Eristoff

Focus - The Power 100: Top Wine & Spirits Trends in the Last Ten Years

10 Jun 2015

Earlier today, brand valuation consultancy Intangible Business released the results of its latest survey of the world's wine and spirits brands. In this excerpt from the full report, which can be downloaded here, the company considers the consumer trends that have shaped the wine and spirits categories in the last ten years.

just the Facts – The Power 100 2014

2 Jun 2014

Earlier today (2 June), brand valuation consultancy Intangible Business released the results of its latest survey of the world's wine and spirits brands. Here's a look at 'The Power 100', along with the methodology used to draw up the list.

just the Facts – The Power 100 2013

24 May 2013

Earlier this week, brand valuation consultancy Intangible Business released the results of its latest survey of the world's spirits brands. Here's a look at the top ten, along with the methodology used to draw up 'The Power 100'.

GLOBAL: Diageo sees Smirnoff, Johnnie Walker shine in brand list - research

19 Aug 2011

Diageo is toasting the release of The IWSR’s Top 50 International Spirits Brands list, holding on to the top spot and boasting the largest grower in the top ten.

US: Global brand director quits Bacardi

19 Nov 2008

One of Bacardi's global brand directors is set to leave the company.

INDIA: Bacardi Martini to ramp up marketing

14 Oct 2008

Bacardi Martini India is planning a new marketing drive across its brands, in order to capitalise on the country’s growing thirst for premium spirits.

DOMINICAN REPUBLIC: Vodka sales soar in Dominican Republic - research

18 Sep 2008

Vodka is the drink of the moment in the Dominican Republic, growing 50% in 2007 according to recent research from the IWSR.

INDIA: Bacardi plans Indian investment - report

31 May 2007

Bacardi has launched Eristoff vodka in India and plans further investment in the country, according to local reports.

Pot of Gould – The voddy brandwagon rolls on

22 Feb 2007

The vodka sector’s capacity for growth, particularly in the US, appears unbounded, and the big spirits players are all keen to gain full advantage. Major companies have recently swooped for the Svedka and 42 Below brands but, writes Patience Gould, the real fun will begin if and when the star Swedish brand Absolut comes up for sale.

GLOBAL: Bacardi to launch Eristoff vodka push

24 Jan 2007

Bacardi is set to launch a global marketing push behind vodka brand Eristoff.