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Why gaming is the next frontier for drinks marketing - Consumer Trends

15 May 2019

When I was ten, I begged my parents to allow me to use my Christmas money to buy a Sega Megadrive. This was a computer console at the height of gaming sophistication at the time, with its trusty blue hedgehog, Sonic, leading a whole band of children and adults on an endless quest to bag as many gold coins as possible, without falling to their deaths. Computer games were something that occupied a number of my childhood years, before I got interested in music (Oasis were much better than Blur!), make-up and boys. It appears, however, that for many people gaming isn't something that they grow out of, but rather continue throughout their lives.

Keurig Dr Pepper makes seed investment in fitness energy drink Adrenaline Shoc

29 Apr 2019

Keurig Dr Pepper has invested in new beverage brand Adrenaline Shoc, a so-called "smart energy" drink that targets the fitness market.

Keurig Dr Pepper sues Bodyarmor over distribution termination

12 Apr 2019

A subsidiary of Keurig Dr Pepper has instigated a lawsuit against the parent company of the Bodyarmor sports drink in the US.

Runa Clean Energy secures Keurig Dr Pepper US distribution deal

3 Apr 2019

Keurig Dr Pepper has added the Runa Clean Energy portfolio to its allied brands stable.

How did AG Barr perform in fiscal-2019? - results data

26 Mar 2019

AG Barr has posted a mid-single digit sales lift from its latest fiscal year, as the positioning of the portfolio below the UK's sugar tax level benefitted from a "good year" for soft drinks in the country.

Celsius targets increased US availability of functional water portfolio

11 Feb 2019

Celsius Holdings is poised to expand the US presence of its namesake fitness water range, through a raft of distribution agreements in the country with Anheuser-Busch, MillerCoors and Keurig Dr Pepper.

Keurig Dr Pepper chief strategy & emerging brands officer quits

21 Jan 2019

The chief strategy & emerging brands officer at Keurig Dr Pepper has resigned, only seven months after taking up the position.

Another Coca-Cola system executive switches to Bodyarmor - What just-drinks thinks

8 Jan 2019

The appointment of another senior executive form the Coca-Cola system to the team at Bodyarmor serves as a clear indicator of the planned direction of travel for the US sports drinks brand.

The soft drinks & bottled water categories in 2018 - just-drinks' Review of the Year, Part II - FREE TO ACCESS

17 Dec 2018

The past year has seen significant change in the soft drinks and water sectors, precipitated by that immutable force - necessity. A look back over the past 12 months reveals how environmental and health concerns are shaping company strategy, investment decisions and new product development.

Why the soft drinks category is trapped in a plastic corner - Sustainability Spotlight

29 Nov 2018

Faced with relentless campaigning and mounting public concern about plastic pollution, soft drinks companies have no choice but to act to mitigate the environmental impact of their packaging. As new research is published underlining the increasing importance of sustainable packaging to consumers, Ben Cooper assesses the soft drinks sector's engagement with a recently-launched global initiative on plastic use.

Keurig Dr Pepper, Anheuser-Busch launch Nespresso-style beer, cocktail maker - video

29 Nov 2018

Keurig Dr Pepper and the US unit of Anheuser-Busch InBev have created a joint venture to launch a Nespresso-style alcoholic drinks dispenser.

Keurig Dr Pepper confirms 500 job cuts

31 Oct 2018

Keurig Dr Pepper has reduced its employee headcount in North America, as synergies following Keurig's acquisition of Dr Pepper Snapple Group start to take hold.

What strategy should soft drinks companies take to ensure future growth? - Comment

9 Oct 2018

The ongoing fallout from the merger of Keurig Green Mountain and Dr Pepper Snapple Group earlier this year has prompted soft drinks commentator Richard Corbett to consider how companies should consider their options when it comes to chasing growth.

Keurig Dr Pepper stems allied brand bleeding with Core Hydration purchase

28 Sep 2018

Keurig Dr Pepper has learned from last month's loss of 'allied brand' BodyArmor to the Coca-Cola Co, lining up the US$525m purchase of US bottled water brand Core Hydration.

Coca-Cola Co's race to embrace everything, where the Costa sale will leave Whitbread and Coca-Cola European Partners' guide to hosting a successful Capital Markets event - The just-drinks Analyst

27 Sep 2018

This month, just-drinks' in-house analyst, Ian Shackleton, has a lot on his plate. What will Ian drink to wash it all down? He'll probably have a Coke. Lots and lots (and lots) of Coke.

The trends set to shape the sparkling water segment - Research in Focus

28 Aug 2018

The US soft drinks market of today sees bottled water rivalling carbonated soft drinks for significance as consumers increasingly favour the segment's offer of naturally-healthy and convenient hydration.

Is SodaStream the 'twofer' solution PepsiCo is looking for? - Comment

20 Aug 2018

It was not that long ago that SodaStream International fancied itself as something of a plucky eco-hero, portraying its plastic-free drinks machines as the antidote to Big Soda's supposed environmental waste.

Could Keurig Dr Pepper lose other brands after Bodyarmor blow? - Analysis

15 Aug 2018

Yesterday, The Coca-Cola Co announced an agreement to purchase a minority stake in sports drinks brand Bodyarmor.

The Coca-Cola Co gazumps Keurig Dr Pepper with Bodyarmor stake purchase

14 Aug 2018

The Coca-Cola Co has agreed to acquire a minority holding in sports drinks brand Bodyarmor.

Wonderful Co's Fiji Water backs out of Keurig Dr Pepper

16 Jul 2018

Wonderful Co brand Fiji Water is to end its distribution partnership with Keurig Dr Pepper in the wake of the merger between Dr Pepper Snapple Group and Keurig Green Mountain, which completed last week.

JAB chairman Bart Becht to head up Keurig Dr Pepper boardroom

3 Jul 2018

The chairman of the private-equity firm that owns Keurig Green Mountain has been named as the new chairman of Keurig Dr Pepper.

 Keurig Dr Pepper lines up leadership team

29 Jun 2018

Dr Pepper Snapple Group and Keurig Green Mountain have jointly announced the leadership team for their soon-to-be-merged organisation.

US court throws lifeline to Dr Pepper Snapple Group in Coca-Cola Co 'zero' feud

22 Jun 2018

Dr Pepper Snapple Group has welcomed a US court's decision that backs its opposition to The Coca-Cola Co's attempts to trademark the word "zero".

How can organic juice grow its share of the global soft drinks market? - Research in Focus

29 May 2018

The organic movement started at a grassroots level, led by consumers. It has never been a core business for multinationals.

Why the drinks industry is falling behind food on sustainability matters - Sustainability Spotlight

14 May 2018

A new report from US-based sustainability non-profit Ceres, which assesses the performance of 613 US-based publicly-traded corporations on a comprehensive range of sustainability criteria, reveals food and drinks to be among the most progressive and highest-achieving sectors. However, the research does not reflect well on the drinks sector specifically.

Q1 2018 sales lift for Dr Pepper Snapple Group - results

26 Apr 2018

Dr Pepper Snapple Group has reported an increase in sales for Q1 2018, in what could be its final quarter of reporting as a standalone company.

Will Keurig Dr Pepper merger prompt change in sustainability strategy? – Sustainability Spotlight

1 Mar 2018

In his latest look at sustainability efforts across the drinks industry, sustainability expert Ben Cooper digs behind last month's headlines of the 'merger' of Keurig Green Mountain and Dr Pepper Snapple Group. What he discovers, from a sustainability perspective, makes for some challenging reading.

Keurig Dr Pepper - A bit good. A bit bad - Comment

20 Feb 2018

Late last month, Dr Pepper Snapple Group and Keurig Green Mountain agreed a merger - in effect an acquisition of the former by the latter - to create Keurig Dr Pepper. Our regular soft drinks commentator, Richard Corbett casts his expert eye over the development.

Bai Brands helps lift Dr Pepper Snapple Group sales in FY 2017 - results

14 Feb 2018

Increased shipments, favourable price mix and the acquisition of Bai Brands helped push sales up for Dr Pepper Snapple Group in 2017. 

Snapple joins Coke, Gatorade on MLB roster as Dr Pepper Snapple Group signs baseball deal

13 Feb 2018

Dr Pepper Snapple Group has joined The Coca-Cola Co and PepsiCo as a Major League Baseball sponsor after signing a two-year deal for its Snapple brand





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