Groupe Danone

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The soft drinks category in 2018 - Review

The past year has seen significant change in the soft drinks and water sectors, precipitated by that immutable force - necessity. A look bac...

Why soft drinks is trapped in a plastic corner

Faced with relentless campaigning and mounting public concern about plastic pollution, soft drinks companies have no choice but to act to mi...

Ian Shackleton | 23 Oct 2018

Ian Shackleton, just-drinks' resident analyst, has some sage advice for those listed drinks companies out there who are sniffing around the cannabis sector. He also considers the growing importance of corporate governance, while preparing the ground for a lively few days of third-quarter results.

Lucy Britner | 11 Oct 2018

The last five years have seen a raft of drinks firms launch all kinds of venture capital funds, incubator units and start-up accelerators as they look to enter new categories or invest in new technologies.

Ben Cooper | 30 May 2018

A recently-published study suggests consumers may not be as drawn to Anheuser-Busch InBev's new 100% renewable electricity icon as the brewer might hope for. But, Ben Cooper writes, there are factors other than consumer sentiment driving the beverage sector's investment in renewable energy.

Richard Corbett | 24 May 2018

Our soft drinks commentator returns! This month, Richard Corbett considers the Deposit Return Scheme concept and flags why the soft drinks industry should welcome it with open arms.

Latest Interviews

Chris Mercer | 5 Apr 2012

The first part of Chris Mercer's interview with Cecile Bonnefond, CEO of Societe Europeenne de Participations Industrielles' Champagne unit, ended with the Champagne veteran holding forth on the need to change consumer attitudes to the category outside of France. In part two, it's all about international markets, a “schizophrenic” supply situation, and women in boardrooms.

Michelle Russell | 3 May 2011

In this month's just the Answer, just-drinks talks to Peter Unsworth, chief executive of Tata Global Beverages.

Latest News

Andy Morton | 29 Aug 2018

Danone's venture capital unit has led a US$10.6m investment into a German producer of a home water system that claims to turn tap water into mineral water.

Olly Wehring | 9 Jul 2018

Danone has announced details of a new marketing activation in the US for Evian, with the mineral water brand's long-running baby-based campaign set to be retired.

Andy Morton | 6 Jun 2018

Danone's Indonesian bottled water unit, Danone-Aqua, has pledged to recover more plastic than it uses by 2025 as part of a new sustainability drive.

Lucy Britner | 2 Feb 2018

Danone's venture capital unit has invested in an organic coconut water producer in the US. 

Olly Wehring | 18 Jan 2018

Danone has announced plans to move all the PET bottles used for its Evian brand to be made from recycled plastic by 2025.

Lucy Britner | 23 Nov 2017

Danone's venture capital arm has invested in Hawaii-based water brand Kona Deep.

Stuart Todd | 14 Sep 2017

Danone has completed a capacity upgrade for Evian at the water brand’s production facility in the east of France.

Andy Morton | 6 Jul 2017

Danone is hoping to shake up the soft drinks market with a raft of new products that target emerging trends, CEO Emmanuel Faber has said.

Lucy Britner | 6 Mar 2017

Danone has launched a new advertising campaign across North America for its Evian water brand.

Andy Morton | 3 Jan 2017

Danone has launched a New Year's UK marketing campaign for Volvic that will emblazon motivational messages across packaging for the bottled water brand.

Andy Morton | 20 Oct 2016

PepsiCo has pooled its beverages sales forces in France with Danone Waters in the out-of-home food channel.

Stuart Todd | 27 Jun 2016

Danone’s bottled water unit has increased production capacity for its French sparkling mineral water brand, La Salvetat.

Lucy Britner | 21 Jun 2016

Danone has announced a GBP2.6m (US$3.8m) campaign for its Volvic Touch of Fruit brand in the UK. 

Lucy Britner | 10 May 2016

Danone's UK unit has launched a GBP1.8m (US$2.6m) campaign to support its Volvic Juiced brand as it looks to recruit new consumers. 

Andy Morton | 24 Mar 2016

The CEO of Danone has highlighted the potential for the bottled water sector as health guidelines push consumers to drink more water.

Lucy Britner | 7 Mar 2016

Danone has launched its first cross-brand television campaign for Volvic water in the UK. 

Lucy Britner | 14 Jan 2016

Danone has added a third sugar-free flavour to its Volvic Touch of Fruit range.

Andy Morton | 8 Jan 2016

The UK division of Groupe Danone has launched a limited-edition packaging for its Evian bottled water that targets consumers who are abstaining from alcohol for January. 

Andy Morton | 30 Nov 2015

Groupe Danone has launched a Star Wars-themed range of Volvic bottles as part of the brand's tie-up with the upcoming The Force Awakens movie.

Andy Morton | 27 Nov 2015

Groupe Danone is to launch a GBP2m marketing campaign in the UK next year to support its Volvic Touch of Fruit Sparkling range.

Andy Morton | 9 Sep 2015

Groupe Danone has unveiled two limited-edition Evian bottles designed by US fashion designer Alexander Wang.

Olly Wehring | 20 Jul 2015

Here's a look at what was happening on this day in...

Company research

Groupe Danone in Soft Drinks (World)

Groupe Danone in Soft Drinks (World)

Danone is one of the world’s leading soft drinks companies, with its focus on bottled water and its key development area, aquadrinks – flavoured water and functional water. Danone is strong in still b...

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Failure Case Study: Danone Dairy in India - The risk of offering premium products in a price-sensitive market

Failure Case Study: Danone Dairy in India - The risk of offe

Failure Case Study: Danone Dairy in India, examines the risk of offering premium products in a price-sensitive market....

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Naturally Healthy Beverages in Ukraine

Naturally Healthy Beverages in Ukraine

NH beverages continued to gain popularity. These soft and hot drinks can suit healthy lifestyles and satisfy needs arising from growing health awareness. NH bottled water was the biggest and most matu...

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