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Diageo has hailed the repositioning of J&B for improving the Scotch whisky brand’s performance.

Diageo has launched a GBP5m pack redesign for its Scotch brand J&B.

Diageo is preparing for the global roll-out of its latest advertising campaign for its J&B whisky brand.

The global brand director for J&B hopes the upcoming GBP10m (US$19.2m) push behind the Scotch whisky brand will help it achieve the global “credibility” it has in Spain, its largest market.

Diageo is to launch a GBP10m (US$19.2m) global ad push behind Scotch whisky brand J&B.

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