| 20 Mar 2008
Diageo has hailed the repositioning of J&B for improving the Scotch whisky brand’s performance.
| 2 Nov 2007
Diageo has launched a GBP5m pack redesign for its Scotch brand J&B.
| 27 Jun 2007
Diageo is preparing for the global roll-out of its latest advertising campaign for its J&B whisky brand.
| 14 Mar 2007
The global brand director for J&B hopes the upcoming GBP10m (US$19.2m) push behind the Scotch whisky brand will help it achieve the global “credibility” it has in Spain, its largest market.
| 13 Mar 2007
Diageo is to launch a GBP10m (US$19.2m) global ad push behind Scotch whisky brand J&B.
- Focus - Edrington's FY Performance by Brand
- Pernod relies on Indian whiskey to crack Africa
- Where Beer is Brewed Can Leave a Bad Taste
- Analysis - Storm clouds lift over Diageo Towers
- Hail Marie Brizard: But, For How Long?
- Comment - Diageo CFO to North America? Do the Math
- Diageo CFO Mahlan to head up N America
- Diageo sells "non-core" Gleneagles
- Former Bacardi exec takes De Kuyper CEO role
- Diageo lining up Gleneagles sale - report
- Global liqueurs insights - market forecasts, product innovation and consumer trends research
- Edrington Group in Spirits (World)
- Diageo plc (DGE) - Financial and Strategic SWOT Analysis Review
- The IWSR Company Profile 2014 – Remy Cointreau
- Global Tequila insights - market forecasts, product innovation and consumer trends research