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Heineken

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For foreign businesspeople in China, it is the most cliched of scenarios - the over-ambitious company lured to disaster by the appeal of China's seemingly bottomless potential. The past 30 years is littered with examples. Is Heineken about to become the latest?

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In his latest missive from the investor coal-face, former analyst Ian Shackleton shares his thoughts on how the second quarter is shaping up, the prospects of a trade war between the US and, well, everybody else and how drinks companies are starting to think longer-term than the next three months.

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What do international brewers know about cannabis? Not very much, it seems, which is why Constellation Brands last year invested CAD245m (US$191m) in a cannabis manufacturer to help Corona's US owner bring a cannabis beverage to market. Molson Coors is reportedly seeking similar help in its potential push into the category.

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Brazil's economic recovery, its slowest in two decades, may be hampered by a fragile job market, high interest rates and the strength of the US dollar.

As the man in charge of Peroni Nastro Azzurro, Grolsch and SABMiller's other European brands sold off after its takeover, Hector Gorosabel had a front-row seat for the dismantlement of one of the world's major brewers. Then, Asahi came calling and offered him the chance to lead his former charges in a fresh direction for the Japanese giant. In a two-part interview with just-drinks, Gorosabel discusses how he came to accept his new role, and reveals the behind-the-scenes emotions as SABMiller went out of existence.

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In November, just-drinks grabbed some time with the CEO of the drinks industry-funded International Alliance for Responsible Drinking, Henry Ashworth. The first part of our resultant interview, which can be found here, saw Ashworth explain what the organisation does and how it defines success. Here, in part two, we discuss IARD's relationship with the World Health Organisation and tackle the thorny issue of pricing as a tool in responsible drinking's arsenal.

Heineken's introductory craft-style range, the UK-produced Maltsmiths, is to appear on TV for the first time in a new GBP4.5m (US$5.8m) marketing campaign.

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Heineken is betting on premium beer growth in China with a US$3.1bn partnership with Snow owner China Resources Enterprises.

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Heineken's CEO has said Nigeria's premium beer market is on track for success despite pressure from value brands and the launch of Anheuser-Busch InBev's Budweiser.

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Heineken has delivered a solid first-half sales increase but also slashed its full-year forecast after margins plummeted.

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Heineken has launched the biggest UK brand awareness campaign for Birra Moretti in three years, including the brand’s first television advert in the country.

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Heineken has launched what it claims is the "biggest ever" campaign for alcohol-free beer in the UK market.

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Heineken has halted brand promotion work in Mozambique after an independent assessment found that some female promotion staff in the country had been sexually harassed by consumers.

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Heineken has partnered with Channel 4 in the UK to launch a new TV campaign for its Bulmers cider brand.

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Heineken has been hit by a carbon dioxide shortage in the UK that could affect beer supplies to the country's on-premise channel.

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Heineken has bought a minority stake in London brewery Beavertown.

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Heineken is to invest GBP44m (US$58m) in its UK pub estate this year as it looks to spur growth in a declining on-premise.

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Heineken has unveiled a new US marketing campaign entitled "Cheers to the Unexpected", celebrating spontaneity in a series of television commercials, digital spots and outdoor branding.

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Old Mout Cider has launched its biggest UK campaign to date – a GBP3.5m (US$4.7m) initiative entitled "Save the Kiwi".

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Heineken has appointed a new CEO for its US unit.

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Heineken has secured a return to headline status for its namesake beer brand with Europe's leading club rugby union tournament.

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Heineken's US unit has added Italian beer brand Birra Moretti to its countertop draught system.

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Heineken's US unit will reintroduce the group's Strongbow Original Dry cider to the country, following what the company has called demand from consumers via social media.

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Heineken has acquired a minority share in a Belize brewery.

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Heineken's US unit has lined up 20-packs of smaller bottle sizes for its Tecate Light beer as it looks to capitalise on summer drinking occasions.

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Anheuser-Busch InBev's Corona Mexican beer has overtaken Skol to retake its crown as Latin America's most valuable brand.

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Heineken has named Dolf van den Brink as its new leader for Asia Pacific.

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Heineken CEO Jean-Francois van Boxmeer took a EUR620,000 (US$750,000) pay cut last year after hitting fewer performance targets.

Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at just-drinks dusting off their resumes.

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Here in the UK, we're coming to the end of a fine summer of cricket, with England having played against Sri Lanka and Pakistan in a number of matches around the country.