Johnnie Walker

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Spirits leads the latest invasion of Africa

Last month, Diageo handed the microphone to the head of its operations in Africa. Spirits commentator Ian Buxton was among those of us who l...

Are Millennials too young for brown spirits?

This month, just-drinks' brown spirits commentator, Ian Buxton, considers the sector's efforts to entice the Millennial consumer into the fr...


Andy Morton | 14 Mar 2017

At the TFWA China's Century Conference in Guangzhou last week, speaker after speaker lined up to talk about the changing face of Chinese luxury consumerism. Gone are the days when premiumisation in China meant sticking some red and gold glint on the packaging and raising the price by 30%. When it comes to brand awareness, China's Millennials are much more savvy in their brand awareness than their parents.


Lucy Britner | 6 Dec 2016

Late last week, Diageo's North America president, Deirdre Mahlan, hosted a conference call with analysts. Having spent just over a year in the role, Mahlan offered some insight into the company's largest and most profitable region. Here, just-drinks picks out some key points from the call.


Ben Cooper | 30 Aug 2016

In this month's Sustainability Spotlight, Ben Cooper examines how Diageo's investment in a UK drinks start-up represents a commercial and sustainability win-win.


Ben Cooper | 30 Jun 2016

Corporate sustainability strategies are about balancing commercial priorities with environmental and social concerns. Ben Cooper asks whether Heineken has struck the right balance with its decision to embrace motorsport sponsorship.

Latest Interviews

Andy Morton | 1 Nov 2016

In July, Diageo turned its previously-combined Middle East & Global Travel Retail division into a standalone GTR unit. At the same time, TR head Doug Bagley stood down and was replaced by Dayalan Nayager, Bagley's European TR regional leader. Last month, at the Tax Free World Association exhibition in Cannes, just-drinks caught up with Nayager to find out how the new structure was working, as well as his thoughts on the overall state of the GTR channel.


Ben Cooper | 13 Dec 2012

Earlier this year, Ben Cooper met the CEO of Brown-Forman, Paul Varga, in the company's heartland, the US. In the first instalment of this two-part interview, the two look at Brown-Forman's position in the drinks industry, its portfolio of spirits brands and its prospects and ambitions in the emerging markets.

Latest News

Andy Morton | 20 Mar 2017

Diageo has extended its Johnnie Walker Blender's Batch portfolio to the US with the launch of Triple Grain American Oak.


Lucy Britner | 14 Mar 2017

Diageo has rebranded and repackaged its Johnnie Walker Platinum Label whisky as it looks to highlight the age of the iteration.


Olly Wehring | 27 Jan 2017

The use of real events in marketing activations is more about "celebrating the human spirit" than "making a political statement", according to the head of Diageo.


Olly Wehring | 24 Jan 2017

Diageo is set to release a limited edition pack for its Johnnie Walker Blue Label Scotch whisky in the US, to coincide with the Lunar New Year.


Lucy Britner | 11 Jan 2017

Diageo has launched three new Johnnie Walker ranges through its brand house in Singapore, to celebrate the Lunar New Year 2017.


Andy Morton | 14 Dec 2016

Diageo has become the latest alcohol company to team up with UK home delivery service Deliveroo.


Lucy Britner | 11 Nov 2016

Diageo's Global Travel Retail unit has opened a Johnnie Walker House retail store in Bahrain Duty Free.


Andy Morton | 7 Oct 2016

Diageo's Johnnie Walker and Smirnoff have continued their slide down a list of the world's most valuable brands.


Andy Morton | 5 Oct 2016

New European Union regulations on nutritional labelling could put an end to alcohol exclusives in the Global Travel Retail channel, the head of the Tax Free World Association has warned.


Andy Morton | 4 Oct 2016

A "personalised" bottle has helped drive up sales of Baileys by 60% in Dublin airport, Diageo has said, as the company embarks on a personalisation push for the brand in Global Travel Retail.


Andy Morton | 28 Sep 2016

Diageo has unveiled plans for a regeneration project on the former site of its Johnnie Walker plant in the west of Scotland.


Andy Morton | 21 Sep 2016

Diageo's Johnnie Walker is to shrug off gloomy forecasts for Travel Retail and invest in the channel over the upcoming gifting period, the brand's head has said.


Andy Morton | 21 Sep 2016

A new Johnnie Walker range is not intended to emulate Bourbon, the brand's global director has said, after initial expressions all featured a North American style.


Olly Wehring | 21 Sep 2016

Diageo's Johnnie Walker brand has consolidated its dominance of Global Travel Retail's spirits shelves, although Pernod Ricard's Absolut has been overtaken by Chivas Regal and Brown-Forman's Jack Daniel's, according to figures from The IWSR.


Andy Morton | 13 Sep 2016

Diageo has launched a limited-edition Johnnie Walker that is the first release from an experimental new range called Blenders' Batch.


Andy Morton | 7 Sep 2016

Diageo's latest Johnnie Walker House in China is to share space with the company's baijiu brand, Shuijingfang.


Lucy Britner | 30 Jun 2016

Diageo has unveiled labelling of per-serving nutritional facts on its Johnnie Walker Red Label packs, as it looks to encourage drinkers to make informed choices.


Andy Morton | 4 Jan 2016

Diageo has completed the sale of most of its remaining wine assets to Treasury Wine Estates (TWE).


Andy Morton | 22 Dec 2015

Diageo has been removed from a small business group's "hall of shame" after it was judged to have made amends for lengthening the payment time for its small suppliers.


Andy Morton | 11 Dec 2015

Diageo has said it wants to fix its malt Scotch "underperformance" in Travel Retail, with plans to lead the category by 2018.


Andy Morton | 8 Dec 2015

Diageo has launched a new pack for Johnnie Walker Blue Label exclusively for Singapore Airlines.


Andy Morton | 23 Oct 2015

Diageo's global Travel Retail head has said Johnnie Walker is going through its “most successful period” as the company leverages a new promotional tool to take market share.

Latest blogs

Andy Morton | 21 Oct 2015

just-drinks is in Cannes this week the Tax Free World Association show. Here's the second part of Andy Morton's blog, which will keep you up-to-date at one of the most important dates in the Travel Retail calendar.

Company research

Spirits in the Philippines

Spirits in the Philippines

The opening of new bars allowed direct or indirect promotions of brands such as Bacardi, Hennessy and Johnnie Walker, which pushed the cocktail culture in the country a notch higher....

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Cider/Perry in the Philippines

Cider/Perry in the Philippines

In 2015 cider/perry had very limited availability due to a lack of consumer awareness, which made sales in the category negligible....

Read more >


Rtds/High-Strength Premixes in the Philippines

Rtds/High-Strength Premixes in the Philippines

RTDs/high-strength premixes continued to lose popularity in 2015....

Read more >

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