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UK: First Drinks to distribute Tia Maria

10 Sep 2009

First Drinks has signed a deal for the UK distribution rights for Tia Maria.

FRANCE/ITALY: Pernod Ricard sells Tia Maria to Illva Saronno

27 Jul 2009

Pernod Ricard has continued its divestment programme with the sell-off of its Tia Maria liqueur brand to Illva Saronno.

UK: First Drinks Brands rolls out Disaronno campaign

1 Jun 2009

Italian liqueur Disaronno is to benefit from a GBP5m (US$8.2m) marketing drive in the UK, distributor firm First Drinks Brands has said.

UK: Disaronno in Christmas marketing push

4 Nov 2008

Italian liqueur Disaronno, distributed in the UK by First Drinks Brands, is looking to boost its sales growth across the on- and off-trade with a Christmas TV campaign.

UK: Summer push for Disaronno

17 Jun 2008

First Drinks Brands, which distributes Disaronno in the UK, is planning a raft of marketing initiatives for the liqueur brand this summer, with the particular aim of further driving sales among fashion-conscious young women.

US: Bacardi extends Disaronno distribution agreement

16 Apr 2008

Bacardi USA has renewed its contract with Illva Saronno for American distribution rights to Disaronno Originale.

UK: First Drinks Brands invests in TV push for Disaronno

20 Nov 2007

First Drinks Brands is rolling out a television advertising campaign for Italian Amaretto brand Disaronno over the coming months to drive UK sales.

UK: Disaronno beats category for 2006

15 Feb 2007

Amaretto brand Disaronno has toasted its most successful trading year to date in the UK.

UK: Disaronno set for GBP1.5m advertising push

3 Oct 2006

First Drinks Brands is rolling out a GBP1.5m TV advertising campaign for Italian Amaretto brand Disaronno over the coming months to drive UK sales.

US: Bacardi USA posts record sales in 2003

3 Jun 2004

Bacardi USA, a unit of Bermuda-based Bacardi, said US depletions reached an all-time high of more than 8.2m cases in 2003, led by its signature line of rums.

UK: Disaronno in first broadcast sponsorship

8 Apr 2004

First Drinks' Italian Amaretto liqueur brand Disaronno has signed a seven-figure deal with UK broadcaster BSkyB to become the exclusive sponsor of Sky One's new US drama hit Las Vegas.

Spirits producers at watershed in battle for advertising acceptance

16 Jul 2001

No one can deny the slow but sure liberalisation spirits advertising has been party to over the last five years. But with the war on tobacco almost won, attention will return to drinks industry regulations. Chris Brook-Carter reviews a report by analyst Datamonitor who argues that media support is the key to winning the PR war.


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