Johnnie Walker

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Maintaining consumer trust in digital times

Consumers are suffering a "crisis of trust" when it comes to corporate entities, according to recent research. Spirits commentator Richard W...

How NFC technology is changing alcohol marketing

In 2014, Diageo, the world’s biggest multi-category spirits producer, sent out a call to the world's growing pool of start-up tech companies...


Neil Ridley | 23 Aug 2018

With the Global Travel Retail channel becoming such an important testing ground for new innovative expressions, have brown spirits brand owners found the perfect launch pad for NPD, or are they slowly but surely confusing consumers with mixed messages? Neil Ridley checks in for a nose around.


Neil Ridley | 20 Mar 2018

Is gender becoming an all-consuming issue in whisky? just-drinks' brown spirits commentator, Neil Ridley, certainly hopes not.


Olly Wehring | 25 Jan 2018

In late-January, Diageo announced results for the first half of its fiscal-2018. Here, just-drinks takes a closer look at the group's sales performance by region in the six months to the end of December. All figures are on an organic basis.


Richard Woodard | 8 Nov 2017

Following on from just-drinks' analysis of Diageo's performance over the last five years, spirits commentator Richard Woodard considers the takeaways for the wider spirits industry.

Latest Interviews

Olly Wehring | 9 Oct 2017

Earlier today, Diageo announced plans to invest GBP35m (US$46m) in reopening two of its Scotch whisky distilleries that have been closed for 34 years. Work is set to begin on the Port Ellen and Brora sites - Port Ellen still houses a maltings unit, while Brora is next to Diageo's Clynelish distillery - in the coming months, ahead of becoming operational by 2020. Shortly after the announcement, just-drinks spoke to the group's head of whisky outreach, Nick Morgan, about the news.


Andy Morton | 1 Nov 2016

In July, Diageo turned its previously-combined Middle East & Global Travel Retail division into a standalone GTR unit. At the same time, TR head Doug Bagley stood down and was replaced by Dayalan Nayager, Bagley's European TR regional leader. Last month, at the Tax Free World Association exhibition in Cannes, just-drinks caught up with Nayager to find out how the new structure was working, as well as his thoughts on the overall state of the GTR channel.

Latest News

Richard Woodard | 10 Oct 2018

Diageo-owned Scotch whisky brand Johnnie Walker is opening a new retail store in central Madrid next month, offering whisky sales and a range of "immersive" experiences.


Lucy Britner | 30 Jul 2018

Diageo has released the second in a series of special edition Johnnie Walker Blue Label whiskies.


Richard Woodard | 11 Jul 2018

Diageo has launched a new promotional video designed to offer people a behind-the-scenes look at the heritage and making of its leading blended Scotch whisky brand, Johnnie Walker.


Olly Wehring | 12 Jun 2018

Diageo is adding a limited-edition expression of Johnnie Walker to its Global Travel Retail operations.


Andy Morton | 14 May 2018

Diageo is piloting a new whisky website for its Johnnie Walker brand that allows consumers to buy a personalised bottle to match their own flavour preferences.


Lucy Britner | 11 May 2018

Diageo has confirmed plans to launch a special edition Johnnie Walker whisky in a tie up with HBO series Game of Thrones.


Andy Morton | 16 Apr 2018

Diageo has lined up a sizeable investment in the Scotch whisky tourism sector, but has admitted it is yet to find a location for a new visitor centre for Johnnie Walker.


Andy Morton | 26 Mar 2018

Diageo is to overhaul Johnnie Walker Black Label in Australia as it rolls out a AUD15m (US$11.6m) campaign for the blended Scotch brand.


Andy Morton | 26 Mar 2018

Diageo is to revamp its Johnnie Walker presence in the Global Travel Retail channel with a new store design.


Olly Wehring | 26 Feb 2018

Diageo has released details of a limited edition run of Johnnie Walker Black Label in the US under the name The Jane Walker.


Lucy Britner | 17 Jan 2018

Diageo has refused to be drawn on reports that the company, which makes the Johnnie Walker blended Scotch whisky brand, is planning a product under the 'Jane Walker' name. 


Olly Wehring | 10 Jan 2018

Diageo has launched the next expression in the Blenders’ Batch range from Johnnie Walker.


Andy Morton | 18 Dec 2017

Diageo has teamed up with vloggers and other social media personalities to push its global responsible drinking message of less but better.


Lucy Britner | 14 Dec 2017

Diageo has set a new goal for its Johnnie Walker #JoinThePact responsible drinking activation, as it looks to get 50m consumers to pledge never to drink and drive.


Lucy Britner | 12 Dec 2017

Diageo has launched a range of special edition packs for its Johnnie Walker Scotch whisky brand, in collaboration street artist Tristan Eaton. 


Lucy Britner | 12 Dec 2017

Diageo's Global Travel Retail division has opened a Johnnie Walker store at Miami International airport. 


Olly Wehring | 30 Nov 2017

Diageo’s Reserve division has released details of a new range of blended Scotch whiskies under the Johnnie Walker umbrella, all of which will include liquid from at least one distillery each that is no longer in operation.


Lucy Britner | 26 Sep 2017

Diageo has lined up a limited edition iteration of its Johnnie Walker blended Scotch powerhouse, developed in a collaboration between Blade Runner 2049 director Denis Villeneuve and the brand's master blender, Jim Beveridge.


Andy Morton | 23 Aug 2017

Diageo has added to its Blenders' Batch experimental Johnnie Walker range with three new expressions.


Lucy Britner | 14 Jul 2017

Diageo has rolled out an anti-drink drive campaign for the ninth year, as it marks continued sponsorship of Formula One under the Johnnie Walker Scotch whisky brand.


Olly Wehring | 11 May 2017

Diageo is challenging a near-US$140m demand from the UK tax authority relating to the alleged transferral of intellectual property away from the country.


Olly Wehring | 10 May 2017

Diageo has returned the focus of its global marketing for Johnnie Walker to the 'Keep Walking' slogan and has retired the brand's 'Joy Will Take You Further' message, less than two years after launching it.

Latest blogs

Andy Morton | 21 Oct 2015

just-drinks is in Cannes this week the Tax Free World Association show. Here's the second part of Andy Morton's blog, which will keep you up-to-date at one of the most important dates in the Travel Retail calendar.

Company research

Global travel retail insights - market forecasts, product innovation and consumer trends

Global travel retail insights - market forecasts, product in

Modest growth for global travel retail: Global travel retail sales of wines and spirits, including pre-mix drinks, rose by a modest 1.8% in 2014, reaching 30.2m nine-litre cases in what was a year of...

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United Spirits Ltd - Strategy, SWOT and Corporate Finance Report

United Spirits Ltd - Strategy, SWOT and Corporate Finance Re

United Spirits Ltd - Strategy, SWOT and Corporate Finance Report, is a source of comprehensive company data and information. The report covers the company's structure, operation, SWOT analysis, produc...

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Spirits in Uruguay

Spirits in Uruguay

Contrary to what has been seen in other countries, whiskies has remained the preferred choice within spirits for Uruguayan consumers for more than 20 years, and without much possibility of growth for...

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