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just the Facts – The Power 100 2015

Earlier today (10 June), brand valuation consultancy Intangible Business released the results of its latest survey of the world's wine and s...

just Five Years Ago: Pernod readies Tia Maria sale

Five years ago this month, reports started to emerge that Pernod Ricard was looking to offload its coffee liqueur brand Tia Maria....

Olly Wehring | 2 Jun 2014

Earlier today (2 June), brand valuation consultancy Intangible Business released the results of its latest survey of the world's wine and spirits brands. Here's a look at 'The Power 100', along with the methodology used to draw up the list.

Olly Wehring | 24 May 2013

Earlier this week, brand valuation consultancy Intangible Business released the results of its latest survey of the world's spirits brands. Here's a look at the top ten, along with the methodology used to draw up 'The Power 100'.

Like the other sectors of our industry, the economy cast a shadow over the spirits category in 2009. The aftershocks of the downturn spread around the world, with Scotland appearing to be the epicentre. Olly Wehring looks at the last 12 months for Diageo, Pernod Ricard et al.

Chris Brook-Carter | 16 Jul 2001

No one can deny the slow but sure liberalisation spirits advertising has been party to over the last five years. But with the war on tobacco almost won, attention will return to drinks industry regulations. Chris Brook-Carter reviews a report by analyst Datamonitor who argues that media support is the key to winning the PR war.

Latest Interviews

Lucy Britner | 28 May 2015

At almost 75 years old, Augusto Reina could be taking it easy on an Italian beach somewhere. Instead, he's suited, booted and every bit the man in charge. Fresh from a trip to Ireland to check on the progress of his company's joint venture, the Walsh Distillery, he's sitting in his Florio Marsala winery on the north-west coast of Sicily, ready for the big launch: Disaronno Riserva.

Latest News

Olly Wehring | 28 Aug 2018

Illva Saronno is looking to bridge the on- and off-premise channels in the UK with its latest marketing activity for Italian liqueur Disaronno.

Lucy Britner | 25 Sep 2017

Illva Saronno will launch a new limited edition bottle for its Disaronno liqueur brand next month. 

Lucy Britner | 6 Sep 2017

Illva Saronno has released a pre-mixed Disaronno Sour in a slimline can.

Andy Morton | 26 May 2017

Walsh Whiskey Distillery has appointed a subsidiary of partner Illva Saronno to distribute its products in the US.

Lucy Britner | 1 Oct 2015

Illva Saronno is to introduce limited edition bottles of its Disaronno liqueur, in partnership with fashion brand Roberto Cavalli.

Lucy Britner | 24 Sep 2015

Illva Saronno has rolled out its Disaronno Riserva liqueur to the UK, following an initial launch to 'selected global markets', in May. 

Olly Wehring | 29 May 2015

Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.

Lucy Britner | 22 May 2015

Illva Saronno has lined up the launch of an extension of its Disaronno liqueur brand.

Olly Wehring | 20 Mar 2015

Illva Saronno has poached a senior Pernod Ricard executive to head up its global Travel Retail team.

James Wilmore | 17 Oct 2013

Italian drinks group Illva Saronno is severing its 14-year-old relationship with Bacardi in the US to set up its own distribution unit.

James Wilmore | 16 Oct 2013

Italian drinks firm Illva Saronno has put its weight behind the Irish whiskey category by acquiring a 50% stake in the producer of The Irishman brand.

James Wilmore | 9 Sep 2013

Irish whiskey producer The Irishman Brands has declined to comment on reports it is in talks to sell a minority stake to Italian drinks firm Illva Saronno to help fund its expansion.

Illva Saronno has switched distribution of its Disaronno and Tia Maria liqueur brands in Australia to Suntory.

Illva Saronno has signed a deal for Monarq Group to distribute its brands, including Disaronno and Tia Maria, in the Caribbean.

Italian liqueur Disaronno will receive its first summer marketing campaign in the UK as distributor First Drinks looks to broaden the brand's appeal.

Bacardi has secured the distribution contract for Tia Maria in the US after signing a deal with the coffee liqueur brand's new owner, Illva Saronno.

First Drinks has announced a GBP2m (US$3.3m) Christmas push for Illva Saronno's Disaronno liqueur brand in the UK.

First Drinks has signed a deal for the UK distribution rights for Tia Maria.

Pernod Ricard has continued its divestment programme with the sell-off of its Tia Maria liqueur brand to Illva Saronno.

Italian liqueur Disaronno is to benefit from a GBP5m (US$8.2m) marketing drive in the UK, distributor firm First Drinks Brands has said.

Italian liqueur Disaronno, distributed in the UK by First Drinks Brands, is looking to boost its sales growth across the on- and off-trade with a Christmas TV campaign.

First Drinks Brands, which distributes Disaronno in the UK, is planning a raft of marketing initiatives for the liqueur brand this summer, with the particular aim of further driving sales among fashion-conscious young women.

Bacardi USA has renewed its contract with Illva Saronno for American distribution rights to Disaronno Originale.

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