Heineken

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The just-drinks analyst writes...

This month, former beverage analyst Ian Shackleton takes a long, hard look at marketing spend in the digital world, a better-than-expected r...

M&A options for craft brewers - Comment

Craft beer has become the fastest-growing - and the most competitive - segment of the global beer market. With more than 1,700 craft breweri...


Andy Morton | 1 Aug 2017

After a lacklustre Q1, Heineken finally got its year off and running with what many analysts described as an outstanding Q2.


Andy Morton | 31 Jul 2017

Today, Heineken reported a first-half jump in sales and volumes. Here, just-drinks takes a closer look at the group's performance in the six months to the end of June by region.


Ian Shackleton | 12 Jul 2017

This month, our former beverage analyst Ian Shackleton considers how best to grow your top-line, considers that the next round of results will throw up and looks at how his stock picks have performed so far.


Ben Cooper | 5 Jun 2017

The pursuit of happiness may conjure up notions of carefree abandon, but it has become a serious business. Ben Cooper examines how positive psychology - a field of psychological study focused on happiness that has emerged over the past two decades - is in tune with key consumer trends and is proving an effective framework for new approaches to brand marketing.

Latest Interviews

Lucy Britner | 13 Oct 2016

Andy Thomas moved up to the CEO position at Craft Brew Alliance in 2014, following several years in the company's commercial operations. Previously, he spent 12 years at Heineken USA - the last two of which were as unit president. Thomas's experience in big brewing has proved useful at CBA, as the company moves to deepen its ties with major shareholder Anheuser-Busch InBev. In part one of this two-part interview, Thomas provides insight into the latest deal, which gives AB InBev a staggered, qualified offer option to acquire CBA.


Olly Wehring | 21 Jun 2016

Last year, Heineken secured a return to the European sports stage for its Amstel brand. Having called time on its ten-year sponsorship of the UEFA Champions League football competition in 2005, Amstel has just completed the first of a three-year tie-up with the slightly lower-profile Europa League football tournament. Replacing Amstel as Champions League sponsor? Why, it was - and continues to be - brand Heineken. Last month, Olly Wehring travelled to Switzerland to meet Walter Drenth, the group's senior global director for international brands, before being forced to endure his team's defeat that evening to Seville in the Europa League final.

Latest News

Andy Morton | 18 Aug 2017

Heineken is expected to wrap up its acquisition of Punch Taverns pubs before the end of the month after it received the green light from UK authorities.


Olly Wehring | 11 Aug 2017

Compania Cervecerias Unidas has enjoyed a strong start to 2017, with top-line growth hitting double digits in the first half of the year.


Andy Morton | 9 Aug 2017

Anheuser-Busch InBev is to create Russia's second-largest beer producer by combining its operations in the country with those of Turkey's Anadolu Efes.


Andy Morton | 4 Aug 2017

Heineken has gained a UK listing for its Cidrerie Stassen in a supermarket wine aisle.


Andy Morton | 1 Aug 2017

Heineken’s CEO has blamed the parallel market for a slump in Chinese beer volumes this year.


Andy Morton | 31 Jul 2017

Heineken has posted a solid lift in H1 sales as volumes increased in all of its regions.


Andy Morton | 27 Jul 2017

Heineken-owned Lagunitas Brewing Co has bought a minority stake in Michigan craft brewer Short's Brewing Co.


Lucy Britner | 19 Jul 2017

Heineken's Americas Export division has appointed US Beverage (USB) to import several of its local brands to the US market. 


Lucy Britner | 11 Jul 2017

Heineken's US unit has launched Artisanal Blend under its Strongbow hard cider brand. The new flavour is made with heirloom cider apple varieties, Heineken said. The cider is cold-pressed and semi-sweet. 


Olly Wehring | 6 Jul 2017

Heineken has lost its appeal in Greece against a fine for "abusing its dominant position" in the country’s market, although the amount of the fine has been reduced.


Andy Morton | 5 Jul 2017

Heineken has signed a five-year sponsorship deal with the Ethiopian Athletics Federation through its Sofi Malt brand.


Olly Wehring | 4 Jul 2017

Heineken has secured ‘beer partner’ status in Ireland for its namesake beer brand with a soon-to-be-opened stadium in the south of the country.


Andy Morton | 27 Jun 2017

Heineken has offered to sell some of the UK pubs it is set to acquire from Punch Taverns in a bid to appease regulators.


Andy Morton | 23 Jun 2017

Heineken has said its Tequila-flavoured beverage Desperados complies with all labelling regulations, after the body in charge of safeguarding Tequila's image reportedly accused the brand of misrepresenting the spirit.


Andy Morton | 21 Jun 2017

Heineken has become the first alcohol company to get its own Amazon Dash button in the UK.


Lucy Britner | 16 Jun 2017

Heineken's UK unit has lined up new packs for its Old Mout cider brand, as it looks to cater for summer sharing occasions.


Andy Morton | 13 Jun 2017

Heineken has said it will work to satisfy UK concerns after competition authorities threatened a full investigation into its planned acquisition of Punch Taverns.


Lucy Britner | 7 Jun 2017

Heineken and Molson Coors have signed an agreement that sees Molson Coors import, market and distribute Heineken's Sol brand in the US market. 


Lucy Britner | 2 Jun 2017

Heineken has added new designs and three additional locations to its limited-edition aluminium bottles roll out.


Lucy Britner | 30 May 2017

Heineken's UK unit has added reduced calorie beer brand Skinny Lager to its on-premise range in the market. 


Andy Morton | 23 May 2017

Heineken has opened a bar on the set of TV comedian James Corden's late night chat show in the US.


Lucy Britner | 19 May 2017

Heineken is to roll out a GBP2m (US$2.6m) campaign for its Bulmers cider brand in the UK. 

Latest blogs

Andy Morton | 16 Sep 2016

Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at just-drinks dusting off their resumes.


Olly Wehring | 6 Sep 2016

Here in the UK, we're coming to the end of a fine summer of cricket, with England having played against Sri Lanka and Pakistan in a number of matches around the country.

Company research

Heineken N.V. - Mergers & Acquisitions (M&A), Partnerships & Alliances and Investment Report

Heineken N.V. - Mergers & Acquisitions (M&A), Partnerships &

Marketline's Heineken N.V. Mergers & Acquisitions (M&A), Partnerships & Alliances and Investments report includes business description, detailed reports on mergers and acquisitions (M&A), divestments,...

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Heineken do Brasil Comercial Ltda in Alcoholic Drinks (Brazil)

Heineken do Brasil Comercial Ltda in Alcoholic Drinks (Brazi

Heineken do Brasil Comercial Ltda is part of the private international group Heineken NV. In Brazil, it operates in beer, with a wide portfolio of brands occupying different price bands, such as Heine...

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Heineken México S de RL de CV in Alcoholic Drinks (Mexico)

Heineken México S de RL de CV in Alcoholic Drinks (Mexico)

Heineken México is the second largest beer company in Mexico after Grupo Modelo. The company’s strategy is focused on strengthening its brands in order to gain consumer preference. An important focus...

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