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Focus - The Power 100: Top Wine & Spirits Trends in the Last Ten Years
10 Jun 2015
Earlier today, brand valuation consultancy Intangible Business released the results of its latest survey of the world's wine and spirits brands. In this excerpt from the full report, which can be downloaded here, the company considers the consumer trends that have shaped the wine and spirits categories in the last ten years.
just the Facts – The Power 100 2014
2 Jun 2014
Earlier today (2 June), brand valuation consultancy Intangible Business released the results of its latest survey of the world's wine and spirits brands. Here's a look at 'The Power 100', along with the methodology used to draw up the list.

just the Winners - International Spirits Challenge 2013: Brandy, Gin, Liqueurs, Rum, Tequila, Vodka
25 Jul 2013
Last week, the International Spirits Challenge all of its gold medal and trophy-winning spirits brands for 2013. Here is the list of brandy, gin, liqueurs, rum, tequila and vodka winners.
just the Facts – The Power 100 2013
24 May 2013
Earlier this week, brand valuation consultancy Intangible Business released the results of its latest survey of the world's spirits brands. Here's a look at the top ten, along with the methodology used to draw up 'The Power 100'.

just the Winners - International Spirits Challenge 2013: Gin, vodka, Tequila, liqueurs
26 Apr 2013
Late last week, the gold medal winners in the gin, vodka, Tequila and liqueurs sub-categories of this year's International Spirits Challenge were announced.

UK: Bacardi Brown-Forman Brands unveils Eristoff vodka brand refresh
2 Nov 2012
Bacardi Brown-Forman Brands is launching a print and outdoor marketing campaign for its Eristoff vodka brand in the UK, designed to maintain its appeal with younger consumers.
GLOBAL: Diageo sees Smirnoff, Johnnie Walker shine in brand list - research
19 Aug 2011
Diageo is toasting the release of The IWSR’s Top 50 International Spirits Brands list, holding on to the top spot and boasting the largest grower in the top ten.

US: Bacardi brings Eristoff to US
18 Feb 2011
Bacardi is set to roll out its Eristoff vodka portfolio across the US.

INDIA: Bacardi-Martini cracks Tamil Nadu spirits market
14 Jan 2011
Bacardi-Martini India has launched its Superior Rum and Eristoff vodka in the Indian state of Tamil Nadu, a market tightly controlled by the Government.

Product Launch - UK: Bacardi-Martini's Eristoff & Cola
17 Jun 2010
Bacardi-Martini's Eristoff & Cola
US: Global brand director quits Bacardi
19 Nov 2008
One of Bacardi's global brand directors is set to leave the company.
INDIA: Bacardi Martini to ramp up marketing
14 Oct 2008
Bacardi Martini India is planning a new marketing drive across its brands, in order to capitalise on the country’s growing thirst for premium spirits.
DOMINICAN REPUBLIC: Vodka sales soar in Dominican Republic - research
18 Sep 2008
Vodka is the drink of the moment in the Dominican Republic, growing 50% in 2007 according to recent research from the IWSR.
INDIA: Bacardi plans Indian investment - report
31 May 2007
Bacardi has launched Eristoff vodka in India and plans further investment in the country, according to local reports.
Pot of Gould – The voddy brandwagon rolls on
22 Feb 2007
The vodka sector’s capacity for growth, particularly in the US, appears unbounded, and the big spirits players are all keen to gain full advantage. Major companies have recently swooped for the Svedka and 42 Below brands but, writes Patience Gould, the real fun will begin if and when the star Swedish brand Absolut comes up for sale.
GLOBAL: Bacardi to launch Eristoff vodka push
24 Jan 2007
Bacardi is set to launch a global marketing push behind vodka brand Eristoff.
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