scotch whisky brand, is planning a product under the 'Jane Walker' name. 


Olly Wehring | 10 Jan 2018

Diageo has launched the next expression in the Blenders’ Batch range from Johnnie Walker.


Andy Morton | 18 Dec 2017

Diageo has teamed up with vloggers and other social media personalities to push its global responsible drinking message of less but better.


Lucy Britner | 14 Dec 2017

Diageo has set a new goal for its Johnnie Walker #JoinThePact responsible drinking activation, as it looks to get 50m consumers to pledge never to drink and drive.


Lucy Britner | 12 Dec 2017

Diageo has launched a range of special edition packs for its Johnnie Walker Scotch whisky brand, in collaboration street artist Tristan Eaton. 


Lucy Britner | 12 Dec 2017

Diageo's Global Travel Retail division has opened a Johnnie Walker store at Miami International airport. 


Olly Wehring | 30 Nov 2017

Diageo’s Reserve division has released details of a new range of blended Scotch whiskies under the Johnnie Walker umbrella, all of which will include liquid from at least one distillery each that is no longer in operation.


Lucy Britner | 26 Sep 2017

Diageo has lined up a limited edition iteration of its Johnnie Walker blended Scotch powerhouse, developed in a collaboration between Blade Runner 2049 director Denis Villeneuve and the brand's master blender, Jim Beveridge.


Andy Morton | 23 Aug 2017

Diageo has added to its Blenders' Batch experimental Johnnie Walker range with three new expressions.


Lucy Britner | 14 Jul 2017

Diageo has rolled out an anti-drink drive campaign for the ninth year, as it marks continued sponsorship of Formula One under the Johnnie Walker Scotch whisky brand.


Olly Wehring | 11 May 2017

Diageo is challenging a near-US$140m demand from the UK tax authority relating to the alleged transferral of intellectual property away from the country.


Olly Wehring | 10 May 2017

Diageo has returned the focus of its global marketing for Johnnie Walker to the 'Keep Walking' slogan and has retired the brand's 'Joy Will Take You Further' message, less than two years after launching it.


Olly Wehring | 25 Apr 2017

Diageo has readied the release of the second limited edition iteration of its Johnnie Walker Blenders' Batch portfolio.


Andy Morton | 20 Mar 2017

Diageo has extended its Johnnie Walker Blender's Batch portfolio to the US with the launch of Triple Grain American Oak.


Lucy Britner | 14 Mar 2017

Diageo has rebranded and repackaged its Johnnie Walker Platinum Label whisky as it looks to highlight the age of the iteration.


Olly Wehring | 27 Jan 2017

The use of real events in marketing activations is more about "celebrating the human spirit" than "making a political statement", according to the head of Diageo.


Olly Wehring | 24 Jan 2017

Diageo is set to release a limited edition pack for its Johnnie Walker Blue Label Scotch whisky in the US, to coincide with the Lunar New Year.


Lucy Britner | 11 Jan 2017

Diageo has launched three new Johnnie Walker ranges through its brand house in Singapore, to celebrate the Lunar New Year 2017.


Andy Morton | 14 Dec 2016

Diageo has become the latest alcohol company to team up with UK home delivery service Deliveroo.


Lucy Britner | 11 Nov 2016

Diageo's Global Travel Retail unit has opened a Johnnie Walker House retail store in Bahrain Duty Free.


Andy Morton | 7 Oct 2016

Diageo's Johnnie Walker and Smirnoff have continued their slide down a list of the world's most valuable brands.


Andy Morton | 5 Oct 2016

New European Union regulations on nutritional labelling could put an end to alcohol exclusives in the Global Travel Retail channel, the head of the Tax Free World Association has warned.

Latest blogs

Andy Morton | 21 Oct 2015

just-drinks is in Cannes this week the Tax Free World Association show. Here's the second part of Andy Morton's blog, which will keep you up-to-date at one of the most important dates in the Travel Retail calendar.

Company research

Global travel retail insights - market forecasts, product innovation and consumer trends

Global travel retail insights - market forecasts, product in

Modest growth for global travel retail: Global travel retail sales of wines and spirits, including pre-mix drinks, rose by a modest 1.8% in 2014, reaching 30.2m nine-litre cases in what was a year of...

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G&D Alco Ltd in Alcoholic Drinks (Georgia)

G&D Alco Ltd in Alcoholic Drinks (Georgia)

G&D Alco Ltd was the leading import and distribution company in spirits in 2016. It is an importer of European and US alcoholic drinks brands, such as Hennessy, Martini, Johnnie Walker, Jack Daniel’s,...

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United Spirits Ltd - Strategy, SWOT and Corporate Finance Report

United Spirits Ltd - Strategy, SWOT and Corporate Finance Re

United Spirits Ltd - Strategy, SWOT and Corporate Finance Report, is a source of comprehensive company data and information. The report covers the company's structure, operation, SWOT analysis, produc...

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