Heaven Hill Distilleries

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Constellation Brands to offload Black Velvet Canadian Whisky to Heaven Hill Brands

13 Aug 2019

Constellation Brands is to sell Canadian whisky Black Velvet to US peer Heaven Hill Brands for US$266m.

Heaven Hill Distillery’s 2019 Parker’s Heritage Collection US whiskey - Product Launch

26 Jul 2019

Heaven Hill Distillery has launched this year’s iteration in its annual Parker’s Heritage Collection American whiskey series.

Heaven Hill Brands extends UFC tie-up for Blackheart spiced rum

16 Jul 2019

Heaven Hill Brands has signed a multi-year extension deal for Blackheart Premium Spiced Rum to sponsor mixed-martial-arts (MMA) organisation UFC.

Heaven Hill Distillery’s 7-Year-Old Bottled-in-Bond Kentucky Straight Bourbon Whiskey - Product Launch

24 Jun 2019

Heaven Hill Distillery has launched a seven-year-old expression of its namesake Bourbon in the US.

Brown-Forman eyes bigger bite of flavoured whiskies with Tennessee Apple launch

6 Jun 2019

The CEO of Brown-Forman has outlined high hopes for next year's Jack Daniel's Tennessee Apple launch, claiming that sales of flavoured whiskies in the US have overtaken flavoured vodkas.

Heaven Hill Brands lines up US$1m Deep Eddy visitor push

13 May 2019

Heaven Hill Brands has expanded its Deep Eddy Vodka visitor centre and tasting facilities in the US as it looks to boost consumer engagement.

Heaven Hill Brands' Evan Williams Apple flavoured Bourbon - Product Launch

15 Apr 2019

Heaven Hill Brands is set to add an apple-flavoured variant to its Evan Williams Bourbon portfolio in the US.

Heaven Hill readies 'patriotic' push for Deep Eddy Vodka in US - market data

4 Apr 2019

Heaven Hill Brands has lined up a summer activation in the US for the Deep Eddy Vodka brand that plays to patriotic cues.

Heaven Hill Brands' Old Fitzgerald Bottled-in-Bond Kentucky Straight Bourbon Whiskey - Product Launch

21 Mar 2019

Heaven Hill Brands has released the Spring 2019 iteration of its Old Fitzgerald Bottled-in-Bond Kentucky Straight Bourbon Whiskey.

Lunazul Tequila lines up 'Feed the Wolf' campaign

13 Feb 2019

Heaven Hill Brands has announced a marketing push for the Lunazil Tequila brand in the US

UFC entry to spirits ring has lessons for industry and its celebrity infatuation - Comment

8 Jan 2019

September was a big month for spirits and the combat sport known as mixed-martial arts, or MMA. The Ultimate Fighting Championship (UFC), the biggest promoter in MMA, signed its first vodka partnership, with Nemiroff. A few days later Heaven Hill Brands came onboard with UFC through a partnership for its Blackheart Premium Spiced Rum.

Heaven Hill Distillery lines up US$65m production, Bardstown visitor centre investment

27 Nov 2018

Heaven Hill has announced plans to renovate, expand and rebrand its visitor centre in Bardstown as well as expand production capacity at its namesake Kentucky distillery.

Heaven Hill Brands readies US campaign for Evan Williams Bourbon - video

12 Sep 2018

The whiskey division of Heaven Hill Brands has kicked off a multi-platform marketing push in the US for its Evan Williams Bourbon brand.

Heaven Hill Brands teams up with UFC for Blackheart Premium Spiced Rum

6 Sep 2018

Heaven Hill Brands has joined Nemiroff in securing a sponsorship deal with mixed martial arts organisation UFC, this time for the Blackheart Premium Spiced Rum brand.

Heaven Hill's 2018 Parker’s Heritage Collection whiskey - Product Launch

12 Jul 2018

Heaven Hill has announced the 12th edition of its annual ultra-premium release. Parker’s Heritage Collection Kentucky Straight Bourbon Whiskey was finished in orange curaçao barrels.

Heaven Hill Brands' Heaven Hill 27-Year-Old Barrel Proof Bourbon - Product Launch

4 Jul 2018

Heaven Hill Brands has released a limited edition Bourbon.

Heaven Hill Brands' Dubonnet Rouge Aperitif - Product Launch

28 Jun 2018

Heaven Hill Brands is set to relaunch the Dubonnet aperitif brand in the US, featuring an updated recipe and "vintage" packaging.

Heaven Hill Brands gives Burnett’s Vodka a makeover

12 Feb 2018

Heaven Hill Brands has announced plans to update the packaging across the full range of its Burnett’s vodka brand.

The spirits category in 2017 - just-drinks' Review of the Year, Part I - FREE TO ACCESS

5 Dec 2017

With 2017 drawing to a close, just-drinks looks back at the stories that have made the headlines across the global drinks industry. Here, deputy editor Lucy Britner picks out the highs and lows for the spirits category.

Gruppo Campari offloads Carolans Irish Cream and Irish Mist to Heaven Hill Brands

24 Jul 2017

Gruppo Campari has sold its Carolans Irish Cream and Irish Mist brands to Heaven Hill Brands for US$165m.

Heaven Hill's 2017 Parker’s Heritage Collection Limited Edition Bottling - Product Launch

20 Jul 2017

Heaven Hill Distillery has announced the 2017 bottling of its Parker's Heritage Collection. The 11-year-old single barrel Bourbon will begin shipping in September.

How much longer can US whiskey maintain its stellar growth? - Comment

4 Jul 2017

It's been one of the success stories of the Century so far. Spirits commentator Ian Buxton looks at US whiskey to see if an end to the category's explosive growth will break anytime soon.

"We have never seen anything like this level of enthusiasm for American whiskey" - Interview, Heaven Hill Brands president Max Shapira

20 Jun 2017

Later this year, US spirits firm Heaven Hill Brands will see both a new Bourbon and a new vodka production facility become operational. Yesterday, just-drinks sat down with Heaven Hill president Max Shapira at Vinexpo in Bordeaux to talk about family ownership, the Bourbon boom and the company's investment in vodka.

Captain Morgan trumps Admiral Nelson's in Diageo, Heaven Hill passing-off row

20 Jun 2017

Heaven Hill Distilleries has lost its legal fight with Diageo in Canada over similarities between the packaging of its Admiral Nelson's spice rum brand and Diageo's Captain Morgan.

Heaven Hill Brands’ Admiral Nelson’s Pineapple Rum - Product Launch

7 Apr 2017

Heaven Hill Brands has added a pineapple-flavoured variant to its Admiral Nelson’s Rum brand in the US.

Heaven Hill Brands’ Deep Eddy Orange - Product Launch

14 Mar 2017

Heaven Hill Brands has added a citrus-flavoured extension to its Deep Eddy vodka brand.

Heaven Hill to build second Deep Eddy Vodka distillery

7 Dec 2016

Heaven Hill has announced plans to construct a second Deep Eddy Vodka distillery as it looks to meet growing demand for the brand. 

Key Brands Performance - Non-Scotch Whisky Essentials, Part IV

22 Jun 2016

just-drinks, in association with The IWSR, presents this six-part review of the non-Scotch whisky category. In part four, we turn our attention to the major whisk(e)y brands.

Heaven Hill's Christian Brothers Sacred Bond Brandy - Product Launch

7 Jun 2016

Heaven Hill has launched a bottled-in-bond brandy from California.

Milestone Brands acquires Dulce Vida Spirits

17 May 2016

The former CEO of Deep Eddy Vodka has acquired the Dulce Vida Spirits company. 

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