Jack Daniel's Tennessee Whiskey

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Brown-Forman's Russian glass half-full

The CFO of Brown-Forman has offered hope to Russia's alcohol market, claiming that the company is "doing pretty well" in the challenging cou...

World whiskies market expanding on numerous fronts

As diversity is what defines the non-Scotch whisky segment, it is subject to numerous and sometimes contrasting trends across the different...

Brown-Forman sees "upstarts" hamper vodka pricing

The CEO of Brown-Forman has flagged the growth of rival vodka “upstarts” such as Tito's Handmade Vodka as driving a “brutally competitive” v...

just The Preview - Brown-Forman Q2 & H1

On Wednesday, Brown-Forman will report its second-quarter and first-half results. Here, just-drinks takes a look at the company's performanc...

Latest Interviews

Interview - CEO of Brown-Forman - Part II 18 Dec 2012

Ben Cooper

In the first part of just-drinks' interview with Paul Varga, the CEO of Brown-Forman discussed the company's portfolio and prospects in emerging markets. In this second - and final - part, Varga details the company's take on the mergers & acquisitions scene in the global spirits industry, and the roll of innovation as an alternative to M&A.


Interview - CEO of Brown-Forman 13 Dec 2012

Ben Cooper

Earlier this year, Ben Cooper met the CEO of Brown-Forman, Paul Varga, in the company's heartland, the US. In the first instalment of this two-part interview, the two look at Brown-Forman's position in the drinks industry, its portfolio of spirits brands and its prospects and ambitions in the emerging markets.

Latest News

just a While Ago - On 4 March in... 4 Mar 2015

Olly Wehring

Here's a look at what was happening on this day in...


Brown-Forman's YTD sales, profits climb 4 Mar 2015

Andy Morton

Brown-Forman has posted a steady increase in YTD sales and profits as the Jack Daniel's Tennessee Whiskey portfolio continued to grow.


Brown-Forman eyeing Scotch, Irish whisk(e)y entry? 12 Dec 2014

James Wilmore

The head of Brown-Forman has hinted at the prospect of the company building its own Scotch or Irish whisk(e)y production facility as an alternative to an acquisition in either category.


Smirnoff tops UK shopping list - figures 25 Nov 2014

Andy Morton

The one-litre size of Diageo's Smirnoff vodka has topped a list of the UK's top-selling brands, with the 70cl bottle coming third, according to new figures.


Brown-Forman unveils Jack Daniel's UK push 26 Aug 2014

James Wilmore

Brown-Forman has released details of this year's UK campaign to celebrate the birthday of Jack's Daniel's, the founder of the American whiskey brand.

Latest blogs

Arkansas set for vote that could end dry spell 4 Sep 2014

Andy Morton

The US state of Arkansas goes to the polls on 4 November to decide whether to end so-called “dry” counties, meaning ones that don't allow any alcohol sales. About half of the state's 75 counties are alcohol free, and the practice, which dates from Prohibition days, is still in force in a

Company research

The IWSR Global Trends Report 2014

The IWSR Global Trends Report 2014

Premiumisation, the craft movement and fast-paced innovation take centre stage. The increasingly fast-paced rise and fall of trends is having a major impact on the global drinks market. Factors such a...

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Global ready-to-drink (RTD) and ready-to-serve (RTS) market review

Global ready-to-drink (RTD) and ready-to-serve (RTS) market

Over the last 10 years RTD's as a category may not have grown at anywhere near the level it did between 1998 and 2003 but it has, nevertheless enjoyed steady global growth. This reality flies in the f...

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Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends research

Global non-Scotch whiskies insights - market forecasts, prod

The whisky segments outside of Scotch are set for significant growth over the next five years. It's predicted that the US whiskey market - currently totalling around 37.1m cases - will add some 11.5m...

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