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Responsible drinking activations around the world - The IARD Digest - May 2019

16 May 2019

Once a month, the drinks industry-funded International Alliance for Responsible Drinking, which covers alcohol policies worldwide, reviews some of the industry activities designed to promote a more responsible role for alcohol in society. Here's a look at what's been going on so far in recent weeks.

Responsible drinking activations around the world - The IARD Digest - April 2019

18 Apr 2019

Once a month, the drinks industry-funded International Alliance for Responsible Drinking, which covers alcohol policies worldwide, reviews some of the industry activities designed to promote a more responsible role for alcohol in society. Here's a look at what's been going on so far in April.

Why being careful is not careful enough for spirits marketers - Comment

11 Apr 2019

As Edrington's The Macallan is forced to withdraw its major advertising campaign in the UK following a handful of complaints, Neil Ridley wonders if the rules surrounding the above-the-line promotion of spirits are turning us into a nation of naysayers and killjoys, or is there a deeper message here for the drinks industry as a whole?

Why white spirits should follow brown and play the 'brand home' card - Comment

26 Mar 2019

While many brown spirits brand owners have made hay from creating 'homes' for their brands, the white spirits category may be missing a trick. Richard Woodard explains.

Diageo lines up Guinness Women's Six Nations push - video

4 Mar 2019

Diageo has rolled out a new Guinness advertising campaign in the UK to mark the brand's first year as official sponsor of the Women's Six Nations rugby tournament.

Responsible drinking issues around the world - The IARD Digest - February 2019

21 Feb 2019

Once a month, the drinks industry-funded International Alliance for Responsible Drinking, which covers alcohol policies worldwide, looks at what's going on in-market to promote a more responsible role for alcohol in society.

Behind the scenes at Quintessential Brands' The Dublin Liberties Distillery – Focus

21 Feb 2019

Yesterday, the Irish Minister for Foreign Affairs & Trade, Simon Coveney, closed the door on the third still at Quintessential Brands' The Dublin Liberties Distillery. Spirit for Irish whiskey, which is traditionally triple distilled, can now start to be produced at the new site. Deputy editor Lucy Britner took a tour with Darryl McNally, director of Irish whiskey and also master distiller at The Dublin Liberties.

Diageo opens Guinness Six Nations sponsorship with new ad - video

1 Feb 2019

Diageo has kicked off its Guinness sponsorship of the Six Nations rugby competition with a new ad that coincides with the opening weekend of games.

Has Fuller's sold up or sold out? - just-drinks thinks

25 Jan 2019

"Immortalised in the name of one of our famous ales, 1845 is a year that will forever be Fuller’s," reads the London Pride owner's website. "It was then that the partnership papers of Fuller, Smith & Turner were officially signed, marking the start of something very special for London’s brewery scene."

Responsible drinking issues around the world - The IARD Digest - December 2018

21 Dec 2018

Once a month, the drinks industry-funded International Alliance for Responsible Drinking, which covers alcohol policies worldwide, looks at what's going on in-market to promote a more responsible role for alcohol in society.

Guinness takes headline sponsorship of rugby union's Six Nations

7 Dec 2018

Diageo has strengthened the relationship between Guinness and the sport of rugby union, with the brand set to become the headline sponsor of the northern hemisphere Six Nations tournament next year.

Diageo Performance Trends 2014-2018 - results data

19 Nov 2018

In late-July, Diageo released its full-year results for fiscal-2018. The group saw its sales in the 12 months to the end of June rise by 5% in organic terms on the year-prior. Here, just-drinks picks through Diageo's performance over the past five years for the trends set to affect the group, specifically, and the global spirits category, more broadly.

Asian beer brands spike in value as China premiumises - study

16 Nov 2018

Asian beer is enjoying a global high as a number of top-selling brews climbed the rankings in a new list of the world's most valuable beer brands.

Diageo lines up Guinness Open Gate Brewery pop-up for London

15 Nov 2018

Diageo is to take its Guinness Open Gate Brewery project on the road, bringing experimental beers from the Dublin site to a London taproom pop-up.

Diageo's Guinness Stout Aged in Bulleit Bourbon Barrels - Product Launch

12 Nov 2018

A Guinness stout that has spent time in barrels previously used to hold Bulleit Bourbon has been launched in "very limited" quantities in the US.

Diageo lines up selfie printing on pints of Guinness

24 Oct 2018

Diageo has announced a 'selfie' activation at its Guinness brewery in Dublin, Ireland.

Diageo set to open Maryland Open Gate Brewery next month

26 Jul 2018

Diageo CEO Ivan Menezes has said the company expects to open its new US brewery to the public in August.

Diageo's Half Year fiscal-2018 - results data

25 Jan 2018

In late-January, Diageo announced results for the first half of its fiscal-2018. Here, just-drinks takes a closer look at the group's sales performance by region in the six months to the end of December. All figures are on an organic basis.

Why Brown-Forman is on to a winner, how Coca-Cola Hellenic can kick on and why the AGM must return - The just-drinks Analyst

10 Oct 2017

just-drinks' resident analyst returns. This month, Ian Shackleton believes he has picked out a gem in the US spirits category. He also looks at one possible root to growth for Coca-Cola Hellenic, while bemoaning the sad demise of the Annual General Meeting.

Diageo rolls out Guinness new ad to UK and Ireland - video

18 Sep 2017

Diageo has lined up a new advertising campaign for its Guinness brand in the UK and Ireland. 

Diageo hands Guinness distribution to Anheuser-Busch InBev in China

30 Aug 2017

Diageo has appointed Anheuser-Busch InBev as the exclusive distributor for its Guinness beer brand in mainland China.

Diageo opens Guinness-dedicated outlet at Dublin airport

15 May 2017

Diageo has opened a new Guinness concept store at Dublin international airport in partnership with duty free retailer Aer Rianta International (ARI).

Guinness goes vegan as Diageo completes filter overhaul

3 May 2017

Guinness Draught produced at Diageo's St. James’s Gate for the on-premise is now vegan-friendly after the company completed an overhaul of the brewery's filtration system.

just-drinks Exclusive - Politicised marketing about "celebrating human spirit" - Diageo CEO

27 Jan 2017

The use of real events in marketing activations is more about "celebrating the human spirit" than "making a political statement", according to the head of Diageo.

Diageo keeps faith with relegated London Irish rugby club

7 Sep 2016

Diageo has extended its Guinness partnership with London Irish despite the UK rugby club's relegation from the top tier last season.

Diageo rolls out Guinness English Premier League campaign in Africa - video

19 Aug 2016

Diageo has announced the launch of the latest Guinness campaign, as part of its official broadcast sponsorship of the English Premier League on SuperSport and Canal+ TV channels in Africa.  

Diageo renames US beer unit as focus moves beyond Guinness

5 Aug 2016

Diageo is to drop the name 'Guinness' from its US beer and malt beverage unit as it increases investment in other brands, including a new hard soda range.

Can craft breweries compete in lager arena? - Comment

21 Jul 2016

Regardless of what country you choose or in which time period it is framed, three words can be used to characterise most early craft beer development: small, undercapitalised and ale. As much as the first two are fairly obvious – we didn't call it 'microbrewing' for nothing, and pretty much all small-scale start-ups are underfunded – the third, ale, is somewhat less self-evident. It is nevertheless directly related to its predecessors.

Guinness Nigeria sees YTD sales, profits tumble as economic woes continue

26 Apr 2016

Diageo-controlled Guinness Nigeria has reported a slump in year-to-date sales and profits as the country's economy continues to slow.

"Half of our beer around the world isn't creamy with a white head" - Interview, Diageo's global head of beer, Mark Sandys, part II

14 Apr 2016

Much as the markets of Europe and the US tend to dominate the brewing headlines, Diageo's beer business also operates further afield from these craft playgrounds. In the second- of our two-part interview, Diageo's global head of beer, Mark Sandys, details the importance of Africa, the rise of Guinness in Korea and how the company is tackling new restrictions in Indonesia.

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