Disaronno

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Walsh Whiskey Distillery hands US distribution to Illva Saronno

26 May 2017

Walsh Whiskey Distillery has appointed a subsidiary of partner Illva Saronno to distribute its products in the US.

Illva Saronno partners Roberto Cavalli for limited edition Disaronno bottles

1 Oct 2015

Illva Saronno is to introduce limited edition bottles of its Disaronno liqueur, in partnership with fashion brand Roberto Cavalli.

just the Facts – The Power 100 2015

10 Jun 2015

Earlier today (10 June), brand valuation consultancy Intangible Business released the results of its latest survey of the world's wine and spirits brands. Here's a look at 'The Power 100', along with the methodology used to draw up the list.

just the week in - Spirits & Wine

29 May 2015

Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.

just the Answer - Illva Saronno CEO Augusto Reina

28 May 2015

At almost 75 years old, Augusto Reina could be taking it easy on an Italian beach somewhere. Instead, he's suited, booted and every bit the man in charge. Fresh from a trip to Ireland to check on the progress of his company's joint venture, the Walsh Distillery, he's sitting in his Florio Marsala winery on the north-west coast of Sicily, ready for the big launch: Disaronno Riserva.

Product Launch - Illva Saronno's Disaronno Riserva

22 May 2015

Illva Saronno has lined up the launch of an extension of its Disaronno liqueur brand.

Illva Saronno boosts Global Travel Retail team with Pernod Ricard hire

20 Mar 2015

Illva Saronno has poached a senior Pernod Ricard executive to head up its global Travel Retail team.

just the Facts – The Power 100 2014

2 Jun 2014

Earlier today (2 June), brand valuation consultancy Intangible Business released the results of its latest survey of the world's wine and spirits brands. Here's a look at 'The Power 100', along with the methodology used to draw up the list.

just the Facts – The Power 100 2013

24 May 2013

Earlier this week, brand valuation consultancy Intangible Business released the results of its latest survey of the world's spirits brands. Here's a look at the top ten, along with the methodology used to draw up 'The Power 100'.

AUSTRALIA: Illva Saronno selects Suntory for Disaronno, Tia Maria distribution

16 May 2011

Illva Saronno has switched distribution of its Disaronno and Tia Maria liqueur brands in Australia to Suntory.

Review of the Year 2009 - Spirits

22 Dec 2009

Like the other sectors of our industry, the economy cast a shadow over the spirits category in 2009. The aftershocks of the downturn spread around the world, with Scotland appearing to be the epicentre. Olly Wehring looks at the last 12 months for Diageo, Pernod Ricard et al.

US: Bacardi to distribute Tia Maria for Illva Saronno

11 Dec 2009

Bacardi has secured the distribution contract for Tia Maria in the US after signing a deal with the coffee liqueur brand's new owner, Illva Saronno.

UK: Disaronno gets fashion boost in UK

3 Nov 2009

First Drinks has announced a GBP2m (US$3.3m) Christmas push for Illva Saronno's Disaronno liqueur brand in the UK.

UK: First Drinks to distribute Tia Maria

10 Sep 2009

First Drinks has signed a deal for the UK distribution rights for Tia Maria.

FRANCE/ITALY: Pernod Ricard sells Tia Maria to Illva Saronno

27 Jul 2009

Pernod Ricard has continued its divestment programme with the sell-off of its Tia Maria liqueur brand to Illva Saronno.

UK: First Drinks Brands rolls out Disaronno campaign

1 Jun 2009

Italian liqueur Disaronno is to benefit from a GBP5m (US$8.2m) marketing drive in the UK, distributor firm First Drinks Brands has said.

UK: Disaronno in Christmas marketing push

4 Nov 2008

Italian liqueur Disaronno, distributed in the UK by First Drinks Brands, is looking to boost its sales growth across the on- and off-trade with a Christmas TV campaign.

UK: Summer push for Disaronno

17 Jun 2008

First Drinks Brands, which distributes Disaronno in the UK, is planning a raft of marketing initiatives for the liqueur brand this summer, with the particular aim of further driving sales among fashion-conscious young women.

US: Bacardi extends Disaronno distribution agreement

16 Apr 2008

Bacardi USA has renewed its contract with Illva Saronno for American distribution rights to Disaronno Originale.

UK: First Drinks Brands invests in TV push for Disaronno

20 Nov 2007

First Drinks Brands is rolling out a television advertising campaign for Italian Amaretto brand Disaronno over the coming months to drive UK sales.

UK: Disaronno beats category for 2006

15 Feb 2007

Amaretto brand Disaronno has toasted its most successful trading year to date in the UK.

UK: Disaronno set for GBP1.5m advertising push

3 Oct 2006

First Drinks Brands is rolling out a GBP1.5m TV advertising campaign for Italian Amaretto brand Disaronno over the coming months to drive UK sales.

US: Bacardi USA posts record sales in 2003

3 Jun 2004

Bacardi USA, a unit of Bermuda-based Bacardi, said US depletions reached an all-time high of more than 8.2m cases in 2003, led by its signature line of rums.

UK: Disaronno in first broadcast sponsorship

8 Apr 2004

First Drinks' Italian Amaretto liqueur brand Disaronno has signed a seven-figure deal with UK broadcaster BSkyB to become the exclusive sponsor of Sky One's new US drama hit Las Vegas.

Spirits producers at watershed in battle for advertising acceptance

16 Jul 2001

No one can deny the slow but sure liberalisation spirits advertising has been party to over the last five years. But with the war on tobacco almost won, attention will return to drinks industry regulations. Chris Brook-Carter reviews a report by analyst Datamonitor who argues that media support is the key to winning the PR war.



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