Havana Club

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Spirits failing to push innovation beyond top-end

This month, spirits commentator Ian Buxton considers an opportunity that - so far - has been missed by the category. For all its investment...

Why craft owes much to multinational brands

In wanting to trumpet their credentials, craft spirits brands still owe much to the bigger, more-established brands in the segments. Richard...


Olly Wehring | 8 Feb 2018

In early-February, Pernod Ricard reported a 5.1% lift in sales for the six months to the end of December. The top-line had to deal with a strong US dollar, however, with reported sales coming in flat for the period. Here, just-drinks takes a closer look at the company's performance by region - as well as the numbers behind its main brands - in the first half of the group's fiscal-2018.


Richard Woodard | 15 Jan 2018

At the end of August, Pernod Ricard released results from its most recent fiscal year, the 12 months to the end of June. Sales in the period were up by almost 4% on the corresponding period a year earlier, breaking the EUR9bn barrier for the first time. Here, industry commentator Richard Woodard considers Pernod Ricard's performance over the past five years and looks at what lessons the wider wine and spirits industries can learn from the group's recent history.


Olly Wehring | 31 Aug 2017

In late-August, Pernod Ricard posted results for its fiscal-2017. Sales in the 12 months to the end of June increased by almost 4% year-on-year, as operating profits rose by just over 3%. Here, just-drinks breaks down the wine and spirits group's figures for the period by brand and by region.


Joe Bates | 23 Mar 2017

Next week sees the International Association of Airport & Duty Free Stores host its annual 'Duty Free Show of the Americas' in Orlando. But, this year's exhibition marks the end of an era. Joe Bates reports.

Latest Interviews

Andy Morton | 12 Jul 2018

It has been 25 years since Pernod Ricard created a joint-venture with the Cuban Government to bring the Havana Club rum brand to international markets. Last month, just-drinks visited Havana to speak to the two men who currently spearhead the JV,  Havana Club International CEO Christian Barré and Juan Gonzalez, the head of Pernod's partner, Cuba's Cuba Ron Corp. In the first of a two-part series, news & insights editor Andy Morton sat down with Barré, a former Spain and Mexico CEO for Pernod, to discuss the African rum market, the potential opportunity in the US  and why negotiating with the Cuban Government is like dealing with European supermarkets.


Andy Morton | 12 Jul 2018

It has been 25 years since Pernod Ricard created a joint-venture with the Cuban Government to bring the Havana Club rum brand to international markets. Last month, just-drinks visited Havana to speak to the two men who currently spearhead the JV, Havana Club International CEO Christian Barré and Juan Gonzalez, the president of Pernod's partner, Cuba's Cuba Ron Corp. In the second of a two-part series, news & insights editor Andy Morton went to Cuba Ron's Havana HQ to speak to Gonzalez, who has led the state-run entity for the last eight years. During their time together, Gonzalez talked about the Government's relationship with Pernod, its hopes of an end to the US trade embargo and why he believes that Cuban rum does not belong to Bacardi.

Latest News

Andy Morton | 12 Jul 2018

Bacardi has reaffirmed its claim to the rights for Havana Club, after the head of Cuba's rum operations attacked the company's long-standing claim on the brand.


Andy Morton | 12 Jul 2018

Pernod Ricard is to raise the price of its Havana Club portfolio in Cuba by as much as 15%, the rum brand's first increase in the country in years.


Lucy Britner | 4 Jun 2018

Pernod Ricard has repackaged its Havana Club Añejo Especial rum as it looks to communicate production methods alongside the expression's Cuban heritage.


Lucy Britner | 8 Mar 2018

Pernod Ricard has rolled out a limited edition bottle design for its Havana Club 3 Year Old rum. 


Lucy Britner | 28 Feb 2018

Pernod Ricard has rolled out this year's Havana Club Tributo edition, with the latest iteration finished in smoky whisky casks.


Olly Wehring | 10 Jan 2018

Bacardi has accused Pernod Ricard of "perpetuating a lie" in the latest round of the pair's spat over the Havana Club rum brand.


Lucy Britner | 8 Sep 2017

Bacardi and Diageo have been weighing the impact of Hurricane Irma, as the storm moves on through the Caribbean, towards Florida.


Olly Wehring | 5 Sep 2017

Pernod Ricard has expressed concern at the need to improve its group price/mix balance, after five of its six largest international brands posted negatives in the latest fiscal year.


Olly Wehring | 7 Mar 2017

Pernod Ricard has unveiled the second iteration of Havana Club’s Tributo collection.


Lucy Britner | 17 Oct 2016

Pernod Ricard has welcomed a move by the US government to relax rules around bringing Cuban rum back to the US. 


James Atkinson | 16 Aug 2016

Pernod Ricard has blocked an attempt by the owner of rum brand Ron Matusalem to trademark the phrase 'Matusalem The Spirit Of Cuba Libre' in Australia.


Lucy Britner | 17 Jun 2016

Pernod Ricard will roll out several brands in Cuba, as it looks to capitalise on the country's growing tourism trends.


Olly Wehring | 1 Jun 2016

Bacardi is looking to bolster the presence of its version of Havana Club in the US, through a broader roll-out programme and a brand extension.


Olly Wehring | 15 Mar 2016

Bacardi has updated its US legal filing from 2004 against Pernod Ricard over the Havana Club trademark in the country.


Olly Wehring | 29 Feb 2016

Pernod Ricard has unveiled a super-premium, limited edition iteration of its Havana Club rum brand.


Olly Wehring | 1 Feb 2016

Bacardi has filed a Freedom of Information Act request in the US, after the country's authorities granted licence for Pernod Ricard to renew its registration of the Havana Club trademark in the country.


Olly Wehring | 18 Jan 2016

Bacardi has attacked the US authorities for granting licence for Pernod Ricard to renew its registration of the Havana Club trademark in the country, with Bacardi maintaining that it is "the legitimate owner of the brand".


Olly Wehring | 18 Jan 2016

Pernod Ricard's Cuban JV partner has renewed its registration of the Havana Club trademark in the US following the granting of a "specific licence" from the country's Office of Foreign Assets Control.


Lucy Britner | 17 Aug 2015

Cocktail bitters company The Bitter Truth has added a cucumber bitters to its range.


Olly Wehring | 14 Aug 2015

Here's a look at what was happening on this day in...


Olly Wehring | 3 Jul 2015

Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.


Andy Morton | 30 Jun 2015

Pernod Ricard has said the company will have enough Havana Club for its core German market even if the US drops an import ban on the rum brand.

Company research

Global rum insights - market forecasts, product innovation and consumer trends

Global rum insights - market forecasts, product innovation a

The global rum category added some 32.3m nine-litre cases between 2006 and 2011 to hit a high-water mark of 150m cases (including low-priced and value segments). Then the category went into reverse, l...

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