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As Anheuser-Busch InBev and SABMiller agree to discuss a mutually-satisfactory takeover offer, Larry Nelson looks at who can be considered a winner and who a loser, should the US$104bn purchase go through.

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The past few months have seen Diageo and SABMiller linked with any number of possible suitors, as acquisition talk surrounding the two companies hit new highs.

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It might be insomnia, it might be the light evenings, but Larry Nelson has taken to his television this month and found a classic film with echoes of the attempts of the big brewers to stop ceding share to the little guys.

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Diageo's exit from its beer joint-venture in South Africa and Namibia comes at the same time as observers are considering what else the company defines as non-core to its business. The move suggests to many – and, initially, to me also – that beer is next on the group's non-core list.

Sanford Bernstein analyst Trevor Stirling is no stranger to the drinks industry. Having spent the late ‘90s as strategic planning director for Guinness Ireland, he then took on the role of packaged trade director at the company. He followed that by starting his own private-client wine merchant. In 2004, Stirling became an analyst at Bernstein, where he covers the major European brewing and spirits companies. Here, he talks to just-drinks about the role of an analyst, and how he sees the future of the drinks industry shaping up.

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Much as the markets of Europe and the US tend to dominate the brewing headlines, Diageo's beer business also operates further afield from these craft playgrounds. In the second- of our two-part interview, Diageo's global head of beer, Mark Sandys, details the importance of Africa, the rise of Guinness in Korea and how the company is tackling new restrictions in Indonesia.

Diageo has extended the release of its on-label nutritional information and alcohol content initiative for Guinness to include 50cl cans in Ireland.

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Diageo has opened a new Guinness concept store at Dublin international airport in partnership with duty free retailer Aer Rianta International (ARI).

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Guinness Draught produced at Diageo's St. James’s Gate for the on-premise is now vegan-friendly after the company completed an overhaul of the brewery's filtration system.

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Diageo has rolled out another Guinness beer developed at its experimental brewery in Dublin. 

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The use of real events in marketing activations is more about "celebrating the human spirit" than "making a political statement", according to the head of Diageo.

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Diageo has launched a new Guinness extension, developed at its experimental brewery in Dublin. 

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Diageo has extended its Guinness partnership with London Irish despite the UK rugby club's relegation from the top tier last season.

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Diageo has rolled out a new beer under the Guinness brand, developed at its experimental brewery in Dublin. 

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Diageo has announced the launch of the latest Guinness campaign, as part of its official broadcast sponsorship of the English Premier League on SuperSport and Canal+ TV channels in Africa.  

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Diageo is to drop the name 'Guinness' from its US beer and malt beverage unit as it increases investment in other brands, including a new hard soda range.

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Diageo has unveiled labelling of per-serving nutritional facts on its Johnnie Walker Red Label packs, as it looks to encourage drinkers to make informed choices.

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Diageo-controlled Guinness Nigeria has reported a slump in year-to-date sales and profits as the country's economy continues to slow.

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Diageo has invested "seven figures" in a campaign for its Guinness lager brand Hop House 13. 

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Diageo has rolled out another extension of its Guinness beer brand. The 1798 Double Extra Stout is a limited-edition batch Guinness that has been matured in oak vats for 18 months and is packaged in a 75cl corked and caged bottle.

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Diageo has launched Guinness Africa Special - its first Guinness innovation in Nigeria for 10 years. 

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Diageo is expanding the availability of two Guinness brand extensions to the US.

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Diageo's Guinness beer brand is to open its experimental brewery to the public. The move reaffirms the company's move towards innovation within the brand, following the launch of the Brewers Project  last September. 

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Here's a round-up of this week's top stories in the global beer & cider categories. We also have similar round-ups for soft drinks & bottled water and spirits & wine.

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Boston Beer has launched three Samuel Adams beers that use nitrogen in the carbonation process instead of carbon dioxide.

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Here's a round-up of this week's top stories in the global beer & cider categories. We also have similar round-ups for soft drinks & bottled water and spirits & wine.

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Diageo has released an IPA extension of its Guinness beer brand in the US.

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Diageo has confirmed the appointment of the marketing director for its European beer division as the next country director for Ireland.

With the Anheuser-Busch InBev and SABMiller deal nicely on its way, the real business can begin in earnest - thinking up a new company name.

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To celebrate its 250th anniversary, Cognac brand Hennessy is trumpeting a virtual time capsule, making a parallel between it and a barrel of Cognac.