Anheuser-Busch InBev

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Are beverage firms paying enough attention to deforestation? - sustainability spotlight

22 Oct 2020

A new initiative to address deforestation was launched last month by the Consumer Goods Forum involving 17 major manufacturers and retailers - but no drinks companies. Ben Cooper explores whether the beverage sector needs to do more in the area of deforestation.

Days Brewing's Days non-alcoholic beer - Product Launch

21 Oct 2020

UK start-up Days Brewing has launched a non-alcoholic beer brand that is produced using Scottish water.

Anheuser-Busch InBev’s Mike’s Hard Seltzer Raspberry - Product Launch

21 Oct 2020

Anheuser-Busch InBev has added a new flavour to its Mike's Hard Seltzer line-up in the UK.

Anheuser-Busch InBev eliminates plastic rings from UK beers

19 Oct 2020

Anheuser-Busch InBev has removed plastic rings from its entire UK portfolio as part of a sustainability drive.

Anheuser-Busch InBev teams up with singer Halsey for Budweiser ad - video

15 Oct 2020

Anheuser-Busch InBev's Budweiser beer brand has joined forces with singer/songwriter and social activist Halsey to launch a global marketing campaign.

Anheuser-Busch InBev to test low-carbon cans on Michelob Ultra

7 Oct 2020

Anheuser-Busch InBev is to test-launch 1m beer cans made from low-carbon aluminium in the US.

Eastside Distilling names Janet Oak as chief branding officer

5 Oct 2020

Eastside Distilling has appointed a marketing executive who has worked with Pernod Ricard and Anheuser-Busch InBev to the role of chief branding officer.

Anheuser-Busch InBev makes another US hard seltzer play with Michelob Ultra extension

2 Oct 2020

Anheuser-Busch InBev has ramped up its involvement in the hard seltzer category with the unveiling of an extension of its Michelob beer brand in the US.

Anheuser-Busch InBev completes Craft Brew Alliance takeover

30 Sep 2020

Anheuser-Busch InBev has closed the book on the long-running saga to take full control of US brewing collective Craft Brew Alliance.

Anheuser-Busch InBev unveils localised Budweiser cans for Detroit's Big Sean

28 Sep 2020

The US division of Anheuser-Busch InBev has put an image of a Detroit rapper on cans of Budweiser in Michigan as beverage companies increasingly go local for targetted marketing campaigns.

Has Diageo opened the door to a takeover, will alcohol-free spirits really take off and is Anheuser-Busch InBev looking for a new leader? - The just-drinks Analyst

22 Sep 2020

In his latest just-drinks outing, former beverages analyst Ian Shackleton ponders Diageo's next move, the opportunity (or otherwise) of 0%-abv spirits and the likelihood of a new CEO at Anheuser-Busch InBev.

The Coca-Cola Co CEO confirms US hard seltzer launch for 2021

22 Sep 2020

The Coca-Cola Co will roll out its hard seltzer in the US next year, according to the group's CEO.

Asahi hails post-COVID beer trends as Grolsch makes UK comeback

21 Sep 2020

Now is a "great time" to launch new beer brands, according to Asahi, as the brewer returns Grolsch to the UK market in a lower-abv guise.

Anheuser-Busch InBev takes first hard seltzer to China

21 Sep 2020

Anheuser-Busch InBev has launched a zero-sugar hard seltzer in China under the Mike's brand.

Anheuser-Busch InBev to complete Craft Brew Alliance takeover "in coming weeks"

21 Sep 2020

Anheuser-Busch InBev's full acquisition of Craft Brew Alliance is finally set to close after approval of the transaction has been granted by the US justice department.

Corporate Social Responsibility activations around the world - The IARD Digest - September 2020

18 Sep 2020

Once a month, the drinks industry-funded International Alliance for Responsible Drinking, which covers alcohol policies worldwide, reviews some of the alcohol industry's recent CSR activities. Here's a look at what's been going on in recent weeks.

Anheuser-Busch InBev takes Budweiser Zero to Canada

18 Sep 2020

Anheuser-Busch InBev has expanded the distribution of non-alcoholic Budweiser Zero to Canada.

Beam Suntory signs Wimbledon tie-up for Sipsmith Gin

14 Sep 2020

Beam Suntory's Sipsmith brand has become the Wimbledon tennis tournament's first global gin partner.

Anheuser-Busch InBev to give English football push to Budweiser Zero - video

14 Sep 2020

Anheuser-Busch InBev is to launch UK TV ads for Budweiser Zero as part of its English Premier League sponsorship, as brewers increasingly push non-alcoholic beers in their sports marketing.

Heineken takes on Anheuser-Busch InBev in Peru with Tres Cruces buy

10 Sep 2020

Heineken has acquired Peruvian beer brand Tres Cruces, marking the brewer's entry into a market dominated by Anheuser-Busch InBev.

PepsiCo lines up Cyberpunk 2077 tie-up for Rockstar Energy

10 Sep 2020

PepsiCo is to launch limited-edition Rockstar energy drink cans as part of a sponsorship agreement with one of the biggest video games releases of the year, Cyberpunk 2077.

Anheuser-Busch InBev readies more Busch dog beer after first batch sells out

10 Sep 2020

Anheuser-Busch InBev plans to produce more Busch Dog Brew, a beer made for dogs, after an initial run in the US sold out in less than half a day.

Anheuser-Busch unveils Bud Light Twitter push for at-home American Football celebrations

9 Sep 2020

The US division of Anheuser-Busch InBev has partnered with the National Football League and Twitter for a marketing activation from flagship brand Bud Light in the country.

Anheuser-Busch InBev silent on CEO Carlos Brito departure claims

8 Sep 2020

Anheuser-Busch InBev has chosen not to comment on a news article today claiming that CEO Carlos Brito is set to step down from the role.

Who could be the next CEO of Anheuser-Busch InBev if Brito departure reports are true? - analysis

8 Sep 2020

If this week's reports are to be believed and Anheuser-Busch InBev's CEO is readying his exit, then the depth of the pool of potential replacements seems rather shallow.

Anheuser-Busch InBev signs up Lionel Messi for Budweiser campaign - video

8 Sep 2020

Anheuser-Busch InBev has announced a Budweiser partnership with Lionel Messi days after the Barcelona football player ended transfer speculation by remaining at his club.

Anheuser-Busch InBev revives first major US responsible drinking campaign - video

7 Sep 2020

The US division of Anheuser-Busch InBev has bought back its first major responsible drinking push in support of the hospitality industry.

Anheuser-Busch InBev’s Bud Light Platinum Seltzer - Product Launch

4 Sep 2020

Anheuser-Bush InBev has expanded its Bud Light Seltzer portfolio with a three-strong line focused on night time consumption.

Golden Road Brewing's Oktoberfest Bier - Product Launch

4 Sep 2020

Anheuser-Busch InBev’s Los Angeles-based brewery Golden Road Brewing has launched a limited-edition beer under its Oktoberfest Bier brand.

Anheuser-Busch InBev fails to impress in hard seltzer bid - analyst

3 Sep 2020

The hard seltzer category represents "another missed opportunity" for Anheuser-Busch InBev, an analyst has said, warning that Bud Light Seltzer is a litmus test for the company's entire innovation programme.

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