Disaronno

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Disaronno gets on-, off-premise promotional push in the UK

28 Aug 2018

Illva Saronno is looking to bridge the on- and off-premise channels in the UK with its latest marketing activity for Italian liqueur Disaronno.

Illva Saronno lines up latest limited edition Disaronno bottle 

25 Sep 2017

Illva Saronno will launch a new limited edition bottle for its Disaronno liqueur brand next month. 

Illva Saronno's Disaronno Sour - Product Launch

6 Sep 2017

Illva Saronno has released a pre-mixed Disaronno Sour in a slimline can.

Walsh Whiskey Distillery hands US distribution to Illva Saronno

26 May 2017

Walsh Whiskey Distillery has appointed a subsidiary of partner Illva Saronno to distribute its products in the US.

Illva Saronno partners Roberto Cavalli for limited edition Disaronno bottles

1 Oct 2015

Illva Saronno is to introduce limited edition bottles of its Disaronno liqueur, in partnership with fashion brand Roberto Cavalli.

Illva Saronno rolls out Disaronno Riserva to UK

24 Sep 2015

Illva Saronno has rolled out its Disaronno Riserva liqueur to the UK, following an initial launch to 'selected global markets', in May. 

just the Facts – The Power 100 2015

10 Jun 2015

Earlier today (10 June), brand valuation consultancy Intangible Business released the results of its latest survey of the world's wine and spirits brands. Here's a look at 'The Power 100', along with the methodology used to draw up the list.

just the week in - Spirits & Wine

29 May 2015

Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.

just the Answer - Illva Saronno CEO Augusto Reina

28 May 2015

At almost 75 years old, Augusto Reina could be taking it easy on an Italian beach somewhere. Instead, he's suited, booted and every bit the man in charge. Fresh from a trip to Ireland to check on the progress of his company's joint venture, the Walsh Distillery, he's sitting in his Florio Marsala winery on the north-west coast of Sicily, ready for the big launch: Disaronno Riserva.

Product Launch - Illva Saronno's Disaronno Riserva

22 May 2015

Illva Saronno has lined up the launch of an extension of its Disaronno liqueur brand.

Illva Saronno boosts Global Travel Retail team with Pernod Ricard hire

20 Mar 2015

Illva Saronno has poached a senior Pernod Ricard executive to head up its global Travel Retail team.

just the Facts – The Power 100 2014

2 Jun 2014

Earlier today (2 June), brand valuation consultancy Intangible Business released the results of its latest survey of the world's wine and spirits brands. Here's a look at 'The Power 100', along with the methodology used to draw up the list.

just Five Years Ago: Pernod Ricard readies sale of Tia Maria

27 Nov 2013

Five years ago this month, reports started to emerge that Pernod Ricard was looking to offload its coffee liqueur brand Tia Maria.

US: Illva Saronno cuts Bacardi ties to go it alone on Disaronno distribution

17 Oct 2013

Italian drinks group Illva Saronno is severing its 14-year-old relationship with Bacardi in the US to set up its own distribution unit.

ITALY/IRELAND: Illva Saronno Irish whiskey stake buy prompts new distillery

16 Oct 2013

Italian drinks firm Illva Saronno has put its weight behind the Irish whiskey category by acquiring a 50% stake in the producer of The Irishman brand.

IRELAND/ITALY: Irishman Brands silent over Illva Saronno deal rumours

9 Sep 2013

Irish whiskey producer The Irishman Brands has declined to comment on reports it is in talks to sell a minority stake to Italian drinks firm Illva Saronno to help fund its expansion.

just the Facts – The Power 100 2013

24 May 2013

Earlier this week, brand valuation consultancy Intangible Business released the results of its latest survey of the world's spirits brands. Here's a look at the top ten, along with the methodology used to draw up 'The Power 100'.

AUSTRALIA: Illva Saronno selects Suntory for Disaronno, Tia Maria distribution

16 May 2011

Illva Saronno has switched distribution of its Disaronno and Tia Maria liqueur brands in Australia to Suntory.

CARIBBEAN: Illva Saronno signs Monarq Group as distributor

4 Oct 2010

Illva Saronno has signed a deal for Monarq Group to distribute its brands, including Disaronno and Tia Maria, in the Caribbean.

UK: First Drinks to launch Disaronno summer push

27 Apr 2010

Italian liqueur Disaronno will receive its first summer marketing campaign in the UK as distributor First Drinks looks to broaden the brand's appeal.

Review of the Year 2009 - Spirits

22 Dec 2009

Like the other sectors of our industry, the economy cast a shadow over the spirits category in 2009. The aftershocks of the downturn spread around the world, with Scotland appearing to be the epicentre. Olly Wehring looks at the last 12 months for Diageo, Pernod Ricard et al.

US: Bacardi to distribute Tia Maria for Illva Saronno

11 Dec 2009

Bacardi has secured the distribution contract for Tia Maria in the US after signing a deal with the coffee liqueur brand's new owner, Illva Saronno.

UK: Disaronno gets fashion boost in UK

3 Nov 2009

First Drinks has announced a GBP2m (US$3.3m) Christmas push for Illva Saronno's Disaronno liqueur brand in the UK.

UK: First Drinks to distribute Tia Maria

10 Sep 2009

First Drinks has signed a deal for the UK distribution rights for Tia Maria.

FRANCE/ITALY: Pernod Ricard sells Tia Maria to Illva Saronno

27 Jul 2009

Pernod Ricard has continued its divestment programme with the sell-off of its Tia Maria liqueur brand to Illva Saronno.

UK: First Drinks Brands rolls out Disaronno campaign

1 Jun 2009

Italian liqueur Disaronno is to benefit from a GBP5m (US$8.2m) marketing drive in the UK, distributor firm First Drinks Brands has said.

UK: Disaronno in Christmas marketing push

4 Nov 2008

Italian liqueur Disaronno, distributed in the UK by First Drinks Brands, is looking to boost its sales growth across the on- and off-trade with a Christmas TV campaign.

UK: Summer push for Disaronno

17 Jun 2008

First Drinks Brands, which distributes Disaronno in the UK, is planning a raft of marketing initiatives for the liqueur brand this summer, with the particular aim of further driving sales among fashion-conscious young women.

US: Bacardi extends Disaronno distribution agreement

16 Apr 2008

Bacardi USA has renewed its contract with Illva Saronno for American distribution rights to Disaronno Originale.

UK: First Drinks Brands invests in TV push for Disaronno

20 Nov 2007

First Drinks Brands is rolling out a television advertising campaign for Italian Amaretto brand Disaronno over the coming months to drive UK sales.

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