Jack Daniel's Tennessee Whiskey

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Company Strategic Review - Part three

27 Aug 2002

The continuing woes of the US economy have affected every player in the drinks industry with a stake in the market, and this week's two subjects Allied Domecq and Brown-Forman have been no exceptions. However, as Chris Brook-Carter reports, despite the tough times both have made considerable steps in the right direction.

UK: Bacardi and Brown-Forman launch distribution venture

5 Aug 2002

The new distribution agreement between Bacardi-Martini Limited and Brown-Forman Beverages UK began late last week, the companies have announced. The two companies will operate the arrangement under the new trading name of Bacardi Brown-Forman Brands. "Bacardi-Martini Limited will benefit under the new agreement by sharing distribution, storage, transportation and logistical expenses of its own brands with Brown-Forman in the UK.  The cost sharing arrangement will enable both Bacardi-Martini Limited and Brown-Forman to invest more time and money into building their complementary brand portfolios. Both Bacardi-Martini Limited and Brown-Forman will retain control over their respective brands," a statement said.

UK: Bacardi and Brown-Forman launch distribution venture

5 Aug 2002

The new distribution agreement between Bacardi-Martini Limited and Brown-Forman Beverages UK began late last week, the companies have announced. The two companies will operate the arrangement under the new trading name of Bacardi Brown-Forman Brands. "Bacardi-Martini Limited will benefit under the new agreement by sharing distribution, storage, transportation and logistical expenses of its own brands with Brown-Forman in the UK.  The cost sharing arrangement will enable both Bacardi-Martini Limited and Brown-Forman to invest more time and money into building their complementary brand portfolios. Both Bacardi-Martini Limited and Brown-Forman will retain control over their respective brands," a statement said.

US: Brown-Forman to re-launch Old Forester

29 Jul 2002

US wines and spirits company, Brown-Forman, is planning a major re-launch of its oldest brand, Old Forester Bourbon. The company is to invest some $13m in a major re-launch of Old Forester which was originally introduced in 1870 before the company's flagship Tennessee whiskey brand, Jack Daniel's.

TURKEY: Brown-Forman appoints Allied Domecq as distributor

5 Jun 2002

US drinks group, Brown-Forman, has announced that Allied Domecq is to take over distribution of its brands, which include Jack Daniel's and Southern Comfort, in Turkey with immediate effect. Allied Domecq takes over from the Turkish company, Yilmat Mumessillik ve Ticaret, which had been distributing Brown-Forman's products in Turkey since 1997.

UK: Brown-Forman, Bacardi Forge UK Distribution Alliance

27 May 2002

By Anne Brockhoff US drinks group Brown-Forman has forged a cost-sharing alliance with Bacardi to distribute its Jack Daniel's and other spirits brands in the UK, ending a 15-year-old arrangement with Diageo. The new agreement takes effect on 1 August.

US: Name and launch date for JD malternative

21 May 2002

US drinks group, Brown-Forman Beverages Worldwide, and brewer, Miller Brewing Co., have announced that the ready-to-drink Jack Daniel's "malternative" will be launched in July and will be called Jack Daniel's Original Hard Cola. The brand will be available in the on premise market in July and in retail outlets by September, the companies said.

US: Brown-Forman and Bacardi Form US Partnership

4 Apr 2002

By Anne Brockhoff Brown-Forman and Bacardi USA, a unit of Bacardi Ltd, have forged a new partnership called the Gemini Alliance to boost their distribution power in the US, the companies said Wednesday. While the partnership will help the both parties jointly manage relationships with brokers and beverage alcohol boards, building greater distribution muscle in a rapidly consolidating market will be the key to its success, Brown-Forman spokesman Phil Lynch said.

US: Jack Daniel's UK Sales 20% Ahead of Year-Ago Tally

28 Mar 2002

By Anne Brockhoff Brown-Forman has sold about 20% more Jack Daniel's whiskey in the UK than it had by this time a year earlier, the US spirits group told investors on Wednesday. Sales in Britain are expected to reach about 600,000 cases in fiscal 2002, and growth is also expected in Spain, Italy and Korea, chief executive Owsley Brown said during a presentation at the Credit Suisse First Boston Consumer Products Conference in New York.

US: Coors gets into the RTD vibe

26 Mar 2002

Colorado-based brewer, Coors Brewing Co, is set to increase its presence in the malt-based beverage sector with the launch of a new brand, Vibe, later this spring. Vibe should be available in at least eight major cities by early May. Coors' existing malt beverage brand, Zima, which was launched in the 1990s, is to be re-packaged in order to tap into the growth in this area of the market. When hinting that it would be adding a new malt brand to the portfolio, Coors described the new product as "Zima's wild cousin".

Jack Daniel's outlives the dark age

5 Mar 2002

A marketing contradiction, the traditional spirit that appeals to the young, Jack Daniel's success is unparalleled in the drinks world. As other dark spirits flounder in the face of competition from white counterparts, Jeannette Stamper investigates the appeal of the Tennessee whiskey and its marketing secrets.

ROMANIA: Allied Domecq Romania posts $5.7m turnover

26 Feb 2002

The Romanian subsidiary of Allied Domecq, Allied Domecq Romania, has posted turnover of Lei185 billion (US$5.7m) for 2001. Some 65% of the company's sales came from whisky in 2001. According to reports, the company sold 34,500 cases of Ballantine's, Teachers and Jack Daniel's in 2001. It also sold 9,000 cases of Beefeater and 10,500 cases of Finlandia.

US: WRAP - Brown-Forman's third quarter up, but tough times ahead

22 Feb 2002

By Chris Brook-Carter and Anne Brockhoff US spirits group, Brown-Forman, posted net income of $57.3 million for the third quarter to the end of January, up slightly from $56.3 million last year. The company reported that earnings per share for the period were $0.84, up 2% on the previous year. However, the results were affected by non-recurring charges of around $0.06 per share, principally related to the closing of the company's crystal manufacturing plant, and were boosted by an accounting change, which benefited EPS by $0.04 per share.

USA: JDPI pursuing Jack Daniel's bottled water case

11 Jul 2001

Jack Daniel's Properties Inc (JDPI), a wholly-owned subsidiary of Brown-Forman, is to continue with its preliminary injunction against four of the defendants in its Jack Daniels bottled spring water case - Aubryn International, Aubryn CEO R. Bruce Harris, Gorman Properties LLC and Gorman CEO Jack E. Daniels.

USA: Jack Daniel's to sue US company for trademark infringement

25 Jun 2001

Jack Daniels Properties Inc., is to sue a US company for trademark infringement claiming the company led investors to think that its proposed bottled spring water was affiliated or approved by Jack Daniels Properties Inc (JDPI), owners of the Jack Daniels trademark. In a statement JDPI, a wholly-owned subsidiary of Brown-Forman, announced that it has filed a suit against California-based company Aubryn International Inc, R.Bruce Harris, Gorman Properties, LLC and Jack E. Daniels for infringing its Jack Daniel's Tennessee Whiskey trademark.

USA: Jack Daniel's to sue US company for trademark infringement

25 Jun 2001

Jack Daniels Properties Inc., is to sue a US company for trademark infringement claiming the company led investors to think that its proposed bottled spring water was affiliated or approved by Jack Daniels Properties Inc (JDPI), owners of the Jack Daniels trademark. In a statement JDPI, a wholly-owned subsidiary of Brown-Forman, announced that it has filed a suit against California-based company Aubryn International Inc, R.Bruce Harris, Gorman Properties, LLC and Jack E. Daniels for infringing its Jack Daniel's Tennessee Whiskey trademark.

USA: Jack Daniel's drives Brown-Forman's record results

25 May 2001

Brown-Forman Corporation, the US producer of Jack Daniel's, reported record results for the fourth quarter and fiscal year ended April 30, 2001. Annual earnings per share grew 7% to $3.40, up from $3.18 in fiscal 2000. Operating income increased 7%, with the beverages division growing 8%.

White heat: Vodka rules the world

23 Apr 2001

Stolichnaya vodka's 54m nine-litre case supremacy places it as the world's biggest brand but the past year has seen Bacardi-Martini's portfolio rocket up the league tables. In just-drinks.com's Premier League Brand 2001 report, white spirits rule, while whiskies wane and Tequila tumbles. Mary Hall and Elliot Lane report.

USA: Brown-Forman Buys an Estate's Class B Common Stock

31 Aug 2000

Brown-Forman Corporation (NYSE: BF.A BF.B) announced today that it has acquired 61,992 shares of its Class B Common Stock from an estate. The purchase price of the shares was $50.91 per share, the average of the closing prices of the stock on August 28 and 29.Brown-Forman Corporation is a diversified producer and marketer of fine quality consumer products, including Jack Daniel's, Canadian Mist, Southern Comfort, Fetzer and Bolla Wines, Korbel California Champagnes, Lenox, Dansk, Gorham tableware and giftware, and Hartmann Luggage.

USA: Brown-Forman Earnings Up 11%

25 Aug 2000

Brown-Forman Corporation (NYSE: BF) today reported record results for the quarter ended July 31, 2000. Net income and earnings per share rose 11% for the period, fueled by 10% growth in gross profit. First quarter operating income grew 9%.Accelerating rates of growth for gross profit and operating income reflected positive consumer trends for Brown-Forman's premium brands, as well as the benefit of currency hedging transactions. The company's first quarter hedging position was increased substantially in anticipation of overseas investments, including the acquisition of equity stakes for Finlandia Vodka and Glenmorangie Single Malt Scotch Whiskies. Hedging gains for the period more than offset the negative impact of translating weaker foreign currencies into U.S. dollars.

USA: Brown-Forman Corporation Announces Successful Closing of Finlandia Vodka Acquisition

3 Aug 2000

Brown-Forman Corporation (NYSE: BF) announced today it has successfully closed the acquisition of 45% of the common stock of Finlandia Vodka Worldwide Ltd (FVW), a joint venture between Brown-Forman and the Altia Group Ltd of Finland. Finlandia Vodka Worldwide is the owner of Finlandia Vodka, a premium Finnish vodka sold in more than 75 countries around the world.In June, Brown-Forman Corporation and Altia Group announced the formation of a global alliance to market and sell Finlandia Vodka. Altia transferred the Finlandia trademark and marketing and distribution assets to Finlandia Vodka Worldwide Ltd (FVW), now owned 55% by Altia and 45% by Brown-Forman. Brown-Forman now serves as Finlandia's distributor or representative in all markets other than Finland and the Nordic countries, the Baltic States, the Czech Republic and Poland. Brown-Forman had been Finlandia's distributor in the United States since 1996.Brown-Forman Corporation is a diversified producer and marketer of fine quality consumer products, including Jack Daniel's, Canadian Mist, Southern Comfort, Fetzer and Bolla Wines, Korbel California Champagnes, Lenox, Dansk, and Gorham tableware and giftware, and Hartmann Luggage.

USA: San Antonio Resident Cracks Jack Daniel's Safe and Wins $100,000

26 Jun 2000

With the turn of a dial, Steven Sanchez of San Antonio, Texas, became $100,000 richer today at the Jack Daniel Distillery. Sanchez was one of 34 national consumer finalists who traveled to Lynchburg to attempt to crack the old safe that led to the death of renowned whiskey distiller, Jack Daniel.The sweepstakes, which was the second of its kind for the nation's oldest registered distillery, tied into the interesting death of the distillery's founder, Jack Daniel.

USA: Jack Daniel's Signs On as PRCA Partner

20 Jun 2000

Jack Daniel's, the world's top-selling North American whiskey, has become the newest sponsor and the official distilled spirit of the Professional Rodeo Cowboys Association. According to the three-year agreement between Jack Daniel's and the PRCA, the Lynchburg, Tenn.-based company is a sponsor of the Wrangler ProRodeo Tour television broadcasts, each of the PRCA's circuit finals rodeos, the Dodge National Circuit Finals Rodeo and the National Finals Rodeo.

Glenmorangie deal reveals threat to future of Scotch producers

13 Jun 2000

The announcement that US giant Brown-Forman has taken a 10% stake in Glenmorangie has once more brought into question the long-term future of the smaller Scotch producers. Dave Broom, renowned drinks writer and Scotch expert, examines the deal's implications and the threat to the industry it reveals.

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