Johnnie Walker

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Maintaining consumer trust in digital times

Consumers are suffering a "crisis of trust" when it comes to corporate entities, according to recent research. Spirits commentator Richard W...

How NFC technology is changing alcohol marketing

In 2014, Diageo, the world’s biggest multi-category spirits producer, sent out a call to the world's growing pool of start-up tech companies...


Neil Ridley | 20 Mar 2018

Is gender becoming an all-consuming issue in whisky? just-drinks' brown spirits commentator, Neil Ridley, certainly hopes not.


Olly Wehring | 25 Jan 2018

In late-January, Diageo announced results for the first half of its fiscal-2018. Here, just-drinks takes a closer look at the group's sales performance by region in the six months to the end of December. All figures are on an organic basis.


Richard Woodard | 8 Nov 2017

Following on from just-drinks' analysis of Diageo's performance over the last five years, spirits commentator Richard Woodard considers the takeaways for the wider spirits industry.


Andy Morton | 6 Jul 2017

Analysts at Exane BNP Paribas have dug deep into latest IWSR figures to uncover the emerging trends in global spirits. Here, just-drinks takes a look at some of the prevailing winds currently on show.

Latest Interviews

Olly Wehring | 9 Oct 2017

Earlier today, Diageo announced plans to invest GBP35m (US$46m) in reopening two of its Scotch whisky distilleries that have been closed for 34 years. Work is set to begin on the Port Ellen and Brora sites - Port Ellen still houses a maltings unit, while Brora is next to Diageo's Clynelish distillery - in the coming months, ahead of becoming operational by 2020. Shortly after the announcement, just-drinks spoke to the group's head of whisky outreach, Nick Morgan, about the news.


Andy Morton | 1 Nov 2016

In July, Diageo turned its previously-combined Middle East & Global Travel Retail division into a standalone GTR unit. At the same time, TR head Doug Bagley stood down and was replaced by Dayalan Nayager, Bagley's European TR regional leader. Last month, at the Tax Free World Association exhibition in Cannes, just-drinks caught up with Nayager to find out how the new structure was working, as well as his thoughts on the overall state of the GTR channel.

Latest News

Andy Morton | 16 Apr 2018

Diageo has lined up a sizeable investment in the Scotch whisky tourism sector, but has admitted it is yet to find a location for a new visitor centre for Johnnie Walker.


Andy Morton | 26 Mar 2018

Diageo is to overhaul Johnnie Walker Black Label in Australia as it rolls out a AUD15m (US$11.6m) campaign for the blended Scotch brand.


Andy Morton | 26 Mar 2018

Diageo is to revamp its Johnnie Walker presence in the Global Travel Retail channel with a new store design.


Olly Wehring | 26 Feb 2018

Diageo has released details of a limited edition run of Johnnie Walker Black Label in the US under the name The Jane Walker.


Lucy Britner | 17 Jan 2018

Diageo has refused to be drawn on reports that the company, which makes the Johnnie Walker blended Scotch whisky brand, is planning a product under the 'Jane Walker' name. 


Olly Wehring | 10 Jan 2018

Diageo has launched the next expression in the Blenders’ Batch range from Johnnie Walker.


Andy Morton | 18 Dec 2017

Diageo has teamed up with vloggers and other social media personalities to push its global responsible drinking message of less but better.


Lucy Britner | 14 Dec 2017

Diageo has set a new goal for its Johnnie Walker #JoinThePact responsible drinking activation, as it looks to get 50m consumers to pledge never to drink and drive.


Lucy Britner | 12 Dec 2017

Diageo has launched a range of special edition packs for its Johnnie Walker Scotch whisky brand, in collaboration street artist Tristan Eaton. 


Lucy Britner | 12 Dec 2017

Diageo's Global Travel Retail division has opened a Johnnie Walker store at Miami International airport. 


Olly Wehring | 30 Nov 2017

Diageo’s Reserve division has released details of a new range of blended Scotch whiskies under the Johnnie Walker umbrella, all of which will include liquid from at least one distillery each that is no longer in operation.


Lucy Britner | 26 Sep 2017

Diageo has lined up a limited edition iteration of its Johnnie Walker blended Scotch powerhouse, developed in a collaboration between Blade Runner 2049 director Denis Villeneuve and the brand's master blender, Jim Beveridge.


Andy Morton | 23 Aug 2017

Diageo has added to its Blenders' Batch experimental Johnnie Walker range with three new expressions.


Lucy Britner | 14 Jul 2017

Diageo has rolled out an anti-drink drive campaign for the ninth year, as it marks continued sponsorship of Formula One under the Johnnie Walker Scotch whisky brand.


Olly Wehring | 11 May 2017

Diageo is challenging a near-US$140m demand from the UK tax authority relating to the alleged transferral of intellectual property away from the country.


Olly Wehring | 10 May 2017

Diageo has returned the focus of its global marketing for Johnnie Walker to the 'Keep Walking' slogan and has retired the brand's 'Joy Will Take You Further' message, less than two years after launching it.


Olly Wehring | 25 Apr 2017

Diageo has readied the release of the second limited edition iteration of its Johnnie Walker Blenders' Batch portfolio.


Andy Morton | 20 Mar 2017

Diageo has extended its Johnnie Walker Blender's Batch portfolio to the US with the launch of Triple Grain American Oak.


Lucy Britner | 14 Mar 2017

Diageo has rebranded and repackaged its Johnnie Walker Platinum Label whisky as it looks to highlight the age of the iteration.


Olly Wehring | 27 Jan 2017

The use of real events in marketing activations is more about "celebrating the human spirit" than "making a political statement", according to the head of Diageo.


Olly Wehring | 24 Jan 2017

Diageo is set to release a limited edition pack for its Johnnie Walker Blue Label Scotch whisky in the US, to coincide with the Lunar New Year.


Lucy Britner | 11 Jan 2017

Diageo has launched three new Johnnie Walker ranges through its brand house in Singapore, to celebrate the Lunar New Year 2017.

Latest blogs

Andy Morton | 21 Oct 2015

just-drinks is in Cannes this week the Tax Free World Association show. Here's the second part of Andy Morton's blog, which will keep you up-to-date at one of the most important dates in the Travel Retail calendar.

Company research

Global travel retail insights - market forecasts, product innovation and consumer trends

Global travel retail insights - market forecasts, product in

Modest growth for global travel retail: Global travel retail sales of wines and spirits, including pre-mix drinks, rose by a modest 1.8% in 2014, reaching 30.2m nine-litre cases in what was a year of...

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G&D Alco Ltd in Alcoholic Drinks (Georgia)

G&D Alco Ltd in Alcoholic Drinks (Georgia)

G&D Alco Ltd was the leading import and distribution company in spirits in 2016. It is an importer of European and US alcoholic drinks brands, such as Hennessy, Martini, Johnnie Walker, Jack Daniel’s,...

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United Spirits Ltd - Strategy, SWOT and Corporate Finance Report

United Spirits Ltd - Strategy, SWOT and Corporate Finance Re

United Spirits Ltd - Strategy, SWOT and Corporate Finance Report, is a source of comprehensive company data and information. The report covers the company's structure, operation, SWOT analysis, produc...

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